Marketing news

• Sherri Chambers rejoins JWT New York to serve as chief marketing officer

  09-01-2017 23:22
  
  Sherri Chambers is returning to J. Walter Thompson New York in the newly created role of chief marketing officer after a nearly three-year break from the company.
  Chambers previously served as a consultant for strategy and innovation company Co:Collective, according to her LinkedIn profile. Before that, she served as head of account management at The Barbarian Group, where she worked with brands including GE, Kind and PepsiCo. Before joining The Barbarian Group, she led J. Walter Thompson New Yo
  
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• Golden Globes ratings hit a high note

  09-01-2017 23:16
  
  As La La Land danced its way to victory with seven Golden Globe awards, NBC also had a strong night, boasting its best audience in several years.
  The 74th annual Golden Globes garnered 20 million viewers Sunday night, up 8% from a year ago and skidding to a halt two straight years of declines, according to a story in the Wall Street Journal.
  The WSJ cited Nielsen numbers to note the 20 million mark, which was up from 18.5 million last year and 19.3 million in 2015. Perhaps it was polished host J
  
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• FTC contest seeks to crowdsource IoT security tools

  09-01-2017 23:11
  
  The Federal Trade Commission (FTC) is hoping a contest offering a cash prize will encourage members of the public to develop a tool to address security weaknesses in the Internet of Things (IoT) as more and more devices around consumers’ homes become connected and vulnerabilities increase.
  In fact, the agency said it is offering up to $25,000 for the best solution and up to $3,000 for up to three honorable mention winners.
  Dubbed the IoT Home Inspector Challenge, the FTC said it
  
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• Angel Soft continues its “be soft, be strong” message in latest heartwarming ad

  09-01-2017 22:01
  
  Angel Soft’s ongoing “Be Soft, Be Strong” campaign celebrates unconventional families whose members successfully persevere through life despite their lack of cookie-cutter familial roles. 
  The brand’s latest ad, “Just Dad,” is no exception: it features a single father who tries his best to raise his daughter even when the going gets tough – for example, the spot opens with him explaining to a prudish older woman why he’s standing in the women&
  
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• Top ten trends to look for in 2017 as influencer marketing continues to evolve

  09-01-2017 21:19
  
  From the evolving world of artificial intelligence to expectations of instant communications, consumers seeking the value of a product offer marketers more opportunities to make inroads going in 2017.
  Based on research and work with over 350 national brands last year, Stacy DeBroff, CEO and founder of Influence-Central showcased the top ten trends in influencer marketing this year, with an emphasis on videos, the search for authenticity and a good story.
  1.  Demonstration videos are key
  Mor
  
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• What the Trump administration means for media and advertising

  09-01-2017 21:08
  
  Beginning with net neutrality laws, President-elect Donald Trump's policies will likely have a very negative impact on media and technology companies, writes the VP of Isobar US.
  
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• After reviving hit TV series ‘Nashville,’ CMT creates social experience around show

  09-01-2017 20:26
  
  The country music focused series “Nashville” kicked off its fifth season this week on its new home, CMT. With a new slew of shows, CMT announced “NASHCHAT” which is a complimentary fan conversation across Facebook, Twitter, Instagram and Snapchat.
  Following the two-hour premiere, Chris Carmack, who plays gay country singer Will Lexington, hosted a Facebook Live on CMT’s Facebook.
  “Fans saved ‘Nashville.’ Now we’re inviting fans into our livin
  
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• The Man In The High Castle takes the top spot as most popular digital series in the US

  09-01-2017 20:21
  
  Amazon is picking up steam. The Man In The High Castle and The Grand Tour, both on Amazon are in the lead. Here are the full insights from Parrot Analytics. 
  For December 29, 2016 - January 4, 2017 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  The Man In The High Castle, Netflix: 18,287,243
  The Grand Tour, Netflix: 15,396,884
  Stranger Things, Netflix: 14,620,216
  Travelers, Netflix: 14,226,082
  Marvel's Luke Cage, Netflix: 8,423,077
  Insights from P
  
