Marketing news

• Under Armour puts biometric single customer view at the heart of digitisation against Apple and Samsung

  07-01-2017 16:37
  
  Innovations from Nike and Adidas aren't pushing Under Armour to create a single customer view, but rather the threat of Apple and Samsung if they were to decide to move into sportswear.
  It goes some way to explaining why a sportswear brand is delivering a keynote at CES in Las Vegas for the second consecutive year and offers a glimpse into how it might try to topple the dominance of Nike and Adidas. Rather than attempt to go against these sports icons head-to-head, Under Armour would steal a mar
  
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• AB InBev teams up with Keurig to develop boozy in-home drink system

  07-01-2017 13:43
  
  Alcohol giant ​Anheuser-Busch InBev (AB InBev) and Nespresso rival Keurig are joining forces to work on the development of an in-home "alcohol drink system". 
  The venture will pull together the expertise of both firms, building on Keurig's coffee maker and brewing system technology to let customers recreate their favorite tipples at home. 
  The partnership will focus on North America, and while little is yet known about the tech itself
  
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• Airbnb experiments with Twitter's live 360-degree videos to showcase hidden travel gems

  07-01-2017 12:29
  
  Twitter announced its 360-degree live-streaming feature at the end of 2016, and now Airbnb is one of the first brands to make use of the service. 
  Having unveiled the immersive campaign at Las Vegas' Consumer Electronics Show (CES) yesterday (6 January), the travel platform is inviting people to explore far-away places from the comfort of their own home by going live in 360 from three locations: London, Kauai, and Detroit.
  Twitter's 360-degree video function is linked to the socia
  
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• Sports marketing boss says Chinese Super League could become 'biggest in the world'

  07-01-2017 11:49
  
  The chief executive of French sports marketing giant Lagardere Sports and Entertainment, Andrew Georgiou, has said that in time the Chinese Super League could in time become the biggest in the world.
  Speaking to AFP, the marketing boss predicted the competition could even come to rival the popular English Premier League. 
  "There is no doubt in my mind that at some point in time, the Chinese Super League will become as big if not bigger than any other league in the world," he told the n
  
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• Film student's emotional Adidas ad goes viral as viewers urge the brand to take notice

  07-01-2017 11:20
  
  A German film student has been propelled to viral fame thanks to a powerful ad he created for Adidas as part of a class project. 
  Fourth-year creative communications student Eugen Merher created the minute-and-a-half film in January last year, but since it was put live on YouTube and Vimeo last month it has been quietly stacking up views and shares online, reaching a crescendo this week. 
  Dubbed 'Break Free' the emotive spot, which can be viewed in full above, tells the
  
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• This is how Sony plans to make virtual reality films a long-term business

  07-01-2017 10:44
  
  Virtual reality (VR) is a long way off from becoming a money maker for movie bosses and for Sony the challenge to date has been resisting the urge to fuel hype for the medium and instead understand the value it could bring. 
  Consequently, it is not about the money right now, admitted the studio’s senior vice-president of VR, Jake Zim. Speaking at this year’s CES where analysts have lamented the lack of breakthrough VR innovations, the film executive argued it was wrong to expect
  
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