Marketing news

• Politically-engaged social media users stuck in echo chambers, study finds

  04-02-2017 13:45
  
  Politically engaged Twitter users are more likely to interact with others who support the same party and share articles from publications which match their beliefs confirming the existence of online echo chambers. 
  According to a study of 2,000 Twitter users from thinktank Demos, Labour supporters were weighted more towards publications Demos classes as centre-left or leftwing, whereas Ukip supporters were more engaged with ‘alternative’ media outlets such as Breitbart and Infow
  
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• Ad of the Day: Gap looks to the past to inspire the future with 90s rewind

  04-02-2017 13:00
  
  Gap is looking to relive its 90s heyday with a new campaign that draws on the brand’s past to improve its future. 
  ‘Generation Gap’ features the children of celebrities who starred in Gap’s 90s campaigns, including Demi Moore’s daughter Rumer Willis, and Diana Ross’ son Evan, as well as supermodel Naomi Campbell. 
  “The 90s is having a moment, and you could argue that no retail brand thrived as much as Gap did in the 1990s, so it made sense to d
  
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• GCHQ looks to recruit teens to help fight cyber attacks with summer camp initiative

  04-02-2017 12:18
  
  GCHQ is turning to teenagers to help prepare for possible cyber attacks. 
  Over the summer security services will be running 2,500 residential courses for teenagers, as well as a series of one-day events ‘CyberFirst adventures’, aimed at 11-year-olds. 
  The initiative comes after MPs published a report on the Britain’s cyber security defences which argued that the UK ranked below Brazil, South Africa and China for keeping phones and laptops secure. 
  The summer camp
  
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• BBC shares first look at new Top Gear trailer airing tonight

  04-02-2017 11:36
  
  The BBC has released a series of stills from the first promotional film for the next series of Top Gear ahead of its debut on BBC One tonight. 
  The snaps show Top Gear hosts Matt LeBlanc, Chris Harris and Rory Reid enduring an uncomfortable car insurance interview with the BBC’s risk assessor.  
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  Returning to BBC Two in the Spring, the trailer also appears to include clips from the new series including a tuxedoed LeBlanc in an Aston Martin DB11, Harris drifting the
  
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• President Trump takes first steps towards fulfilling campaign pledge to scale back financial regulations

  04-02-2017 11:06
  
  President Trump is tackling financial services regulations with his latest executive order. 
  The order, to review the 2010 Dodd-Frank financial regulations, fulfils a campaign pledge of Trump’s to repeal and replace the act which was brought in after the 2008-09 financial crisis. 
  Earlier in the week the US president deemed the act a “disaster” promising to do “a big number on Dodd-Frank.” 
  Named after the congressmen who campaigned for the legislatio
  
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• Has Sport England’s This Girl Can campaign played as big a role in women’s sport as the industry thinks?

  04-02-2017 08:00
  
  Sport England’s much celebrated ‘This Girl Can’ campaign has returned and the acclaim the original received is richly deserved in its encouragement of more women to take up exercise. However, its success stands atop the foundations of sports brands campaigns which came before it.
  The latest iteration of Sport England’s ‘This Girl Can’ campaign was launched earlier this week (31 January) and looks to deliver, in its own words, ‘a kick right in the stereot
  
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• Has Sport England’s 'This Girl Can' campaign played as big a role in women’s sport as the industry thinks?

  04-02-2017 08:00
  
  Sport England’s much celebrated ‘This Girl Can’ campaign has returned and the acclaim the original received is richly deserved in its encouragement of more women to take up exercise. However, its success stands atop the foundations of sports brands campaigns which came before it.
  The latest iteration of Sport England’s ‘This Girl Can’ campaign was launched earlier this week (31 January) and looks to deliver, in its own words, ‘a kick right in the stereot
  
  Read more

• Is Sneaky Pete Amazon's next big TV hit?

  04-02-2017 00:48
  
  Between Goliath, Transparent, and Mozart in the Jungle, it is clear that Amazon knows what it's doing when it comes to originals. And, the company may not have one but two additional hits on its hands with Sneaky Pete and Just Add Magic, its news children's show. Sneaky Pete last week accounted for a whopping 75 percent of all Amazon Originals views, while Just Add Magic is already a record-setter.
  Additional insights below via Jumpshot: 
  Mistaken Identity: Sneaky Pete took t
  
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