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• Clemson makes video record of run to National Championship game

  09-01-2017 20:16
  
  The Clemson University Tigers football team is making its second trip to the College Football National Championship in a row. The team lost last year to the Alabama Crimson Tide and is looking to revenge its loss in tonight’s championship game.
  Many of the players are stars in their own right, but not too many will go on to play professionally, so this will be the highlight of their athletic lives. To capture every moment this season, the Tigers have shown their innovative stripes using Fa
  
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• BBDO San Francisco wraps 2016 with ‘You Can Be Anything’ Barbie campaign; teases 2017 additions

  09-01-2017 19:33
  
  “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices,” said Ruth Handler, the founder of Barbie.That quote from Handler “was the unlock moment for us,” said Matt Miller, executive creative director, BBDO San Francisco. “That’s what gave Barbie the purpose. … When we put that against how girls really play with the dolls, we realized that w
  
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• Netflix embraces joysticks by casting its top characters in a retro game

  09-01-2017 19:08
  
  Netflix is looking to one up its video-on-demand rivals with the launch of a game featuring its top original characters.
  The ‘Netflix Original Game’ launched during the weekend without much in the way of fanfare from the company, it features Pablo Escobar from Narcos, Marco Polo from the now cancelled show of the same name, Piper Chapman from Orange is the New Black and Mike Wheeler from Stranger Things.
  Each character is tasking with sprinting through series-specific levels, all bro
  
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• GE invests in Chicago-based co-creation unit, Fuse; reveals four project challenges

  09-01-2017 18:51
  
  GE has taken a page out of Local Motors playbook and has turned to co-creation for the future. With an investment in a micro-factory in Chicago in 2016, GE looked to tap into the global community by posing four initial challenges through its Fuse community.
  Fuse is an open community of “makers, tinkerers and problem solvers who together tackle the challenges that will change the world – one idea, one project, one solution at a time,” according to GE.
  “In a nutshell, GE wa
  
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• Amazon founder Jeff Bezos gets last laugh at the Golden Globes

  09-01-2017 18:29
  
  Amazon’s billionaire founder, Jeff Bezos, is becoming a Hollywood regular at awards ceremonies. His attendance at last night's Golden Globes made him an inspiration for the jokes as well.
  Bezos' Amazon Studies received 11 nominations  this year, according to an article in Geekwire, including five for its TV shows and five more for the epic  “Manchester by the Sea,” an Amazon-backed theatrical release. Another movie with an Amazon connection, “The Salesman,&rdquo
  
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• Salt: Affiliate Account Director

  09-01-2017 18:23
  
  £40000.00 - £45000.00 per annum:Salt:
  Affiliate Account DirectorThe ClientMy client is a leading digital agency founded over 10 years ago. They aim to create data enhanced performance advertising that captivates the audience.The RoleMy client requires an Afilliate Account Director to supportLondon
  
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• British Army puts personalisation ‘front and centre’ in recruitment drive

  09-01-2017 18:06
  
  The British Army has launched a campaign to attract new recruits by focusing on emotional need states and personalised messaging.
  The ‘This is Belonging’ campaign, created by Karmarama, looks to build on last year’s ‘Become a Better You’ campaign by focusing on the close bonds developed in Army life and the sense of belonging it can offer.
  The new campaign comes after a report by the Telegraph late last year showed the Army is struggling to recruit, with the number
  
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• Marc USA co-founder Jack Goldsmith passes at 89

  09-01-2017 17:57
  
  Jack Goldsmith, who co-founded Marc USA, Pittsburgh’s largest advertising agency, died January 6 at 89 years-old. Goldsmith was a fixture of the Pittsburgh business community for over 50 years.
   
