Marketing news

• Chipotle earnings down in more bad news for the restaurant

  03-02-2017 20:06
  
  Chipotle Mexican Grill continues to get bad news, this time for its stock prices falling after its Q4 2016 earnings were announced, but the company showed a happy face regardless.
   
  Markets Insider reported that as of Friday morning, the restaurant’s stock was down 1.91% at $415.23 a share after fourth quarter earnings were announced, noting revenue was down overall at $1.03bn (from expected $1.04bn) and for same-store sales by 4.8%.
   
  This continues a string of bad news for the
  
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• Why I refuse to preview any of this year’s Super Bowl ads

  03-02-2017 19:42
  
  I’ve worked in the marketing arts for nearly twenty years. I’ve made everything from TV commercials to emoji keyboards to accordion-fold direct mail pieces delivered in polybags. Believe me when I say I’ve seen some things. There is a fruit, however, in this Eden of an industry that of which I am yet to partake. I’ve never made a Super Bowl spot. I’ve come close a couple times. Worked at agencies that made them. Had friends that made them. I've sat for countles
  
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• Inside the strangely hypnotic Snickers 36-hour live stream

  03-02-2017 19:41
  
  The Super Bowl advertiser maximizes its ad buy with Facebook Live, proving people will watch just about anything.
  
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• London Pride signs up Michael Fish for social campaign

  03-02-2017 19:12
  
  Fuller's ale London Pride is working with former TV weatherman Michael Fish for social media campaign #whenitrainsitpours
  
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• Satire (or fake) news site creates the Ikea Börder Wåll self-assembly kit

  03-02-2017 19:04
  
  There have been endless questions around the feasibility and cost of President Donald Trump’s proposed Mexico border wall, but satire news site The Postillon has come up with a solution, import a self-assembly wall from Ikea.
  The publication has posted the instructions for the Börder Wåll, a “practical, ready-made solution” to Potus’ seemingly incomprehensibly ambitious and expensive solution to illegal immigration.
  The creative prices the Ikea wall at $9,999,9
  
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• My favorite Super Bowl ad: MullenLowe's Margaret Keene

  03-02-2017 18:38
  
  Ahead of Super Bowl 51, The Drum has asked some of the industry’s most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them.
  We’ve also asked them to give their thoughts on whether they think social media has helped or hurt the effectiveness of the coveted Super Bowl spot. Over the past few years, many brands have chosen to leverage the power of social media by teasing or releasing their Super Bowl spots online days befo
  
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• Dyson ties with Amazon’s Twitch to recruit the innovators of the future

  03-02-2017 18:31
  
  In order to find and shape the next generation of engineering talent, Dyson is deviating from the tried and tested university tours to erect a pop-up challenge only the sharpest minds can solve. And to reach beyond those who take part, the brand has partnered with Amazon’s Twitch.
  It’s a change in strategy that shows just how much importance Dyson is placing on recruitment in its bid to have its products and more importantly its brand at the crux of connected living. Some 110 softwar
  
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• Anna Jones and Debbie Wosskow launch style services app

  03-02-2017 18:21
  
  Anna Jones, the outgoing chief executive at Hearst Magazines UK, has launched a style services app called ShareStyle.
  
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• The Guardian's first branded Snapchat geofilter is a digital placard for President Trump protesters

  03-02-2017 18:17
  
  The Guardian has revealed its first ever branded Snapchat geofilter as it looks to be the publication of choice for London protestors this weekend.
  The campaign is urging protestors to share the "unfiltered truth" using the Snapchat's Guardian filter, serving as a functional way of generating impressions among photosharers at the event.
  Across the world, cities have witnessed mass congregations of protestors angered by president Donald Trump's ban of travellers from seven Middle Eastern cou
  
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• Even in an ad-averse landscape, people still look forward to seeing Super Bowl ads, study finds

  03-02-2017 17:34
  
  This year, marketers are spending roughly $5m to get 30 seconds of airtime during the Super Bowl. While those in advertising circles like to debate over whether or not Super Bowl ads still hold the power they once did, a recent study out of market research firm AudienceProject found that the majority of people who watch the game still look forward to seeing what brands have in store.
  According to the research, while 39% percent of people like regular TV ads and 31% like online ones, as many
  
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• Emma Carson's new role at PrettyGreen strengthens comms and events offering

