Marketing news

• Gillian Anderson and Nicola Adams join to push for mental health cure

  16-01-2017 22:50 via campaignlive.co.uk
  
  MQ, the mental health research charity, has launched a star-studded campaign featuring actor Gillian Anderson and boxer Nicola Adams to encourage people to give a **** about mental health.
  
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• B2B Tech influencers gain insight from their position, and predict key trends, study suggests

  16-01-2017 22:38
  
  A recent report in Forbes Magazine suggests that B2B tech CMOs are a combination of C-level executives, authors, and professional speakers who leverage insight gained from their position.
  Leadtail, a social media insights research company that tracks over 1,300 North American CMOs who are active on Twitter, recently analyzed over 680,000 tweets that specifically B2B tech CMOS are talking about.
  While many of the B2B tech influencers speak best about what they know (e.g., @rwang0 is a p
  
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• Amazon is reportedly seeking 200,000 square feet of corporate office space in business district of Boston

  16-01-2017 21:39
  
  Amazon.com Inc. recently announced plans to add 100,000 jobs nationwide over the next 18 months while the Boston Globe reports that the tech and retail giant is looking to lease up to 200,000 square feet of office space in downtown Boston. 
  Amazon already has a large and growing presence in Kendall Square, Cambridge, but in eyeing downtown Boston it would join a string of tech companies that have set up shop downtown, including the corporate headquarters of General Electric in the adjacent
  
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• Blue Apron plugs its DIY meal kits as environmentally friendly in latest campaign

  16-01-2017 21:21
  
  While meal kit delivery services like Blue Apron have become all the rage in recent years, they’ve often been criticized for the massive amount of waste that they produce (like the individually-wrapped “Farm Egg” that TechCrunch recently took issue with).
  That’s why Blue Apron’s latest campaign aims to position the service as one that is actually “better for the environment” despite its superfluous packaging. In a playful animated spot created by Droga5
  
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• AudienceScience confirms job cuts

  16-01-2017 20:41
  
  AudienceScience is the latest adtech outfit to confirm a significant number of cuts from its total headcount, with initial reports citing sources familiar with the move claiming its could see as many as a quarter of its total workforce depart.
  GeekWire carried the initial report, claiming several sources tipped-off the title informing them that the Washington-based outfit was trimming its global workforce across several departments and that the cutbacks could affect as much as 50 employees, alth
  
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• Over exposure: Twitter explodes as couple allegedly caught having sex in public at Teads Summit in Thailand

  16-01-2017 20:31
  
  Things allegedly got out of hand – and out of clothes – at the Teads Summit in Phuket, Thailand, and attendees tweeted the incident like mad, according to a story on Agency Spy.
  The story reports that at least two attendees saw a couple having sex quite publicly on an outdoor cabana bed outside the Angsana Laguna hotel, which hosted the summit for the UK video advertising company.
  One guest, who saw the behavior and was appalled because it was in “plain sight of passers by and
  
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• Please, don’t quote Dr. King if you aren’t willing to make the dream a reality in advertising

  16-01-2017 20:03
  
  "I can't believe you're working on Martin Luther King, Jr. (MLK) Day," a friend said to me.
  I smiled, and reply:
  "Then you don't understand what MLK means to me.
  I'm working because my presence in advertising represents everything people like Dr. King and many others marched, were beaten, were jailed and killed for - our right to be equal.
  My presence in advertising is my way of continuing the fight. I owe those brave souls my best.
  Too often, I’ve been the only Black in the creative at an
  
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• BT hopes to empower consumers to rally against the ‘menace’ of nuisance calls with the launch of crowd-sourced Call Protection service

  16-01-2017 19:27
  
  BT has announced the launch of a new service that allows customers to divert ‘blacklisted’ numbers into a separate mailbox, with the aim of empowering and engaging its consumer base in the fight against nuisance and scam callers.
  The free Call Protection campaign launches today (16 January) and is fronted by former One Show presenter Christine Lampard: “a champion of consumer issues” according to Pete Oliver, BT Consumer’s commercial marketing and digital managing d
  
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• Daily Mail takes step back from Project Rio amid publisher doubts

  16-01-2017 19:22
  
  The Daily Mail publisher has taken a step back from “direct involvement” in joint publisher initiative Project Rio amid a flurry of publisher concerns around the viability of its attempt to pool inventory from six media owners. 
  The initiative, formerly by the name Project Juno but later rebranded to Project Rio, has been underway since the middle of 2017 when rival publishers decided to put their egos aside to tackle problems facing the print industry as an alliance.
  However, a
  
