Marketing news

• US Creative Work of the Week: Wendy’s makes fun of fictional rival Othr-Guyz in first Super Bowl spot

  08-02-2017 22:28
  
  Unlike many of its counterparts, Wendy’s Super Bowl ad didn’t star any celebrities or make a political statement. Instead, the fast food chain used its 30-second game day slot to make fun of its fictional rival Othr-Guyz, which is apparently a purveyor of frozen beef patties.
  In the ad, a hapless Other-Guyz employee is seen defrosting a giant pile of frozen beef patties with a hairdryer while Foreigner’s “Cold as Ice” plays.
  The ad - which plugs Wendy’s &ldquo
  
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• Facebook, Google and Snapchat are where most media professionals want to work next according to Lighthouse Company survey

  08-02-2017 21:00
  
  Major tech companies Facebook, Google and Snapchat were found to be where most media and marketing professionals would like to work for next respectively, according to a new survey in the U.K. 
  The 2017 Shipping Forecast (watch the round up video above), annually compiled by the Lighthouse Company, offers insights from its New World Talent survey which is now in its eighth year, featuring the thoughts of over 600 C-suite contributor during January. It acts as a barometer of key ta
  
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• Apple boss denounces President Trump's immigration ban while receiving honorary degree in Glasgow

  08-02-2017 20:18
  
  Apple boss Tim Cook has denounced President Donald Trump's immigration ban while receiving an honorary degree from Glasgow University. 
  The chief executive of Apple was in Scotland to accept the degree and participate in a fire side chat within Glasgow University's Bute Hall, taking questions from the audience. 
  Asked what he thought of the President's so called 'Muslim ban,' Cook stated: "If we stand and say nothing we become a part of it, our company thrives on diversity!"
  It has bee
  
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• Why I chose Jefferson Avenue over Madison Avenue

  08-02-2017 20:03
  
  When I announced I was moving to Detroit after 15 years at a top Madison Avenue ad agency, many thought I had a momentary lapse of consciousness. The first response is generally one word (delivered with a whiff of disdain) “DETROIT?!”  It’s no wonder “Detroit vs. Everybody” has become a cultural movement.
  Then, the unthinkable happens. Two minutes into explaining my decision, most people usually say, “Can I come?” 
  While I’d like to think
  
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• Rajar Q4 2016: BBC strengthens audience lead over commercial radio

  08-02-2017 19:38
  
  The BBC has increased its lead against commercial in the battle for weekly radio audience reach.
  
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• Marketing technology platform Tune announces new chief technology officer

  08-02-2017 19:34
  
  Seattle-based Tune recently announced industry veteran and software architect Dan Koch as their new chief technology officer (CTO). As CTO, Koch will be responsible for Tune’s product and engineering teams, spanning more than 100 technical professionals including the Tune Marketing Console and HasOffers.
  Koch was previously a director of engineering and in-app marketing at Tune. Tune had previously acquired Artisan Mobile, where Koch served as director of product development. Artisan
  
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• Anderson .Paak fronts newest Grammys “Believe in Music” campaign spot

  08-02-2017 19:28
  
  The Recording Academy and TBWA\Chiat\Day have released the next installment in their “Believe in Music” campaign, highlighting the positive impact of music. The latest film, celebrating the 59th Grammy Awards, features two-time Grammy nominee Anderson .Paak, a gospel choir and a church-going congregation overcome by the power of music.
  “Our intention with this year’s brand campaign is to highlight the inspirational and motivational power of music and its positive impact i
  
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• Rankin Photography Ltd: Associate Creative Director

  08-02-2017 19:23
  
  Competitive :Rankin Photography Ltd:
  Top agency based in London looking for an Associate Creative Director, strong across concept, high quality design and copy.
  Kentish Town, NW5
  
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• DNA Recruit: Senior Account Strategist - Shopper & Experiential - London

  08-02-2017 19:22
  
  £55000.00 - £65000.00 per annum:DNA Recruit:
  Enjoy connecting brands to experiences? Passionate about telling stories in-store?Then read on...
  London
  
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• Rajar Q4 2016: Kiss overtakes Capital amid dismal London audience figures

  08-02-2017 19:21
  
  Bauer Media's Kiss London has overtaken Capital after a year snapping at the heels of its Global-owned rival.
  
