Marketing news

• Snapchat Spectacles bot spotted at CES

  05-01-2017 21:35
  
  Twitter is exploding with news that the Snapchat Spectacles bot has been spotted at CES in Las Vegas today.
  The @Spectacles page showed a pic of the yellow bot with balloons on top in front of a giant female form sculpture, and a visit to the find-a-bot map from Spectacles confirmed that the bot was placed at 3782 S. Las Vegas Blvd. on the Las Vegas Strip near the Consumer Electronics Show. As several of the tweets stated, including Time's lifestyle editor, Alex Fitzpatrick, who said "of co
  
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• Pitch Perfect 3 and WhoHaha challenge aspiring creators to take part in #GoPitchYourself competition

  05-01-2017 21:00
  
  Universal Pictures has teamed up with WhoHaha, a female-drive comedy site co-founded by American actress, director and film producer Elizabeth Banks, to find the web’s funniest content creators and build up excitement for the third movie in the Pitch Perfect franchise.
  The studio and digital platform have teamed up to launch ‘Go Pitch Yourself’; a project that will ask aspiring digital storytellers to share independently produced videos of impressions, characters or unique tale
  
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• Pitch Perfect 3 and WhoHaha call on aspiring creators to take part in #GoPitchYourself challenge

  05-01-2017 21:00
  
  Universal Pictures has teamed up with WhoHaha, a female-driven comedy site co-founded by American actress, director and film producer Elizabeth Banks, to find the web’s funniest content creators and build up excitement for the third movie in the Pitch Perfect franchise.
  The studio and digital platform have teamed up to launch ‘Go Pitch Yourself’; a project that will ask aspiring digital storytellers to share independently produced videos of impressions, characters or unique tal
  
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• Frederic Bonn joins iCrossing as ECD in New York

  05-01-2017 20:36
  
  Frederic Bonn has been hired by digital marketing agency iCrossing, part of Hearst, as executive creative director for the New York and east region. Bonn will be based in the company’s New York office and report to Mark Mulhern, president, east region.
  “Frederic joins iCrossing with tremendous relevant experience, an award-winning pedigree and a strong belief in the importance of diversity and inclusiveness,” said Mulhern. “His vision and creative expertise align with our
  
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• Resident Evil 7 makers unveil official '4D' candle that smells of blood to heighten fans' horror experience

  05-01-2017 19:58
  
  Resident Evil 7 is poised for release on 27 January and for the first time ever will feature a virtual reality incarnation. However, the title's creators want to take the horror experience one step further, unveiling a unique "4D VR" blood-scented candle. 
  For the bargain price of £14.99 ($18.99) the officially-licensed accessory will give off odours of musty "old timber and blood" and is available for pre-order from 20 January. ​The Resident Evil series sees play
  
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• Michael Page Digital: Web Administrator

  05-01-2017 19:43
  
  £17000 - £19000 per annum:Michael Page Digital:
  Michael Page Digital are now working with a product manufacturer and retailer based in Wrexham whom have some truly exciting projects planned for 2017. This is starting with an expansion to their marketing team with the addition of a Web Administrator toWrexham
  
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• 'Every Game’s an Adventure' campaign for the Emirates FA Cup aims to regain relevancy with millennials

  05-01-2017 19:20
  
  The Football Association (FA) has launched the third installment of its ‘Every Game’s an Adventure’ campaign for this season’s Emirates FA Cup with a renewed focus to regain relevancy with the youth audience.
  The campaign has been created by London-based ad agency Matta and will feature a series of self-shot style videos starring a group of young football fans. A new video will be released for each round of the competition from round three onwards and will be amplified by
  
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• createselect: Junior Designer- Branding/Layout

  05-01-2017 19:17
  
  £22000 - £25000 per annum:createselect:
  Junior Designer needed with keen eye for layout and detail-min 1 years experience.
  London
  
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• Michael Page Digital: Social Media Coordinator

  05-01-2017 19:02
  
  £22000 - £25000 per annum:Michael Page Digital:
  Michael Page Digital are now working with a global product manufacturer and retailer based in Wrexham. The business has some truly exciting plans for 2017, starting with an expansion of their marketing team with the addition of a Social Media Coordinator.
  Wrexham
  
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• Michael Page Digital: Database Co-ordinator