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• Exterion Media poaches Barclay’s Josko Grljevic as first chief technology officer to steer digital transition

  16-01-2017 18:28
  
  Exterion Media has appointed Barclay's Josko Grljevic to the newly created role of UK and group chief technology officer, to lead the company's transition to a digital media company.
  In the new role Grljevic will be responsible for technology, new platforms and strategy to digitise the company’s business model. He will commence his role on 8 February 2017.
  He joins from Barclays PLC where he is currently strategy & performance director. Prior to Barclays, he was instrumental in the ove
  
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• UK gov brings 67 agencies onto its roster, 69% are SMEs

  16-01-2017 18:10
  
  Some 67 agencies have been selected for the UK government’s Crown Commercial Service (CCS) agency roster for digital and social media marketing.
  From this roster, 69% are SMEs and 44% are "new to government business". Across four years, the combined value of the contracts is expected to equal £42m.
  Munro & Forster Communications, Four Communications, Forster, Spring, Kindred, Weber Shandwick, Freud Communications, Portland, Engine Partners UK, Cohn &
  
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• 92 per cent of first-time visitors to a brand's website do not make a purchase, survey found

  16-01-2017 18:03
  
  Ninety-two percent of consumers will visit a brand's website for the first time for reasons other than making a purchase, according to a study released today by content marketing platform Episerver.
  The "Reimagining Commerce" report found that of shoppers visiting a website for the first time, 45% are searching for a product or service, one-quarter are comparing prices or other variables, and more than one in ten are looking for store details.
  The survey of more than 1,100 consumers points to th
  
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• Daily Mail pulls out of joint newspaper ad sales initiative Project Rio

  16-01-2017 17:55 via campaignlive.co.uk
  
  The Daily Mail has pulled out of an industry-wide plan to pool newspaper ad sales, dealing a major blow to the initiative.
  
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• Secret Marketer: Marketing as a series of tools and methodologies is the platform for long-term success

  16-01-2017 17:26
  
  Prepping for the annual sales kick-off (SKO) can be tricky. How do you pitch your campaign idea? How can you get buy-in without having a campaign redesigned in front of you? Should you be more aggressive and suggest you can deliver more revenue than in the budget? How can you get the sales team to stick to the plan and not run off to do their own thing?
  These are the challenges we face as marketers, and I’m facing them as I prepare for this year’s SKO. Working in a process-driven env
  
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• Ad of the Day: Papyrus and TBWA\Manchester stop putting a #braveface on Blue Monday

  16-01-2017 17:17
  
  National charity Papyrus Prevention of Young Suicide is looking to break the taboo of asking about suicide with a powerful new campaign launched to coincide with Blue Monday (16 January).
  Created by TBWA\Manchester, the campaign seeks to use Blue Monday – the so-called ‘most depressing day of the year’ – as an opportunity to talk about the biggest killer of people under 35 in the UK – suicide.
  “We need to raise awareness that simply by talking about suicide, i
  
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• DNA Recruit: UX and Experience Account Director - Digital Agency - London

  16-01-2017 17:04
  
  £55000.00 - £60000.00 per annum + benefits:DNA Recruit:
  Are you an account Director with passion for innovation, UX and design ? If so read on,,
  London
  
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• Shorter, off peak posts will increase Facebook engagements, report suggests

  16-01-2017 16:46
  
  The use of video, keeping posts down to 50 words and posting during off hours are some key ingredients to more consumer interaction with Facebook posts, according to recent research from BuzzSumo.
  The report was based on an analysis of data from 800 million Facebook posts made in 2016. The researchers teamed up with Mari Smith to examine the number of shares, likes, and comments for each post as well as total engagement (combined shares, likes, and comments).
  The report suggests that videos garn
  
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• 67 agencies named on government's tactical roster

  16-01-2017 16:43 via campaignlive.co.uk
  
  The Cabinet Office has confirmed the second and final list of agencies on its new "communications services" roster for tactical campaigns.
  
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• Intel, Snickers and Skittles gear up for the Super Bowl

  16-01-2017 16:27
  
  Across the pond, the Super Bowl is as much about the advertising as it is about the actual game. And it’s clear why advertisers would be interested in showing off their wares – 112 million people tuned in to watch the Super Bowl on TV last year, while 1.4 million watched via digital platforms.
  Getting a coveted slot during the ad breaks does not come cheap. According to Forbes, a 30-second spot during last year’s game cost marketers an eye-watering $5m (£4.1m). That&rsqu
  
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• How disruptors can become global brands

  16-01-2017 16:13
  
  Launching a brand is one thing but maintaining growth and taking it to the next level requires bold thinking, unbridled focus on innovation and strategic partnerships, according to executives from six of Marketing Week’s 100 Disruptive Brands, which is published in partnership with Salesforce.
  In order to succeed, brands need to be confident in their position, says James Kirkham, chief strategy officer at Copa90, who is hugely ambitious when it comes to the expansion of the business.
  
