Marketing news

• Political headwinds mean Omnicom misses revenue forecasts

  07-02-2017 23:12
  
  Omnicom’s fourth quarter revenues increased 2.1% year-over-year to hit $4.24bn but unforeseen political headwinds resulting in a stronger-than-expected US dollar meant it missed earlier forecasts, as its international business growth outpaced that in its domestic base. Management, howeever, remain pleased with its increasingly diversified revenue stream. 
  The results fell shy of earlier forecasts of a$4.26bn, with the New York-based network agency today (February 7) reporting that the
  
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• 5G TV could surpass cable, satellite and IPTV, says strategy analytics

  07-02-2017 22:06
  
  TV and video delivery is likely to become a core capability of next generation 5G wireless services and would allow operators to support TV-equivalent services which could eat into the $500bn global TV and video market concludes a new report from Strategy Analytics.
  "Data rates get the headlines, but other network technologies will also make or break the business case for 5G TV services," says Sue Rudd, director, Service Provider Analysis. "The efficiency of the end-to-end network will
  
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• YouTube rolls out mobile live streaming, monetization tool

  07-02-2017 21:17
  
  YouTube is rolling out its new mobile live streaming feature to every creator with more than 10,000 subscribers and said remaining creators will have access soon.
  “It’s a launch that’ll put the power of live streaming in the hands of hundreds of thousands of talented creators, giving them a more intimate and spontaneous way to share their thoughts, lives and creativity,” YouTube said in a blog post.
  YouTube said mobile live streaming has been built directly into its
  
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• Mastercard thanks the fans with exclusive access in lead up to the Grammys

  07-02-2017 20:57
  
  Record stores may be dwindling across the US, but leading up to the Grammys, Mastercard is bringing back the audiophile experience to #ThankTheFans.
  Mastercard is opening the doors to its Masterpass #ThankTheFans House in the countdown to music’s biggest night, the 59th Annual Grammy Awards. The “House” will actually take up residence at Gibson Brands Sunset in Los Angeles, the former iconic Tower Records on the Sunset Strip. It will be transformed into a one-of-a-kind experien
  
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• Small businesses use some marketing tools, some of the time, survey finds

  07-02-2017 20:38
  
  A majority of small business owners now embrace the use of online marketing channels like websites and social media to grow their company's reputation and their revenue, but many have not harnessed the full potential of their online presence and may be leaving money on the table.
  According to a report released today by Web.com, 54% of small business owners report they are very confident that their business's online presence is doing the job it's supposed to do.
  A deeper dive into the data shows
  
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• Turkey of the week: Jaguar "What makes José Mourinho tick" by CAA Sports Consulting

  07-02-2017 19:44
  
  Susan Billinge thinks José Mourinho's starring role in Jaguar's ad is very self-absorbed.
  
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• Pick of the week: Warner Bros "Continuity bat" by Drum and PHD

  07-02-2017 19:41
  
  Maisie McCabe is charmed by this campaign to promote The Lego Batman Movie.
  
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• Snapchat braces for ad challenge

  07-02-2017 19:33
  
  Snapchat faces the tricky challenge of attracting more users to better appeal to brands without alienating its core teenage user base after floating.
  
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• Chasing growth is a hell of a lot easier than transformation ... and growth has decided to take a holiday

  07-02-2017 19:30
  
  Ashley Swartz, Furious Corp, chief executive officer and columnist for The Drum, reflects after having returned from CES on the dynamics of the media industry at a point in time where technology, and in particular, how human beings interact with hardware and software, will radically change advertising. 
  Since the first web banner ad was sold in 1993 by GNN (Global Network Navigator), advertising has been about net new growth. Media companies, technology companies, marketers, ad tech compani
  
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• M/SIX snatches Sainsbury's £100m media in shock for PHD

  07-02-2017 19:21
  
  M/SIX has won Sainsbury's estimated £100m media account in a shock move, dealing a major blow to PHD, which has held the supermarket's business for 22 years.
  
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• M/SIX snatches Sainsbury's £100m media from PHD

  07-02-2017 19:21
  
  M/SIX has won Sainsbury's estimated £100m media account in a shock move, dealing a major blow to PHD, which has held the supermarket's business for 22 years.
  
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• Saatchi & Saatchi names Richard Huntington as chairman

  07-02-2017 19:17
  
  Saatchi & Saatchi London has appointed chief strategy officer Richard Huntington as chairman and promoted managing partner Sam Hawkey to managing director.
  
