Marketing news

• KFC selects Mediavest Spark as new media agency

  17-01-2017 22:27
  
  KFC US has selected Mediavest Spark, a Publicis Media global agency, as its new agency for media planning and buying responsibilities for its general-market business in the United States.
  Mediavest Spark will be charged with advertising, media planning and buying across all channels, including digital and social media. 
  The restaurant chain, known for its chicken, began reviewing agencies in September, choosing Mediavest Spark due to its spot-on approach to creating customer-centric media s
  
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• MLB and Latino digital network Mitú target multicultural youth

  17-01-2017 21:50
  
  Major League Baseball (MLB) and Latino digital network Mitú today announced their new "Always-On" content campaign designed to deliver unique MLB content to multicultural youth.
  Beginning in February, MLB and Mitú will launch content that will appear across a variety of Mitú and MLB distribution channels. As part of the partnership, Mitú will measure response and reach for a young multicultural audience.
  "We are excited about this new partnership with Mitú whic
  
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• Wix.com kicks off its Super Bowl 51 campaign via Facebook Live

  17-01-2017 21:37
  
  Israeli website building company Wix.com is returning to the Super Bowl for the third year in a row with an “action packed” campaign that will make its debut on both Facebook Live and YouTube Live.
  Anyone who is curious enough to see what the brand has in store for this year’s Super Bowl can tune into Wix.com’s Facebook page or YouTube account at 6 p.m. ET on Jan. 17 to check out the campaign’s launch spot. However, this spot won’t necessarily be the one that
  
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• While brands initially flocked to Snapchat, many accounts have been dormant, report suggests

  17-01-2017 21:01
  
  Snapchat is now a mainstream social channel for many brands, especially those aiming to reach young consumers, but new research found that although Snapchat adoption among brands increased throughout 2016, many of these branded accounts lay dormant once they were opened.
  According to L2, the percentage of brands that have a Snapchat account increased across all verticals between January and September 2016. Approximately 90% of active wear brands and 78% of beauty and fashion brands had a Snapcha
  
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• Incoming BBC chairman Sir David Clementi signals intent to win back sports broadcast rights

  17-01-2017 19:57
  
  Incoming BBC chairman David Clementi has called for a review on the corporation’s approach to sports broadcasting rights after declaring certain sporting events such as golf’s Open Championship should never have moved to Sky.
  The former deputy governor of the Bank of England was recently named as the first chairman of the BBC’s new unitary board and will take up the role when the BBC Trust, the current governing body, is abolished in April.
  Speaking to members of the Commo
  
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• HSE Cake promotes Lizzy Pollott to creative director

  17-01-2017 18:49
  
  HSE Cake, Havas Media Group’s UK sport and entertainment agency, has promoted Lizzy Pollott to the role of creative director.
  Pollott has been with the agency since 2006 and leads creative work for clients including EA and the ICC, as well as working alongside other Havas agencies leading campaigns for clients, including A+E networks.
  In her new role Pollott will with group creative director Simon Moore.
  HSE Cake chief executive, Adrian Pettett, said: "I've worked with Lizzy for over a dec
  
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• It’s all in the strategy as Possible hires Jaime Klein Daley as EVP of strategy for NYC office

  17-01-2017 18:48
  
  The word strategy can mean a lot of things in the business world. As it relates to Jaime Klein Daley, who was just hired by Possible to be the agency’s New York office EVP strategy, it means connecting people.
  “Everything I do is about brands and people. Strategy, for me, is helping clients or brands we work with navigate the world of their consumer and help them figure out new ways of connecting with them. And vice-versa helping people and take new things away from the brands they&r
  
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• Unilever calls on leaders to drive fight against stereotyping

  17-01-2017 18:38
  
  Unilever's chief executive, Paul Polman, and chief marketing officer, Keith Weed, have called on political and business leaders to recognise the effect of stereotyping and take action to tackle it.
  
