Marketing news

• Museums around the world crowdsource Women's March signs

  24-01-2017 23:41
  
  Protesters' posters will be preserved and showcased in exhibits across the globe.
  
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• 6 things you didn't know about the Caples Awards

  24-01-2017 23:24
  
  One of the first shows to celebrate data and creativity is now accepting entries for 2017.
  
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• John Malkovich meets an identically named nemesis in Squarespace Super Bowl teaser

  24-01-2017 22:43
  
  The actor swears to take back his domain name from a fishy interloper
  
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• Weather-trigged billboards remind us summer – and swimsuit-clad lifeguards – are coming

  24-01-2017 22:18
  
  With the first official day of spring still nearly two months away, the studio behind the upcoming Baywatch reboot wants to remind viewers in some of the coldest climates in America that relief is (sort of) in sight, much like the lifeguards in the movie itself running in slow motion toward a beachgoer in distress.
  Video of Baywatch Teaser Trailer (2017) - Paramount Pictures 
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  In order to do so, Paramount Pictures and outdoor advertising company Lamar Advertising have launche
  
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• Social platforms saw search visibility gains while publishers faltered in 2016

  24-01-2017 21:03
  
  Content from social platforms like Pinterest, Twitter and Facebook saw some of the biggest gains in US search visibility in 2016, while publications such as TheAtlantic.com and NewYorker.com, as well as dictionary and encyclopedia sites, were among the biggest losers.
  That’s according to SEO and content marketing platform Searchmetrics and its third annual Winners and Losers report.
  The data is based on an analysis of the change in search performance for each websi
  
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• Marketers seek to step up innovation and master personalization, report suggests

  24-01-2017 20:51
  
  With more than two-thirds of marketers citing continued growth as a priority, technology innovation is considered a key priority for 2017, according to a recent report.  Over 300 brands surveyed emphasized that to increase sales, improve customer engagement and improve customer acquisition, they are looking to implement cross-channel initiatives. 
  Data from the survey consistently shows that forty percent of respondents say they will implement cross-channel attribution, with 38% implem
  
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• Tostitos has invented an alcohol-activated bag to remind people not to drink and drive during the Super Bowl

  24-01-2017 20:48
  
  It’s not uncommon to see bags of Tostitos chips scattered around Super Bowl parties – after all, how else are people expected to gorge themselves with dips, salsa and guacamole while drinking excessive amounts of alcohol?
  Realizing that its chips are often in close proximity to beer and other libations during the Super Bowl, Tostitos has partnered with Mothers Against Drunk Driving (MADD) and Uber to create what the brand has dubbed the “Party Safe Bag,” a limited-edition
  
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• Target plans to launch mobile payments on its apps this year

  24-01-2017 20:14
  
  Target stores plan to let shoppers pay by using their phones through the company’s apps, according to a story by Recode.
  The Minneapolis-based retailer’s chief information and digital officer Michael McNamara told Recode at the National Retail Federation conference that Target planned to introduce mobile payments through one or more of its own apps, rather than through a third party payer like Apple Pay or Android Pay.
  Target may choose to add the pay feature to its Cartwheel coupon
  
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• Net neutrality critic Ajit Pai named FCC's new chairman by President Trump

  24-01-2017 19:50
  
  On Monday, Federal Communications Commission member — and staunch net neutrality opponent — Ajit Pai announced that he’d been named by President Trump to be the agency’s new chairman. Pai has been an ardent opponent of the consumer-friendly regulations put in place by Tom Wheeler, the FCC’s outgoing chairman, the San Jose Mercury News reports.
  Consumer groups have been bracing for a move like this since Trump won the election. Free Press, a consumer advocacy group t
  
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• Movers and shakers: BBH, Deliveroo, Tesco, JWT, MediaCom, Anomaly and more

  24-01-2017 19:38
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Cadbury named Premier League sponsor in three-year deal

  24-01-2017 19:34
  
  Cadbury has signed a three-year deal to sponsor the Premier League which will kick off at the start of the forthcoming season.
  The confectionery brand's partnership with the tournament will be centrered around the "moments of joy" the duo deliver to fans and customers. 
  Cadbury will be joining a growing portfolio of global Premier League partners such as Tag Heuer and will enjoy a range of rights relating to player milestones including the Premier League's Golden Boot and Golden G
  
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• Hill Holliday promotes Chris Wallrapp to president

  24-01-2017 19:31
  
  Hill Holliday has its named its first president since 2013 and has also hired its first COO. Agency veteran Chris Wallrapp has been named president and Leslee Kiley has been announced as chief operating officer by Karen Kaplan, chairman and CEO of Hill Holliday. 
  “In the last 18 months we’ve developed some remarkable momentum,” said Kaplan, “but we’re not about to take our foot off the gas. Which is why it’s the perfect time to double down on our lea
  
