Marketing news

• Major cities reject controversial images from “As American As” campaign

  12-01-2017 21:05
  
  Turns out, America isn’t as open and accepting as we may have thought.
  The “As American As” campaign from news media company Fusion and its creative agency SS+K, was meant to be controversial, especially in the run up to the latest US election. They expected images like gay men kissing, a drag queen standing on her stoop and an African American baby wearing a “My Life Matters” t-shirt to spark a public conversation about diversity and inclusion in America.
  "As the c
  
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• Rick Ross 'Buys Back the Block' with Checkers franchise

  12-01-2017 20:30
  
  Rick Ross is truly the boss in his old Carol City, Florida neighborhood, thanks to his buying of several greater Miami Checkers and Rally’s franchises. He’s proving his love for the city he grew up in by teaming with Atlanta agency Fitzgerald & Co and Woven for a documentary-style promo for the franchise.
  The artist and entrepreneur takes center stage as a unifier of his old neighborhood as the owner of a Checkers restaurant he used to frequent as a teen, when he worked at a carw
  
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• IPA celebrates its 100th year as Ridley Scott, Cindy Gallop, Eamon Holmes and more join the Festival of British Advertising

  12-01-2017 20:00
  
  The IPA is celebrating its centenary year of operation centred on leveraging the proposition that advertising has been “a powerful force for good in the social, cultural and economic life of this country”.
  This evening (Thursday 12 January), Ridley Scott, Cindy Gallop, Eamon Holmes, Alan Parker, Fay Weldon and Adam Buxton will attend the president’s reception, where plans for the Festival of British Advertising which will run from 9-12 March at The Old Truman Brewery
  
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• Johnsonville’s Sausage Dome is the Shark Tank meets MasterChef of brand competitions

  12-01-2017 19:59
  
  While seeing their (presumably) beloved Green Bay Packers in the Super Bowl is up to the fates – and perhaps quarterback Aaron Rodgers – Sheboygan Falls, Wisconsin-based Johnsonville is taking matters into its own hands when it comes to game day food.
  In fact, to encourage the consumption of Johnsonville sausages on Super Bowl Sunday, the brand launched what agency partner Droga5 called an “all-out sausage reality show,” Sausage Dome.
  The result is kind of like Shark Tank
  
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• Fiat Chrysler accused of cheating emissions laws by EPA

  12-01-2017 19:25
  
  The Environmental Protection Agency has accused auto maker Fiat Chrysler Automobiles (FCA) of violating emissions standards in over 100,000 diesel vehicles, similar to what happened with Volkswagen in its worldwide emissions scandal, and prompted by the regulators’ probe into Volkswagen, according to a story on Reuters.
  The action by US regulators sent shares of FCA plunging by roughly 14% and by as much as 18% in the US after Reuters broke the news.
  The accusations by the EPA calls out 10
  
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• BBC Three identity refresh makes assets more digital and social friendly

  12-01-2017 18:30
  
  Just a day after BBC director general sir Tony Hall said he wants to revolutionise the BBC iPlayer with techy features, Netflix-style binging and user personalisation, BBC Three has “refreshed” 2016’s all-encompassing rebrand.
  Building upon the identity created by Red Bee at the opening in 2016, a rebrand that was admittedly cursed by a BBC comedy series, Studio Output was tasked with renovating the BBC Three logo to create a stamp graphic that can be used to create a branded i
  
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• Facebook Audience Network EMEA lead wants to promote ‘transparency and fairness’ as off-site ad tech reaches one billion eyeballs per month

  12-01-2017 18:16
  
  One of the top brass at Facebook’s third-party ad tech network has said the social giant wants to promote “transparency and fairness in the ecosystem,” revealing that the service now reaches an average of one billion people each month.
  Yoav Arnstein, who is head of sales for Facebook Audience Network (FAN) in the EMEA region told The Drum that the company is committed to showing publishers that they are the “central and core value on which FAN is built".
  The comments come
  
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• DJ Khaled teams with Champs Sports on video game promo of Timberland boots

  12-01-2017 18:10
  
  Champs Sports and AKQA have teamed with Grammy-nominated artist DJ Khaled to create an 80s-style video game to promote heritage footwear brand Timberland and the release of the company’s latest boot.
  The retro video game, “Secure the Bag,” is a mobile-capable video game and interactive experience that helps lead DJ Khaled to the latest Timberland boot release using his time-traveling jet-ski to teleport him past “Veloci-Rappers,” Vikings and through a dark and storm
  
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• BBC extends broadcast deal with Queen's Club as Andy Murray commits to playing event for remainder of his career

