Marketing news

• DiGiorno gives frozen pizza the anthem it sorely needed

  06-01-2017 22:41
  
  If there’s one thing frozen pizza has been missing all these years, it’s a catchy tune to listen to while you eat it.
  Enter DiGiorno, the frozen pizza brand that boasts a rising crust and didn’t mean to make light of domestic violence when jumping on the hashtag bandwagon that one time. DiGiorno has released a so-called pizza anthem – which is even prominently featured on its website as Our Song. (I hope they checked with Taylor Swift first.)
  As at least one other in
  
  Read more

• Panera comes clean: Restaurant chain’s latest ads tout its “100% clean” food

  06-01-2017 22:38
  
  About a year and a half ago, Panera announced its plans to banish artificial additives from its food by the end of 2016 – and its latest campaign serves to show consumers that the casual restaurant chain has successfully met its goal.
  To kick off 2017, Panera has released a campaign to tout its “100% clean” food that the company says is free of artificial preservatives, sweeteners, flavors and colors from artificial sources. 
  Loading...
  In a spot created by Anomaly, footag
  
  Read more

• Panera comes clean: Restaurant chain’s latest ads tout its '100% clean' food

  06-01-2017 22:38
  
  About a year and a half ago, Panera announced its plans to banish artificial additives from its food by the end of 2016 – and its latest campaign serves to show consumers that the casual restaurant chain has successfully met its goal.
  To kick off 2017, Panera has released a campaign to tout its “100% clean” food that the company says is free of artificial preservatives, sweeteners, flavors and colors from artificial sources. 
  Loading...
  In a spot created by Anomaly, footag
  
  Read more

• How CMO Mauricio Vergara is making Bacardi relevant, even after the ball drops

  06-01-2017 22:30
  
  The Mexico City native has overseen a budget shift away from TV and toward understanding the consumer journey.
  
  Read more

• Advertisement

• History of brand musicals: Before Hamilton, there was Diesel Dazzle and The Bathrooms Are Coming

  06-01-2017 19:51
  
  Fans of Will Ferrell and Kristen Wiig’s perhaps surprising turn in the 2015 Lifetime movie A Deadly Adoption are in for a treat – the actors are teaming up again to star in an as-of-yet untitled scripted feature film based on another potentially unexpected topic: The so-called “Golden Age of Industrial Musicals”.
  Meanwhile, there’s also a documentary in the works on the subject, The Industrial Musicals Movie, per its website, follows the co-author of the book t
  
  Read more

• Amazon to open first bookstore in NYC

  06-01-2017 19:45
  
  Amazon, the company that could arguably be cited for helping usher in the demise of the retail bookstore, is opening its first New York City bookstore, according to a report in the Wall Street Journal.
  The store will take up 4,000 square feet in the Time Warner Center, in the Shops at Columbus Circle. The high-traffic area, across from the lower west corner of Central Park, should garner the shop - which is scheduled to open in the spring - plenty of eyes and consumers.
  The WSJ story said that t
  
  Read more

• Facebook taps former NBC journalist Campbell Brown as head of news partnerships

  06-01-2017 19:05
  
  Facebook has hired former NBC News correspondent Campbell Brown to lead its news partnership team as it continues its battle against fake news on the platform. 
  Brown previously worked as a TV reporter for both NBC and CNN, most recently heading up her non-profit site, The Seventy Four, which is dedicated to covering stories about US education. 
  Facebook first announced it was recruiting for the post back in December when the issue of fake news began to dominate conversation in the ind
  
  Read more

• Carpooling through Uber and Lyft could dramatically cut down on traffic by 75%

  06-01-2017 18:55
  
  In news that won’t make any cab driver happy, a study from MIT found that using carpool options could dramatically reduce the number of vehicles on the road by 75% without impacting travel time.
  L
  The study suggested that if commuters in New York used the carpooling options from Uber and Lyft – UberPool and Lyft Line, apps which allow strangers to share a ride for a reduced fare – urban congestion in the city could be greatly reduced.
   
  The study designed an algorithm
  
  Read more

• Advertisement

• James Corden and Confused.com rejoin forces for latest spot

  06-01-2017 18:26
  
  Confused.com has once again tapped James Corden for a campaign that sees the TV presenter navigate a serious of fun obstacles to pull off the perfect parallel park. 
  The ad, which is the second in the series of driver-focused TV adverts from the car insurance savings site, builds on the success of the first advert staring Corden that launched in summer 2016. 
  In the new spot, created by Karmarama, Corden can be seen driving through the bright lights of Hollywood and the heavy
  
  Read more

• Samsung’s profits have recovered but has the brand?

