Marketing news

• Jerry Rice touts wacky 'wingovations' in Popeyes’ pre-Super Bowl campaign

  03-01-2017 20:20
  
  With the Super Bowl just a month away, Popeyes has rolled out a campaign starring former NFL star Jerry Rice with the goal of showing football fans how they can maximize wing-eating enjoyment during the big game next month.
  Created by Austin-based GSD&M, the campaign consists of nine short social videos that feature Rice as he displays what the fast food chain has dubbed “wingovations,” which are essentially gimmicky inventions that are supposed to make eating wings less mes
  
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• Corporate Communications Recruitment: Client Services Director (Corporate Communications)

  03-01-2017 20:12
  
  up to £75k:Corporate Communications Recruitment:
  Our client is one of leading Strategic Corporate Communications agencies in the UK. They are looking to hire a talented Client Services Director...
  London (Central), London (Greater)
  
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• Salt: UI/UX Designer Required | Contract | London | Leading agency

  03-01-2017 20:10
  
  £250 - £400 per annum:Salt:
  UI/UX Designer Required | Contract | London | Leading agency. If you would like to work on an exciting projects in a fun and exciting agency then please call [email protected] on 02036755053 for full detailsLondon
  
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• Corporate Communications Recruitment: Account Executive (Corp Comms)

  03-01-2017 20:09
  
  up to £35k:Corporate Communications Recruitment:
  This is a great opportunity to join an great independent, corporate communications consultancies as an Account Executive. Perm or Contract.
  London (Central), London (Greater)
  
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• Corporate Communications Recruitment: Digital Account Director

  03-01-2017 20:08
  
  up to £60k:Corporate Communications Recruitment:
  Our client is looking for a bright, dynamic and talented Digital Account Director to join their Digital team.London (Central), London (Greater)
  
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• Corporate Communications Recruitment: Digital Director

  03-01-2017 20:06
  
  circa £70k:Corporate Communications Recruitment:
  Our client is looking to hire a Digital Director from the ‘Corporate ’ world with a deep understanding of B2B digital marketing. Full time or contract
  Central London
  
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• Salt: Motion/after effects Designer | West London | Leading Agency |

  03-01-2017 19:58
  
  £200 - £300 per day:Salt:
  Motion/aftereffects Designer | West London | Leading Agency | Contract | If you would like to know more please contact [email protected] on 02079282525 for further information
  London, West London
  
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• ‘The best consumer experiences now define the experiences in all other sectors’ – Publicis.Sapient’s Nigel Vaz on evolving customer expectations

  03-01-2017 19:23
  
  Customers expect easy and frictionless personalised experiences in their moments of need, but how are brands fulfilling their requirements and what trends can we expect to see in this unknown territory of digital transformation? Speaking ahead of the Publicis Groupe panel discussion on Digital transformation at CES in this month, Nigel Vaz, CEO of Publicis.Sapient in APAC and EMEA speaks to The Drum about how technology is impacting consumer expectations and upcoming trends. 
  The term &lsqu
  
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• Ultimate Asset: Digital Sales Executive - Salary £30-35k + Commission

  03-01-2017 19:12
  
  Negotiable:Ultimate Asset:
  Digital Sales Executive - Global Digital Video Platform, Salary £30-35k + CommissionCentral London Are you a tenacious media salesperson stuck in an account management role? Does the thought of a soft sell bore you? Are you itching to take that black book
  London
  
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• Megyn Kelly leaving Fox News for NBC

  03-01-2017 19:10
  
  Megyn Kelly, the Fox News anchor who famously got into a spat with then presidential candidate Donald Trump, has not denied rumors that she is leaving Fox News for a position at NBC.
  The New York Times reported that Kelly, who has been at Fox for 12 years, will be leaving Fox after being offered a varied role at NBC that will reportedly include hosting her own daytime news and discussion program, anchor an in-depth Sunday night news show and be a part of the network’s special political pro
  
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• EMR | Specialist Marketing Recruitment: Partnership Sales Manager