  12-01-2017 17:56
  
  The BBC has extended its partnership with The Queens Club to continue showing the Aegon Championships until 2024.
  The new seven-year deal will see the BBC continue to broadcast the tennis tournament on TV, radio and online.
  It coincides with the confirmation that Andy Murray has committed to playing in the tournament for the rest of his career, guaranteeing a substantial audience boost for the BBC.
  "To know that Andy will play at The Queen's Club for the rest of his career and that the BBC will
  
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• Ad of the Day: Mitsubishi Motors takes the lead with new creative direction

  12-01-2017 17:56
  
  Mitsubishi Motors has taken a new road in a bid to prove it’s the market leader in the plug-in hybrid category.
  Working with Golley Slater Cardiff, the TV spot ‘Where some follow, others lead’ sees mythical creatures from a minotaur to Medusa take centre stage.
  Spanning TV, print, digital and social media, the multi-million-pound push features photography from Jan Doeppert with Mitsubishi Motors communications general manager, Kate Woodward, praising the creative concept f
  
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• NSPCC: Senior Digital Marketing Officer

  12-01-2017 17:54
  £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance:NSPCC:
  Digital marketing is considered key to this growth; this role will focus on growing and improving our digital marketing and campaigns.
  Weston House - London
  
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• Marketoonist on marketing with virtual assistants

  12-01-2017 17:52
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on marketing with virtual assistants appeared first on Marketing Week.
  
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• Political tremors from Trump presidency to spark 'capital-destroying uncertainty' for media, tech and ad companies

  12-01-2017 17:45
  
  Wall Street analysts Pivotal Research Group have downgraded stock valuations for leading media companies, advertising holding groups and tech firms, citing “capital-destroying uncertainty” at a time of global political unrest, leading to higher costs of capital and lower valuations.
  It’s been two months since Donald Trump won the US presidential election, and before the businessman has even been sworn into office, major corporations have had their stock valuations slashed in an
  
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• Every Euro spent on advertising 'boosts GDP sevenfold'

  12-01-2017 17:28
  
  Every euro spent on advertising generates a seven-fold boost to GDP, according to a pan-European Union report by Deloitte.
  
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• The good, the bad and the 5G: tales of an ad industry exec’s first CES

  12-01-2017 17:24
  
  Having been to Austin for SXSW interactive for the last six years, this was my first visit to the CES and indeed my first to Las Vegas – a chance to compare and contrast. I don’t need to describe Vegas but one observation you might not expect: it’s increasingly catering to the Chinese market. The latest hotel casino to open, Lucky Dragon, is the first dedicated to this market and was backed by Chinese investors. All front of house staff speak Mandarin & Cantonese, all five
  
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• For creators, by creators: Inside Nickelodeon’s new Burbank HQ design

  12-01-2017 17:18
  
  The home of current kids' hits SpongeBob SquarePants, Paw Patrol, The Loud House and classics including Doug, Rugrats and Ren & Stimpy, Viacom-owned Nickelodeon is being brought together in the unveiling of a 200,000-plus square-foot, state-of-the-art, sustainable complex, which opened yesterday in Burbank, California.
  “The opening of our new offices in Burbank is a significant moment for Nickelodeon,” said Cyma Zarghami, president, Nickelodeon Group. “We are ushering in a
  
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• Watch: The new London café where you pay by exercising

  12-01-2017 17:14
  David Lloyd Clubs has launched the world's first café that takes exercise as payment, to encourage London office workers to step away from their desks and be more active at lunchtime.
  
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• Tom Brady goes 360 for Intel in Super Bowl ad

  12-01-2017 17:14
  
  Ugg plug man Tom Brady is going high tech in his latest commercial for Intel, which features 360° technology to highlight him doing boring morning tasks. The four-time Super Bowl champion is the focus of a 30-second ad, “Brady Everyday,” showcasing the quarterback in his mundane morning routine through Intel’s 360 replay technology.
   
  According to a release by Intel, the 360 replay technology is helping to transform sports viewing with the same technology featured in F
  
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• Hulu and Live Nation partner for multi-part virtual reality series

  12-01-2017 16:56
  
  With new technology and programming being debut everywhere at CES in Las Vegas, Hulu and Live Nation announced their virtual reality documentary series “ON STAGE.” The multi-part series will dive into artist’s creative processes for a live music experience.
  “Virtual Reality is an entirely new medium, and ON STAGE is a first-of-its kind premium music experience,” said Noah Heller, VP of Emerging Technology, Hulu, in a statement. “Our partnership with Live
  
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• LinkedIn’s Jennifer Brett: ‘Don't view creativity and data as two separate things. Let your data help you tell a great story’