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• From the Dutch football league's Fifa competition to betting on virtual matches – the latest trends in eSports

  24-01-2017 18:46
  
  We’re just a few weeks into the year and already there is plenty of movement happening in the eSports space. Last week saw huge brand investment, league creations, technology partnerships and more. Take a quick look at the big news from the week along with a little extra something from me at the end...
  Dutch football league starts new eSports competition
  Eredivisie, the Dutch Premier League, is launching a new Fifa league: the E-Divisie. All 18 clubs within the Eredivisie league will be re
  
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• Liz Nottingham joins R/GA London

  24-01-2017 18:38
  
  Liz Nottingham, the former regional HR director for Western Europe at Starcom Mediavest Group, has joined R/GA London as its executive HR director for EMEA.
  
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• Ford hires Musa Tariq as VP chief brand officer

  24-01-2017 18:29
  
  Ford Motor Company has hired former Apple retail global marketing and communication director Musa Tariq as its new vice president and chief brand officer. The hiring of Tariq is part of the company’s expansion as an auto and mobility company and its drive to further connect and engage customers.
  Tariq, 34, starts January 30 and will be responsible for further building and differentiating the Ford brand, while working with marketing, communications and company leaders around the globe to de
  
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• Three-quarters of UK marketers say ad-blocking will be good for the industry

  24-01-2017 18:20
  
  More than three-quarters of Chartered Institute of Marketing (CIM) members surveyed by YouGov believe ad-blocking could be a good thing as it will force marketers to be more creative when it comes to engaging with customers.
  
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• Influencers top list of the biggest celebrity endorsers in 2016

  24-01-2017 18:19
  
  Social media influencers were among the top celebrity endorsers for brands in 2016, according to a new report by Celebrity Intelligence.
  Top names include Hailey Baldwin, Kendall Jenner, Iris Apfel, Vogue Williams and Karlie Kloss. The list highlights that social media influencers are now contending with more traditional celebrities to be brand endorsers.
  Model Hailey Baldwin, who takes top spot on the list, is a prime example of how brands are looking to social media followings for their next
  
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• Center Parcs rethinks ad agency line-up

  24-01-2017 18:14
  
  Center Parcs, the UK holiday-park operator, has opened talks with agencies as it reviews its advertising account.
  
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• #CEFuture Leaders event set for March

  24-01-2017 18:09
  
  Creative Equals has partnered the IPA, D&AD, SheSays, ethnic-minority diversity initiative Stripes, PrideAM, Creative Social and Campaign to launch an event for promising female creatives.
  
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• New-business reviews fell in 2016 amid uncertainty

  24-01-2017 18:05
  
  New business declined in 2016 due to a lack of confidence among brands in the wake of the Brexit referendum, AAR's New Business Pulse shows.
  
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• Sports Innovation Lab has launched in Boston, taking a page from Forrester

  24-01-2017 18:02
  
  The Sports Innovation Lab today officially launched its market research and advisory platform that will identify and evaluate the technology companies, products and services to power the future of the sports and fitness industry.
  Based in Boston, the Sports Innovation Lab's flagship platform will give client members access to more than 1,000 sports and fitness technology vendor profiles, organized into sectors that describe each company's capabilities in the markets they serve. The founders
  
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• Werble seals first movie partnership, releasing Live by Night filter reel for Warner Bros

  24-01-2017 17:57
  
  Mobile photo editing app Werble has teamed up with Warner Brothers to create a filter for incoming gangster movie Live by Night.
  Cementing the partnership are filter packages which enable users to adapt their pictures with the 1920s glamour that will be present in the movie. Available on iOS with an Android release incoming, the partnership marks the app’s first movie deal.
  The company told The Drum: “It is an absolute honour for our first movie collaboration to be with Warner B
  
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• Ferrero Rocher kicks off UK ad contest

  24-01-2017 17:57
  
  Ferrero Rocher, the chocolate brand, is reviewing its UK creative account.
  
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• Grey and Mindshare open personalised live ad arm

  24-01-2017 17:54
  
  WPP agencies Grey London and Mindshare have partnered to launch a division to create personalised live ads.
  
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• UKTV calls media review and takes creative in-house

  24-01-2017 17:50
  
  UKTV is reviewing its estimated £15m media account and also bringing creative in-house by launching its own "full-service" agency.
  