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• Midwest advertising agency Fallon expands into New York

  08-02-2017 19:07
  
  Advertising agency Fallon opened its doors in New York City today, expanding its geographic footprint.
  John King will lead the New York office as president, effective today. King previously served as chief marketing officer of Fallon in its Minneapolis headquarters.
  "John King is 'all in' on Fallon, and he will create the kind of culture that will allow creativity to flourish," said Fallon chief executive Mike Buchner.
  Fallon New York will operate as a specialized creative shop initially focused
  
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• Rajar Q4 2016: National stations suffer stagnation

  08-02-2017 19:06
  
  The national commercial radio listening figures paint a sombre picture of the final quarter of 2016, with declining audiences a common theme.
  
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• John Lewis withdraws ‘behind the scenes experience’ of Christmas ad prize from Tory fundraiser

  08-02-2017 19:06
  
  John Lewis has withdrawn a prize offered as part of the Conservative Party’s Black and White Ball on Monday (6 February) to convey its "political impartiality".
  The party auctioned off a number of experiences to guests at the fundraiser, including a grouse shooting weekend and a private cabaret performance.
  A first look behind the scenes of the 2017 John Lewis Christmas advert was also on the auction agenda and successfully sold to an attendee. However the retailer’s chairman, Sir Ch
  
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• 'It's not branded content, it's not content marketing' - News Corp's Storyful CSO gets to the root of story

  08-02-2017 18:45
  
  There is no doubt that content marketing is one of those fuzzy buzz terms that has about 101 different meanings, according to Storyful chief strategy officer Alex Cheeseman, but by combining investigative journalists who verify user content  for re-use by brands and their agencies, the company has found success as a hybrid between a newsroom and a social insight business blended together.
  With assets that support whatever brands need, they are essentially a social content services busi
  
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• Dentsu Aegis Network US names Doug Ray president, product and innovation, plus Michael Epstein as Carat CEO

  08-02-2017 18:24
  
  Dentsu Aegis Network US has today (February 8) announced that its chief executive officer for Carat in the US Doug Ray is to become its first president of product and innovation, and that current chief client officer Michael Epstein will be his successor.
  In his newly created role, Ray will drive Dentsu Aegis' holistic product agenda, helping to up-sell capabilities across the agency network, plus lead the development of integrated client solutions. 
  Meanwhile Epstein, who was most rec
  
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• Whosay adds marketing industry veteran Jim Speros to board of directors

  08-02-2017 18:04
  
  Influencer marketing and media company Whosay has added marketing industry veteran Jim Speros to the its board of directors.
  With his addition, Whosay gets a guiding voice with 40 years of experience at major brands, including Fidelity Investments and AT&T.
  “Jim Speros has been a guiding force in the advertising industry for decades, working with the world’s biggest brands to drive amazing results,” said Steve Ellis, chief executive and founder, Whosay. “Jim’s v
  
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• Channel 5 to push unseen Emerald City Snapchat content during 5Star ad breaks

  08-02-2017 17:34
  
  Channel 5 is teaming up with Snapchat for a UK TV broadcast first, using the app's QR Snapcodes on-air to give fans access to bespoke content.
  The campaign will run during the commercial breaks of Emerald City, an NBC-produced Wizard of Oz-esque spinoff. Shown on Wednesday nights on Channel 5's sister channel 5Star, the series follows 20-year-old Dorothy Gale's adventures after she's removed from her home turf of Kansas via the eye of a tornado.  
  Snapcodes typicall
  
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• Snapchat is not a social network and other things we learned from its IPO filing