  Goldsmith was a pioneering ad man who brought numerous marketing firsts to the industry. He worked closely with his client, Michael “Jim” Delligatti – who also recently passed away – the leading Western Pennsylvania McDonald’s franchisee, to create a new sandwich
  
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• 'I originally had Nike in mind': Meet the student behind that powerful Adidas ad that's courting attention from WPP and Droga5

  09-01-2017 17:50
  
  Over the weekend a German film student was propelled to adland fame when a campaign he created for Adidas as part of a class project went viral. 
  Eugen Merher, who studies at Baden-Württemberg Film Academy, has racked up 8.6m views on YouTube and counting with his powerful film, 'Break Free', which tells the story of an elderly athlete who rediscovers his passion for running. 
  The campaign builds to an emotional John Lewis-esque ending which has captured the hearts
  
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• My favorite Super Bowl ad: OKRP’s Matt Reinhard

  09-01-2017 17:40
  
  The next four weeks are sure to be filled with Super Bowl buzz, speculation and maybe even a scandal or two (GoDaddy anyone?) as brands prepare for advertising’s biggest event of the year.
  Amidst the game day mania, The Drum has asked some of the industry’s most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them. And since social media has upended the way that brands approach their Super Bowl strategy, with many of them rel
  
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• Canadians beat back the winter blues with cinema-therapy, survey shows

  09-01-2017 17:40
  
  Cineplex, Canadas's largest film exhibitor, announced today that it is on a mission to help Canadians beat the winter blues on upcoming 'Blue Monday' (Jan. 16), which experts argue is the most depressing day of the year.
  Hill+Knowlton Strategies recently conducted an online survey of 1,000 adults across Canada between December 2 and 7, 2016 for Cineplex with 73% of Canadians confirming  that watching a movie cheers them up. When asked about what films Canadians are embarrassed to love, the
  
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• Sir Bradley Wiggins to front Skoda UK ads after signing up with M&C Saatchi Merlin

  09-01-2017 17:35
  Skoda UK has agreed a three-year partnership with Britain's most decorated Olympian, Sir Bradley Wiggins.
  The eight-time Olympic medallist will appear in Skoda's new UK brand campaign, which will be launched across TV, online, print and cinema in early February.
  The ad was filmed in December and features Wiggins being put through his paces in the Lake District alongside the Skoda Superb Estate.
  Having Wiggins on board will strengthen the car manufacture’s pre-existing marketing a
  
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• Bensimon Byrne personalizes climate change in new campaign for Canada

  09-01-2017 17:32
  
  Climate change is seemingly in the news on a daily basis, and a new campaign from Toronto-based Bensimon Byrne aims to bring the enormity of the subject to light by releasing personalised ads.
   
  The campaign, for the Ontario Ministry of Environment and Climate Change, 'Save the Everything,' helps hyper-personalize climate change for those in the province, telling people to 'Save the Fishing Stories,' “Save the Snowy Driveways' and 'Save Everything'.
   
  One humorous 30-second
  
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• Facebook videos could soon house a lot more ads

  09-01-2017 17:27
  
  Facebook is reportedly looking to further monestise its video inventory with the testing of mid-roll ads – a move which could further incentivise content creators to consider leaving platforms like YouTube.
  Recode quotes “industry sources” claiming that the social network will soon start testing mid-roll ads, giving video producers an optional, extra source of revenue.
  Ad revenues are split 45/55 with publishers, the same rate provided by YouTube, notes the report, adding
  
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• Home Office: Overseas Specialist Communication Advisor

  09-01-2017 17:18
  
  £31,553 - £37,074:Home Office:
  We have an exciting opportunity for an experienced external communication professional to join the UK Visas and Immigration (UKVI) team...
  Beijing, China
  
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• Skoda signs up Bradley Wiggins for three-year partnership

  09-01-2017 17:12
  
  Volkswagen-owned car brand Škoda has formed a three-year partnership with Britain's most decorated Olympian and former Tour de France champion, Sir Bradley Wiggins.
  
