Marketing news

• Robert Harwood-Matthews joins Starcom USA as EVP to lead Samsung account

  10-01-2017 22:58
  
  Robert Harwood-Matthews has joined Starcom USA as executive vice president and managing director to lead the agency’s Samsung business.
  According to his LinkedIn profile, he joined Starcom this month to lead the media strategy, investment and activation teams for Samsung. Last August, he left his post as CEO of HL Group. Before that, Harwood-Matthews served as president of TBWA\Chiat\Day New York.
  Harwood-Matthews took on the role of CEO of TBWA\Manchester in 2006. He then joined TBWA\Chia
  
  Read more

• Content marketing increasingly utilized as 'point of entry' with insightful, original data favored

  10-01-2017 21:29
  
  Content may be the driver for marketing efforts, but the type of content created makes all the difference.
  Content marketers surveyed by Clutch, a ratings and reviews platform for business services, say research and original data (18%), infographics (17%), and product reviews (16%) are more likely to help them achieve their goals than blog posts, videos, or white papers.
  Once content is developed, how it's promoted and distributed can make or break its impact. The majority of content marketers s
  
  Read more

• Gabriele Skelton: Strategy Director, FMCG branding and design agency

  10-01-2017 20:49
  
  £65000 - £75000 per annum:Gabriele Skelton:
  This global, branding and packaging design agency has long-standing collaborations with some of the world's greatest consumer brands. They are now looking for a creative and critical thinking Strategy Director to join their london office.
  London
  
  Read more

• The fate of your favorite Monopoly token hangs in the balance

  10-01-2017 20:07
  
  Monopoly players who fear a future with tokens including a Zack-Morris-like phone, be warned: Toy manufacturer Hasbro is once again threatening to axe its beloved tokens in the Monopoly Token Madness Vote.
  It is not an idle threat. As a result of a similar contest in 2013, fans of the poor iron saw their favorite token replaced by a cat.
  Additional Monopoly tokens include the car, thimble, boot, top hat and battleship, which were among the original set released in 1935. The Scottie dog and wheel
  
  Read more

• Advertisement

• Anti-fraud outfit Telemetry closes its doors

  10-01-2017 20:00
  
  Telemetry, an adtech outfit that specialized in detecting fraudulent traffic which was once tipped to be worth $486m plus a possible IPO, has closed its operations The Drum has learned – a development that took place in the immediate aftermath of the recent Methbot revelations. 
  Industry sources note that Telemetry closed its operations with short notice on the final day of 2016, with adops execs attempting to contact the UK-based outfit (which also claimed to have operation
  
  Read more

• In B2B industries, investment in customer marketing will grow in 2017

  10-01-2017 19:48
  
  Business-to-business 'customer marketers' may be the new rising stars in the marketing department, with 93% of organizations expecting to build up their customer marketing efforts this year, while 62% will increase their staff or budgets in this area in 2017.
  According to The State of Customer Marketing 2017, out of over 200 marketing leaders primarily from B2B companies surveyed, companies identified three main skills as vital to the success of modern customer marketing efforts: relationship bu
  
  Read more

• EU data proposals ensure web user privacy and give adblockers the go-ahead but restrict tracking cookies

  10-01-2017 19:17
  
  The EU has proposed a slew of comms legislation that will bring the likes of Google’s Gmail, Apple’s iMessage, Facebook Messenger and more, under the same user information restrictions currently abided by telecom firms. Amid the changes is also a clarification on adblockers - solely that they're legal to use, and for publishers to track.
  Firstly, the newly proposed data protection legislation creates a new issue for internet messaging firms, users would have to opt in to be
  
  Read more

• As brands debut new products on Facebook Live, short ads still demand engaging content

  10-01-2017 19:00
  
  With 75% of all mobile data in the world expected to be mobile video in 2020,  Facebook is testing advertising inside its live broadcasting system, and is planning to grow the number of ads served this year.
  Global technology and telecom strategy director Jane Schachtel revealed that Facebook Live is testing short ad breaks and explained that for brands it is an opportunity to go live and have an ad inside their own Facebook story.
  Schachtel noted that in today's world,
  
  Read more

• Advertisement

• Fitbit continues to acquire talent and technology with latest grab of Vector

  10-01-2017 18:51
  
  The Vector Watch came on to the market last year with much fanfare. The watch, designed by engineering talent from Romania and marketed by business folks from London, fit a new niche in the “affordable luxury” smartwatch sector.
  Less than a year later, Vector Watch has been acquired by Fitbit, a leader in the wearables market, for an undisclosed sum, according to a story on TechCrunch.
  The Vector acquisition is just the latest by Fitbit, the company that acquired smartwatch pioneer P
  