  08-02-2017 17:10
  
  Since Snap filed for its IPO last week, I've been pouring over its S1, the document revealing its business, which makes for very interesting reading. It contains a mixture of great stats detailing impressive user engagement, and not so great stats slowing user growth. These are my in-depth takeaways:
  Snapchat is not a social network
  Snap Inc is a camera company.
  “In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera
  
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• Media planners expect to continue or grow spend in DOOH and digital place based advertising

  08-02-2017 17:08
  
  Planned expect to continue their current level of spending on digital place-based (DPB) and digital-out-of-home (DOOH) or increase it over the next three years, a new industry survey has found. 
  The Digital Place Based Advertising Association's (DPAA) eighth annual survey of media planners identifies the growing importance of DPB and DOOH media in today's advertising ecosystem. This year the survey is punctuated by the industry's increased focus of reaching consumers outside the home,
  
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• Liverpool FC sign HTC exec, Markus Breglec, to newly created role of marketing director

  08-02-2017 16:42
  
  Liverpool FC have appointed HTC's vice president of marketing and sponsorships as their new marketing director.
  Markus Breglec has taken on the newly created role at the Premier League club and will be tasked with creating strategies to drive growth, inspire innovation and foster collaboration.
  Breglec will use his 19 plus years' experience in devising strategies for globally recognised brands such as Nike, Sony and Adidas to stimulate engagement with the Liverpool's fans.
  Having led HTC's
  
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• Mondelez vows to be more ‘disciplined’ with marketing spend after fruitless investment in price promotions

  08-02-2017 16:39
  
  Mondelez was surprised by the strong promotion spending in the UK and US it was forced into to “defend share”, which ultimately failed to deliver any growth for the category. Looking ahead, it has vowed a “more disciplined focus on innovation and brand marketing” among its marketers.
  The Oreo-maker saw net revenue fall 8.1% to $6.77bn in the fourth quarter (against an expectation of $6.89bn among analysts) while net revenues decreased 12.5% for the year.
  “There's a
  
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• Ad of the Day: Coco De Mer recruits Pamela Anderson for anti-Valentine's campaign

  08-02-2017 16:29
  
  Coco De Mer has recruited Pamela Anderson to promote its message of taking back Valentine’s Day.
  Promoting an anti-Valentine’s message by turning traditional values and habits on their head, the spot looks to empower women to seize control of 14 February.
  Created by Rankin’s creative-led production agency The Full Service, the work follows the ‘X’ campaign he created for the brand back in 2015 with Walter Campbell and TBWA and sees Anderson preparing for what looks
  
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• Global vs. Local – the pitfalls and possibilities for brands from Duracell International's CMO

  08-02-2017 16:08
  
  Multinational brands are an integral part of consumer culture across the globe – and because of their scale, they are also the key drivers of corporate profits. But for a marketer, with global brands comes great responsibility – particularly when establishing how ‘global’ you really want to be. It’s a fundamental question for any multi-market brand, yet something that can be fiendishly difficult to get right: to run your marketing globally, or locally?
  The answer, o
  
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• McDonald’s on why debunking food myths is a ‘job that will never be done’

  08-02-2017 15:37
  
  McDonald’s says it is determined to further increase brand trust and fight myths that roam social media about the sourcing and provenance of its products, as it launches a new brand campaign.
  The campaign, created by Leo Burnett London, launches on Friday (10 February) and looks at how the fast food brand’s beef burgers are made. It is part of its overarching ‘Good to Know’ myth-busting campaign, which aims to instill trust in its food in the UK market.
  Following on from
  
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• Enhance image: Google AI makes tired TV trope a reality

  08-02-2017 15:32
  
  Often in TV in cinema, especially in the crime and espionage genres, protagonists identify perps from grainy, low resolution footage after enhancing it into an ultra high definition still, this process until recently had little grounding in reality.
  However, research from Google has shown that artificial intelligence programmes are to some extent capable of restoring detail to irreparably images using neural networks.
  During research, 8X8 pixel images were enlargened to the more detailed 32X32 v
  
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• Should advertisers ‘Stop Funding Hate’?