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• 50% of IT professionals consume B2B content with increasing regularity, study suggests

  07-02-2017 19:14
  
  B2B marketers have a growing opportunity to reach IT decision makers by acknowledging the changes in content consumption trends and their past mismanagement of prospects, a new industry report suggests.IT Content Consumption
   
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  In 2016, content consumption volume from IT professionals grew by 38%, and 54% of the active audience consumed more than one piece of content. Further, 11% of the active IT audience consumed more than 10 resources, averaging only 11 days between c
  
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• Coke kicks off ad pitch for Powerade

  07-02-2017 19:06
  
  Powerade, the sports drink owned by Coca-Cola, is on the hunt for a global advertising agency.
  
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• Second annual Tribeca X Award announces jury panel and submission deadline

  07-02-2017 18:45
  
  The Tribeca X Award, part of the Tribeca Film Festival, is entering its second year of recognizing the best branded storytelling work of the past year, and the jury members have been announced.
  The 2017 Tribeca X Award’s jury is comprised of industry leaders and influencers, including:
  Joanna Coles, chief creative officer, Hearst
  Jae Goodman, chief creative officer and co-head of marketing, CAA
  Tim Heidecker and Eric Wareheim, comedy duo and co-founders of JASH
  Jenna Lyons, President and c
  
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• Creatives unveil 'Alternative Facts' card game to troll Trump administration

  07-02-2017 18:26
  
  Presidential adviser Kellyanne Conway spoke out in defense of White House press secretary Sean Spicer in January over his use of  "alternative facts" in the aftermath of Donald Trump's inauguration. The comment has undoubtedly inspired many column inches over the past few weeks, and now it has even incited a card game. 
  Devised by a host of ad land creatives, the game – simply titled Alternative Facts – has been designed to troll the Trump administration
  
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• MediaLink to open offices in London and Hong Kong within weeks after sale to Ascential

  07-02-2017 18:24
  
  MediaLink plans to open offices in London and Hong Kong within weeks as part of a rapid global expansion, following its $207m sale to Ascential.
  
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• AKQA expands to Australasia by bringing DT into its global network

  07-02-2017 18:22
  
  AKQA has launched in Australia, New Zealand and Singapore as fellow WPP agency, DT, has rebranded to become part of AKQA.
  
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• WPP-backed Refinery29 agrees VoD deal with Sky

  07-02-2017 18:13
  
  Refinery29, the WPP-backed digital media company for millennial women, has struck its first video on demand deal after agreeing to show its content on Sky.
  
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• Confidence plunges among ad execs

  07-02-2017 18:12
  Confidence among advertising and media industry leaders about the prospects for their own companies has fallen to a four-year low, according to a survey of 600 senior executives at brands, agencies and media owners.
  
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• Harness the power of ads, Public Health England told

  07-02-2017 18:09
  
  Advertising is a more effective tool for driving healthy eating than "naming and shaming" sectors seen not to be doing enough to reduce sugar, industry bodies have said.
  
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• Incumbent Mother on alert as Halfords calls ad pitch

  07-02-2017 18:03
  
  Halfords is reviewing its UK advertising account, putting incumbent Mother on alert.
  
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• Service overtakes price among top concerns for food shoppers, survey shows

  07-02-2017 17:54
  
  UK shoppers are more likely to regard great service as "critically important" to their choice of grocery retailer than competitive price, new data reveals.
  
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• DHi Group: Senior Marketing Executive

  07-02-2017 17:54
  
  Competitive:DHi Group:
  This is an ideal opportunity for an all-round marketing exec looking to move into a more specialised B2B role...
  London
  
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• Unilever acquires stake in brand-supported game Snatch

  07-02-2017 17:45
  
  Unilever is buying a stake in the brand-supported gaming platform Snatch and has signed Marmite as one of the app's first partners.
  
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• It’s time to get serious about influencers

  07-02-2017 17:41
  
  2017 has started at quite a pace with a flurry of pitches from both brands and Government clients. There’s been a real new year energy in terms of reviewing and building capability – with much of that energy pointed at Influencer Marketing.
  L’Oréal has announced greater investment in digital generally and social influencer more specifically. A commitment underscored by their selection of Scandinavian social influencer business, Talify, as one of their first start-up inve
  
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• Fold7 poaches Leo Burnett's James Joice

  07-02-2017 17:31
  
  James Joice, client service director at Leo Burnett, is joining Fold7 as managing partner.
  