  Read more

• Coca-Cola's Catherine Locker joins DDB North America as its new chief of staff

  10-01-2017 18:25
  
  DDB North America announced today that Catherine Locker, former group director-strategic marketing for Coca-Cola North America, will join the agency in the newly created role of chief of staff.
  Locker joins DDB North America after ten years with Coca-Cola. During that time, she led the expansion of key marketing capabilities, processes and approaches. Prior to her tenure with Coca-Cola, she was the global brand director for Glaceau International.
  “Catherine is a classically trained brand l
  
  Read more

• Odeon restructures exec board spearheaded by former Costa global CMO hire

  10-01-2017 18:21
  
  UK cinema group Odeon has made significant changes to its executive committee that has seen three new hires swell its ranks.
  Bringing aboard a wealth of marketing savvy is Carol Welch, who joins as managing director. She previously served as the global chief marketing officer from Costa, the hot drinks chain.
  She is tasked with guiding the company through its new AMC ownership, primarily with growing the brand and improving the customer experience.
  Additionally, former group UK & Ireland MD
  
  Read more

• Campaign Underground reveals first speakers for debut event

  10-01-2017 18:17 via campaignlive.co.uk
  
  Tickets are now available to book for the first instalment of Campaign Underground, our brand new series of events designed to provoke fresh thinking by bringing together unexpected voices in unusual places.
  
  Read more

• Scorch London: Senior Planner

  10-01-2017 18:16
  
  Competitive:Scorch London:
  This is an exciting opportunity for an experienced Senior Planner...
  London
  
  Read more

• Odeon hires former Costa top marketer as UK MD

  10-01-2017 18:04 via campaignlive.co.uk
  
  Odeon Cinemas Group has appointed Carol Welch, former global chief marketing office of Costa, as managing director for Odeon UK & Ireland.
  
  Read more

• Match.com launches futuristic pop-up 'Espresso Yourself' 3D-printing cafe to help singletons find love in their latte

  10-01-2017 17:55
  
  Match.com is poised to unveil a pop-up coffee shop in London as part of an 'Espresso Yourself' campaign designed to help single people find love on the way to work. 
  The dating service has dubbed the launch a "UK first" and is encouraging people in the capital to swing by the cafe which will serve up drinks featuring 3D-printed selfies of eligible Match members. 
  A 'menu' of eight different Match members (four male, four female) will be available to choose from at the two-day pop-up at
  
  Read more

• Scorch London: Account Director

  10-01-2017 17:54
  
  Competitive:Scorch London:
  An exciting opportunity to lead a growing team in a fast moving agency...
  London
  
  Read more

• Publishers can legally track ad-blocking users under EU rules

  10-01-2017 17:44 via campaignlive.co.uk
  
  Online publishers will be allowed to legally withhold access to users who use ad-blocking software, under new measures proposed by the European Commission.
  
  Read more

• Brand Recruitment: Freelance Digital Account Director

  10-01-2017 17:40
  
  Negotiable:Brand Recruitment:
  Freelance Digital Account Director, Beaconsfield - Do you want the opportunity to work with some of the UK's biggest FMCG brands?Slough, Berkshire / Buckinghamshire, High Wycombe / Buckinghamshire, Beaconsfield
  
  Read more

• The caveman and the buy button – or why the buy button is the ultimate marketing tool

  10-01-2017 17:35
  
  Ever found yourself in the situation of trying to explain the return on investment of social media to a client? It’s usually accompanied by feelings of deja vu, despair and pure dread. 
  It baffles me that some of the largest companies in the world still don’t see the importance of a bold social presence, nor the potential for prising consumers away from their hard earned cash, in the comfort of their own home. In an age where advertising monoliths battle for supremacy through in
  
  Read more

• USC tackles race issue with hiring of expert Shaun Harper

  10-01-2017 17:30
  
  Los Angeles is one of the most diverse cities in the US and the University of Southern California one of its most diverse campuses. It’s also in an area of the city that was once the flashpoint of the worst race riots in the country, the 1965 Watts Riot.
  USC is now addressing diversity and race with the hiring of its latest faculty member, Shaun R. Harper, who will head up the USC Race and Equity Center as the Clifford and Betty Allen Professor in Urban Leadership at the USC Rossier School
  