  08-02-2017 15:14
  
  You’ve probably seen the ad on Facebook or Twitter. Set to images from big retailers’ Christmas ads, campaign group Stop Funding Hate calls on the likes of John Lewis, Waitrose and Sainsbury’s to stop placing ads in national newspapers such as the Daily Mail, The Sun and the Daily Express in order to “stop funding hate”.
  The campaign garnered a lot of attention towards the back end of last year, both among consumers and the press. Thousands got behind the
  
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• Marketoonist on ‘newsletter list growth’

  08-02-2017 14:54
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on ‘newsletter list growth’ appeared first on Marketing Week.
  
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• Is digital media losing credibility with brands? The advertisers' view

  08-02-2017 14:10
  
  It seems that digital media has been under a little more pressure than usual lately. While advertisers still spend a considerable amount of their marketing budgets in these channels, 2017 may be the year they take a little step back and reassess the value they are receiving, if indeed they can.
  Due to the way digital is structured, everything should be accountable and reported upon but numerous reports have instead stated this is simply not the case. Starting with a complicated ‘ecosystem&
  
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• Mattel unveils Gigi Hadid Barbie in collaboration with Tommy Hilfiger

  08-02-2017 14:03
  
  Supermodel Gigi Hadid is poised to unveil her Tommy x Gigi collaboration with Tommy Hilfiger this afternoon (8 February), and Mattel has unveiled a special Barbie doll to mark the occasion. 
  The toymaker looks to have teamed up with the designer brand for the launch, revealing a Hadid-style model on its Instagram page. The brand ran a similar promotion for the model's first Tommy x Gigi back in September, where the doll was shown posing in clothing from the lin
  
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• Publicis creates bespoke media agency for Molson Coors US as brewer extends relationship

  08-02-2017 14:01
  
  Molson Coors has extended its relationship with Publicis after retaining the holding company’s Zenith Media in the UK and appointing it to handle its United States media account.
  The appointment of Publicis in the US sees the creation of a bespoke media solution called Connect, powered by Publicis Media. Previously, the bulk of the account was handle by Initiative.
  The appointment comes after Molson Coors launched a review last September of its UK, US and Canadian accounts as the brewer lo
  
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• The Grand Tour takes the top spot as most popular digital series in the US

  08-02-2017 14:00
  
  Amazon's The Grand Tour is in the top spot. Here are the full insights from Parrot Analytics. 
  For 26 January, 2017 –1 Feburary, 2017 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  The Grand Tour, Amazon Video:  13,394,727 
  Lemony Snicket's A Series Of Unfortunate Events, Netflix:  12,864,954 
  Stranger Things, Netflix:  11,876,308 
  The Man In The High Castle, Amazon Video:  10,565,885 
  The OA, Netflix:
  
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• Oliver taps former R/GA group creative director Andrew Ferguson for ECD role

  08-02-2017 13:58
  
  Oliver has hired former R/GA group creative director Andrew Ferguson to take on the role as executive creative director for a selection of accounts.
  Ferguson previously spent just under two years at R/GA as group creative director following seven months as freelance creative director for the company. He is recognised for his work on Facebook’s chatbot ‘Little Brush, Big Brush’ campaign with Unilever-owned oral care brand Signal Pepsodent.
  In his new role, Ferguson will lead the
  
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• Time Warner revenues jump 11% to hit $7.9bn

  08-02-2017 13:54
  
  Time Warner has reported a revenue increase of 11%  for the final quarter of 2016, with income for the period totaling $7.9bn based on double-digit growth in its subscription business, plus box office successes within its Warner Bros division, as speculation continues to mount over its proposed $85bn takeover by AT&T. 
  The company's latest quarterly numbers, published earlier today (February 8), also provided details of revenues for the full-year which increased 4% year-over-y
  
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• Mystudenthalls.com appoints Rooster PR to head up media communications

  08-02-2017 13:35
  
  Mystudenthalls.com appoints Rooster PR to head up all media communications. 
  Mystudenthalls.com is the original dedicated student halls search engine, saving hours of legwork for those looking for student accommodation across the UK. The super-fast, responsive site can be searched and filtered in seconds and allows students to contact their desired halls directly at the click of a button without having to create a user account.
  Rooster will be responsible for developing and implementing a m
  
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• Vibrant Media plays matchmaker for media agency execs with important First Dates questions like ‘Brexit?’ ‘Trump?’