  06-01-2017 18:22
  
  Samsung expects to post a £6.2bn operating profit for the fourth quarter of last year, despite a series of faults including its Note 7 devices exploding.
  2016 wasn’t the best of years for Samsung, as it was forced to end the production of its Note 7 phones after they caught fire, while a problem with its washing machines caused some to explode and soon led to another recall.
  READ MORE: Samsung looks to head off long-term brand damage as it scraps Galaxy Note 7
  However, the
  
  Read more

• Do brands care if bricks-and-mortars survive the Amazon era?

  06-01-2017 18:08
  
  Retail experts at CES say the only thing that matters is connecting with consumers.
  
  Read more

• Adidas signs Chinese athletes for new campaign as it readies major expansion into the region

  06-01-2017 18:02
  
  Adidas has agreed partnerships with two Chinese sports stars for a new campaign intended to pave the way for a major retail expansion in the region.
  The German sports brand recently partnered with champion freestyle swimmer Ning Zetao and volleyball star Hui Ruoqi for its upcoming 'One in a Billion' campaign.
  The pair will feature in print and television ads for the campaign which is aiming to “boost creativity in sport”.
  Ning Zetao has a strong social media following in China and wa
  
  Read more

• Tim Cook's wage crushed 15% as device sales slump: at least App Store saw its best month

  06-01-2017 17:53
  
  Apple chief executive Tim Cook is coming under the corporate crosshairs after the company failed to hit performance goals to the extent it suffered its first revenue decline in 15 years.
  A filing released by the company revealed that the CEO’s wage packet will be cut by 15%, not so painfully, to $8.7m as the company’s iPhone sales shrink, interest in the Apple Watch stagnates and Macs and iPads suffer a sales reduction.
  iPhone sales dropped consecutively each quarter in 201
  
  Read more

• Why advertisers should bid adieu to the “perfect mom” trope this year

  06-01-2017 16:57
  
  The image of women as innate nurturers, always going that extra mile for their families is one that dominated advertising and marketing for decades, showing up in all kinds of ads, from cleaning products, to food, beauty products and everything in between. This self-sacrificing woman puts her family first, and in more recent decades, ably handles a career on top of the multitude of school bake sales and costume contests she happily partakes in. Balancing family and career comes easily to th
  
  Read more

• Post-human advertising: does AI spell the end of media and marketing as we know it?

  06-01-2017 16:57
  
  Technology cycles like this: magic, mainstream, mundane. Artificial Intelligence is firmly in its mainstream moment and is becoming so embedded in the everyday that we risk not noticing it at all.
  Self-driving cars, humanoid robots and Go grand masters may grab the popular imagination, but it’s the way that AI is seeping into everything from voice recognition to fast food delivery that better illustrates its quiet ubiquity. Alexa and Siri don’t just seem to be getting smarter, they a
  
  Read more

• Coca-Cola repurposes the vending machine with sweet 'Thanks Box' drive

  06-01-2017 16:43
  
  A winter campaign from J. Walter Thompson Brazil saw “reverse vending machines” receive Coca-Cola bottles from consumers, a unique subversion of what the machines ought to do.
  The logic behind the madness was to encourage gifting. Once consumers purchased one of three commemorative Coca-Cola bottles, they were tasked with depositing them in the machine - from there, they could record and send a special thank you (and the bottle) to that deserving someone.
  Installed in malls and super
  
  Read more

• Ben & Jerry’s ups the liquor with 'Urban Bourbon' ice cream

  06-01-2017 16:32
  
  Famed ice creamery Ben & Jerry’s is experimenting with more flavors, and this time they're upping the booze content.
  According to a post on Candy Hunting’s Instagram, which was picked up by several outlets, the Vermont-based company is coming out with an Urban Bourbon flavor.
  It features burnt caramel ice cream with almonds, fudge flakes, and bourbon caramel swirls and while it tastes like alcohol, it contains none meaning the kids can have a taste too. 
  Loading...
  While it
  
  Read more

• Tinder trolls CES attendees as it reveals multi-user VR 'couples headset'

  06-01-2017 16:24
  
  Tinder tricked attendees at the International Consumer Electronics Show (CES) into thinking it had found a more novel solution to modern dating than thumbing through pictures of potential romantic matches on your smartphone. 
  Looking to capitalise on the trend for all things virtual reality at this year's tech bonanza in Las Vegas, the dating app unveiled a spoof VR headset designed for two people. 
  Dubbed Tinder VR, the company claimed in a blog post that it felt inspired to crea
  