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• UKTV and Channel 4 strike £1bn-plus ad sales deal

  17-01-2017 18:19
  
  UKTV has extended its ad sales deal with Channel 4 for at least another five years.
  
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• Atlanta, GA is the US city most resolved to lose weight and get fit in 2017, Grubhub reports

  17-01-2017 18:18
  
  Staying fit and leading a healthy lifestyle is the number one most popular New Year's resolution across America, according to Nielsen. With the 'new year, new you' outlook top of mind, the food-ordering company Grubhub and monthly membership service to fitness studios and gyms ClassPass wanted to dig into this age-old trend to see which cities were participating most in an active lifestyle at the beginning of the year, according to ITBriefing.net.
  Using 2016 data from both brands, the partn
  
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• Elmwood appoints former global agency boss as new chairman as it gears up for 'Elmwood 3.0'

  17-01-2017 18:13
  
  Elmwood has confirmed that Steve Gatfield is to succeed Jonathan Sands as group chairman of the global brand design consultancy.
  Based in New York, Gatfield has held a non-executive role at Elmwood since 2013 and brings experience in marcoms holding company environment with previous roles including executive vice president for strategy and innovation at IPG, chief executive officer of Lowe & Partners Worldwide and chief operating officer of Leo Burnett Worldwide.
  Majority shareholder Sands,
  
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• Prostate Cancer UK aims to raise awareness of risk among black males with help of David Haye and Linford Christie

  17-01-2017 17:59
  
  Prostate Cancer UK has partnered with a number of black celebrities including David Haye and Linford Christie for a campaign aiming to raise awareness of prostate cancer amongst black men.
  Commissioned alongside media agency The7Stars, the #StrongerKnowingMore campaign consists of localised billboard placements across London and Birmingham, both of which have high populations of black men.
  The awareness drive is focusing on black men because of the increased risk of developing the disease- on av
  
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• Costa: User Experience Manager

  17-01-2017 17:50
  
  £Competitive + Benefits:Costa:
  You're an all singing all dancing app expert. You think visually. You can sketch, communicate and present ideas compellingly.Holborn, London
  
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• Pitch update: Virgin Trains, Carling, Rolls-Royce, Royal British Legion

  17-01-2017 17:47
  
  Agencies are already hot, hot, hot on the new-business trail, aiming to start the new year with a bang.
  
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• UK ad industry greets Theresa May's Brexit plan with bated breath

  17-01-2017 17:38
  
  Prime minister Theresa May’s much-anticipated reveal of a “bold and ambitious” Brexit from the European Union's (EU) single market has been met with reserved optimism by country’s advertising industry.
  Her admission that Britain cannot remain part of the single market in the wake of the referendum at least goes some way to quelling the tide of uncertainty it sparked. As the Institute Practitioners in Advertising (IPA) director Paul Bainsfar said: “We now know where
  
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• Kaon Interactive debuts industry-first B2B virtual reality (VR) experience as a key marketing tool

  17-01-2017 17:34
  
  Kaon Interactive today announced that B2B sales and marketing teams can offer users or potential customers access to a simulated  virtual data center or diagnostics laboratory to not only explore and interact with products but to also configure the space and equipment in real time and as it applies to their needs.
  This newly advanced virtual technology means that users can instantly enter a 360-degree digital environment and walk through any newly configured virtual space at scale within th
  
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• Industry bodies welcome clarity around Brexit and call for free movement of talent

  17-01-2017 17:22
  
  Despite the hard Brexit path prime minister Theresa May has charted, industry bodies by and large welcome any sort of clarity around the process, and the emphasis on low tariffs.
  