  12-01-2017 16:53
  
  For a brand, using data to drive a storytelling campaign should be a dream. But marketers can find it “intimidating jumping into data”, says LinkedIn’s lead of Americas Insights at LinkedIn Marketing Solutions, Jennifer Brett. Speaking ahead of The Drum’s upcoming webinar on brand storytelling, Brett talks about how marketers can tackle data in their brand campaigns.
  When Microsoft decided to buy social network LinkedIn for a whopping $26.2bn last year, reactions ranged f
  
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• Amazon takes the lead in OTT advertising with 'The Man in the High Castle' at the forefront

  12-01-2017 16:48
  
  For the end of December, Amazon was in the lead for advertising the most number of TV shows. Here's the full analysis.MediaRadar chart for Found Remote
   
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  KEY FINDINGS: 
  Amazon advertised the highest number of TV shows with 16. The most prevalent of these was The Man in the High Castle, which ran on 24 networks and 12 websites.
  Amazon also spends far more on TV advertising than its competitors, running ads on 28 networks, more than double its closest competitor, Hulu, wh
  
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• Geometry poaches RPM's Tom Moore to head up shopper marketing

  12-01-2017 16:41
  
  Geometry Global has appointed RPM's Tom Moore to the newly-created position of head of shopper marketing.
  
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• ESI Media creates trade marketing and insight role to build intelligence around its commercial offer

  12-01-2017 16:36
  
  In a move to build greater intelligence around its commercial proposition, ESI Media has hired its first director of trade marketing and insight with a remit to expand its "growth" brands through major commercial partnerships.
  Katie Ingram, formerly strategy and planning director at outdoor advertising agency Outsmart, will take up the role with immediate effect. She reports to Dan Locke, chief agency strategy officer at ESI Media, and the brains behind its 2016 event House of ESI, a weeklong tr
  
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• Time Inc’s Evelyn Webster steps in as interim CEO of Guardian US as Eamonn Store departs

  12-01-2017 16:15
  
  Eamonn Store has stepped down as chief executive of Guardian US after three years in the role, leaving the media industry to pursue a career guiding corporations to drive citizenship.
  Time Inc’s former executive vice president Evelyn Webster will step in as interim chief executive, working closely with US Editor Lee Glendinning to lead the commercial and operations team, while parent company Guardian News & Media searches for a permanent replacement.
  She will report directly to David P
  
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• Guardian US boss Eamonn Store to leave

  12-01-2017 16:06
  
  Eamonn Store, the chief executive of Guardian US, is stepping down.
  
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• ‘Investing in customer experience is now a winning formula for retailers’

  12-01-2017 16:04
  
  Aside from the positive numbers – it toasted a 18% rise in UK sales and a 52% rise in international sales in the four months to the end of December – the most telling moment from today’s Asos press briefing was its repetition of the words customer experience.
  The fashion brand’s chief executive Nick Beighton attributed the sales growth, its fastest in three years, to a significant investment in “customer experience” and the “customer proposition”.
  
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• Condé Nast's long-serving MD Coleridge to step down

  12-01-2017 16:01
  
  Nicholas Coleridge is stepping down as managing director of Condé Nast Britain and president of Condé Nast International after 28 years with the company.
  
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• Super Bowl 51 needs more emotionally engaging ads to overcome last year's shortcomings, according to latest data

  12-01-2017 16:00
  
  Advertisers will need to deliver more emotionally engaging ads at this year’s Super Bowl, according to video ad tech company Unruly, which found that online engagement dropped by almost 20% at Super Bowl 50.
  Unruly’s Science of Sharing: Super Bowl 50 study highlighted the shortcomings of many of last year’s big game ads, stating that advertisers failed to evoke intense emotional responses in viewers, a key driver of video shares and engagement.
  The data shows that shares a
  
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• Uber teams up with Man Utd to offer match day content to fans

  12-01-2017 15:49
  
  Manchester United has partnered with Uber in a deal that will see the ride hailing brand deliver content to fans of the club.
  