  Read more

• Gen Y, Z and X agree traditional ads are better than digital

  10-01-2017 17:21
  
  A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown, there are more similarities than you might expect.
  Having surveyed 23,000 consumers across 39 different countries, the research monitored advertising perceptions among Generation X; the baby boomers born between the early 1960s to late 1970s, Generation Y; people born in the 1980s and 1990s, Generation Z, people born 2000 onwards. And when a
  
  Read more

• Gen X, Y and Z agree traditional ads are better than digital

  10-01-2017 17:21
  
  A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown, there are more similarities than you might expect.
  Having surveyed 23,000 consumers across 39 different countries, the research monitored advertising perceptions among Generation X; the baby boomers born between the early 1960s to late 1970s, Generation Y; people born in the 1980s and 1990s, Generation Z, people born 2000 onwards. And when a
  
  Read more

• Havas Sport & Entertainment CEO departs as agency is integrated into global group but UK-based HSE Cake remains unaffected

  10-01-2017 17:14
  
  Havas' global brand engagement arm, Havas Sport and Entertainment, is to be integrated into the network's wider group as its chief executive Pedro Avery departs. 
  The move is part of Havas Group's 'Together' strategy, which seeks to intensify integration for clients and will see staff from the global sporting and entertainment agency absorbed into the company's client teams. The experts will work across the firm's 46 international 'villages' that contain all of its communications discipline
  
  Read more

• Ad of the Day: #LetHerLearn movement takes a stand against racist school policies

  10-01-2017 16:54
  
  The National Women’s Law Center (NWLC) has launched a powerful public service announcement (PSA) aiming to draw attention to the racism black girls experience through school disciple practices and administrative bias.
  Proving young black girls and smart, capable and powerful, the film aims to end school ‘pushout’ of African American teens.
  According to statistics black girls are five times more likely than white girls to get suspended from US schools, despite the fact the offen
  
  Read more

• Will voice services like Amazon's Alexa really rise as fast as predicted?

  10-01-2017 16:51
  
  Amazon’s Alexa assistant is booming. Around 5m are installed in America alone. And Alexa has around 7,000 skills.
  This is a great strategic move for taking on Google and Facebook, which makes Amazon the centre of a new digital ecosystem. An argument made brilliantly by Ben Thompson last week.
  Alongside Alexa, Baidu and Google have rapidly improving voice recognition.
  So people are using voice services a lot more than they did. But is there a limit on how big they can get?
  Yes.
  There are a
  
  Read more

• NMA-led press campaign against Section 40 'unites industry as rarely seen before'

  10-01-2017 16:44 via campaignlive.co.uk
  
  A campaign by national and local media against Government plans to tighten the press regulation regime has "united a diverse industry in a way we have rarely seen before", according to the trade body that helped coordinate the work.
  
  Read more

• Former Saatchi boss returns after sexism row with new chair role

  10-01-2017 16:41
  
  Kevin Roberts, who denied that the lack of women in leadership roles was a problem, to head UK company BeattieKevin Roberts, the former chairman of Saatchi & Saatchi who resigned after a sexism row, has taken a role chairing a UK communications group that says 70% of its leadership team are women. In August, Roberts was put on leave and subsequently resigned from Publicis Groupe, the parent company of Saatchi & Saatchi, after provoking fury with his comments about women in an interview w
  
  Read more

• L’Oreal debuts Snapchat Spectacles and diversifies brand ambassadors

  10-01-2017 16:35
  
  Snapchat Spectacles made their red-carpet debut Sunday with L’Oreal Paris. The official sponsor of the Golden Globes used the specs to give viewers a sneak peek into the awards show and go behind-the-scenes.
  The devices were donned by celebrity makeup artist Sir John, as well as two brand ambassadors, to show everything from celebrities getting ready backstage to the walk down the red carpet.
  L’Oreal is no stranger to Snapchat. Last summer, the brand used Snapchat around its Infallib
  
  Read more

• Ocado seeks media agency ahead of first TV campaign

  10-01-2017 16:34 via campaignlive.co.uk
  
  Ocado is on the hunt for a media agency as the online retailer prepares for its first TV advertising campaign.
  
  Read more

• Kerry Foods switches ad accounts from Fallon to Irish shop

  10-01-2017 16:33 via campaignlive.co.uk
  Independent Irish agency Rothco has won Kerry Foods UK's children's dairy snacking business from Fallon London.
  