  Read more

• NFL's viewing figures down 8% on last season but Dallas Cowboys help spur recovery

  06-01-2017 15:54
  
  The NFL’s TV ratings declined 8% for the 2016 season as Donald Trump’s election run dented the sport’s pull before the Dallas Cowboys helped spur a recovery.
  The season was marred by constant reports of underwhelming viewing figures which declined by as much as 14% prior to Trump’s election victory on 8 November, before rebounding in the second half of the season.
  Overall the average football game was watched by 16.5 million viewers for the season which represents a decli
  
  Read more

• L’Oréal, Lidl and John Lewis: 5 things that mattered this week

  06-01-2017 15:41
  
  L’Oréal unveils a smart hairbrush at CESThis week, L’Oréal targeted the luxury market and turned to the Internet of Things with its latest innovation, a smart hairbrush that it says will allow its Kérastase brand to connect directly with consumers through more personalised marketing.
  The unique technology, which was launched at the Consumer Electronics Show 2017 in Las Vegas, uses algorithms to score the quality of the user’s hair and to monitor the effects
  
  Read more

• Treat customers like humans, not numbers

  06-01-2017 15:32
  
  As we move into 2017 and a world of increased connectivity, AI, machine learning, and a time when corporate data is ‘gigantic’ rather than merely Big, we are confronted with a CRM challenge – how do marketers treat customers like humans and not numbers?
  In the middle of this data deluge, omnichannel connectivity and digitisation of choice, the consumer expects a 24/7, seamless, personalised and ultimately human service. We expect to wake up on a Saturday morning and be able to
  
  Read more

• British Army drums up belonging in renewed recruitment drive

  06-01-2017 15:05
  The British Army will launch its new national recruitment campaign on Saturday, developed in partnership with Karmarama and Capita.
  The ‘This is Belonging’ series proposes the comradery built up during the pressures of service in a less-than-glamourous representation of army life.
  Following up on 2016’s ‘Become a Better You’ campaign, TV ads and online videos look to highlight the authentic moments to be had in the forces, as it looks to attract young people willing
  
  Read more

• How Volkswagen wants to brand the future of mobility

  06-01-2017 15:00
  
  For all the potential around the launch of Volkswagen’s move into on-demand transportation services, it knows it must focus on the benefit they have on society rather than the technological innovation if it is to take on Uber. 
  As obvious as the distinction sounds, the fledgling business doesn’t see its rivals making enough of it. “This is something we want to build on because there’s a human element that we forget around the discussion of technology,” said Mar
  
  Read more

• DNA Recruit: Business Development Director - Digital Agency - London

  06-01-2017 14:25
  
  £80000.00 - £90000.00 per annum + Benefits:DNA Recruit:
  Business Development Director who is digitally native (known to your friends as a "geek" and you love gadgets) to drive new business opportunities - full service digital agency based in London
  London
  
  Read more

• Confusion around consent and data sharing still reigns

  06-01-2017 14:10
  
  Clarity of consent and third-party data sharing dominated consumer complaints in 2016, according to the Direct Marketing Commission (DMC).
  Its annual report shows complex supply chains and confusion over consent represent the biggest concerns to consumers.
  In 2016, the Direct Marketing Commission recorded 230 complaints between 1 July 2015 and 30 June 2016. Those unrelated to members of the Direct Marketing Association (DMA) were passed to the relevant authority where possible. The DM Comm
  
  Read more

• Why Heineken is late to the DMP party but sees it as an advantage to win on mobile

  06-01-2017 14:00
  While over two thirds of brands and agencies are now using a data management platform (DMP) to target consumers more effectively, Heineken is relatively slow to catch on, but is hoping to use the mistakes of more pioneering brands to its advantage in the mobile space.
  Digital marketing spend still accounts for a relatively small piece of the pie at the beer brand (25%), however Heineken is hoping to double that by 2020 as the world becomes increasingly mobile centric. As part of that strategy it
  
  Read more

• EMR | Specialist Marketing Recruitment: CRM & Research Manager (Financial Services)

  06-01-2017 14:00
  
  £40000 - £50000 per annum + bonus & company benefits:EMR | Specialist Marketing Recruitment:
  A new role has been created to join a privately owned investment, corporate and private client service provider as their new CRM and Research Manager. Permanent hire, London based role.
  City of London, London
  
  Read more

• Ultimate Asset: Head of New Business & Managing Partner - Creative Agency

  06-01-2017 13:58
  
  £70000 - £80000 per annum + bonus :Ultimate Asset:
  Head of New Business & Managing Partner - Millennial focused creative agency London£negotiable depending on experience
  London
  
  Read more

• Major Players: In-House Junior Graphic Designer

  06-01-2017 13:55
  
  £22000.00 - £28000 per annum:Major Players:
  My client is a professional consultancy based in central London, who specialise in architectural and development planning. They are currently looking for an In-House Junior Graphic Designer to work on a mix of print and digital projects.
  London
  
  Read more

• Minister denies lack of govt support for tech start-ups

  06-01-2017 13:38
  
  Matt Hancock, the digital and culture minister, has denied that the government is not doing enough to support UK start-ups at the Customer Electronics Show.
  
