Marketing news

Warner Music Group readies ‘hundreds of virtual reality experiences’

01-01-2017 12:20

Warner Music Group has penned a deal with MelodyVR that will see it create virtual reality experiences with the artists on its roster.
The tie-up will create “hundreds of cutting edge virtual reality experiences,” according to the record label.
Music Business Worldwide reports that Warner will release the content via MelodyVR’s platform later this year, spanning what it calls “otherwise unobtainable experiences” including backstage and in a recording studio.
The exp

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Amazon to use airships to store products

01-01-2017 11:53

Amazon is looking to the sky to store products with the development of airships that will work as a hub for its delivery-drones.
The online behemoth has filed a patent to create “airborne fulfilment centres” (AFCs), reports Reuters.
The AFCs would hover at about 45,000 feet and be restocked by “shuttles or smaller airships,” according to the patent.
While the patent was filed two years ago, it was spotted recently by Zoe Leavitt, an analyst at data and research firm CB In

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McLaren boss says 2017 ‘unlikely’ for headline sponsor for F1 team

01-01-2017 11:30

A headline sponsor for the McLaren Formula One team is unlikely to be agreed in 2017, according to its recently-installed executive boss Zak Brown.
Brown, whose background is in marketing and sponsorship, has made bringing an end to the team’s long search for a title sponsor a priority since taking on the role last month.
Since Vodafone’s deal with the team, which was worth $75m a year, expired in 2013, McLaren has failed to plug the gap. And although the commercial hole is unlikely

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GroupM says music streaming advertising is worth $220m

01-01-2017 11:02

Streaming music via services such as Spotify is worth $220m, according to a GroupM study.
The AdAge-reported figure is the key finding from a report conducted by the WPP-owned business and Spotify and will no doubt act as a cornerstone of their recently-struck partnership.
Formed in November, the tie-up between both parties spans data, insights, creative, technology, innovation and programmatic solutions in the hope that they can bump music streaming higher up on media plans. To that end, the re

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Harry Potter and Sherlock Holmes to promote Brexit Britain in 2017

01-01-2017 01:04

A year celebrating England’s literary heroes is part of a campaign to attract overseas visitors cashing in on weak poundHarry Potter will lead the charge, accompanied by an author who still inspires devotion from her fans two centuries after her death, and the Baker Street detective who has enjoyed a renaissance on both the small and big screens.As Brexit Britain prepares to promote itself to the world, the government is pushing a global “GREAT” Britain campaign to showcase wha

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