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• KFC calls creative review, putting BBH on alert

  12-01-2017 15:09
  
  KFC will review the creative advertising account managed by BBH for the past 15 years, The Drum understands.
  The pitch is being handled by the AAR and will cover part of its consumer PR business currently held by Freuds.
  KFC’s decision follows a string of high-profile departures at its agency over the last 12 months. Mel Exon, Rosie Arnold and Caroline Pay, who were managing director, deputy executive creative director and executive creative director respectively, all left BBH over the cou
  
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• Being brave is key to success in 2017

  12-01-2017 14:55
  
  From the uncertainty of Brexit to the unpredictability of a Trump-led America, from the widening chasms in society to the looming consequences of climate change, the world is increasingly fragmented and disjointed. We are now living in a reality that many of us never thought possible.
  For marketers, there’s the digitally driven disruption of just about everything. The proliferation of data and the rapidly changing expectations of customers have brought both opportunities and challenges.
  It
  
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• Guy Phillipson's departing message from the IAB UK: For 2020 vision – think small

  12-01-2017 14:12
  
  “I’ve yet to find a real use for the Internet. No-one searches for our products by name and no-one buys them online. Just get the telly right and the marketing director’s happy”.
  Believe me, that is a genuine interview quote from a major blue chip marketer, which I dug out from when I first joined the IAB back in January 2005. It doesn’t exactly fill you with confidence, does it? They weren’t all as negative as that,&nbs
  
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• 2017 jury for Clio Sports Awards announced

  12-01-2017 13:58
  
  The jury for the 2017 Clio Sports Awards show has been revealing, it consists of top names in the industry, including Andrew Donkin, global chief marketing officer at Under Armour, Scott Cutler, president of StubHub, Lisa Baird, CMO, United States Olympic Committee and NFL CMO Dawn Hudson.
  Clio Sports honors creative excellence in sports marketing and advertising internationally. he winners will be announced at the Clio Sports Awards show on May 16 at Capitale in New York City. The 46
  
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• Less than a quarter of advertising agencies believe Brexit will offer opportunities for international growth

  12-01-2017 13:42
  
  Less than 25% of the UK's advertising agencies believe Brexit will offer opportunities for international growth, according to figures from industry thinktank Credos. 
  The group, which is part of the Advertising Association, surveyed 195 relevant companies around the impact of the UK's vote to leave the EU on employment, business opportunities, and investment decisions of the marketing sector. 
  As well as finding that only a quarter of marketers were enthusiastic about interna
  
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• Ice Cube and Allen Iverson launch 3-on-3 league featuring former NBA stars

  12-01-2017 13:21
  
  Actor and rapper Ice Cube loves basketball and wants to keep watching his favorite NBA stars play, so he founded the new Big3, a three-on-three basketball league featuring former NBA players.
  Ice Cube and former NBA superstar Allen Iverson launched the Big3 at a news conference in New York City on Wednesday (11 January), according to a report on ESPN. The league will feature Iverson as a player/coach, and other retired NBA players like Kenyon Martin, Chauncey Billups, Rashard Lewis and Stephen J
  
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• The Token Man: Outgoing IPA president Tom Knox on diversity - 'I am the establishment and the establishment’s the problem'

  12-01-2017 13:15
  
  Tom Knox, outgoing president at the IPA and chairman of MullenLowe, speaks to Lindsey Clay, chief executive at Thinkbox, in the latest of our Token Man series of gender diversity interviews conducted by prominent women from across the marketing industries. 
  Lindsey Clay: I think I’ve heard you describe yourself as a relatively unlikely champion of diversity and gender equality.
  Tom Knox: Well, I suppose that comes from my awareness that I am a fairly stereotypical white, mid
  
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• Nike selects artist FKA Twigs as creative director for Nike Women spring campaign

  12-01-2017 12:42
  
  Nike has hit up artist FKA twigs to act as creative director for its latest women's wear campaign titled 'Do you believe in more?'. 
  FKA Twigs conceptualised, directed, performed and created the soundtrack for the campaign, which positions sport as an important part of self expression. 
  The campaign film was shot in Mexico with a cast of 12 athletes, hand-picked by FKA Twigs, to show how Nike's fitness gear helps them to train and move. 
  "When Nike first came to me with this proje
  
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• Golin to pay initial London housing costs for interns to attract talent 'from the far flung corners of the UK'

  12-01-2017 12:33
  
  The London housing crisis is in danger of sending young creatives packing for alternative work north of the capital or to warmer climates abroad, an issue integrated comms agency Golin is moving to address with a new scheme that helps house its next roster of interns.
  The ‘Golin B&B’ will offer its next intake of interns (who will be branded as ‘Bright Young Things’) the following: “A paid flat-share with their fellow interns in London’s zone 1 or 2 for th
  
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• EU unsatisfied over US reasoning for secretive Yahoo data access court order

  12-01-2017 12:14
  
  The United States intelligence sector is coming under European criticism over its historic access to the email servers at Yahoo (which is soon to rebrand as Altaba).
  EU justice commissioner Vera Jourova told Reuters that the European Commission demanded of the US the detailing of a secret court order served to Yahoo that reportedly enabled it to scan incoming user emails for intel.
  Earlier this week the Commission laid out a groundwork for updated data protection legislation which
  
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• John Lewis grows Christmas sales but staff bonus cut as dark clouds loom

  12-01-2017 12:12
  
  The John Lewis Partnership grew total sales 4.9% in the last six weeks of the year - but faces serious challenges in the coming year, its chairman warned.
  