  05-01-2017 19:00
  
  £18000 - £25000 per annum:Michael Page Digital:
  An exciting opportunity for a talented Database Co-ordinator to join a leading Automotive business based in Bury. Client Details My client is a leading Automotive business based in Bury. A successful brand which is rapidly expanding. This is a fantasticBury, Greater Manchester
  
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• Vertical Advantage: Marketing Manager

  05-01-2017 18:44
  
  £40000 - £45000 per annum + Bonus and Benefits:Vertical Advantage:
  A really exciting opportunity to make an impact before launch on an exciting retail project.You will work closely with cross functional teams, including commercial, partners, agencies and PR to build an effective marketing strategy, an exciting events cal
  Hertfordshire / Oxfordshire / Bedfordshire
  
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• Regan & Dean Recruitment Limited: Digital Marketing Manager (International Events)

  05-01-2017 18:26
  
  £38000 - £40000 per annum + 25% bonus potential :Regan & Dean Recruitment Limited:
  Brand new opportunity for an experienced Digital Marketing Specialist to join a well-established and highly reputable international event brand for the broadcasting industry.
  London
  
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• The Sun’s CMO on why it is important to give value back to readers

  05-01-2017 18:19
  
  The Sun wants to capitalise on the current consumer trend for seeking brand value as it launches the latest iteration of its ‘£9.50 Holidays’ campaign.
  The newspaper’s ‘Whole Lotta Hols’ ad goes live this week and will be featured in the paper from 7 to 31 January. It will also run across TV, online and through email and print communications.
  The brand says it has a core audience that come back every year to book holidays through the promotion. However it adm
  
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• The Sun’s CMO on why is it is important to give value back to readers

  05-01-2017 18:19
  
  The Sun wants to capitalise on the current consumer trend for seeking brand value as it launches the latest iteration of its ‘£9.50 Holidays’ campaign.
  The newspaper’s ‘Whole Lotta Hols’ ad goes live this week and will be featured in the paper from 7 to 31 January. It will also run across TV, online and through email and print communications.
  The brand says it has a core audience that come back every year to book holidays through the promotion. However it adm
  
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• Ultimate Asset: Senior Commercial Executive - Digital Sales, £35k-40k + Comms

  05-01-2017 18:16
  
  £35000 - £40000 per annum + Commission:Ultimate Asset:
  Senior Commercial Executive - Digital Advertising Sales, £35k-40k + Commission* Creative Ad Tech Company in Central London *Are you an ambitious, highly motivated advertising salesperson? Are you looking to move into a more digital role? Do you have exper
  London
  
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• The Great & The Good: Freelance Senior Account Manager

  05-01-2017 18:10
  
  £180 - £220 per day:The Great & The Good:
  Freelance Account Manager - Senior Account Manager - Email/CRMASAP start - 4 months + gig*Email experience essential*
  London
  
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• AI takeover: Japanese insurance firm replaces 34 workers with IBM Watson

  05-01-2017 18:08
  
  While artificial intelligence has altruistic roots, intended to make everyday tasks easier and remove the possibility of human error, news this week that a Japanese insurance firm is making 34 employees redundant and replacing them with IBM Watson technology hints at a darker reality that could see human beings in administrative jobs become obsolete.
  Fukoku Mutual Life Insurance believes the move will improve operating efficiency and increase productivity by 30%. The implementation of the AI sys
  
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• Elizabeth Norman International: Senior Research Executive - Public Sector Research

  05-01-2017 18:00
  
  £27000.00 - £30000.00 per annum + Bonus & Benefits:Elizabeth Norman International:
  Want to work in a more worthwhile sector? We're looking for a Quant/Mixed Methodology Senior Research Executive on some large and meaningful projects
  London
  
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• AOL rolls the dice in Vegas with a ‘less-is-more’ ad offering and a helping-hand from parent Verizon Wireless

  05-01-2017 18:00
  
  AOL unveiled its latest advertising offering today (January 5) at CES, the day when digital media brands are expected to take center stage at the consumer electronics industry’s flagship gathering.  
  Dubbed BrandBuilder, notable aspects of AOL’s latest suite of tools includes a tie-up with its owner Verizon Wireless where the carrier’s customers can agree to engage with ads in return for a more generous mobile data allowance, plus video ads that undercut industry-norms in
  
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• Twitter lands rights to live stream PGA Tour as it looks to expand its sports broadcasting