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• Mark Ritson: Opposing Trump means sacrificing sales for brand values

  07-02-2017 17:30
  
  Just over a week ago, farm mechanic Lars Tollef was enjoying a cup of coffee in his home town of Tolga in Norway. To the 27-year-old’s complete surprise the local paper approached him and asked him to answer a few questions for its regular feature ‘Over Kaffekoppen’, in which a local person answers a series of harmless questions over a cup of coffee.
  One of the questions was: “Who you would like to be stranded on a dessert island with?” Lars took a long pensive swi
  
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• ‘Digital media is a buyer’s market, but that doesn’t make it a good deal’

  07-02-2017 17:23
  
  It is a trusim to say that media has changed over my time. In fact, it has exploded and there’s now a daunting superabundance of choice for marketers.
  With choice comes competition, which classical theory suggests should be good for prices. This is partly true – for example the real price of TV airtime (and therefore, some argue, other media) has not risen significantly since the nineties.
  However, the increase in choice has not been matched by a commensurate increase in ways of reac
  
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• Maxus UK appoints head of data as first chief strategy officer

  07-02-2017 17:22
  
  WPP media agency Maxus UK has promoted Alex Steer to the newly created post of chief strategy officer.
  
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• An inside look at Channel 4’s fake news probe: how lies are cannibalising the value of newsbrands

  07-02-2017 17:22
  
  Channel 4, concerned by the impact of fake news on its brand, is working to verify facts outside its own walls in hopes this will prove its purpose in the news ecosystem.
  Fake news, while not a new concept, is putting news brands like Channel 4 News at risk. The term is increasingly being misused, misunderstood, and undermining the confidence in trustworthy media sources. That is the position of Channel 4 as it gathered government and media officials today (7 February) to delve beneath the
  
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• Meet the ecommerce startup taking on the big alcohol brands

  07-02-2017 17:20
  
  EeBria was launched at the start of the craft beer boom, back in 2013. Labelling itself the ‘Etsy of alcohol’, the startup started off as a digital business selling craft beer directly from the brewer to the consumer.
  In 2015, it went on to launch EeBria Trade, entering the wholesale market by sending alcohol fresh from brewers to more than 3,000 pubs, including BrewDog bars and Draft House. The company’s CEO and co-founder David Jackson, who was previously online marketing di
  
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• Havas captures Air Wick and Clearasil

  07-02-2017 17:17
  
  RB has appointed Havas Creative Group to work on the Air Wick and Clearasil brands without a pitch.
  
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• Twitter rolls out new anti-abuse features and promises more in the coming weeks

  07-02-2017 17:15
  
  Twitter has announced three new tools designed to combat abuse within its walls, including a commitment to stopping trolls create accounts on the platform in the first instance. 
  Announcing the news via a blog post, Twitter vice-president of engineering Ed Ho said that making Twitter a safer place was "a primary focus". 
  As such, the company will now stop the creation of new abusive accounts, present users with "safer" search results, and push potentially abusive or low-quality tweets
  
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• BBDO's Joe Braithwaite moves to Proximity

  07-02-2017 17:13
  
  Proximity London has appointed BBDO Singapore's Joe Braithwaite as managing director. He replaces Gabrielle Ludzker, who was promoted to chief executive last year.
  
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• Videos on social media do better in-feed, study finds

  07-02-2017 17:07
  
  The best-performing videos on social media are within a user's feed, on silent mode and shorter than 15 seconds, according to a study by Twitter and Omnicom Media Group.
  
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• Participation pays: Study from Iris reveals how major brands are harnessing ‘people power’

  07-02-2017 17:06
  
  Creative innovation network Iris has created the world’s biggest global study on consumer involvement. The aim of the study is to reveal why many of the world’s most successful brands are choosing ‘Participation’ as a key marketing technique and to identify the common traits of success.
  The Participation Brand Index analyses qualitative data from 14,000 consumers, across 5 regions (U.K, U.S, Brazil, Thailand and Australia) and 177 brands across 6 sectors (automotive, cons
  
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• Roger that! Tom Brady makes his point in late-breaking Super Bowl ad

  07-02-2017 16:56
  
  Back on October 5, star quarterback for the New England Patriots Tom Brady filmed a Super Bowl commercial with a twist. In the ad, he shows up for a routine M.R.I. and must put his four Super Bowl rings, which glisten as he removes them, into a locker for safe keeping.
  However, the ad was filmed with an alternative ending.
  When Tom Brady led his New England Patriots to the greatest Super Bowl comeback of all time this past Sunday, besting the Atlanta Falcons 34-28 in overtime after falling behin
  
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• Pitch update: KFC, Virgin, Department for Transport

  07-02-2017 16:55
  
  KFC is looking to extend its creative review to include below-the-line elements, while Virgin Atlantic and Virgin Holidays have shortlisted agencies to pitch for their joint CRM business.
  
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• AOL UK plugs Weve mobile data into programmatic platform

  07-02-2017 16:50
  
  AOL UK has signed a deal with O2-owned, mobile data provider, Weve, that will allow advertisers to target customers based on data from 16 million O2 users.
  