  08-02-2017 13:28
  
  Native advertising company Vibrant Media is looking to emulate the success of Channel 4 dating show, First Dates, by trying to captivate media industry execs with a Matchmaker programme.
  Vibrant claims “love is elusive for many media execs” and as a result, it is looking to pair up some of the UK’s top media folk, using an intensive survey that asks questions like “distinguishing feature”, supplemented with vital character assessment with questions asking for their
  
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• What marketers need to know about DMPs: Find out through The Drum's latest webinar

  08-02-2017 13:18
  
  The Drum, in association with Relay 42, is to host a webinar on Data Management Platforms (DMPs) which will help marketers overcome many of the hurdles associating with implementing the platforms.
  A panel of experts from InBeacon and Relay42 will speak about the latest technologies – from cross-channel orchestration to beacon technology – giving marketers everything they need to know about DMPs from the ground up.
  DMPs have been a big topic of conversation in the industry with o
  
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• NHS Scotland cervical cancer campaign tells women to 'stop fannying around' and get a smear test

  08-02-2017 13:14
  
  NHS Health Scotland and the Scottish Government have joined forces with Leith to launch a new campaign urging women to ‘stop fannying around’ and get a smear test.
  The creative, which aims to highlight the importance of attending routine smear tests, features a flower that bears striking similarity to a vulva and confronts one of the key barriers proven to put women off attending routine smear tests – embarrassment.
  “Six women are diagnosed with cervical cancer
  
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• L'Oreal is reportedly planning to sell The Body Shop

  08-02-2017 12:59
  
  L'Oréal is considering selling off The Body Shop for €1bn (£850m) due to the retail brand's poor performance.
  
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• Pepsi Max launches second year of Champions League sponsorship

  08-02-2017 12:57
  
  Pepsi Max has signed up Manchester City stars Sergio Agüero and Vincent Kompany, and Arsenal's Alexis Sánchez to star in its latest Champions League campaign.
  
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• Oliver hires Unilever creative Andrew Ferguson from R/GA

  08-02-2017 12:33
  
  Oliver has poached R/GA's group creative director for Unilever, Andrew Ferguson, following the in-house agency specialist's Unilever win last year.
  
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• Apple iTunes terms and conditions adapted into a graphic novel you might actually read

  08-02-2017 12:33
  
  It is advisable to always read the small print, but naturally almost no one does it, as the content is more often than not barely comprehensible jargon inaccessible to those without a legal degree.
  Apple in particular has been criticised widely for its bulky warning, which was also a point of parody in South Park episode, 'the Human CentiPad'.
  To make the iTunes T&Cs more digestible, artist Robert Sikoryak has transposed the Apple document into a fully fledged graphic novel, having accu
  
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• Snapchat's only female director was paid a lot less than her male counterparts in 2016

  08-02-2017 12:13
  
  Hearst Magazine's chief content officer Joanna Coles is Snapchat's only female board member, and in 2016 she got paid a fraction of what her male counterparts earned according to the upstart's recent IPO filing. 
  Snap, the messaging app's parent company, published the details of its $3bn IPO last week, outlining for the first time unseen figures around growth and giving an insight into challenges and opportunities facing the business. However, the S-1 document also contained information aro
  
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• I’m with the brand: how artists and advertisers can work in harmony