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• Don’t lose sight of the basics in the rush to embrace change

  16-01-2017 16:04
  
  January: a month where many metaphorically skip to work, emboldened by the possibility of a fresh start, armed with new found resolve to embrace change and meet challenges head on.
  There has been much talk of “change” in articles published on Marketing Week this week. The site is sprinkled with analysis of seismic changes that will have huge implications on the way you work.
  The portentously titled ‘Rise of the Machines: Are robots after your job’ is a fantastic explorat
  
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• Advertising needs its sense of humour back

  16-01-2017 16:03
  
  The advertising industry has lost its sense of humour.
  Now, more than ever, we need to laugh. We need bold, funny, out-there ideas and sharp satire. Humour engages us, makes us question the world around us, and ourselves. Done in the right way, it can be a powerful medium for brands.
  Crying at an advert is indicative of serious emotional wellbeing issues and so why the obsession with making heart warming, tear jerking, and vomit inducing adverts? Brands need to flip the industry on its head and
  
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• Creative pranksters give London's Piccadilly Circus lights the adblock treatment

  16-01-2017 15:52
  
  Two creatives have endeavoured to make it look like the iconic Piccadilly advertising screens have been the latest victim of adblocking.
  Earlier today (Monday 16 January), it emerged that the famous advertising spot will go dark for eight months as part of a revamp which will see a new digitised screen installed to be split between six advertisers.
  Simon Carr and Tristan Lenczner, creatives at Innocean Worldwide UK, caught the news and had to act. In the end they plastered a gueri
  
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• Ahold USA collaborates with Verizon to upgrade WiFi service at its stores

  16-01-2017 15:52
  
  Ahold USA's retail division has collaborated with Verizon Enterprise Solutions to create a 'smarter store' for its consumers.
  With more than three million customers across 780 store locations, Ahold USA is upgrading stores like Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant Carlisle offering reliable networks for delivering Wi-Fi connectivity throughout their stores.Wi-Fi connectivity has been instrumental for the Ahold USA divisions to tailor offers and p
  
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• Step into my office: RPM on why Experiential marketing is the way forward

  16-01-2017 15:50
  
  ‘Step into my Office’, is a series of interviews powered by The Future Factory and The Drum Network, which investigate the details behind the office door. The Future Factory is a lead generation and growth consultancy that spends one day per week working from their clients’ workplace, getting under the hood of agency life, ambitions and culture among all its idiosyncrasies and charm.
  This month Dom Robertson, managing director at RPM, discusses staff culture and the opport
  
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• Watch: Magnus Djaba on how his global role at Saatchi & Saatchi will be different

  16-01-2017 15:46 via campaignlive.co.uk
  
  Magnus Djaba, the newly-appointed global president of Saatchi & Saatchi, has outlined his priorities - clients, transformation and creative output - as he begins his new role.
  
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• Everything you need to know about the new customer view – the heart of everything you do

  16-01-2017 15:24
  
  So far, the Everything You Need to Know series has covered the role of data in recognising your most valuable customers and how to activate it in today’s data economy; now, attention turns to the new customer view and how that can help deliver a great customer experience through more relevant marketing.
  Here are 10 key points you need to keep in mind.
  1. The single customer view (SCV) is the heart of everything you do.
  It is an aggregated, consistent and holistic representation of the data
  
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• DNA Recruit: Digital Account Director - Digital Agency - London

  16-01-2017 15:16
  
  £50000.00 - £55000.00 per annum + benefits:DNA Recruit:
  Fancy leading the digital strategy for a huge brand within an independent digital agency that really encourages creativity and entrepreneurialism? read on..
  City of London, London
  
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• Luxco appoints Media Bounty for Rebel Yell Kentucky Straight Bourbon social campaign in Europe

  16-01-2017 15:06
  
  Luxco has appointed Media Bounty as its creative digital agency for Rebel Yell Kentucky Straight Bourbon Whiskey. The agency has been tasked with building the brand’s European social presence and becomes Luxco’s first European agency, following a competitive pitch.
  The bourbon brand is looking to expand its presence with key on and off trade influencers, primarily targeting male whiskey drinkers ages 18 to 35. A 12-month campaign will roll out across 2017, including paid digital, ori
  
