Marketing news

• Peta take over London tube station as part of Veganuary push

  02-01-2017 18:36
  
  Peta have taken over an entire London Tube station with posters encouraging people to go vegan as part of an ambitious new out of home advertising campaign.
  The animal rights group took up advertising space on every door, poster and turnstile in Clapham Common station in an attempt to capitalise on “Veganuary”, a campaign to get people to try cutting out dairy and meat products from their diets in the first month of 2017.
  The 60 adverts appeared yesterday (1 January) a
  
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• Campaign to promote Brexit Britain leans on Harry Potter and Sherlock Holmes

  02-01-2017 15:12
  
  The UK government is readying a campaign to promote Britain in a post-Brexit Europe with the help of Harry Potter and Sherlock Holmes.
  The 'Great Britain' campaign, will celebrate a Year of Literary Heroes, marking a number of key milestones including the 20th anniversary of the first Harry Potter book – Harry Potter and the Philosopher’s Stone, the 200th anniversary of the death of Jane Austen and the 125th anniversary of the first Sherlock Holmes collection.
  A series
  
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• Blackwood Seven to FastPay: we take a look at some of the top innovative companies in The Drum's New Year Honours 2016

  02-01-2017 12:59
  
  Players to watch
  Blackwood Seven
  2016 was the year of the media agency transparency debate, but also the year Blackwood Seven rose to prominence. Founded in 2013 by Danish advertising executives, the artificial intelligence agency claims to be able to automate the media-buying process for marketers, allowing them to have more control in how their money is invested and how media inventory is bought, especially digital.
  An additional strength of companies like Blackwood Seven is they are technolog
  
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• Twitter's head of China Kathy Chen departs after 7 months

  02-01-2017 12:54
  
  Twitter's managing director for China, Kathy Chen, has left the company following a restructure of the business in Asia.
  Chen's departure comes after just seven months in charge and follows a string of high-profile Twitter executives to depart from the company. Chief technology officer, Adam Messinger, and chief operating officer, Adam Bain, also left recently.
  Since Chen's appointment, Twitter has reorganised its Asia division, with country heads in India and Australia also leaving.
  "Now that t
  
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• Twitter's head of China departs after 7 months

  02-01-2017 12:54
  
  Twitter's managing director for China, Kathy Chen, has left the company following a restructure of the business in Asia.
  Chen's departure comes after just seven months in charge and follows a string of high-profile Twitter executives to depart from the company. Chief technology officer, Adam Messinger, and chief operating officer, Adam Bain, also left recently.
  Since Chen's appointment, Twitter has reorganised its Asia division, with country heads in India and Australia also leaving.
  "Now that t
  
  Read more

• Nike signs Jason Day as it looks to strengthen its footing in post-equipment golf era

  02-01-2017 11:43
  
  Nike has partnered with world number one golfer Jason Day in a multi-year sponsorship deal worth a reported $10m a year.
  Day broke the news of the long rumored deal on Instagram shortly before Nike released a promotional video of him wearing its apparel.
  "Joining Nike is a dream come true," Day said. "The brand is synonymous with the world's best athletes. I'm honored and can't wait to be part of the team and working closely with Nike to take my game, and the sport of golf, to even hig
  
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• 2016 the highest-earning year in movie history as North American box office hits $11.4bn

  02-01-2017 11:39
  
  2016 has been the highest-earning year in movie history, according to comScore, with the North American box office setting a new record with $11.4bn in billings.
  "Forgetful fish, super-heroes, household pets and space travelers led the charge in a year that was marked by an incredibly diverse selection of films from every genre and of every size and scope from all the studios," said comScore's senior media analyst Paul Dergarabedian.
  "This sparked an extraordinary level of enthusiasm b
  
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• Creative Works : Featuring Saatchi & Saatchi London, Jung Von Matt, Buzzman and more

  02-01-2017 10:00
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 9 January.
  F
  
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• uSwitch unveil new brand identify with campaign fronted by its new coach character

  02-01-2017 09:00
  
  Price comparison service uSwitch has introduced a motivational coach character for its latest campaign encouraging more people to switch their energy and broadband supplier.
  The 'Yes U Can’ campaign marks the unveiling of the brand's new logo identity, and brand slogan, ‘Switching made simple’ and is the first work from agency Brothers and Sisters since it won the uSwitch advertising account in November.
  The ‘Yes U Can’ line is promoted through the coach character w
  
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• Iceland sponsored Iceland and Maltesers joined the diversity debate: the best creative works in The Drum's New Year Honours 2016

  02-01-2017 08:06
  
  Best sponsorship
  Iceland and its activity during Euro 2016 
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  Iceland (the supermarket) decided to sponsor Iceland (the country) in its bid to win the Euros, encouraging Brits to make the national football squad their ‘second team’ during the tournament.
  The highlight of this was when the side met England in the final group game of their pool. Iceland Foods’ social team killed it during the game, which resulted in England’s shock exit from the Championships.
  
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• Adidas, Amazon and Nike: we look back at some of the best use of tech in The Drum's New Year Honours 2016

  02-01-2017 07:58
  
  Best use of messaging apps
  Adidas
  As mobile messaging apps such as Snapchat grow, naturally brand interest has followed. However, one aspect that has slowed investment is the challenge of dark social, i.e. traffic that originated from a share of a URL. It renders traditional web analytics tools redundant and has pushed some advertisers to run their own tests to see whether there is another way to shed light on how people are discussing their content.
  Adidas is one such brand, but admits user eng
  
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