  03-01-2017 19:09
  
  £30000 - £38000 per annum:EMR | Specialist Marketing Recruitment:
  A fantastic new opportunity has arisen for a Partnership Sales Manager to join a leading business membership and education organisation.London
  
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• 2017 will be the year we have to rewrite the marketing rulebook (before it’s too late)

  03-01-2017 19:00
  
  I feel like 2016 was the year everyone became a little disheartened with the marketing industry (globally) - this happened due to the increased number of industry challenges, such as adblocking, transparency, measurement, to name a few.
  Each of these challenges you can attribute to companies acting with self-interest and not pulling in the right direction for the industry’s investors (marketers). Some of these self-interests have gotten to a point where they are so big that they are hard t
  
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• Ultimate Asset: Account Director (Sales) - Defining the face of online branded

  03-01-2017 18:50
  
  £40000 - £50000 per annum + commission and benefits :Ultimate Asset:
  Account Director (Sales) - Defining the face of online branded contentLondon£40-50k plus bonus
  London
  
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• Ultimate Asset: Digital Account Manager - Leaders in Content Marketing!

  03-01-2017 18:49
  
  £30000 - £38000 per annum + commission :Ultimate Asset:
  Digital Account Manager - Leaders in Content Marketing!£35-45k plus uncapped commission
  London
  
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• Major Players: In-House Junior-Middleweight Graphic Designer

  03-01-2017 18:40
  
  £22000.00 - £30000 per annum:Major Players:
  Working on behalf of a contemporary furniture manufacturer, I am looking for an In-House Junior-Middleweight Graphic Designer to work on a mix of print and digital projects.London
  
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• Social media paints a more positive picture of the gig economy than worker realities, analysis suggests

  03-01-2017 18:38
  
  Media coverage of America's independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
  On behalf of The Rockefeller Foundation, Cision conducted a one-year news media and social media analysis of
  
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• Legal marijuana sales hit nearly $6 billion in the US in 2016

  03-01-2017 18:07
  
  As states continue to legalize marijuana, sales of cannabis products continue to rise higher and higher. According to Forbes, this year was a banner year in the US, where legal sales of pot rose to $5.8 billion in 2016, up from $5.4 billion the previous year, and $4.6 billion in 2014.
  In North America, legal weed sales rose 30% to $6.7 billion. Forbes cited a report by Arcview Market Research in disclosing the numbers. In it, legal sales of pot were projected to top $20.2 billion by 2021, assumi
  
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• Omnicom agencies dominate R3's new-business charts for November

  03-01-2017 18:03
  
  BBDO, DDB, PHD and Hearts and Science maintain top spots around the globe and in the US.
  
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• Disney promotes Maker Studios UK MD Dan’l Hewitt to programming role

  03-01-2017 18:00
  
  Disney has promoted Dan’l Hewitt, the UK managing director of Maker Studios and former head of Vice's ad network, to the role of VP of non-linear programming. 
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  Hewitt has held numerous roles at Yahoo, social media platform Bebo and Vice, where he managed the youth brand’s advertising network AdVice for Europe.
  In March 2014 Hewitt took up the role as UK managing director of Maker Studios in the same month that The Walt Disney Company agreed to buy the video network fo
  
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• Lidl reveals ‘Big on quality, Lidl on price’ strapline

  03-01-2017 17:42
  
  Lidl is set to unveil a new strapline, ‘Big on quality, Lidl on price’, as it looks to reinforce its quality positioning and build on its strong growth.
  The discounter has already started using the line on its customer emails, with the phrase replacing ‘#LidlSurprises’ which was used previously at the top of its newsletters. It is not clear if this is a new strapline or a wider brand repositioning, or if it will replace the #LidlSurprises tagline or run alongsi
  
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• Mazda fights back against automation in campaign celebrating the love of driving

  03-01-2017 17:39
  
  Mazda has launched a campaign, "Drive together", which focuses on the connection between car and driver.
  