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• O2’s Weve on why 2017 is the year marketers must ‘clean up their act’

  17-01-2017 17:15
  
  This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman.
  Pearman says marketers needs to take charge and use bodies such as the IAB to create a greater awareness around ad blocking and the need to produce higher quality ads.
  He tells Marketing Week: “In 2017 there will be a lot of cleaning up the industry and as the industry improves, there will be less need to have an ad blocker. There is also a need for industry
  
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• O2’s Weve on why 2017 is the year advertising must clean up its act

  17-01-2017 17:15
  
  This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman.
  Pearman says marketers needs to take charge and use bodies such as the IAB to create a greater awareness around ad blocking and the need to produce higher quality ads.
  He tells Marketing Week: “In 2017 there will be a lot of cleaning up the industry and as the industry improves, there will be less need to have an ad blocker. There is also a need for industry
  
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• April-Six: Creative Director

  17-01-2017 17:13
  
  Competitive + Benefits:April-Six:
  We are looking for an inspiring, talented and driven Creative Leader for our Head Quarters...
  London (Central), London (Greater)
  
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• Costa: Product Manager – Apps

  17-01-2017 17:10
  
  £Competitive + Benefits:Costa:
  You're someone who's got their finger on the digital pulse
  Holborn, London
  
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• Chevrolet focus group critiques the Lego Batman Batmobile, to the caped crusader's dismay

  17-01-2017 17:06
  
  Chevrolet is promoting its partnership with Warner Bros’ upcoming take on the Batman series in Lego brick form, with a video ad hinting that Batman is not quite psychologically sound.
  The brand held a Lego focus group for the US auto-brand’s take on the trusty Batmobile with “real people”.
  Their critique quickly unnerves Batman with "judging by these rocket launchers, this person is kind of defensive" serving as a particularly skewering observation.
  A life size model of t
  
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• Production companies hit out at IPA in escalating row

  17-01-2017 16:56
  
  Academy, Blink, Rattling Stick and RSA Films are among 15 production companies that have hit out at the IPA's suggestion that ad agencies should be allowed to compete against them in the same pitch.
  
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• Costa: Customer Experience Lead

  17-01-2017 16:51
  
  £Competitive + Benefits:Costa:
  You're an intuitive CX professional who loves customers. You understand them. It's why you're able to translate their needs into practical solutionsHolborn, London
  
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• Beats by Dre in talks with media agencies

  17-01-2017 16:50
  
  Beats by Dre, the headphones brand founded by rapper Dr Dre and now owned by Apple, is on the hunt for a media agency to handle its planning and buying account.
  
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• Médecins Sans Frontières renovates UK website with help from Torchbox

  17-01-2017 16:46
  
  Médecins Sans Frontières (MSF), an independent medical humanitarian organisation that delivers emergency aid internationally, has revamped its UK website with the aid of Torchbox.
  In need of a refreshed online offering, MSF sought a collaborative partner to conduct an in-depth piece of user research to path the redesign of its UK website. With the intention to gain an understanding of the goals, behaviours and attitudes of the site’s users before applying analysis and design
  
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• Alistair MacCallum joins M/SIX as UK CEO

  17-01-2017 16:44
  
  Alistair MacCallum has been named UK chief executive of M/SIX, just four months after he departed rival M2M when it was abruptly shut.
  
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• The Ugly Truth returns to highlight human trafficking in DC on inauguration day

  17-01-2017 16:41
  
  For some, inauguration day in the US is a cause for celebration, but Kinetic Worldwide is using the day to bring back its award-winning “The Ugly Truth” campaign to highlight the global problem of human trafficking.
  WPP's Kinetic Worldwide has been on a mission to end human trafficking, so it’s re-launching “The Ugly Truth” in the Washington DC market in partnership with non-profit storytelling entity The Voices and Faces Project. The efforts will coincide
  
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• Ad of the Day: Gillian Anderson, Mel C and a host of other celebrities 'Dare to Swear' at mental illness