  Read more

• Kerry Foods awards Cheestrings and Yollies' ad account to Rothco

  10-01-2017 16:33 via campaignlive.co.uk
  
  Independent Irish agency Rothco has won Kerry Foods UK's children's dairy snacking business from Fallon London.
  
  Read more

• Your “book” is talking about you. And it isn’t saying good things

  10-01-2017 16:26
  
  “Your portfolio is not your friend.”
  That’s how you crush a creative. My heart broke as the words came out of me. I could see the pain in the young writer’s eyes.
  “You are so much better than this work. Look at your lines here and here,” I continued, pointing at examples in his book, hinting at his real potential as a copywriter. “Man, you’re going to be a great creative, you’ve got some smart and creative insights but they’re buried in
  
  Read more

• Movers and shakers: Viacom, Exterion, John Lewis, Whitbread and more

  10-01-2017 16:10 via campaignlive.co.uk
  
  Campaign's round-up of the hires, departures and promotions across the industry.
  
  Read more

• Hyundai launches UK's first entirely online car-buying platform

  10-01-2017 16:03 via campaignlive.co.uk
  
  Hyundai UK has launched what it says is the first platform that allows consumers to purchase a car entirely online.
  
  Read more

• Ad industry slams research claiming alcohol marketing rules are failing youth

  10-01-2017 16:00
  
  The advertising industry has hit back at research which claims that current alcohol marketing rules are failing to protect under-18s.
  The research, which includes a series of reports in a supplement to the scientific journal Addiction, presents the latest evidence on alcohol marketing and its impact on children.
  Key findings from the research include:
  Exposure to alcohol marketing is associated with youth alcohol consumption.
  Analysis of alcohol promotion during the 2014 FIFA World Cup ind
  
  Read more

• Former IAB boss Guy Phillipson joins iCrossing as first UK chairman

  10-01-2017 15:42 via campaignlive.co.uk
  
  Ex-Internet Advertising Bureau chief executive Guy Phillipson is joining Hearst-owned digital marketing agency iCrossing as its UK chairman.
  
  Read more

• EDF Energy relaunches consultation website with the help of Spring

  10-01-2017 15:33
  
  EDF Energy has relaunched its planning consultation website with the help of agency Spring, as well as redesigning the EDF information office.
  Launched to support stage two of EDF’s major consultation for the proposed new nuclear power station in the coastal village of Sizewell, the website boasts extensive details about the proposals, consultation events and news to allow for a more user friendly experience.
  User-focused, accessible and responsive, it features banners, large ima
  
  Read more

• Cheestrings owner Kerry Foods selects Rothco as creative agency

  10-01-2017 15:31
  
  Kerry Foods UK has appointed Dublin based agency Rothco to handle the creative for its Kids Dairy Snacking business, encompassing brands Cheestrings, Yollies and Scoffies.
  Rothco, which began working with Kerry Foods last year on its Dairygold business replaces Fallon London on the account. 
  Speaking of the appointment, Kerry Foods GB Kids Dairy Snacking marketing director, Victoria Southern, commented: “We are delighted to have appointed Rothco as our new creative part
  
  Read more

• Kevin Roberts resurfaces at Beattie Comms chairman after Publicis exit

  10-01-2017 14:53
  
  Former Saatchi & Saatchi chairman Kevin Roberts has been named the chairman of Beattie Communications following a very public exit from Publicis last year in wake of his controversial comments on diversity in the advertising industry.
  Roberts, who was at the time head coach of the Publicis Groupe, claimed in an interview with Business Insider last August that the gender debate was “done” and that women didn’t really want leadership roles. He also called out one of the stron
  
  Read more

• Kevin Roberts resurfaces as Beattie Comms chairman after Publicis exit

  10-01-2017 14:53
  
  Former Saatchi & Saatchi chairman Kevin Roberts has been named the chairman of Beattie Communications following a very public exit from Publicis last year in wake of his controversial comments on diversity in the advertising industry.
  Roberts, who was at the time head coach of the Publicis Groupe, claimed in an interview with Business Insider last August that the gender debate was “done” and that women didn’t really want leadership roles. He also called out one of the stron
  
  Read more

• Universal Music envies Spotify’s data on listening tastes but here’s how it could alleviate those frustrations