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• Manchester City partner with Google for hackaton centred on innovating fan engagement

  03-01-2017 17:29
  
  Manchester City is continuing its pursuit of innovation having partnered with Google to stage a second hackathon centred on improving digital fan engagement between supporters around the world.
  The Premier League club will once again invite programmers, designers, researchers, strategists, marketers, social media specialists, students and innovators along to the Etihad Stadium for another hackathon.
  The first event, which took place in August 2016, focused on extracting performance-enhancin
  
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• Morrisons’ ploughs marketing pounds into Price Crunch campaign

  03-01-2017 17:26
  
  Morrisons has become the first of the top grocers to launch a price-focused ad in 2017, a much anticipated move despite the rhetoric around talking up its brand values.
  The retailer will make an average price cut of 19% across 800 items, specifically on healthy foods which tend to experience a January surge. Elsewhere, it has simplified the price of over 5,000 items so that they are priced in round pounds to make it easier for customers to calculate what is in their basket.
  “Many customers
  
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• Adtech and TV are the new double act

  03-01-2017 17:21
  
  Adtech has failed to deliver for broadcasters over the past five years, but there are signs that there’s a better understanding and change on its way says Jana Eisenstein, Videology, general manager, EMEA.
  In recent years, adtech has looked longingly at TV’s ad dollars, pounds and euros. But its efforts to acquire even a small portion of that wonderful pot of gold have consistently failed.
  They’ve failed because generally they’ve tried to layer a display model onto the ve
  
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• NFL live streaming went 'incredibly well' for Twitter but there's still no word on next season

  03-01-2017 17:20
  
  The NFL streamed live on Twitter for the first time this season, and according to the social media company, the league was pleased with the results. That stated, there is still no official word whether the NFL will be back on Twitter next season, according to a story on GeekWire.
  Twitter paid the NFL a reported $10m to stream ten Thursday Night Football games this season, starting with the Jets vs Bills in September and ending with December’s Giants and Eagles game.
  Numbers
  
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• Data and open minded clients aid purveyors of addressable TV to find pockets of successful ad spend

  03-01-2017 17:00
  
  Advanced TV is increasingly opening up opportunities to companies that are new to television advertising - and marketers should take note.
  Two of the largest buyers of data-led TV ads agree that the beauty of 'addressable' television advertising means that they are able to have very clear conversations with clients - and increasingly illustrate with case studies - what does and what doesn't work.
  The success of addressable television, they feel, is that because of the back end data now available
  
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• Cadbury starts Easter countdown already with first Creme Egg ad in four years

  03-01-2017 15:33
  
  Cadbury Creme Egg is launching its first ad campaign in four years today with a TV ad that proclaims we are now in "egg hunting season".
  
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• EMO Unlimited: Brand Delivery Manager 6 month FTC

  03-01-2017 15:10
  
  £40-50,000 per annum + comprehensive benefits package, pro rata:EMO Unlimited:
  We have an outstanding opportunity to work with one of our long standing prestigious clients as they undergo a momentous new brand vision.
  Epsom, Surrey
  
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• Publicis Media’s Stephan Beringer on the race for relevance in an age of personalisation

  03-01-2017 15:00
  
  With technology advancing at a rapid rate, the pressure to create truly personalised consumer experiences is on. Brands need to not only invoke strong emotional reactions from customers, but also utilise the right technology to strategise for the future.
  Stephan Beringer, global lead of data, tech and innovation at Publicis Media, heads up the delivery of technologies and data that enable Publicis Media’s clients to do data-driven marketing. Speaking ahead of the Publicis Groupe and Adobe
  
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• London City Airport is in London - but Heathrow is not, ASA decides

  03-01-2017 14:32
  
  
  The ASA has given the green light to a radio ad for London City Airport which claims that it is "the only airport actually in the city of London".
  
