Marketing news

• Energy BBDO, Pearle Vision create compelling story in new campaign

  14-01-2017 16:50
  
  Energy BBDO has taken an emotional approach to eyeglasses in a spot for Pearle Vision in a larger campaign called “Small Moments.” The campaign is around understanding what is important to the customer so that Pearle Vision can meet their eye care needs.
  The spot released in February titled “Ben’s Glasses” tugs at the heart strings as young Ben puts on an obviously large pair of glasses and struggles. Throughout the spot, Ben has trouble with his specs. They fall of
  
  Read more

• Amazon to pay $1.1m fine over Canadian pricing practices

  14-01-2017 12:27
  
  Amazon has agreed to pay a $1.1m fine after Canada's Competition Bureau found the ecommerce giant had created the impression prices for items on its site were lower than market prices.
  Amazon will pay a $1m penalty and $100,000 towards the Competition Bureau’s costs as part of an agreement resolving the Bureau’s concerns with the online retailer’s pricing practices on its Canadian website.
  The Bureau said that Amazon often compared its prices to a regular price—
  
  Read more

• Fiat Chrysler diesel marketing needs wider scrutiny says US senator

  14-01-2017 11:40
  
  A US senator has called for a probe in to Fiat Chrysler's marketing of diesel-powered SUVs, after The Environmental Protection Agency accused the car marque of violating emissions standards in over 100,000 diesel vehicles. 
  Senator Bill Nelson, a Florida Democrat, urged the US Federal Trade Commission to investigate whether Fiat Chrysler had deceptively marketed its diesel-powered SUVs, according to Reuters. 
  The concerns draw parallels with the Volkswagen emissions scan
  
  Read more

• Adidas refashions football with designer collaboration

  14-01-2017 11:05
  
  Adidas Football is hoping to up its fashion prowess with the launch of a new collection in collaboration with clothing designer Gosha Rubchinskiy. 
  The adidas Football x Gosha Rubchinskiy collection plays on Rubchinskiy's Russian heritage, with the range of garments inspired by the Russian youth culture of today.
  The collection mixes pieces such as track suits, scarves and sneakers, with classic suit items from the main collection, and is part of an ongoing partnership leading up
  
  Read more

• Advertisement

• Sony Entertainment CEO jumps ship for Snapchat

  14-01-2017 10:09
  
  The CEO of Sony Entertainment Michael Lynton is set to step down next month to become the chairman of the board of Snapchat parent company Snap Inc. 
  For the next six months Lynton will stay on as co-CEO of Sony Entertainment, overseeing the Pictures and Music businesses, and as CEO of Sony Pictures Entertainment and Sony Corporation of America, to work with Sony Corporation’s President and CEO Kazuo Hirai to find a replacement. 
  "I have been involved with Evan and
  
  Read more

• The tech trends from CES set to shape 2017

  14-01-2017 08:00
  
  The first week of the new year sees the technology industry descend upon Las Vegas for the largest electronics show on earth. Amongst them at CES was VCCP’s innovation lead Will Harvey, who has some tips on what trends to watch out for in 2017.
  Faceless computing
  With the introduction of GUI (graphical user interfaces) into personal computing back in the 80s, the world witnessed a dramatic shift in how we interact with technology. From a complex, text-based interface we have moved towards
  
  Read more

Follow @marketing_UKnws on Twitter!