  03-02-2017 17:34
  
  Entertainment, sport and wellbeing agency PrettyGreen has added a new addition to its comms and events division this week, with Emma Carson taking on the role of account director.
  With eight years’ experience working across consumer and entertainment PR, Emma has worked with a brands and personalities in the F&B, retail, TV, live and celebrity sectors. Former clients include Beano, OpenTable, Badger Ale, Sailor Jerry and Mountain Warehouse, as well as entertainment clients su
  
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• P&G’s speech on the ‘murky’ media supply system: Agencies react

  03-02-2017 17:20
  
  Last weekend, P&G’s chief brand officer Marc Pritchard called for the industry to increase transparency around media buying and viewability and criticised the “murky” supply chain.
  “We have a media supply chain that is murky at best and fraudulent at worst. We need to clean it up, and invest the time and money we save into better advertising to drive growth,” he explained.
  In order to do that, P&G will adopt the Media Ratings Council (MRC)-validated viewabil
  
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• London Pride taps legendary weatherman Michael Fish for rainy day beer give away

  03-02-2017 17:14
  
  ‘When it rains it pours’, or at least it does according to a new campaign from the London Pride brewery which has installed former BBC weatherman Michael Fish as an ambassador, leading a giveaway scheme on social media.
  For the whole of February, the campaign will give Londoners a free pint of London Pride’s finest, every time it rains, in a live feed broadcast by the brand, featuring the iconic weatherman.
  Viewers are encouraged to claim their pint via the social media feeds,
  
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• Top tips on writing award-winning entries

  03-02-2017 17:07
  
  It’s awards night. The work yours is up against has just been announced and yours is miles better. Engagement? Check. Execution? Flawless. ROI? Off the scale. Award? In the bag.
  Only the campaign you’ve poured your heart and soul into doesn’t take the prize. Worse still is that it’s gone to a campaign you’ve never even heard of. The reason? It’s because their entry carefully articulated the engagement, execution and ROI around the campaign, encapsulating the s
  
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• Vox Pop: Has marketing had enough of experts? (Part 2)

  03-02-2017 17:06
  
  During last year’s European referendum campaign, Leave campaigner Michael Gove famously asserted that “people have had enough of experts”.  We asked The Drum Network’s member agencies if he was correct and, if so, do expert spokespeople still have a valid role to play in promotional marketing campaigns?
  Read Part One here.
  Jake Dubbins, managing director, Media Bounty
  Firstly Gove was talking absolute nonsense. Are people fed up of experts teaching their childre
  
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• ‘The best advertising is gender neutral’ says Skoda as it talks up Sir Bradley Wiggins deal

  03-02-2017 16:44
  
  Sir Bradley Wiggins has signed a three-year deal with SkodaWhen Skoda announced a three-year partnership with Sir Bradley Wiggins last month, it was hardly a surprise given its origins as a cycle company.
  However, the car brand’s head of UK marketing Kirsten Stagg says there’s more to the move than meets the eye.
  Speaking to Marketing Week, Stagg says the partnership represents a bold shift in Skoda’s marketing away from functional advertising and over to emotionally-led storyt
  
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• Advertising kills: Let’s stop the overworking culture and make it fun and worthwhile instead

  03-02-2017 16:42
  
  “We try harder”, “We sell, or else”, “Gives you wings”. Sorry, I can’t help but paraphrase advertising slogans, because the fact is, working in advertising is a killer.
  2016 was in many ways a grueling year for humanity (and our ability to empathise), but one of the news stories that stuck with me was about a Dentsu executive quitting after one of its employees committed suicide, which was blamed on overwork. Yes, Dentsu got all the attention, but I chal
  
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• Behind the scenes with Visit Seattle and SundanceTV on their sensual project to promote the city

  03-02-2017 16:33
  
  Visit Seattle has taken a unique perspective on the city for its latest campaign in partnership with SundanceTV. Actually, it has taken five unique perspectives from five different filmmakers, calling the effort Project Five by Five.
  The filmmakers were tasked with giving their takes on the city, guided by one of the five senses.
  Actor and filmmaker Clea DuVall took on taste with a lush view of the Seattle locavore food scene from a farmer’s perspective, following Kurtwood Farms milking co
  
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• Smart Energy GB: Marketing Assistant (Media)

  03-02-2017 16:13
  
  £27,972 per annum:Smart Energy GB:
  The purpose of the job is to help us produce amazing, nation changing marketing.
  London (Central), London (Greater)
  
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• Business on the Move: HTC, Virgin Trains, Hearst Magazines