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• ITV's The Voice coaches spin for shoppers in DOOH campaign

  03-01-2017 14:14
  
  ITV, the new home of singing competition the Voice UK (after it secured the rights ahead of the BBC), has initiated a campaign to promote the move and the rebooted format's new judge and host stable.
  An interactive digital out of home (DOOH) campaign will, for the next week, feature coaches Gavin Rossdale, Jennifer Hudson, Tom Jones and Will.i.am on Ultra HD screens in shopping centres across the UK including Bluewater, Arndale and the Bullring.
  The coaches will sit upon their red chairs an
  
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• Fitch hires new executive creative director to lead key Asian markets

  03-01-2017 14:07
  Fitch has appointed Simon Stacey as executive creative director, with the remit of leading the offices in South East and North Asia.
  Based out of the Singapore office, he will lead design in the offices in China (Beijing and Shanghai offices), Hong Kong and Singapore, as well as be a part of the Fitch Global Creative Council.
  Andrew Crombie, CEO for South East and North Asia, said: “Simon is a master in the art of connecting physical, human and digital experiences to bring about significan
  
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• Snapchat extends Moat partnership to prove effectiveness of video ads to UK advertisers

  03-01-2017 14:01
  
  Snapchat is pushing ahead to offer advertisers in Europe better measurement capabilities, extending its deal with third-party measurement firm Moat. 
  The move means that from today (3 January) advertisers in the UK and France will be able to use Moat to measure the effectiveness of video campaigns within the ephemeral messaging app.
  Snapchat first inked a deal with Moat in the US last June, and now marketers in select European counties can use the service to monitor, among other metric
  
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• Brands missing out on £820bn opportunity by not pushing sustainability

  03-01-2017 13:59
  Dove is one of Unilever’s brands to have purpose at its coredA third of consumers now choose to buy brands based on their social and environmental impact, according to new research by Unilever.
  The FMCG giant questioned 20,000 adults across five countries about how sustainability impacts their purchasing choices. It then backed up their claims using information on real purchasing decisions.
  It found that 33% buy a product because they believe it is doing social or environmental good. Plus
  
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• ITV hires headhunter to prepare for succession of top roles

  03-01-2017 13:19
  
  ITV has hired headhunters to source long term replacements for its chief executive Adam Crozier and group finance director Ian Griffiths in preparation for their departures from the broadcaster, Sky News reports.
  ITV's nominations committee, headed by the chairman Sir Peter Bazalgette, has reportedly appointed Spencer Stuart to draft long term options for the eventual departure of the two senior players.
  The former Royal Mail boss Crozier has been chief executive of the broadcaster for seve
  
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• Unilad beats the Daily Mail and BuzzFeed's Tasty to become 2016's most popular Facebook publisher

  03-01-2017 13:13
  
  Viral publisher Unilad has fought off stiff competition from the Daily Mail and rival Lad Bible to claim the world's most engaged Facebook page and online video channel for 2016. 
  According to data from cross-platform monitoring system Tubular Labs, the media owner received close to one billion Facebook likes, comments and shares across its Facebook content, coming ahead of big names like 9GAG and footballer Cristiano Ronaldo. 
  Over the past 12 months, the
  
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• UK lags behind emerging markets in consumer attitudes to sustainability, Unilever study finds

  03-01-2017 13:01
  
  Just over half of shoppers in the UK feel better when they buy sustainably made products, a Unilever study has found - a far lower proportion than in India, Brazil and Turkey.
  
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• HSBC UK unlocks 'The Secret Den' to promote its voice activated security

  03-01-2017 12:21
  HSBC UK, with the help of J. Walter Thompson London, is underlining its technological advances in a new multi-channel campaign.
  The first ad in the series focuses on HSBC's voice activated security but the campaign also promote its one day mortgage approvals, its Fast Balance service and its personal loan top-ups.
  The 60 second ad, set in New Zealand, shows a young boy who is trying to gain access into a group of friends’ den - which requires a password. Finally he receives a text tel
  
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• Change4Life tackles childhood obesity with new app

  03-01-2017 12:14
  
  Change4Life, Public Health England’s (PHE) brand aimed at children, has introduced an app as part of its ‘Be Food Smart’ campaign to raise awareness of the health problems linked to eating too much sugar, salt and saturated fats.
  The app allows people to scan barcodes on food and drink products to see how much sugar, salt and saturated fat each contains. The app provides hints and tips on healthy eating and activities for children and families and urges consumers to be food sm
  