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• La La Land dominates social chat during Oscar nominations

  24-01-2017 17:50
  
  The Oscar nominations saw one movie mentioned more than all the others put together on social media, hinting that at least the public think it stands a good chance of winning.
  Data recorded by social media analytics platform Brandwatch from the start of the announcement at 5:18 am PST until 9:35am found that La La Land, which garnered 14 nominations, tying Titanic and All About Eve for most nominations ever, also received, by far, the most online mentions.
  There were 117,084 mentions of the Osca
  
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• Lastminute.com Group picks FCB Inferno

  24-01-2017 17:47
  
  Lastminute.com Group has appointed FCB Inferno to handle its creative business after a competitive pitch process.
  
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• Premier League signs up Cadbury as latest sponsor

  24-01-2017 17:44
  
  Cadbury has signed a three-year deal to sponsor the Premier League, starting with the 2017/18 season.
  
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• Players’ Tribune launches a podcast network ahead of Super Bowl

  24-01-2017 17:43
  
  The Players’ Tribune, a company which connects athletes with fans, has launched its own podcast network in partnership with DGital Media, an on-demand audio entertainment company.
  The podcast network will feature oral histories, athlete-hosted podcasts, a flagship show and other topical series. The podcasts will roll out throughout the year, and will be available on iTunes, Spotify, Stitcher, TuneIn, iHeart, Google Play, Sirius and more.Players' Tribune podcast will be available on many pl
  
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• Mark Ritson: Live streaming has no impact or reach, but marketers will do it anyway

  24-01-2017 17:41
  
  You know that feeling when you went a bit hard the night before and then ended it with a massive, fuck-off curry? Of course you do. You work in marketing. You know that feeling better than me.
  You also know that dull burning sensation the next morning in your lower intestine and the feeling that someone is playing the bongos with increasing vehemence down below. And then the weary acquiescence to the fact that you are only moments away from a controlled explosion of epic proportions.
  That&rsquo
  
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• Marketing Week Live returns with a top schedule for 2017

  24-01-2017 17:26
  
  Marketing Week Live is returning to Olympia Central in London on the 8 and 9 March with a packed schedule and top speakers. The event covers everything from the fundamentals of marketing to the latest developments in technology and inspirational discussions on leadership.
  Speakers this year include Innocent’s CEO Douglas Lamont and Nathan Ansell, global director of loyalty, customer insight and analytics at Marks & Spencer. They will be joined by industry experts from brands including
  
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• CreativeRace marks strong start to 2017 with seven new appointments

  24-01-2017 17:15
  
  Independent, integrated agency, CreativeRace, has strengthened its Leeds office for 2017 with the addition of seven new colleagues across various departments. This includes introducing a dedicated social media team for the first time in the agency’s 30-year history.
  The significant number of new hires, and the introduction of a dedicated social media team, follow multiple client wins during the end of last year, as well as continued, and developing, work with key clients such as Asda, Greg
  
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• Cosmopolitan launches influencer network with River Island as first client

  24-01-2017 17:06
  
  Cosmopolitan has put together a millennial influencer network which clients can exclusively partner with to integrate influencer-generated content into their commercial campaigns.
  
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• Pitch update: KFC, Turkish Airlines, Virgin, Bentley, BT

  24-01-2017 17:04
  
  KFC is holding chemistry meetings, while agencies flew to Istanbul to pitch for Turkish Airlines.
  
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• Karmarama wins European account for Philadelphia

  24-01-2017 16:44
  
  Mondelez has appointed Karmarama as the lead creative agency across Europe for cream cheese brand Philadelphia.
  
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• Twitter reveals insights from the best social campaigns of 2016

  24-01-2017 16:32
  
  2016 was a transformative year for Twitter, with no shortage of interesting moments that broke and took shape there.
  
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• Google took down 1.7bn 'bad ads' in 2016

  24-01-2017 16:15
  
  Thanks to an expanded set of policies and improved technology, Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.
  
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• Watch: Publicis launches Publicis One model in Turkey

  24-01-2017 16:04
  
  Publicis Groupe has appointed a leadership team for Publicis One Turkey, the new business model it has introduced in over 50 markets globally.
  
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• Weavers steps down from Initiative to found consultancy Godmother

  24-01-2017 15:57
  
  Sally Weavers is stepping down as UK managing director of Initiative after three-and-a-half years.
  