  10-01-2017 14:34
  
  Universal Music could look to services that let people own and control their personal data in a bid to deepen its understanding of listening habits that is currently shackled by an unwillingness from Spotify et al to share data.
  “These guys see that data as a competitive advantage for their businesses so they’re not interested in sharing it at all,” bemoaned the record label’s chief technology officer Ty Roberts on a CES panel.
  His business, like many other media owners,
  
  Read more

• Ambassador Theatre Group powers up marketing dept with AMV BBDO hires Hervé Hannequin and Oliver Clark

  10-01-2017 14:30
  
  Former AMV BBDO planner Hervé Hannequin has joined the Ambassador Theatre Group (ATG) as group customer officer. He is tasked with launching and leading a new client services division.
  Oliver Clark also joins from AMV BBDO as group marketing director, having previously worked with a broad range of major brands, including: Unilever, Stella Artois, Innocent Smoothies, Lloyds Pharmacy, Kia and Magners Cider.
  As a global planning director at AMV BBDO, Hannequin&n
  
  Read more

• James Wildman poised to quit Trinity Mirror to head Hearst UK

  10-01-2017 14:22 via campaignlive.co.uk
  
  James Wildman, the chief revenue officer of Trinity Mirror, is in pole position to head Hearst Magazines in the UK, Campaign can reveal.
  
  Read more

• Kevin Roberts returns after gender comments controversy with new chairman role

  10-01-2017 14:00 via campaignlive.co.uk
  
  Saatchi & Saatchi's controversial former global chief executive and chairman Kevin Roberts has been appointed by PR company Beattie Communications as chairman.
  
  Read more

• The Drum Scottish Design Awards mark 20th anniversary as creatives from Brand Union, Love and more join the judging panel

  10-01-2017 13:45
  
  A lot has changed in the design industry over the past two decades, but one thing has remained constant as The Drum Scottish Design Awards returns for 2017. 
  Now in its 20th year, the scheme rewards top design agencies and architecture firms for their contribution to the country's design culture. 
  Entries are now open to all Scottish companies, and those outwith who have a Scottish client, across categories including Best Digital Design, Best Re-Use of a Listed Building, Best
  
  Read more

• Paul from British Gas has a rough day for seemingly heartfelt David Bowie tribute tweet

  10-01-2017 13:28
  
  Running a brand’s social media account can be a tough ask. Staff are tasked with maximising engagement and being interesting and all while retaining an air of professionalism.
  The ‘British Gas Help account’, which consistently retains a personal touch from staffers, came under scrutiny after sending a tweet featuring #RipDB, the hashtag marking a year since David Bowie’s death. The tweet read as follows.
  Morning all. A year today we lost a pop icon David Bowie, time flys
  
  Read more

• Brooklyn’s Madwell names new creative director and media director

  10-01-2017 13:22
  
  Brooklyn-based creative agency Madwell recently hired Adam Levite as its new as its new creative director and Frank Zoller as its first media director. 
  Levite will work closely with chief creative officer, Chris Sojka to evolve the company’s creative strategy and production. Zoller will report to chief executive officer David Eisenman and is charged with optimizing client media allocations and ensuring that media is fully integrated into the agency offering. 
  Both
  
  Read more

• Dot-Gap: Global Insights and Analytics Manager

  10-01-2017 13:00
  
  £35k:Dot-Gap:
  1 Year Maternity Cover - Insights role based at one of the UK's biggest media agencies. This company have a fantastic reputations globally and service
  London (Central)
  
  Read more

• Nordstrom forms new innovation team with former Rack boss at helm

  10-01-2017 12:57
  
  Seattle-based retailer Nordstrom has created a new position in its leadership in hopes of increasing and engaging its customer base. Geevy Thomas has been named the company’s first chief innovation officer, leading a team that will be tasked with connecting with customers who are focused on digital experiences.
   
  Thomas has 34 years of Nordstrom experience under his belt and was most recently president of the company’s discount stores, Nordstrom Rack, according to reports on Gee
  
  Read more

• Spotify makes a friend in the White House with Obama job offer

  10-01-2017 12:43
  
  Music streaming service Spotify was no doubt aware of comments made by Barack Obama that he would like to work with the company once his time as president comes to a Donald Trump-shaped end later this month.
  Making good on the comments, Spotify has made a none-too-subtle nod to Obama, posting a new job opportunity called ‘President of Playlists’.
  The listing reads: “Spotify is growing globally, and we are now looking for a President of Playlists. In this position you will be ov
  
  Read more

Follow @marketing_UKnws on Twitter!