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• Facebook apologises for error which blocked 'sexually explicit' photo of Neptune statue as censorship debate rumbles on

  03-01-2017 12:08
  
  Scrutiny over Facebook's censorship policies look set to rumble on in 2017, with the social network facing backlash for blocking a picture of a 16th-century statue of Neptune, which it deemed "sexually explicit".
  Bolognian writer Elisa Barbari posted a picture of the sculpture, which stands in the city's Piazza del Nettuno, to feature on her Facebook Page 'Stories, curiosities and views of Bologna' but was shocked when the social network said the image violated its guidelines.
  In a standard mess
  
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• Ad tech funding falls to five-year low as Google and Facebook hegemony hits

  03-01-2017 12:08
  
  Venture funding for ad tech startups has fallen to the lowest level in five years as new companies struggle to raise money amid the growing dominance of Facebook and Google in the digital ad space.
  Research conducted by CBInsights for the Financial Times found that globally the number of ad tech deals was down 17% year on year in 2016. Last year, there were 343 deals, down from 414 in 2015.
  The value of funding was also down, by 33% year on year to $2.2bn (£1.8bn) in 2016, from $3.3bn (&p
  
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• Condé Nast pre-tax profits halve to £6.9m

  03-01-2017 12:02
  
  GQ and Vogue owner Condé Nast's pre-tax profits dropped 56.6% in 2015 to £6.9m, from £15.9m in the previous year.
  
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• ITV's The Voice coaches spin into action for digital outdoor campaign

  03-01-2017 11:57
  
  ITV has launched an interactive outdoor campaign to promote this weekend's debut of The Voice UK which features the show's judges spin round to greet shopping centre visitors.
  
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• Toyota targets hip young things with campaign for new model C-HR

  03-01-2017 11:49
  
  Toyota has launched a campaign across multiple media to promote its new "compact crossover" car model, C-HR.
  
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• Will 2017 be the year media expertise makes marketing famous?

  03-01-2017 10:04
  
  One of the major takeaways from a year riddled with one media transparency scandal after another is that it has pushed the debate on the value of media higher up the corporate agenda for 2017.
  Now, it’s more likely for the world’s biggest ad spenders to (at least) consider if they should wrestle back control of a task they traditionally abdicated to agencies. Rather than only concern themselves with what needs to be spent to reach the biggest audience, executives are realising that t
  
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• ITV begins search for chief executive Crozier's successor

  03-01-2017 09:13
  
  ITV has reportedly hired headhunters to help with succession planning for the departure of its chief executive Adam Crozier and group finance director Ian Griffiths.
  
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• Ad tech funding in decline because of Facebook and Google dominance

  03-01-2017 09:06
  
  Advertising technology start-ups are struggling to get funding because of the dominance of Facebook and Google.
  
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• A look back at one of Dentsu's most difficult years

  03-01-2017 08:55
  
  Dentsu's overwork scandal has come to a head, with president and CEO Tadashi Ishii announcing that he will step down this month. Here's a concise account of the events that led to this point.
  
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• M&C Saatchi's Sinclair, Pearl and Dean's Jacob and AA's Fraser receive New Year's Honours

  03-01-2017 08:40
  
  M&C Saatchi's Jeremy Sinclair, Pearl and Dean's Kathryn Jacob and the Ad Association's Karen Fraser were among those who received a New Year Honour.
  
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• Lucky Generals, W+K London, Don't Panic and more feature as the top agencies of the year in The Drum's New Year Honours 2016

  03-01-2017 08:07
  
  Ballsiest agency
  Lucky Generals
  Lucky Generals continued to disrupt ad land in 2016, thanks to a combination of tongue-in-cheek creative and clever business decisions.
  Having made ‘Youth Hostelling with Chris Eubank’ a reality in 2015, the creative shop enlisted none other than rapper 50 Cent to front Hostel World’s 2016 spot. This was followed by a series of ads directly targeting the chief marketing officers of brands such as Unilever and Airbnb for Radiocentre. It also conti
  
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