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• Mark Ritson: Brand heritage is more important than you think

  12-01-2017 11:57
  
  Mrs Ritson has become increasingly obsessed with her ethnic origins. It all started with old yellowing pictures of a Jewish great-grandfather and a fascination that maybe a country girl from Australia might have more genetic secrets than she had imagined.
  So, for Christmas, I was instructed to buy her one of those DIY DNA kits as a present. Given I was also inextricably involved in our children, she also insisted, in a very festive yet threatening manner, that I buy one for myself too.
  This, my
  
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• Protein World signs up Khloé Kardashian to 'empower' young women

  12-01-2017 11:56
  
  Protein World has signed up Khloé Kardashian as brand ambassador to 'empower' young women.
  
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• Watch: Jack Wills launches first ever sportswear collection

  12-01-2017 11:54
  
  The British fashion and lifestyle brand has today launched its first ever sportswear collection for women.
  
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• Manchester United partner with Uber to enhance matchday experience and offer fans exclusive video content

  12-01-2017 11:51
  
  Manchester United have announced a global partnership with Uber in a deal that will see the ride-sharing company offer its users behind-the scenes content from the club in addition to enhancing the matchday experience.
  As part of the partnership, a dedicated Uber pick-up and drop off zone will be set up at United’s Old Trafford stadium, making it easier for fans to travel to and from the games.
  The Premier League club have also revealed that Uber will help connect
  
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• Havas Group equips a quarter of its workforce with programmatic skills

  12-01-2017 11:44
  
  Havas Group has staked its future on becoming 100% programmatic after announcing that over a quarter of its 20,000 strong workforce are now certified as 100% programmatic.
  The internal training program has benefitted 5,000 individuals by providing knowledge, hands-on activities and in-house Havas analysis via a proprietary online learning platform called Havas University. 
  Alfonso Rodés Vilà, deputy CEO of Havas Group, commented: “Programmatic is the new reality and what
  
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• John Lewis says its Christmas ads are ‘no longer as groundbreaking’

  12-01-2017 11:40
  
  Despite being “thrilled” with the performance of its Buster the Boxer Christmas ad this year, John Lewis conceded its festive ads are “no long as groundbreaking” and says it could switch up its approach in 2017.
  John Lewis posted a 2.7% rise in like-for-like sales over the six weeks to 31 December. In a press briefing, Marketing Week asked John Lewis Partnership chairman Sir Charlie Mayfield whether the emotional blockbuster approach of its Christmas advertising was on t
  
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• John Lewis admits its Christmas ads are ‘no longer as groundbreaking’

  12-01-2017 11:40
  
  Despite being “thrilled” with the performance of its Buster the Boxer Christmas ad this year, John Lewis conceded its festive ads are “no long as groundbreaking” and says it could switch up its approach in 2017.
  John Lewis posted a 2.7% rise in like-for-like sales over the six weeks to 31 December. In a press briefing, Marketing Week asked John Lewis Partnership chairman Sir Charlie Mayfield whether the emotional blockbuster approach of its Christmas advertising was on t
  
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• Who wants today’s newspapers? FT chief John Ridding on why print still has a future

  12-01-2017 11:30
  
  Ten years ago at a media investment conference in New York I was asked if print newspapers would still be around in 10 years as a significant format. Digital delivery was developing fast, with the disruptors, led by Google and Facebook, seizing share of audience at an accelerating pace. White flags were being readied to hoist above many traditional print mastheads. I replied: “Yes, for sure,” and was greeted with scepticism by the analysts who had studied the downward charts in print
  
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• KFC launches creative review

  12-01-2017 11:30
  
  KFC is reviewing its UK advertising account, which has been held by Bartle Bogle Hegarty for 15 years.
  
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• German publisher Hubert Burda finalises deal to acquire 70 UK brands including Radio Times

  12-01-2017 11:30
  
  German media owner Hubert Burda is building up its UK empire with the purchase of Immediate Media, parent company of 70 brands and magazine titles including Radio Times, in a deal thought to be worth around £275m.
  BBC Worldwide, which licenses its magazine content to Immediate Media and therefore had final consent on the bid, today (12 January) confirmed to The Drum that it has approved the acquisition, and that it’s relationship with Immediate Media will not be impacted.
  “As f
  
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