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• LinkUK hires TalkTalk's Matt Bird to head up BT Wi-Fi kiosk roll-out

  09-01-2017 16:37
  
  LinkUK, the joint venture between Intersection and Primesight that is replacing BT phone booths with Wi-Fi kiosks, has appointed Matt Bird as its general manager.
  
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• Will AI make us better humans?

  09-01-2017 16:31
  
  It already seems an age since Christmas and the speculation about who might ‘win’. And this year was no less hard fought than usual. But there was a distinct theme of getting back to what matters running through many of the big ads of the season.
  It was perhaps this renewed focus on the humanity of the festive period as opposed to the commerciality that swung it for Sainsbury’s in the end (we’ll conveniently forget that we are still talking about a supermarket winning Chr
  
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• Abbie Baehr returns to Momentum as North American director of strategy

  09-01-2017 16:28
  
  After spending more than two years as Jack Morton’s head of strategy, Abbie Baehr is returning to Momentum to serve in the newly created role of SVP-North American director of strategy.
  Before joining Jack Morton, Baehr served as Momentum’s North American strategic lead on Coca-Cola. In her new role, she will be tasked with driving insights that “inform Momentum’s strategic planning approach around the impact of brand experience.”
  She will be based in the brand expe
  
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• How CES is evolving and why this matters for marketers

  09-01-2017 16:23
  
  Lego introduced a Boost Building and Coding set at CES this year.The Consumer Electronics Show (CES) returned for the 50th time last week, aiming to showcase the best (and sometimes worst) of the tech industry.
  There were some interesting products on view, from jeans that tickle wearers to smart boxer shorts for men. Yet many of the big tech firms no longer use it to announce major product updates.
  The show, which began in 1967, has in its time seen the introduction of Blu-ray disc format, plasm
  
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• From 3D-printed sports cars to Alexa integrations – the direction of travel for automotive innovation

  09-01-2017 16:09
  
  There has never been a more exciting time to be involved with the automotive industry, with the possible exception of the 1880s when Karl Benz was developing the first production automobile. Innovation is everywhere, from alternative power sources to fossil fuel, to autonomous driving, to new and exciting user interfaces within the vehicle. And there was no shortage of inspiration at CES this year.
  Ford debuted an Alexa integration with its Sync 3 in-car system, allowing users access to entertai
  
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• ITV appoints SC Johnson's Salman Amin as non-exec director

  09-01-2017 16:02
  
  ITV has appointed Salman Amin, the chief operating officer of SC Johnson's global commercial division, as a non-executive director.
  
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• Why Wagamama thinks it can redefine loyalty

  09-01-2017 16:00
  
  Wagamama is confident it has "reassessed the whole notion of loyalty" with the imminent launch of its new loyalty app Wagamamastars, which rewards customers based on how they prefer to dine with the Japanese restaurant chain.
  Rather than being based on frequency of visits, the app rewards first-time and infrequent guests, through to loyal repeat customers. Visitors will receive one star every time they spend £10 by ordering via the app, and at the end of a meal, can choose to save their st
  
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• Ad sales director disqualified for ten years

  09-01-2017 15:38
  
  A woman has been banned from serving as a company director for ten years by The Insolvency Service, after an investigation uncovered a string of malpractice by her ad sales business.
  
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• Will Brexit hold agencies back in 2017, asks Wow benchmarking research

  09-01-2017 15:01
  
  How on-going economic and political uncertainty surrounding last year’s Brexit decision will impact UK-based marketing services agencies is a key focus for this year’s Benchpress Report by The Wow Company, the research stage for which is now open. 
  Accountancy firm, The Wow Company has conducted research for its annual benchmarking study for the last five years (see last year's report here) and this year’s research focuses on the anticipated impact of the Brexit negot
  
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• These brands will be airing ads during Super Bowl 51

  09-01-2017 15:00
  
  With Super Bowl LI just weeks away, The Drum has compiled a list of brands who have confirmed that they will be airing game day ads this year.
  So far, the list is comprised of many Super Bowl vets with some newcomers sprinkled in as well – GNC, Febreze, Mr. Clean and Busch will all be making first-time appearances at the game this year.
  With a 30-second Super Bowl commercial hovering around the $5m mark, the stakes are high this year as brands and agencies show off their creative chops in
  