  17-01-2017 16:29
  
  Mental health research charity MQ has teamed up with Channel 4 and a host of illustrious actors, Olympic athletes, presenters and social media celebrities to encourage people to ‘Dare to Swear’ about mental health.
  Debuting during last night’s ‘The Undateables’ on Channel 4, MQ’s powerful spot illustrates how the power of science and the collective will of society has proved the impossible can be made possible, however daunting the task.
  Created by Pablo, the
  
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• Conor McGregor moves to secure his brand appeal with trademark of 'The Notorious'

  17-01-2017 16:22
  
  UFC superstar Conor McGregor is making moves to capitalise on his growing brand appeal after filing to trademark his name for use across an array of business ventures.
  The mixed martial artist and lightweight champion filed two separate applications, one for his name and a second for his nickname ‘The Notorious’, through his company McGregor Sports and Entertainment.
  The applications where posted on the US Patent and Trademark Office website and state that the McGregor intends to use
  
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• Drum Network Q&A: Found chief executive Tina Judic on the evolution of digital performance marketing

  17-01-2017 16:21
  
  The Drum Network recently caught up with Tina Judic, chief executive officer of digital performance marketing agency Found, to discuss the latest developments at the agency and within the affiliate marketing industry…
   
  You recently announced a significant step change for Found with new international offices opening and a much broader service offering for clients. What was the key driver behind this?
  Digital performance marketing has never been for the faint-hearted.  It’s
  
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• Indie games developer breaks the Geneva Convention for use of Red Cross logo

  17-01-2017 16:15
  
  Health bars are a staple in video games, a common restriction to enforce heightened performance from players. Health packs and medics are common in many games but one bizarre legal convention has tripped up an indie games developer.
  The developers of simulator game Prison Architect have landed in a spot of trouble for using a red cross to symbolise healthcare and ambulances in the game.
  IVSoftware producer Mark Morris and designer Chris Delay made the announcement on YouTube, stating that t
  
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• Johnny Vulkan relocates to Anomaly London

  17-01-2017 16:10
  
  Anomaly founding partner Johnny Vulkan is relocating to the network's London office in the spring.
  
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• Bulmers kicks off creative overhaul by hiring O&M

  17-01-2017 16:04
  
  Bulmers is refreshing its advertising strategy after appointing Ogilvy & Mather to its UK ad account. The WPP agency won the business after a competitive pitch process.
  
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• New Nielsen Social Report highlights Facebook's continued dominance among platforms

  17-01-2017 16:00
  
  Nielsen today released its Social Media Report, taking a holistic view of social that includes new social TV data along with how much time consumers are spending on social relative to total media time.
  In Q3 2016, nearly 177 million U.S. adults engaged with a social platform. And people aren’t just engaging with social platforms once or twice a day – they are spending a significant amount of time on these platforms. U.S Female adults (18+), for example, spent 25% of their weekly
  
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• Instagram Live Stories officially lands in the UK

  17-01-2017 16:00
  
  Instagram users in the UK will be able to broadcast and watch live video starting from today (17 January). 
  The Facebook-owned platform announced it was unveiling a real-time video service back in November but British users are now be able to officially go live within its ephemeral content service, Instagram Stories. 
  The image and video sharing site wants to encourage its community to post content "in the moment," and to broadcast in real-time users simply need to swipe the Stories ca
  
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• Walmart see largest Social Lift from commercials in December

  17-01-2017 15:58
  
   
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  Found Remote is continuing our partnership with 4C to look at brands' Social Lift after their commercials air. Walmart took the big win for the holiday season last year. Here are the full insights for the above charts.
  The Walmart holiday TV campaign drove over 120% social engagement lift on broadcast and cable to earn the retailer the top spots in both rankings. The retailer delivered just under 20,000 TV ads on ca
  
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• The & Partnership opens brand experience division

  17-01-2017 15:58
  
  The & Partnership has teamed up with former leaders of Engine's brand experience agency, Slice, to launch one of its own.
  
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• Instagram Stories launches live video in the UK

  17-01-2017 15:56
  
  UK-based Instagram brands and users will get to live-broadcast their doings within the platform's Stories sandbox.
  