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• Under Armour extends relationship with boxing superstar Anthony Joshua

  07-02-2017 16:28
  
  Under Armour has extended its partnership with British boxing star Anthony Joshua with a new multi-year deal which highlights the growing international appeal of the undefeated heavyweight.
  Under the terms of the deal the Baltimore company will continue to supply the IBF world heavyweight champion with his in-ring apparel. Joshua will also lend his image to Under Armour's future marketing campaigns.
  “I am delighted to be committing my long-term future to Under Armour,” said Joshua. &
  
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• Ad of the Day: Galaxy's breathtaking chase reminds us to slow down this Valentine's Day

  07-02-2017 16:19
  
  Ahead of Valentine’s Day Galaxy has unveiled a modern take on classic love stories reminding us to rush less and make time for pleasure.
  Teaming up with AMV BBDO and director Juan Cabral, the seasonal film follows Cupid in pursuit of a young woman rushing through life. Chasing her through the busy streets of central London, Cupid’s arrow keeps missing her as she continues to move too fast, instead striking others in her path.
  Running across social channels from today (Tuesday 7 Febru
  
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• Is ‘Britishness’ losing its global brand power?

  07-02-2017 15:53
  
  Burberry’s marketing strategy draws heavily on its British heritageFor some brands, the label ‘Made in Britain’ is a core element of their identity and a selling point for consumers around the world. Since the Brexit vote last summer, though, in which the UK voted to leave the European Union, the very meaning of Britain and ‘Britishness’ has been called into question.
  Supporters of leaving the EU have suggested that Brexit marks a moment of “patriotic renewal&
  
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• How Aldi became Britain’s fifth largest supermarket

  07-02-2017 15:52
  
  Aldi has signed up the Brownlee brothers to push its ‘Get Set to Eat Fresh’ programmeAldi has overtaken the Co-operative to become the fifth largest supermarket in Britain for the first time.
  According to figures from Kantar Worldpanel, sales at Aldi were up 12.4% year on year in the 12 weeks ending 29 January. That increase helped buoy its market share by 0.6 percentage points, giving it a 6.2% market share and putting it just ahead of the Co-op on 6%.
  Fraser McKevitt, head of retai
  
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• NHS brings back Valentine’s Day organ donation campaign

  07-02-2017 15:26
  
  The NHS Blood and Transplant department is once again using Valentine’s Day to land a tricky message about organ donation, this time hoping to raise awareness of donating to while you’re still alive.
  The NHS ran a similar campaign last year, taking a humorous approach to solving the problem of registering and talking about your own donor wishes.
  Called ‘Better Left Unsaid’ the work from Aesop Agency exceeded expectations and so the creative shop was asked to take on the c
  
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• Movers and shakers: DigitasLBi, Telegraph Media Group, Paysafe, Adam & Eve/DDB and more

  07-02-2017 15:22
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• MediaLink sells to Cannes Lions-organizer Ascential

  07-02-2017 15:00
  
  MediaLink – a business consultancy specializing in the media and tech sector – is to be purchased by Ascential plc, the UK-based B2B media company behind the Cannes Lions Festival of Creativity, and business information service WGSN. 
  Financial terms of the deal were not publicly disclosed, although it is still subject to US regulatory approval, and upon completion MediaLink (an outfit with over 120 employees spanning four offices in the US alone) will form part of Asc
  
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• Fox is pulling the social strings for 24 reboot

  07-02-2017 15:00
  
  Fans of the much anticipated FOX action series "24: Legacy", which premiered on Suberbowl night, had many chances of engaging with the series on various different platforms.
  To promote the premiere and to excite fans, FOX has not only started a small Twitter campaign, but has also teamed up with several popular influencers to promote the series on Snapchat, and has joined forces with Amazon to bring sounds of "24: Legacy" into viewers' homes.
  The badge campaign on Twitter enabled fans to be
  
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• Behavioural data can bridge the gap between what consumers say and do

  07-02-2017 14:37
  
  If the result of the EU referendum and US presidential election have taught us anything it’s that what people say they’re going to do and what they actually do are two very different things.
  It’s for this reason that the accuracy of traditional qualitative and quantitative research methods are under scrutiny like never before. This has led to the rise of alternative, behaviour-based techniques that aim to give a truer representation of how consumers are actually feeling a
  
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• Kinetic launches OOH startup incubator

  07-02-2017 14:32
  
  Kinetic, a WPP out-of-home agency, has launched a startup incubator, KineticX, focused on location advertising technologies for out-of-home advertising.
  
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