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• BBC Scotland rejects claims of bias as pro-independence campaigners take aim at broadcaster with billboard and van ads

  16-01-2017 15:05
  
  BBC Scotland has hit back at claims it is "mis-reporting," in the country after pro-independence group Inform Scotland unveiled a targeted campaign against the broadcaster. 
  Inform Scotland is rolling out fixed and mobile billboards across the country as part of a two week project to highlight what it perceives as BBC Scotland's "anti-independence agenda".
  A spokesman for the BBC said in a statement: "We reject the suggestion that our coverage is partial."
  The 'Mis-reporting Scotland'
  
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• BT 'declares war' on nuisance calls with launch of Call Protect service

  16-01-2017 14:58 via campaignlive.co.uk
  
  BT is promising to block up to 31 million nuisance calls a week with a new service that automatically diverts them to a junk voicemail box.
  
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• Ikea’s UK marketing boss on evolving its marketing to engage across channels

  16-01-2017 14:50
  
  Ikea is a brand on the up. Its UK sales increased by 8.9% to £1.72bn in the year to the end of August 2016, with its share of the home furnishings market up 0.5 percentage points to 8.2%.
  And it is kick-starting 2017 with a new campaign focused on sleep. Created by its agency Mother, the fully integrated campaign will look at the “human side” of sleep, using the analogy of athletes preparing to compete as a parallel to the way adults should invest in the ritual of going to sle
  
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• AB and University of Exeter join forces to give students real life marketing experience

  16-01-2017 14:47
  
  Leading South West digital marketing agency, AB, has formed a new partnership with Exeter University, which will see the agency help to deliver two digital marketing courses to the next generation of marketers.
  A total of 130 undergraduate and 50 masters students will study on the two courses, which will see AB delivering four weeks of modules for both courses, with their lectures designed to give students a realistic experience of working in the industry and the practical skills used every day
  
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• Advertising generates 4.6% of European GDP, finds WFA backed study, as calls mount for moratorium on restrictions

  16-01-2017 14:04
  
  A study commissioned by the World Federation of Advertisers into the impact of advertising within the EU has found that it contributes nearly six million jobs across the EU and 4.6% of total GDP.
  The findings were revealed as the WFA leads calls for a moratorium on further restrictions on advertising “to ensure that the overall impact of any new rules, including their unintended consequences, is fully assessed.”
  Titled ‘Value of Advertising’ the study was conducted by Del
  
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• Edelman Trust Barometer reveals lowest levels of trust

  16-01-2017 13:45
  
  Looking at the 52 pages of data in the latest Trust Barometer from Edelman Communications, one would come to a conclusion that we are all doomed.
  The study shows that trust in four major institutions is at an all-time low, with the largest-ever drop in trust across government, business, media and NGOs. Trust in media (43%) is at an all-time lows in 17 countries, while trust levels in government (41%) dropped in 14 markets, making it the least trusted institution. The credibility of leaders
  
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• Gabriele Skelton: Account Manager at retail branding consultancy £35-40K

  16-01-2017 13:37
  
  £35000 - £40000 per annum:Gabriele Skelton:
  This award-winning, boutique agency, based in Shoreditch are looking to add an Account Manager to their client services team.
  London
  
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• Gabriele Skelton: Account Manager at environment branding consultancy £35-40K

  16-01-2017 13:37
  
  £35000 - £40000 per annum:Gabriele Skelton:
  This award-winning, boutique agency, based in Shoreditch are looking to add an Account Manager to their client services team.
  London
  
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• Watch: Piccadilly Lights switch off for months of redevelopment

  16-01-2017 13:17 via campaignlive.co.uk
  
  The iconic Piccadilly Lights were switched off this morning as works begin on a major redevelopment.
  
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• Livity and Onalytica's Viewpoints product aims to help brands better navigate the influencer landscape

  16-01-2017 13:03
  
  Youth-led creative network Livity has partnered with Onalytica to create an online tool designed to give brands a 360-degree view of their influencer landscape.
  The new product called ‘Viewpoints’ sees the pair combine their specialist knowledge in youth and influencer marketing to better inform brands of which influencers which would generate the most success for them.
  The model was borne out of the increasing challenges that both parties saw brands face when targeting influencers,
  
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• Swedish pharmacy unveils digital ad panel which shames smokers by coughing at them

  16-01-2017 12:58
  
  The proliferation of clever ad technology means that agencies can now deliver on zany creative ideas that previously had no business existing.
  The latest in smart digital out of home advertising is a digital billboard that coughs as smokers pass it. The placement, by agency Akestam Holst for Swedish pharmacy chain Apotek Hjartat seeks to show the effects of nicotine on others, all as a means of increasing public health and promoting products that can help quitters.
  A smoke detector on the p
  