  Read more

• New voice and mixed reality interfaces allow brands to create valuable experiences for users

  06-01-2017 13:32
  
  Neither voice nor mixed reality interfaces are new: Bluetooth headsets accepting voice commands and augmented reality apps using fiducial markers have been around for years. But the user experience with both types of interface has been novel at best, and frustrating and complex at worst.
  One of the reasons for this has been immature technologies, but another has been that we’ve been trying to layer entirely new classes of interface on top of interaction models designed for desktop or mobil
  
  Read more

• Ed Sheeran hides new single in a Snapchat Lens as part of album teaser campaign

  06-01-2017 13:28
  
  Snapchat became a favourite for brands last year and now it would seem Grammy-award winning star Ed Sheeran is looking to kickstart a similar trend for musicians. 
  The A-Team singer has debuted a 30-second clip of his new single on the messaging app, hiding the song in a Lens overlay. Eagle-eyed fans in the UK first noticed the push in the early hours of Friday (6 January).
  As modeled by the man himself (and some sporting members of The Drum's editorial team) the interactive campaign o
  
  Read more

• D&G LA makes up multiple phrases for California Lottery

  06-01-2017 13:19
  
  If your texting shorthand has you envisioning multiple options for your acronyms, the new California Lottery campaign is right up your alley.
  'Sir Lucky Pants' is a new 30-second spot by LA-based David&Goliath to promote the lottery and the possibility of winning millions from playing SuperLotto Plus (SLP), featuring an average jackpot of $27m.
  To that end, the spot shows one lucky guy who won SuperLotto doing silly things with his money that meet the SLP criteria. The aim being that those w
  
  Read more

• Salt: Business Analyst, Financial Services, Payments, Consultancy

  06-01-2017 13:16
  
  £45000.00 - £50000.00 per annum + Benefits + Bonus:Salt:
  As a BA this will give you a chance to work for a Global organisation who are leaders in commerce-enabling technology and solutions within the payments space. Currently serving over 5 million businesses and thousands on financial services insinuations.
  
  Read more

• Gabriele Skelton: Senior Account Manager - boutique branding and design agency

  06-01-2017 13:13
  
  £35000 - £40000 per annum:Gabriele Skelton:
  Fancy joining a small, independent, creative agency and work alongside a hard-working, vibrant and friendly team?
  London
  
  Read more

• Ford sets the wheels of love in motion by putting Mustang on Tinder

  06-01-2017 13:13
  
  Ford generated more than 1.5 million interactions with an a campaign on Tinder featuring its Mustang model.
  
  Read more

• Ultimate Asset: Digital Media Manager - Designer Watch Brand

  06-01-2017 13:08
  
  £30000 - £35000 per annum + Bonus + Agency Benefits:Ultimate Asset:
  Digital Media Manager - Designer Watch Brand Global Media Agency, £30,000/£35,000, London So being truthfully honest with this, if you're looking for something a bit more creative that will allow you to tap further into the wonderful world of digital part
  London, West End
  
  Read more

• Matt Hancock rebuffs CES chief’s claims that British government neglects startups

  06-01-2017 12:58
  
  Matt Hancock, the minister for digital and culture policy, has dismissed claims from CES chief Gary Shapiro that the UK is not doing enough to support tech startups.
  Earlier this week Shapiro, the president of the Consumer Technology Association, said that Britain has been "a little slow to the game” when it comes to showcasing new innovations at CES, and that its government’s lack of support for tech companies attending the trade show is a “source of embarrassment”.
  When
  
  Read more

• Music listening: Are we heading towards a data blackout?

  06-01-2017 12:42
  
  New year, new me, new industry reports, new forecasts.
  When it was revealed that YouTube had lost its music streaming dominance to subscription services, one finding in particular caught my attention: the media’s response to people listening to music more via music streaming platforms (Spotify, Apple Music, etc) than via video streaming platforms (YouTube, Vevo). The industry seems to be surprised and almost shocked about it.
  Isn’t it obvious?
  Just make a list of all attributes and b
  
  Read more

• Specsavers returns to TV in extremely French ad

  06-01-2017 12:24
  
  Specsavers is launching a campaign to once again highlight the benefits of functioning specs through an unfortunate scenario set in an idyllic French chateau.
  