  05-01-2017 17:53
  
  Twitter is broadening its live sports coverage after agreeing a new broadcast deal with the PGA Tour to stream more than 31 tournaments free of charge.
  The deal equates to more than 70 hours of live coverage throughout the 2016-17 season and builds on a “successful live streaming collaboration” between the pair which covered the early rounds of the first two stops on the 2016 FedExCup Playoffs.
  Twitter will live stream the first 60 to 90 minutes of the early morning Thursday and Frid
  
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• iHeartMedia launches interactive on-demand radio services

  05-01-2017 17:43
  
  Looking to continue to grow beyond the airwaves, iHeartMedia has announced that its radio division, iHeartRadio, has officially launched two subscription services, iHeartRadio Plus and iHeartRadio All Access powered by Napster.
   
  The launch was announced today at the Consumer Electronics Show (CES) as “the first fully differentiated streaming music services that use on-demand functionality to make radio truly interactive,” according to a release. iHeartRadio All Access powered b
  
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• Army appeals to human need to belong in new integrated recruitment campaign

  05-01-2017 17:43 via campaignlive.co.uk
  
  The British Army is tomorrow launching a new recruitment campaign that aims to bring to life the sense of camaraderie experienced by servicemen and women.
  
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• AudienceScience says it gave $1.20 in every $10m of media spend to ‘methbot’

  05-01-2017 17:41
  
  Audience Science has released the data from an audit that shows it was minimally impacted by the large-scale ad fraud dubbed ‘methbot’.
  The ad tech business says it carried out tests after learning of the threat, with just $1.20 in every $10m spent being served to IP addresses operated by ‘methbot’.
  The industry and public were alerted to the issue at the end of last year after cyber security firm White Ops released a report that claimed that millions in ad spend had pote
  
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• Brand Recruitment: Marketing Support Assistant (12 month fixed term contract)

  05-01-2017 17:18
  
  Negotiable:Brand Recruitment:
  Marketing Support Assistant (12 month fixed term contract), Cambridge - A leading FMCG company based in Cambridge are searching for a Marketing Support Assistant to join their team on a 12 month fixed term contract.Cambridge, Cambridgeshire
  
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• How to build brand relevance in the connected economy

  05-01-2017 17:15
  
  The challenge of retaining brand relevancy and how organisations are adapting their organisational structures have been called into question by some leading industry journals.
  First off, digital leadership academy L2 suggests the way brands are being built is being reshaped, in part due to consumers’ digital habits bypassing brands completely and opting for the likes of Amazon and Google to satisfy their needs and requirements as the tools of discovery.
  Couple this with the secon
  
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• El Pollo Loco honors its East LA roots with new campaign

  05-01-2017 17:06
  
  Fire-grilled chicken chain El Pollo Loco is returning to its East Los Angeles roots with a campaign that centers on the City of Angels in its colorful street splendor.
  The chain today announced the launch of its “Road to Authenticity” creative campaign, the first in partnership with its new creative agency, Vitro, out of San Diego, which celebrates the company’s authentic beginnings.
  The campaign highlights the food that’s “Fresh from the Grill” and
  
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• Why fake news is a bigger problem for Google than Facebook

  05-01-2017 17:04
  
  Since the fake news scandal emerged, Google and Facebook have barred fake news sites from using their ad networks both Facebook and its CEO Mark Zuckerberg have detailed plans for combating fake stories. Google, however, has not been quite as forthcoming.
  This could be in part because Facebook took the majority of the heat for fake news initially and, as The Wall Street Journal reported, Google avoided blame in part because its algorithm favors quality sites th
  
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• Bupa UK underpins new 'For Living' positioning with joyful TV push

  05-01-2017 16:48
  
  Bupa UK is looking to shift perceptions of the brand and help people get the most out of everyday life with its new ‘Bupa’s for Living’ positioning.
  Introduced with the help of an advertising campaign from WCRS, the first ‘For Living’ spot sees a recovered cancer patient dance her heart out as she discovers she’s beaten cancer for good.
  Shot in one continuous take by Martin de Thurah, the advert features the soul classic ‘Pain in my Heart’ by Helen
  
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• The Sun creates targeted push for £9.50 holidays campaign

  05-01-2017 16:41 via campaignlive.co.uk
  
  The Sun is trying to appeal to a wider market for its £9.50 holidays campaign, as well as using sister video ad tech company Unruly to better target its audience.
  