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• TiVo launches new platform for advertisers to transact on its advanced TV data

  09-01-2017 14:35
  
  As IP-based intermediaries between content providers and viewers, companies like TiVo and Roku started to allow marketers to transact on the audience data they’re able to collect as platforms.
  At CES last week, TiVo introduced its Audience Management Platform (AMP), giving media planners data-driven audience targeting and more effective ad inventory allocation.
  “Advertising is being asked to do more today, and inventory management executives, media planners and service providers are
  
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• Nigel Wright Recruitment: Recruitment Consultant (Consumer / FMCG Sector) - London

  09-01-2017 14:22
  
  £40000 Per Annum competitive + excellent bonus + bens:Nigel Wright Recruitment:
  Nigel Wright has nearly three decades of expertise in professional recruitment and a network of offices spanning Europe. Our enviable portfolio of local and global clients choose Nigel Wright because they receive consistent excellent service and a ge
  London
  
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• Whole Earth launches first outdoor campaign in 50th anniversary year

  09-01-2017 14:14
  
  Peanut butter brand Whole Earth is spreading its message through an outdoor ad campaign for the first time as it enters its 50th year. 
  The ‘Fuel Good, Feel Good’ campaign focuses on the natural goodness and health benefits of its spreads portfolio, and includes 5,000 static adverts that are expected to reach over 7 million Londoners. 
  The creative is being supported by social activity anchored on the hashtag, #FuelGood. The Wessanen UK-owned brand has also recruited e
  
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• Why Pernod Ricard has its eye on the multi-billion-dollar IoT opportunity with its connected cocktail maker

  09-01-2017 14:08
  
  A tech conference and FMCG business might seem like an odd fit but for Pernod Ricard being at the Consumer Electronics Show (CES) in Las Vegas is a “no-brainer” in its bid to gain a larger share of the at-home drinking market.
  Its connected cocktail maker was the crown jewel in its presentation there, and far from being a marketing gimmick Pernod sees a genuine business goal for the tech. “Today most of the [alcohol] consumption is happening at home for our products so we
  
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• The Creative Recruiter: Senior Integrated Creative Team - Top Advertising Agency - £55-70K plus bens

  09-01-2017 14:08
  
  £55-75K plus bens:The Creative Recruiter:
  A top London independent advertising agency is looking for a stand out senior creative team to join them.London (Central), London (Greater)
  
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• NBA's Facebook Live stream of regular season game speaks to US leagues' dedication to growing internationally

  09-01-2017 14:07
  
  The NBA streamed its first ever regular-season game on Facebook Live last night (8 January) exclusively to fans in India as the league follows suit with other US-based sports in ramping up marketing in new markets.
  The Facebook live stream broadcast the Sacramento Kings’ home game from the Kings’ Golden 1 Center arena where they took on the Golden State Warriors.
  The fixture marked the Kings’ fourth annual Bollywood Night which celebrates traditional Indian culture, cinema and
  
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• The Creative Recruiter: Senior Creative Integrated Team - £55-65k plus bens

  09-01-2017 14:06
  
  £55-65K plus bens:The Creative Recruiter:
  A fabulous agency with a raft of exciting clients are looking for a big idea, creative team with lots of digital to join them.London (Central), London (Greater)
  
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• Financial Times insights entice with OOH '2016 changed the world' campaign

  09-01-2017 13:36
  
  The Financial Times has launched an out-of-home campaign looking to attract the public to its insights in 2017.
  Entitled, ‘2016 changed the world’, the digital drive from Essence sets the proposition that the publisher can help viewers ‘prepare for the new year with insight [they] can act on’.
  Utilising Bitposter technology, the agency targeted sites London’s Canary Wharf and Heathrow Terminal 5 through JCDecaux, as well as inventory across the London Underground ne
  
