Marketing news

• Brands capitalize on live video on Snapchat, Instagram for Super Bowl LI

  05-02-2017 16:33
  
  The biggest sports game of the year will take place in Houston, Texas later today as the New England Patriots face off against the Atlanta Falcons. But in true Super Bowl fashion, the hoopla around the game is just as important as the physical game itself. As millions of fans tune in to Super Bowl LI, brands want a piece of the action. With a $5m price tag on a 30 second traditional TV ad in 2016, many are looking to digital, especially live ads on platforms like Snapchat and Instagram
  
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• My favorite Super Bowl ad: Barrett SF’s Jamie Barrett

  05-02-2017 16:01
  
  Ahead of Super Bowl 51, The Drum has asked some of the industry’s most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them.
  We’ve also asked them to give their thoughts on whether they think social media has helped or hurt the effectiveness of the coveted Super Bowl spot. Over the past few years, many brands have chosen to leverage the power of social media by teasing or releasing their Super Bowl spots online days before th
  
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• British brands pull ad spend from RT UK over Vladimir Putin 'propoganda' fears

  05-02-2017 13:10
  
  Top UK advertisers are reportedly pulling ads from RT UK over fears the channel is being used to spread "propganda and fake news" on behalf of Russian president, Vladimir Putin. 
  According to the Sunday Times, brands like Coral, Max Factor and Direct Line have cancelled ads on the network news channel. 
  RT UK, the UK version of the Kremlin-backed news channel formerly known as Russia Today hit back at claims it was spreading misinformation saying it was an "editorially independent, aut
  
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• Rejected 84 Lumber Super Bowl immigration ad will be shown online during half-time

  05-02-2017 11:43
  
  Construction company 84 Lumber has stumped up for a coveted Super Bowl TV ad slot, but the brand is promising to show an alternative version of its campaign – which Fox dubbed "too controversial for TV" – online during half-time. 
  A revised cut of the firm's 'The Journey Begins' campaign, which revolves around immigration, will be screened to some 110 million viewers on Sunday evening (5 January), but the ad will direct audiences to its website to see the conclusi
  
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• After 50 years, the Era of Objectification in Super Bowl Advertising is (hopefully) over

  05-02-2017 11:30
  
  The Super Bowl of two years ago may be remembered as the most-watched television broadcast in US history – at least prior to Super Bowl LI – or for the Patriots’ most recent Super Bowl win, or for the questionable call with just seconds remaining that blew Seattle’s last chance to score and resulted in said victory. On the other hand, it might also be remembered for being the last year where we saw a commercial like Carl’s Jr.&rsqu
  
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• Der Spiegel's President Trump beheading cover divides opinion

  05-02-2017 10:52
  
  Weekly German news magazine Der Spiegel is facing criticism over its latest front cover, which features Donald Trump beheading the Statue of Liberty. 
  The powerful cartoon shows the president wielding a knife and holding up Lady Liberty's severed head, with the illustrator Edel Rodriguez saying the image represents "the beheading of democracy."
  Underneath the drawing, a caption reads: 'America First' in reference to one of Trump's go-to election campaign mantras. 
  The st
  
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• Is Nintendo's Switch debut at the Super Bowl, a warning or parting shot at the mobile market

  05-02-2017 08:00
  
  Nintendo’s Super Bowl debut this weekend will see it attempt to cement a positioning for its Switch console that industry experts believe will need to tap into the Candy Crush Saga and Mobile Strike players rather than tackle the high-end consoles head-on.
  Just shy of a month before the console's 3 March US launch, Nintendo will touch down at its first ever Super Bowl (although it no doubt tested the waters with the Pokemon Company's 20th anniversary slot in 2016).
  With an invest
  
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• Audi gets pushback on Super Bowl ad advocating for equal pay

  05-02-2017 02:41
  
  Audi released its Super Bowl ad last week featuring the all-new 2018 Audi S5 Sportback Prestige model in its #DriveProgress campaign. But the ad, titled “Daughter” looked to do more than promote its new car model, it advocated for equal pay.
  According to Audi’s website where they are directing people, “At Audi, progress is for everyone. As stated by the Joint Economic Committee in a report dated April 2016, women were paid 21 percent less than men on average. So at A
  
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