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• Quorn bids farewell to Mo Farah as new athletes step up to front its marketing

  05-01-2017 16:31
  
  Quorn’s longstanding relationship with Mo Farah has drawn to an end as the food brand launches its latest campaign fronted by athletes Adam Peaty and Kate Richardson-Walsh.
  The four-time Olympic gold medallist served as the face of Quorn for three years and reportedly helped deliver a 17% rise in value sales.
  Farah has now stepped aside after what Quorn described as a “natural end to a successful partnership”.
  The new campaign is fronted by swimmer Adam Peaty and hockey captain
  
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• Fifa 17 tops Star Wars: The Force Awakens as the UK’s best-selling entertainment product in 2016

  05-01-2017 16:08
  
  In 2016, the UK’s entertainment market was highly competitive with titles from various industries fighting it out across physical and digital sales aisles, it was however EA Sports' Fifa 2017 football simulation game that took the top spot across video, music and gaming with 2.5 million sales.
  Research from the Entertainment Retail Trade Association (ERA) found that Fifa 17 topped a video games sector that endured a physical sales slump of 16.4% to £776m, offset by digital’s 12
  
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• Recruitment Genius: Direct Marketing Executive

  05-01-2017 16:07
  
  £25000 - £32000 per annum:Recruitment Genius:
  At this pet insurance agency, marketing has a pivotal role in generating sales opportunities and they now wish to improve their marketing capability with the recruitment of an enthusiastic and talented Direct Marketing Executive.
  Aylesbury, Buckinghamshire
  
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• The Sun reports £62.8m pre-tax profit loss

  05-01-2017 16:00 via campaignlive.co.uk
  
  The Sun has reported a £62.78m loss in pre-tax profit in 2016 because of a fall in ad revenue and restructuring costs.
  
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• The Sun reports £62.8m pre-tax loss

  05-01-2017 16:00 via campaignlive.co.uk
  
  The Sun has reported a £62.8m loss in pre-tax profit in 2016 because of a fall in ad revenue and restructuring costs.
  
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• Corporate Communications Recruitment: Artworker (annual reports) contract

  05-01-2017 16:00
  
  hr rate £25-£30:Corporate Communications Recruitment:
  Our client is seeking to employ an experienced annual report artworker with a similar grounding across the corporate communications sector.London (Greater)
  
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• Stopgap: Technical CRM Campaign Manager

  05-01-2017 15:51
  
  £35000 per annum:Stopgap:
  Looking for a Technical CRM Campaign Manager to work within the digital marketing team at a Blue Chip Telecoms company based in Surrey.Surrey
  
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• Stopgap: Marketing Lead

  05-01-2017 15:39
  
  £40000 - £50000 per annum + plus package:Stopgap:
  Want to drive Marketing for a member of the prestigious Lloyds underwriting syndicate? A small, friendly business with lots of reach.
  London
  
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• The Careers & Enterprise Company: Head of Marketing

  05-01-2017 15:30
  
  £60 - £70k(equivalent temp rate) :The Careers & Enterprise Company:
  We are looking for a purpose-driven strategic leader who can build and drive a contemporary marketing function for the Careers & Enterprise Company.
  London (Central), London (Greater)
  
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• Coca-Cola is saying goodbye to its start-up incubator

  05-01-2017 15:28
  
  Coca-Cola is closing the doors on its five-year-old tech incubator, a move that will see the drinks giant cease funding to new start-ups to concentrate on innovation within its core drinks business.
  Created in 2012 to help The Coca-Cola Company develop a “repeatable and scalable model for disruptive innovation,” the Founders’ portfolio of start-ups helped generate over 3x ROI for Coke over the past two and a half years. However, the drinks company is now dissolving the unit tha
  
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• Wellness blogger Clean Eating Alice brings Instagram to the London underground to promote recipe book

  05-01-2017 15:11
  
  Lifestyle and wellness influencer Alice Liveing, better known to fans as Clean Eating Alice, is taking social to the London underground with a new campaign to promote her latest book. 
  The digital out-of-home (DOOH) push for the star's new Eat Well Every Day recipe collection is part of a partnership with Hello London – the recently launched media collaboration between TfL and Exterion Media – and content display firm Tint. 
  Running across 100 high-impact dig
  
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• The Careers & Enterprise Company: Marketing Manager