  08-02-2017 12:00
  
  Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost its stigma. But how can the relationship work for everyone?
  The path to musical success used to run through one narrow channel – that of the label. If a rep discovered you, the label would throw some money behind you and you’d get radio play enough to boost your record/cassette/CD sales and you’d tour in support of the album.
  Even as radio remains strong with many listeners,
  
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• Mondelēz pledges a ‘more disciplined’ marketing approach as sales fall

  08-02-2017 11:46
  
  Mondelēz is looking to take a “more disciplined” approach to its brand marketing in order to build its ‘power brands’ and move away from promotional spending.
  The company, which owns brands such as Cadbury, Oreo and Sour Patch Kids, reported its fourth quarter and full year results yesterday (7 February), which showed net revenues decreased 12.5%, mainly due to currency headwinds, for 2016. Organic net revenue increased 1.3%.
  Net revenue fell 8.1 per cent to $6.77bn
  
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• Pepsi Max toasts superfan passion with UEFA Champions League partnership

  08-02-2017 11:37
  
  Pepsi Max is toasting the dedication of footballing ‘superfans’ with a series of videos dedicated to global followers of football who choose to live life for the moment.
  #PepsiMaxMoment will run throughout 2017, the second year of PepsiCo’s global Champions League partnership, by enlisting the services of three renowned athletes to stoke excitement inh the tournament ahead of the final scheduled for 3 June in Cardiff, Wales.
  Sergio Agüero, Alexis Sánchez and Vincent
  
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• Making the artist: What does it take to break through in music in 2017?

  08-02-2017 11:30
  
  By Katie McQuater & Doug Zanger
  Radio and A&R are two of the most established cogs in the well-oiled music industry machine due to their roles in bringing new artists to the world. And while they both still play an undeniably important part, today’s digital world and innovative new live environments have given rise to new means of artist development.
  In recent years, a host of disruptor platforms have shaken up the music industry, leading some to question the importance of radio as
  
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• Universal takes the Fast and Furious brand on the road as a live event

  08-02-2017 11:18
  
  There seems to be no stopping the Fast & Furious movie franchise, with an incoming eighth film looking to continue the momentum, Universal Pictures is looking to capitalise upon the brand with live events.
  The studio has partnered with Brand Events to launch Fast & Furious Live, a global live-arena tour, which will debut in 2018.
  The activation opens up the cinematic universe to a new audience by recreating some of the seemingly absurd stunts and scenes committed to film across the eight
  
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• Spotify partners with AccuWeather to create real time playlists inspired by the elements

  08-02-2017 11:03
  
  Spotify has solidified a partnership with AccuWeather, utilising its real time weather data to learn how wind, rain and shine affects listening tastes across UK cities.
  As a general rule of thumb, Spotify learned that "people typically listen to higher-energy, happy sounding music, while listeners turn to sadder, downbeat tunes when the weather’s bad". Tastes varied by city, both influenced by the weather and other factors.
  Over 85 million streams were correlated with weather data, an
  
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• SVOD meshing: streaming and convening

  08-02-2017 11:00
  
  I’ve said before that next generation TV homes are building their own streaming bundles. The average US Subscription Video on Demand (SVOD) home takes 2.5 SVOD services. But what sort of bundles are beginning to emerge? And how do different homes mesh services to get to the content they want?
  These charts look at the combination skews of US SVOD homes, taking each of a Netflix home, an Amazon home, an HBO Now home and a Hulu home as a starting point. The pies show the percent more likely t
  
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• Amazon Fire TV chief jumps ship to Apple TV

  08-02-2017 10:46
  
  Apple has poached the former head of Amazon Fire TV to head-up its own Apple TV business as it ramps up its involvement in the sector.
  Timothy Twerdahl has joined Apple in a product-focused role as vice president, taking over the reins of the Apple TV business from Pete Distad who moves on to focus on striking new content deals.
  Twerdahl’s four-year stint at Amazon saw him oversee the launch of its Fire TV products having previously spent time with Netflix and smartwatch start-up WIMM
  
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