Marketing news

• Remembering John Hurt's extensive career in advertising

  28-01-2017 20:53
  
  John Hurt, the multiple Bafta winning actor, passed away at the age of 77 on Saturday (28 January), bringing to a conclusion a career spanning more than four decades, where he became acclaimed for his screen presence and unique voice.
  Hurt's breakthrough role in Midnight Express saw him receive a nomination for an Oscar. Performances in Ridley Scott’s Alien, the Elephant Man, Nineteen Eighty-Four, V for Vendetta, Harry Potter and the Philosopher's Stone, and a brief stint as Doctor Who sta
  
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• Dove mocks Trump's #AlternativeFacts with a print ad full of lies

  28-01-2017 20:45
  
  "New Dove antiperspirant will boost your wifi signal," and other outrageous falsehoods appear in UK papers, courtesy of Ogilvy.
  
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• The 10 best Super Bowl ad gimmicks in modern history

  28-01-2017 17:25
  
  Once upon a time, Super Bowl ads stood on creativity alone. Like, say, Coca-Cola’s Mean Joe Greene spot or Apple’s 1984 - or even Budweiser’s Frogs. And then somewhere along the line, brands and agencies realized they could get a whole lot more bang for their buck by releasing Super Bowl spots early. And now, of course, teasers and early releases are par for the course.
  This, in turn, means it’s harder than ever for brands to make a distinct impression on Super
  
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• Mark Zuckerberg challenges Trump on Facebook over immigration policies

  28-01-2017 13:40
  
  Facebook founder Mark Zuckerberg has used his own page on the social network to criticise president Donald Trump’s executive order to crackdown on immigrants and refugees from certain Muslim-majority countries, making him the first tech industry leader to hit out against the billionaire since the election.
  Zuckerberg published the post yesterday (27 January) urging the president to keep the US borders open to those refugees who need a safe haven after Trump introduced controversial guideli
  
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• Conde Nast axes publisher role in sweeping restructure that cuts links to print

  28-01-2017 13:14
  
  A restructure of Conde Nast has dropped the publisher role, dampening its ties to the print industry ahead of a renewed push for online media that could lead to its eventual sale.
  Single-title publishers will now give way to multi-brand chief business officers and category-specific chief industry officers. However, Vogue and the New Yorker will continue to remain stand-alone brands given their popularity and commercial value.
  Existing publishers will now take on the following roles: Architectura
  
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• FBI request for Twitter data may have breached legal guidelines

  28-01-2017 11:46
  
  FBI requests for data from Twitter may have overstepped what is legally allowed, according to legal experts, citing two warrantless surveillance orders the social network received.  
  Each of the two orders, known as national security letters, specifically request information that can include email header data and browsing history.
  It fuels concerns among privacy advocates that the FBI is routinely issuing these types of orders to access personal data that could flout what is deemed legal by
  
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• Snap Inc set to reveal financials within a week as IPO gets closer

  28-01-2017 11:14
  
  Snap Inc, the owner of mobile messaging app Snapchat, is reportedly set to disclose its financials within a week as its eagerly anticipated flotation on the stock exchange gets closer.
  The numbers were filed to US regulators last Autumn along with its plans for running as a public company.
  Sources told Recode that the financials would be made public over the next few days, though they did admit that these plans could change. A spokeswoman for Snap Inc declined to comment when approached by the p
  
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