  03-02-2017 15:57
  
  Taiwan-based HTC has named London agency Forever Beta to lead the advertising brief on its global smartphone business. The first task for the agency will be to reposition the brand around its smartphone offering, which has already launched. 
  Virgin Trains has awarded its above-the-line creative account to Anomaly following a competitive pitch process involving Grey, Lucky Generals and Y&R. Anomaly replaces Krow, which had worked with Virgin Trains since being appointed in 2013.
  The acco
  
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• Publicis.Sapient’s Nigel Vaz given global DigitasLBi role as Luke Taylor exits

  03-02-2017 15:36
  
  Publicis.Sapient’s boss for Europe, Middle East and Asia, Nigel Vaz, has been given an expanded remit that will see him take on responsibility for DigitasLBi as global president.
  Vaz replaces current global chief executive Luke Taylor, who is departing the agency after a three year stint.
  It comes two months after Publicis merged digital agencies Razorfish and SapientNitro to form SapientRazorfish.
  Maurice Levy, chairman and chief exec
  
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• KitKat Japan fuses with sushi in bizarre Valentine’s Day activity

  03-02-2017 15:24
  
  KitKat Japan has gathered attention to the launch of its new 'Chocolatory' in Tokyo with the release of special-edition sushi confectionery.
  Nestle is following through on a well-landing April Fool’s day prank in 2016, which pretended the sushi confectionery was actually for sale. Apparently, the activity proved so successful that Nestle had no option but to develop the chocolate sushi products.
  Three types of KitKat rice dishes will be served at the Choclatory centere modelled on tun
  
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• P&G, Netflix & Trump: 5 things that mattered this week

  03-02-2017 15:00
  
  P&G calls on industry to ‘clean up the media supply chain’
  Last weekend, Procter & Gamble’s chief brand officer Marc Pritchard delivered what Marketing Week columnist Mark Ritson said was “the biggest marketing speech for 20 years”.
  He called on the industry to increase transparency around media buying and viewability and criticised the “murky” supply chain.
  “We have a media supply chain that is murky at best and fraudulent at worst. We ne
  
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• Why Snap's Spectacles are the best social content investment brands can make right now

  03-02-2017 14:30
  
  Snapchat Spectacles aren’t as fashionable as they want to be. They don’t work as well as you would like. They make it hard to see when you don’t need sunglasses. They’re also hands down the best social content investment your brand can make right now.
  For $130 (assuming you can get your hands on one), you’re buying the one thing brands everywhere spend thousands on — content that makes fans pause for a moment and pay attention. Spectacles produce circular vide
  
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• The Drum and 3% Conference tweetup live blog

  03-02-2017 13:39
  
  Welcome to The Drum and 3% Conference tweetup live blog.
  Before, during and after the game, we'll be sharing observation, critique, relevant data and social chatter around the creative seen for the game in Houston. This 4th annual tweetup invites female creatives from the entire country to tweet their reactions to the work in real-time using the #3percentsb, #mediawelike and #notbuyingit hashtags.
  Additionally, after each quarter, we'll be on Facebook Live to h
  
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• Liverpool FC promotes commercial director, Billy Hogan, to managing director as club's chief executive, Ian Ayre, departs

  03-02-2017 13:19
  
  Liverpool FC’s commercial director, Billy Hogan, has been promoted to chief commercial officer and managing director as the club’s chief executive, Ian Ayre, will leave at the end of the month.  
  Hogan’s additional duties as managing director will now see him take up the responsibility for the management of the club’s marketing and digital media departments.   
  The promotion is part of a wider transitional period for the club that will pave the way for
  
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• Johnston Press suffers post-Brexit hit but revenue buoyed by i newspaper

  03-02-2017 13:06
  
  Johnston Press’ acquisition of the i newspaper - its only national paper - boosted the publisher’s revenue by 8% in 2016, sparing the publisher from a -14% decline in revenue and -9% decline in circulation.
  Instead total revenue was down -6% in the 52 weeks to 31 December 2016, after the publisher suffered a heavy hit in Q3 2016 prompted by a Brexit fallout, leading to a weaker sterling and higher costs of imported paper and ink. Total revenue was down -5% in Q3, aided by the i newsp
  
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• Denmark appeals to kindness of foreigners to save its citizens from skin cancer

  03-02-2017 12:41
  
  A new campaign from the Danish Cancer Society is asking the people of five popular holiday destinations to remind travellers from Denmark to protect themselves against the sun.
  