  05-01-2017 15:10
  
  £40 - £50k (equivalent temp rate) :The Careers & Enterprise Company:
  We are looking for a purpose driven marketeer who can help us engage the hearts and minds of our key stakeholders and audiences...
  London (Central), London (Greater)
  
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• The conveyance of confidence: The importance of getting your startup video content right

  05-01-2017 15:00
  
  Startups are precious things in business: their culture is celebrated and embraced. They typically offer fresh thinking and disruptive ideas into the marketplace. Walk into a startup office and you're likely to find a load of smart looking people under 35.
  However, before any of them think they’ve made it they should look over their shoulder. Last year, over 600,000 new businesses were registered in the UK, up by 4.6%. This year the numbers are even more startling, with
  
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• f1 Recruitment: Bright analytical account executive needed for dynamic shopper marketing agency

  05-01-2017 14:59
  
  £25,000 - £30,000:f1 Recruitment:
  My client, a pioneering shopper marketing agency, is looking for an Insights Executive.London (Central), London (Greater)
  
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• Is publishing about to get Spotified? The platform publishing future

  05-01-2017 14:48
  
  Publishing could be Spotified within five years. iTunes only needed a year to take ascendancy over record labels, and now Google Accelerated Mobile Pages (AMP) and Facebook Instant Articles (IA) promise the same fate for publishers.
  The implied end goal for both is a platform publishing future that mirrors the platform-dominated present of the music industry, where publishers are pure content creators with exclusive output channels. At this stage however, that future remains hypothetical, r
  
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• Ascential puts 13 titles up for sale as print advertising plummets

  05-01-2017 14:45
  
  Ascential is to sell 13 titles from its portfolio leaving the business publisher and events company with just one title, Retail Week, as a result of a colossal drop in print advertising across the brands.
  Those brands up for sale include; fashion title Drapers; middle eastern business title Meed; government title Local Government Chronicle; health titles HSJ and Nursing Times; trade titles New Civil Engineering, Ground Engineering, Construction News, H&V News and RAC, Materials Recycling Wor
  
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• Wunderman unveils the concept of 'Wantedness' at CES

  05-01-2017 14:30
  
  It’s not the definition you’ll find in the dictionary, but Wunderman has developed a new meaning for the term “Wantedness” to show that brands truly do care about their customers.
   
  A new study is being released today at the International Consumer Electronics Show in Las Vegas that shows that brands must prove that they will commit to earning their customers’ business. The study, commissioned by global digital agency Wunderman, in partnership with Penn Schoen B
  
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• IAB’s new CEO on getting brands to love digital again

  05-01-2017 14:25
  
  The Internet Advertising Bureau UK (IAB) wants to “take a step back” and remind marketers why digital is “so amazing” as it appoints Jon Mew as its new CEO.
  Mew has worked with the IAB since 2008, most recently as its chief operating officer. He will succeed Guy Phillipson who has been in the role for the last 12 years.
  In his new position, Mew wants the IAB to reassert positivity in digital across the advertising industry after something of a backlash in 2016 caused by
  
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• Kellogg's hails Britain's diversity by asking: how do you eat your cornies?

  05-01-2017 14:20 via campaignlive.co.uk
  
  Kellogg's Corn Flakes is returning to TV tomorrow for the first time in five years in a campaign that celebrates the myriad bizarre ways in which people like to eat the cereal.
  
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• Is the Next brand losing its lustre?

  05-01-2017 14:17
  
  Next reported a surprise drop in sales over the Christmas period yesterday (4 January) and warned on profits as conditions on the high street become increasingly tough for retailers.
  Its CEO, Lord Wolfson, has spoken previously about how fashion retailing is becoming like “walking up a down escalator”. And he expects that escalator to get “faster” in 2017.
  Retailers face a perfect storm this year of rising costs and dampened consumer spending. The former includes the imp
  
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• Ad of the Day: Sky Broadband's Tech Team lend a helping hand to Lego Batman

  05-01-2017 14:10
  
  Sky and Warner Bros. Pictures have joined forces to bring none other than Lego Batman on board to promote Sky’s new Broadband Tech Team.
  Taking time out of his schedule ahead of the 10 February release of the Lego Batman Movie, the film’s star appears in the ad alongside the company’s newly recruited and trained Tech Team (who also appear in Lego form).
  Running from late-December, the WCRS-led campaign includes four 40” brand TV spots with Will Arnett voicing Lego Batman
  
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