  Read more

• Pernod Ricard pushes innovation agenda with connected cocktail library launch

  06-01-2017 12:19
  
  Pernod Ricard is pushing further into the Internet of Things (Iot) by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online.
  The Opn product was unveiled at Consumer Electronics Show (CES) in Las Vegas yesterday (5 January). Pernod Ricard says the aim is to transform the way consumers enjoy spirits and experience mixology at home.
  The spirits company, which owns brands such as Ballantine&r
  
  Read more

• Pernod Ricard aims to show ‘open-mindedness’ with connected cocktail library

  06-01-2017 12:19
  
  Pernod Ricard is pushing further into the Internet of Things (Iot) by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online.
  The Opn product was unveiled at Consumer Electronics Show (CES) in Las Vegas yesterday (5 January). Pernod Ricard says the aim is to transform the way consumers enjoy spirits and experience mixology at home.
  The spirits company, which owns brands such as Ballantine&r
  
  Read more

• What, why and how: chatbots for brands

  06-01-2017 12:18
  
  Chatbots look likely to be a cornerstone of many brands' marketing campaigns this year with the programs capable of generating automated engagement with consumers.
  Able to sit within messaging apps and communicate when prompted, chatbots can serve a wide variety of roles; the Guardian is distributing news; Activision engaged fans with the Call of Duty Series, Domino's Pizza is accepting food orders, and KLM's flight assistant houses boarding pass and flight times. For creative brands w
  
  Read more

• Bray Leino: Senior Account Manager

  06-01-2017 11:53
  
  £competitive + Benefits:Bray Leino:
  As a Senior Account Manager, you will join an exciting and growing account and will be a key contact for our long standing client...
  Filleigh, Barnstaple
  
  Read more

• Ultimate Asset: Senior Digital Media Planner - Men's Fashion Brand

  06-01-2017 11:51
  
  £25000 - £28000 per annum + Great Agency Benefits:Ultimate Asset:
  Senior Digital Media Planner - Men's Fashion Brand Global Media Agency, £25,000/£28,000, London This role is pretty cool, the agency are great, with the best office's and the client are to dream about. Now if you're working within digital, have worked orWest End, London
  
  Read more

• Everton agree training ground naming rights deal with USM Holdings

  06-01-2017 11:37
  
  Everton have agreed their first ever training ground sponsorship deal after partnering with a holdings company founded by Russian billionaire Alisher Usmanov.
  The Premier League club agreed a five-year deal with USM Holdings which commences this month and will see the Halewood training ground renamed USM Finch Farm.
  In addition to the naming and branding of the training ground, USM will also have a set of global marketing rights including presence on media interview backdrops, LED advertisi
  
  Read more

• Live Recruitment: DIGITAL MARKETING MANAGER - CLIENT SIDE

  06-01-2017 11:30
  
  £40000 - £48000 per annum:Live Recruitment:
  RMG15254 - Are you looking for an exciting in-house digital marketing role? Then look no further! Do not miss out on this Digital Marketing Manager role within a conference and training provider.
  London / London, City of London
  
  Read more

• Guardian's Greenslade to stop writing media blog

  06-01-2017 11:26
  
  Roy Greenslade will stop writing his media blog for The Guardian, which has been running for ten years.
  
  Read more

• Samsung aglow as profits surge despite battery travails

  06-01-2017 11:24
  
  Samsung has shrugged off the botched launch of its flagship Note 7 phone last year by reporting a 50% uplift in its profit estimates for the fourth quarter – driven by its semiconductor and display arms.
  The Note 7 was recalled amidst battery conflagration fears but Samsung is powering ahead regardless with the South Korean giant now on course to post its highest quarterly profit since 2013 by raking in $7.8bn in operating profit between September and December.
  Samsung has weathered a turb
  
  Read more

• Washington Post Express bungles women’s rights march cover story by assembling the crowd into masculinity symbol

  06-01-2017 11:13
  
  The Washington Post Express’ design team have been left red-faced after it emerged that the free newspaper's latest front cover doesn’t quite align with the story its touting.
  The article documents how 150,000 women are set to march on the US capital one day after ex-reality TV star Donald Trump’s inauguration as president later this month, in protest of his many comments made against women – such as the infamous “grab em by the pussy” line.
  The publication de
  
  Read more

Follow @marketing_UKnws on Twitter!