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• AMV BBDO hires Hardisty to boost digital nous

  03-02-2017 12:35
  
  Abbott Mead Vickers BBDO has hired former Mother joint head of strategy and AnalogFolk founder Matt Hardisty to boost the agency's digital expertise.
  
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• Monetising Messenger: Facebook’s latest inventory development

  03-02-2017 12:30
  
  This week Facebook released another massive earnings report that once again was way ahead of analysts’ expectations. At the end of Q3, when Facebook last released their earnings report, iCrossing commented that it would be interesting to see how much further this growth could expand throughout the highly competitive Q4 holiday season.
  Q4 2016 revenue from mobile ads was up 80% from the previous year, which shows how effective some of Facebook’s key mobile focused ad products, li
  
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• How the Trump era is shaping this year’s Super Bowl ads

  03-02-2017 12:18
  
  Melissa McCarthy tries to save the environment in Kia’s Super Bowl 2017 adA lot has been made of the anti-Trump comments Lady GaGa might utter during her halftime performance at the 2017 Super Bowl this Sunday (4 February), but marketers are just as primed to touch on the political tensions that are currently engulf the US.
  While the world’s most coveted ad spot is sure to be dominated by the usual celebrity cameos, here are some of this year’s more politically charged ads.
  Bud
  
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• Nigel Vaz named global president of DigitasLBi as Luke Taylor exits

  03-02-2017 11:59
  
  Nigel Vaz has been named as the global president of DigitasLBi, replacing Luke Taylor, the chief executive, who has "decided to leave".
  
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• It’s 2017, so why are mobile experiences still so bad?

  03-02-2017 11:57
  
  Christmas was only just over a month ago, but I’m still furious. The reason I’m furious is that I – like so many others this Christmas – had to endure an awful shopping experience on mobile.
  Last February, the IMRG reported that 51 percent of online sales had involved hand-held devices over traditional computers or laptops. The previous year the figure was just 40 percent. It’s now a year later and, while the IMRG has yet to publish a report, we can all guess at wha
  
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• New York Times partially offsets print declines with ‘unprecedented’ digital growth

  03-02-2017 11:46
  
  The New York Times has found itself to be the latest casualty of changing patterns of newspaper readership after recording a precipitous 16% fall in print advertising revenues over the course of 2016, fueling a 9% decline in total advertising revenue.
  Over the quarter, print advertising declined by an eye watering 20% but this was offset somewhat by a 6% rise in digital revenues over the year, boosted by the sale of an additional 514,000 digital-only subscriptions – 276,000 in the last qua
  
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• People on the move: Havas, ​TalkTalk, 72andSunny, Publicis, Summit and more

  03-02-2017 11:30
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
  EMEA
  ​TalkTalk 
  TalkTalk chief executive Didio Harding has stepped down after seven years in the job.
  The boss will be replaced by current managing director Tristia Harrison, while longtime employee Charles Blingh will take up the role of chief operating officer. Both have been on the TalkTa
  
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• GambleAware brings the voice in your head to life in vivid debut campaign

  03-02-2017 11:23
  
  18 Feet & Rising has created the first ever ad campaign for problem gambling charity GambleAware.
  
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• Snap Inc files for $3bn IPO as it admits its ad model is still at an ‘experimental’ stage

  03-02-2017 11:12
  
  Snap Inc has admitted it faces a challenge in convincing advertisers of the veracity of its ad business as it files for a $3bn (£2.4bn) IPO that could be one of the largest by a tech firm in years.
  In its filing, Snapchat’s owner says advertising accounted for 98% and 96% of its total revenue in 2015 and 2016 respectively. While it has attempted to reduce that reliance, other revenue streams – such as the product launch of spectacles – are yet to gain any significant tra
  
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• Wins this week: Boots, Carphone Warehouse, JD Williams

  03-02-2017 11:06
  
  Campaign's weekly round-up of account moves across advertising, digital and media.
  