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• Two-thirds of global media chiefs believe fake news will help ‘strengthen’ position of quality publishers

  16-01-2017 12:56
  
  Publishers view the rise of fake news as an opportunity for quality journalism to stand out, according to a new report from Reuters Institute.
  Researchers quizzed almost 150 chief executives, editors and digital leaders from 24 different countries as part of the University of Oxford's Journalism, Media  and Technology Trends and Predictions Study and found that 70% believe their position will be “strengthened” by audiences’ desire for trusted brands and accurate news
  
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• Neuromarketing whitepaper highlights how subtle details can impact on the success of digital and video content

  16-01-2017 12:53
  
  Neuromarketing-focused digital agency Lab has published a whitepaper - The Halo Effect: How to create emotionally engaging digital and video content for your brand – highlighting how small details can impact massively on the ‘experience’ of consuming content online.
  Tom Head, head of sales and marketing at Lab, said: “It’s incredible how much attention we place on quality of content in relation to how little attention we place on the actual experience we create. Whi
  
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• What lies in store for the future of advertising?

  16-01-2017 12:45
  
  Data and new technologies offer brands the opportunity to gain useful insights not only in historical customer behaviours but future behaviours too.
  But the complicated customer journey and the ability to connect and unify that data across disparate devices remains a challenge. So how can data and technologies be used to transform the customer experience?
  The Drum interviewed senior representatives from media companies such as GroupM, Jivox and Videology at the WPP's Xaxis CE
  
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• Marketing Week’s careers podcast is now live

  16-01-2017 12:45
  
  In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft’s Helen Tupper and Sainsbury’s Sarah Ellis, to gain practical advice on personal and professional development in the industry.
  The duo, who also run Amazing If, a career development and training business, are joined by the founder of The Marketing Academy, Sherilyn Shackell, who gives advice on how marketers can take control and become masters of their own caree
  
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• How to become a master of your career – the latest Marketing Week podcast

  16-01-2017 12:45
  
  In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft’s Helen Tupper and Sainsbury’s Sarah Ellis, to gain practical advice on personal and professional development in the industry.
  The duo, who also run Amazing If, a career development and training business, are joined by the founder of The Marketing Academy, Sherilyn Shackell, who gives advice on how marketers can take control and become masters of their own caree
  
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• Careers doctor: Episode 1

  16-01-2017 12:45
  
  In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft’s Helen Tupper and Sainsbury’s Sarah Ellis, to gain practical advice on personal and professional development in the industry.
  The duo, who also run Amazing If, a business that aims to help people have “happy careers”, are joined by the founder of The Marketing Academy, Sherilyn Shackell, who gives advice on how marketers can take control and become maste
  
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• Edelman Trust Barometer reveals 'unprecedented crisis of trust' in UK and beyond

  16-01-2017 12:43 via campaignlive.co.uk
  
  The British public's trust in business, government, media and NGOs is plummeting because of an "unprecedented crisis of trust shared across the Western world", Edelman's Trust Barometer 2017 has found.
  
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• Why influencers are getting charitable

  16-01-2017 12:27
  
  Last week author and motivational speaker Simon Sinek made a big misstep. He managed to insult an entire generation – labelling millennials entitled, narcissistic and lazy in one fell swoop.
   
   
  Of course, these kinds of accusations are nothing new. While it’s true that today’s young people have grown up alongside social media, this doesn’t mean they’ve lost touch with the real world. In fact, quite the opposite is true. Social media savvy is helping
  
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• Condé Nast digital chief Wolfgang Blau takes on president role

  16-01-2017 12:16
  
  Condé Nast has promoted Wolfgang Blau to president of the company.
  Back in October 2015, he joined Condé Nast as chief digital officer from the Guardian, and since then has held domain over the digital operation of the publisher’s 100 magazines since.
  Jonathan Newhouse, chairman and chief executive of the company, made the announcement: "Wolfgang Blau is a rare executive who can combine digital mastery with the journalistic talent and experience needed to redefine excell
  
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• What do marketers need to know about content marketing?

  16-01-2017 12:08
  
  Creating the right content to engage with customers has become increasingly important. Research by the Content Marketing Institute recently found that 57% of marketers have not been devoting enough time to content marketing, with 40% facing strategy issues.
  So what can marketers do differently? The Drum, in partnership with programmatic advertising technology company PulsePoint, has launched a report exploring key areas marketers need to focus on to achieve success in their content marketing cam
  
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