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• Amazon Alexa courts Trekkies with ‘computer’ update

  24-01-2017 15:48
  
  Star Trek retains a strong and enduring fanbase decades after the series originally aired with William Shatner at the helm. Now Amazon is looking to tap into this group with a new update to Alexa, its home assistant.
  The system, which can be conversed with through Internet of Things enabled speaker, can now be addressed as 'computer' as members of Star Fleet do in the show.
  Before the latest update, users could only get the assistant’s attention addressing it as Alexa, Amazon or Echo. In o
  
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• EMO Unlimited: Product Manager

  24-01-2017 15:34
  
  £42-45,000 per annum + comprehensive benefits package:EMO Unlimited:
  We have a requirement for a client focused, commercially astute Product Manager to provide leadership and support...
  Bristol (City Centre), City of Bristol
  
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• Cards Against Humanity looks to hire Barack Obama with cheeky Craigslist ad

  24-01-2017 15:32
  
  Politically incorrect party game Cards Against Humanity is looking for a new chief executive, but the only candidate who will fit the bill is Barack Obama. 
  The former US president has been singled out by the company in Craiglist ad, which specifies that the ideal candidate for the vacancy a minimum of eight years experience in office.
  The tongue-in-cheek listing also stipulates that the position will only go to someone who has "passed comprehensive healthcare reform," with "excellent
  
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• Airbnb pushes ‘Trips’ service with experiential ‘outside-in’ house

  24-01-2017 15:30
  
  Airbnb’s ‘outside in’ house.Airbnb has made the first move to promote its new ‘Trips service’ in London as it talks up the experiences available when booking through its service, not just the accommodation.
  It has launched an ‘outside-in’ house in collaboration with colour brand Pantone that transforms a home in Clerkenwell in London with features including an indoor greenhouse and garden bedroom.
  The move comes after Airbnb introduced its Trips service
  
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• Advertising Week Europe brings in Town Hall for fifth anniversary

  24-01-2017 15:20
  
  Advertising Week Europe returns to London in March and among this year's speakers will be Michael Roth, the Interpublic chairman and chief executive.
  
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• InterContinental delivers tailored content in first European campaign

  24-01-2017 15:19
  
  InterContinental Hotels & Resorts has launched a new digital hub that will house tailored content as part of its first European campaign.
  The hub will contain real stories from a diverse group of people, including a chef and the first female tailor to open a boutique on Saville Row, and comprise content such as videos and a podcast series.
  It’s a new strategy for the luxury hotel group that aims to use digital media to create relatable and inspiring content that makes an emotional conn
  
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• Fly like an eagle: what do ‘success’ and ‘happiness’ mean to you?

  24-01-2017 15:14
  
  If you like the sound of a warm cosy night with a feel-good movie, when it’s freezing cold outside, then look no further than Eddie the Eagle.  For all those ‘real men’ out there, it’s a bit of a tear-jerker so make sure the missus can’t see your eyes.
  Despite my early skepticism, I enjoyed it and it inspired me to write this blog because no one deserves the label of bravery more than Michael “Eddie” Edwards – an average pro skier who repeated
  
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• Deezer wants to support emerging musicians by leveraging its clout as a 'powerful' marketing platform

  24-01-2017 15:02
  
  The streaming market is enjoying a boom but, far from getting comfortable, music platform Deezer has unveiled a global scheme to champion upcoming artists, saying the industry has a responsibility to do so. 
  Dubbed Deezer Next, the initiative is not unlike Spotify's Spotlight programme and will support musicians in various countries, with three being supported globally. As part of the scheme, Deezer will work directly with the artists, record labels and managers to culti
  
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• Skittles tells a zany love story in its third Super Bowl spot

  24-01-2017 15:00
  
  Unlike many of this year’s Super Bowl advertisers, Skittles has opted to go the no-celeb route with a quirky spot that tells the story of a family who receives an unexpected late-night helping of Skittles from a boy who is crushing on their daughter.
  The spot, which marks the Mars-owned brand’s third appearance in the Super Bowl, is a twist on one of TV’s biggest clichés: the classic “teenage boy throws rocks at his crush’s window” scene.
  Except in
  
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• BMW U-turns on online dealer block after CMA threatens investigation

  24-01-2017 14:47
  
  BMW has reversed a policy that prevented its dealers from listing its models on various online car portals, following a potential investigation from the Competition and Markets Authority (CMA) on behalf of Carwow.
  Carwow, which allows sellers to ‘compete’ over potential buyers, approached the CMA last year after discovering BMW UK was preventing its dealers from registering both BMW and Mini vehicles.
  The CMA carried out an initial assessment and later met with the two companies. BMW
  
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• Shareability enlists YouTuber Stuart Edge to find which pet makes the best wingman

  24-01-2017 14:30
  
  YouTube star Stuart Edge makes magic with his videos and his people on the streets segments show him to be an engaging interviewer as well, which is why social content company Shareability and non-profit Pets Add Life enlisted him to help find out which pet makes the best wingman.
   
  In the entertaining video, Which Pet Makes the Best Wingman?, Edge and his pal Jen take to a busy LA-area beach with four different animals – a kitten, a dog, a bunny and a large lizard – to see how
  
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