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• Tinder swipes right on programmatic ads in partnership with Facebook Audience Network

  03-02-2017 10:58
  
  Tinder is working with Facebook's third-party ad tech network to allow advertisers to purchase ads programatically. 
  The company revealed the news during the Q4 earnings summary of its parent company, Match Group, with the firm's chairman and chief executive Greg Blatt saying that the move will allow the dating platform to serve ads in excess of its direct sales efforts in Q2.
  He told investors Tinder was on track to triple its direct sales from Q1 last year, adding: "As we roll i
  
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• Medium to launch consumer subscription product within months

  03-02-2017 10:35
  
  Online publishing platform Medium has shown its hand with regard to consumer subscriptions, confirming that it will launch a new product this quarter to help it diversify income away from its ‘broken’ advertising model.
  Medium has been battling to shore up revenues since parting ways with 50 staff and disbanding its New York office in an attempt to make ends meet, with a subscription model seen as an obvious solution.
  It marks an abrupt change from Medium’s founding business mo
  
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• How Tottenham Hotspur are using their NFL partnership to revolutionise the club

  03-02-2017 10:30
  
  As Europe’s top clubs jostle for the attention of Asian audiences, Tottenham Hotspur is using its partnership with the behemoth marketing machine that is the NFL to redefine the in-stadium experience and inflate its fan base on the other side of the Atlantic.
  The state of the art £750m stadium is due to open next August and will double as a venue for NFL games. From its own micro-brewery and bakery to the stadium's specially-designed acoustics, the design for the
  
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• JD Williams appoints Y&R to launch new brand ads without Lorraine Kelly

  03-02-2017 10:21
  
  JD Williams has picked Y&R London as its creative agency as the direct home shopping company drops Lorraine Kelly from its advertising in hopes to become a more mainstream brand.
  
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• JD Williams appoints Y&R to launch new brand ads

  03-02-2017 10:21
  
  JD Williams has picked Y&R London as its creative agency as the direct home shopping company hopes to become a more mainstream brand.
  
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• Amazon made $2.4bn last year but investors are still unhappy

  03-02-2017 10:02
  
  Amazon reported a net income of $2.4bn (£1.91bn) in 2016, compared a with $596m in 2015, yet shares have tumbled since its earnings report yesterday.
  
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• Five key points to factor in to your agency's new business planning in 2017

  03-02-2017 09:46
  
  With new business resources increasingly stretched for many agency owners it’s never been more important to focus time, investments and effort on the most promising areas of opportunity.
  This week saw the publication of The Pearlfinders Index, which I have overlaid with our own insights to enable us to predict where to concentrate resources most efficiently. If you haven’t already, I’d recommend you download a copy for yourself, but in the meantime, here are five thoughts on wh
  
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• Uber CEO Travis Kalanick quits Trump advisory group but Tesla's Musk stays on

  03-02-2017 09:34
  
  Uber chief executive Travis Kalanick has dramatically resigned from president Trump’s business advisory group just weeks after being invited to join amidst mounting concern from employees and campaigners over the administrations immigration policies.
  On the same day however Tesa's Elon Musk confirmed he would continue to attend the controversial meetings, insisting that it was better to engage with the administration for the 'greater good'.
  In recent days Silicon Valley heads have had
  
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• Uber CEO Travis Kalanick quits Trump advisory group

  03-02-2017 09:34
  
  Uber chief executive Travis Kalanick has dramatically resigned from president Trump’s business advisory group just weeks after being invited to join amidst mounting concern from employees and campaigners over the administrations immigration policies.
  In recent days, such qualms had manifested themselves in a social media campaign in which Uber users were urged to delete their accounts and sign-up for rival Lyft instead, actions which briefly saw Lyft overtake Uber in Apple’s dow
  
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• UK charity Action Against Abduction appoints Cubo to bring 70s Stranger Danger campaign up to date

  03-02-2017 09:30
  
  UK Charity, Action Against Abduction, has appointed Cubo as its creative agency as it looks to introduce a new campaign to empower children to keep themselves safe.
  The charity does extensive work in promoting how to protect children from the threat of abduction and this year the organisation is introducing a new campaign to replace the outdated ‘Stranger Danger’ campaign that is still commonly taught in schools and homes across the UK.
  The aim of this new approach is to give childre
  
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• Uber boss quits Trump's advisory board

  03-02-2017 09:16
  
  After #DeleteUber campaign led 200,000 customers to leave the firm, Uber chief executive Travis Kalanick has quit president Donald Trump's economic advisory group.
  
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• Consumers will spend more on simple brand experiences

  03-02-2017 08:00
  
  Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage.
  The majority of consumers (62%) are prepared to pay more for a simple experience, new research finds, while 61% would recommend a brand if it has a clear proposition that saves them time.
  Offering a straightforward shopping experience that meets consumers’ weekly shopping needs – without&n
  
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