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• UK government hands British musicians funding for overseas marketing activity

  09-01-2017 13:24
  
  Acts such as Everything Everything and Cate Le Bon have been given an injection of government cash in order to support their promotional touring and marketing efforts as part of the British Phonographic Society’s (BPI) Music Exports Growth Scheme.
  A total of £249,385 has been awarded to UK independent music labels and companies, in order support the marketing and promotional costs of 21 British acts looking to build their fan bases overseas through live tours, digital engagement and
  
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• Uber accused by users of 'cashing in' on London Tube strike

  09-01-2017 13:14
  
  Uber has been accused of "cashing in" on the Tube strike in London after commuters were hit by huge surges in pricing.
  
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• From graphic live-streams to breast bans: A look back at Facebook's problematic relationship with censorship

  09-01-2017 13:12
  
  As calls come for Facebook to crackdown on how it moderates Live posts, The Drum looks back at some of the challenges the social network has faced over the past year when it comes to self-censorship. 
  At the end of last week Facebook faced mounting pressure to impose stricter measures on its Live video feature after allowing a disturbing video depicting torture to resurface on the site. 
  Just days after being removed for violating the platform's community standards, the video showing t
  
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• Ad of the Day: Scooby-Doo becomes the latest Hanna-Barbera star to tumble through the doors of the Halifax

  09-01-2017 13:07
  
  Scooby-Doo and the Mystery Inc. Gang follow in the footsteps of Top Cat and The Flintstones to front the latest ad for Halifax.
  Created by Adam&EveDDB, the spot sees Scooby-Doo and the Gang escape the clutches of a mummy by scooting into a local Halifax branch - discussing rewards accounts in the process.
  “Scooby-Doo is the third iconic character to feature in our re-energised advertising campaign, dialing up our desire to stand apart from other banks to be on the side of our customers
  
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• Captain Morgan’s tribute to Leicester City’s Wes Morgan is Diageo’s most successful social media campaign in Europe

  09-01-2017 13:01
  
  Captain Morgan’s tribute to Leicester City captain Wes Morgan for his role in the club’s fairytale Premier League win is Diageo's most successful social media campaign in Europe, the drinks maker has revealed. 
  The activity drove unprecedented earned media results delivering 26,000 social posts, over 100 pieces of press coverage globally, and, more importantly, genuine demand from fans who wanted to get hold of the commemorative bottle, according to Diageo’s firs
  
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• The secret sauce behind Unilad's viral empire and why it wants to go 'beyond being a broadcaster' on Facebook Live

  09-01-2017 13:00
  
  As Unilad takes the crown for most popular Facebook publisher of the year The Drum catches up with the site's co-founders to find out why it doesn't throw a lot of money on social and what it has planned for its 2017 live-streaming shakedown.  
  If you use Facebook on the regular, you’ve probably noticed Unilad popping up on your news feed at one point or another. Last week it was revealed that the viral behemoth had risen through the ranks to become the social network’s mos
  
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• Bermuda Tourism launches UK outdoor campaign featuring vehicle recognition technology

  09-01-2017 13:00
  
  Bermuda Tourism has launched a new multimedia campaign using vehicle recognition.  
  The technology actively collects data to deliver personalised messages to specifically-targeted consumers. The campaign, delivered in colaboration with Media Agency group (MAG) allows Bermuda’s eye-catching outdoor creative - which reads 'Hello Bermudaful' - to reach drivers of prestige cars. The personalised messages are activated when cars valued at more than £40,000, and which are less than fo
  
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• Salt: Marketing Communications Executive

  09-01-2017 12:46
  
  £25000.00 - £30000.00 per annum + benefits:Salt:
  Marketing Communications Exec | London | c.£30k The CompanyMy client is fast growing e-commerce business. Their core values are around their customers, the results they achieve and team that makes it happen. The RoleThe Marketing Communications ExecutiveLondon
  
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