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• Toyota expects Amazon to start selling cars

  17-01-2017 15:12
  
  Toyota’s GB marketing director Andrew Cullis says he wouldn’t be surprised if Amazon starts selling cars.
  Speaking around the launch of its “biggest ever” UK ad campaign for Toyota’s new C-HR vehicle (pictured), Cullis suggested buying habits around cars will fundamentally change.
  He told Marketing Week: “There’s no reason why Amazon won’t soon start selling cars. We do a lot of customer research and it’s clear a more simple ecommerce buying
  
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• Microsoft patents foldable smartphone that can transform into a tablet

  17-01-2017 15:12
  
  Microsoft looks to have created a solution to the awkward conflict of screen size against portability with smartphones in a patent for a new foldable screen.
  A tri-screen system could see the display extended into a full tablet, tented device or mini-laptop, presenting a fully adaptable hybrid device.
  The Verge is reporting that the patent further solidifies the company’s intent to return to the smartphone market after the eventual failure of its costly 2014 Nokia mobile sector acquisition
  
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• Movers and shakers: Sainsbury's, Twitter, Bountiful Cow, Condé Nast, Adam & Eve/DDB and more

  17-01-2017 15:08
  
  Campaign's round-up of the hires, departures and promotions across the industry.
  
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• CHI & Partners wins RNIB creative account

  17-01-2017 15:01
  
  Sight-loss support charity RNIB has appointed CHI & Partners to its creative account following a competitive pitch.
  
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• Marketing budgets rise despite four-year low in industry confidence

  17-01-2017 14:40
  
  UK adspend will fall 0.7% in 2017 before growing the same amount in 2018, according to the latest IPA Bellwether Report.
  
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• EasyJet creates new roles to focus on customer experience and digital

  17-01-2017 14:29
  
  EasyJet is restructuring its team to promote head of marketing communications and brand Ian Cairns to the new role of director of customer. Meanwhile, head of digital James Millett will take on the newly combined role of director of digital and marketing.
  Cairns will be responsible for driving the brand’s business strategy. This is in addition to taking responsibility for all customer contact at the airline, including its contact centres.
  The brands head of business, Anthony Drury, has de
  
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• Grey's Michael Lean joins BBC Creative as planning chief

  17-01-2017 14:24
  
  BBC Creative has hired Michael Lean from Grey London as its first head of planning.
  
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• British American Tobacco and Reynolds American merge to create largest publicly traded tobacco company

  17-01-2017 14:24
  
  Fewer Americans are smoking cigarettes, especially in public where it has nearly been banned everywhere, from restaurants and nightclubs to most work places. But people still smoke around the globe, which is one reason Reynolds American Inc. (RAI) announced that it has reached an agreement with British American Tobacco Plc. (BAT).
   
  Under the deal, BAT will acquire the 57.8% of RAI common stock that BAT doesn’t currently own for $29.44 per share in cash, according to a press release b
  
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• The Grammy Awards partners with The Drum to celebrate music marketing

  17-01-2017 14:21
  
  The Grammy Awards, held next month in Los Angeles, are working with The Drum on a project which will see the magazine of Europe's best read media and marketing title placed within the artist's giveaway bag at the world famous music awards. 
  The special edition of the dedicated Grammys magazine will celebrate music marketing and will include exclusive interviews with artists and leading figures working in the business and even offers advice to nominated artists attending on the nig
  
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• Bedwood and Silcox open creative shop

  17-01-2017 14:19
  
  Dave Bedwood and Ben Silcox, former AnalogFolk London creative partner and chief data officer respectively, have launched an agency called Cauliflower.
  
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• RNLI appoints Krow and Teneo Blue Rubicon for strategy and creative work

  17-01-2017 14:18
  
  The Royal National Lifeboat Institution has taken on Krow and Teneo Blue Rubicon to work on its creative account.
  
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