Marketing news

• My memory of Hollywood princess Carrie Fisher - Charles Lippincott, Star Wars' original marketer

  29-12-2016 20:28
  
  Upon hearing of the passing of actress Carrie Fisher, the marketer behind the promotion for the original Star Wars, Charles Lippincott posted his memories of his first meeting with her before filming and how her character fitted into the marketing of the original film in the 70s.
  Bunny Alsup (assistant to the producer) and I had been at Industrial Light and Magic (ILM) with Jim Nelson (sound editor and producer). As production was just starting up, we didn't really have a Star Wars pro
  
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• Ultimate Asset: Technical Account Manager - programmatic tech!

  29-12-2016 19:00
  
  £35000 - £45000 per annum:Ultimate Asset:
  Recent massive funding means this tech company is exploding… come and help manage its campaigns for demand and supply side partners!
  London, West End
  
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• Hulu increases marketing in December as Shut Eye premieres

  29-12-2016 17:36
  
  In December, Hulu has been dominating, while Netflix is still in the lead. Here are the full insights from MediaRadar.MediaRadar chart for Found Remote
   
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  Insights: 
  Hulu dominates December OTT advertising and nearly triples the number of websites they ran across from 68 to 201. Shut Eye (a Hulu original series) was the top promoted show, running across 82% of the 201 sites. 
  AOL made a huge push for Connected across 23 websites. This very popular series takes reali
  
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• Hulu increases marketing in December as 'Shut Eye' premieres

  29-12-2016 17:36
  
  In December, Hulu has been dominating, while Netflix is still in the lead. Here are the full insights from MediaRadar.MediaRadar chart for Found Remote
   
  Loading...
  Insights: 
  Hulu dominates December OTT advertising and nearly triples the number of websites they ran across from 68 to 201. Shut Eye (a Hulu original series) was the top promoted show, running across 82% of the 201 sites. 
  AOL made a huge push for Connected across 23 websites. This very popular series takes reali
  
  Read more

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• Snapchat using machine learning to introduce greater targeting to its ad stack

  29-12-2016 14:52
  
  Snapchat will allow those advertisers buying ads from third parties to use machine learning to determine which users are most likely to swipe on which type of ad.
  Goal-based bidding allows advertisers who buy through the mobile messaging app’s fledgling application programming interface (API) to set goals on their campaigns beyond just impressions on ads.
  While advertisers will continue to be charged on impressions, the update takes into account users who engage further with ads
  
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• Snapchat is using machine learning to introduce greater targeting to its ad stack

  29-12-2016 14:52
  
  Snapchat will allow those advertisers buying ads from third parties to use machine learning to better determine which users are most likely to swipe on which type of ad.
  Goal-based bidding allows advertisers who buy through the mobile messaging app’s fledgling application programming interface (API) to set goals on their campaigns beyond just impressions on ads.
  While advertisers will continue to be charged on impressions, the update takes into account users who engage further wi
  
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• Elizabeth Norman International: Quant consultant

  29-12-2016 14:34
  
  £35000.00 per annum:Elizabeth Norman International:
  BACKGROUNDThe Value Engineers is a leading strategic brand consultancy. The core competencies within the business are branding, strategy and innovation, and all our work is underpinned by consumer insight. We work both in the UK and internationally with h
  London
  
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• 2016 TV Year in Review: Ben Smith, SVP of Experience, Hulu

  29-12-2016 14:16
  
  The below post is part of Found Remote's 2016 Year in Review guest post series and is written by ​Ben Smith the Senior Vice President of Experience at Hulu.
  In less than 100 years, television has transformed the world. It has changed the way we get our news, entertain ourselves, spend time with friends and family, and above all else, interact with the world around us. TV transformed the layouts of our living rooms and impacted how we planned our days and nights –
  
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• Vivendi deal to build stake in Mediaset will not be blocked by Italian government

  29-12-2016 14:05
  
  A deal which will see Vivendi SA, the French digital entertainment conglomerate, build its stake in Italian broadcaster Mediaset SpA to reach nearly 30% as it approaches a full bid for the TV group, will not be blocked by the Italian government, it has been revealed.
  The French group took out a surprise 3% stake in the Italian mass media company, founded by the former Italian prime minister Silvio Berlusconi, on 12 December. It has since built its stake in the business to 28.8%, n
  
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• Formula Won: Newspaper Ad Sales Executive (Print & Online)

  29-12-2016 13:38
  
  £40k + 30% Commission:Formula Won:
  Our client is a National Newspaper organisation publishing in print and online. Your job will be to attain and exceed sales targets and objectives ...
  London (City of), London (Greater)
  
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• Formula Won: Business Development Manager - Financial Markets

  29-12-2016 13:35
  
  £55k-£60k + Commission (Year 1) £25k-£35k + Bens:Formula Won:
  Our client is a dynamic, fast-growing company that delivers research, content and thought leadership campaigns to a wide range of blue-chip corpora...
  London (Central), London (Greater) W1
  
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• Formula Won: Lead Project Manager - Creative Studio

  29-12-2016 13:33
  
  up to £60,000 doe :Formula Won:
  Our client is looking for a Lead Project Manager to join their creative studio. You will need to be insanely talented and be able to efficiently pl...
  London (West), London (Greater)
  
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• Formula Won: Account Manager Social Media

  29-12-2016 13:31
  
  up to £35k + Generous Commission:Formula Won:
  Our client, a start-up is revolutionizing online recruitment advertising , combining a new job board with Social Media. The Account Manager Job is ...
  London North moving to Central London 2017
  
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• Formula Won: Senior Sales Executive

  29-12-2016 13:30
  
  £32,000 + Commission + bens:Formula Won:
  This is an new role, working across our clients print & online sports  portfolio. This role reports directly to the Business Development Manager. T...
  London (West), London (Greater)
  
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• Formula Won: Relationship Manager Sales

  29-12-2016 13:29
  
  £45k-£50k + Commission + Bens:Formula Won:
  As Relationship Manager of this leading brand you will be responsible for all revenue streams including client research and content marketing, and ...
  London (Central), London (Greater)
  
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• Formula Won: Business Sales Executive

  29-12-2016 13:27
  
  £26k + Commission (40% of salary) + bens:Formula Won:
  Are you good at self sourcing and converting new business prospects to sales as well as managing existing client relationships and ensure high leve...
  London (Central), London (Greater)
  
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• Celebrity Deaths are big news whether true or not - Sorry guys, 2017 is only going to feel worse

  29-12-2016 12:55
  
  It's gone well beyond a joke that 2016 has been a terrible year, in particular with no much-loved celebrity safe from the curse it brings. Bookended by David Bowie and George Michael, Carrie Fisher and now Debbie Reynolds with countless other dearly loved names along the way, and compounded by a couple of huge political upsets it certainly has felt like a rough year. The bad news, for those who have willed in the start of 2017, is that the stars are aligning to make that even worse.&nb
  
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• Public Health England's One You campaign targets middle aged with online quiz & apps offering advice

  29-12-2016 12:38
  
  The latest One You campaign from the Public Health England will aim to engage with the middle aged by providing free tools to help them love a healthier lifestyle. 
  Through the use of the 'How are You?' quiz, which has already been taken by over 1m people, the target audience will be persuaded to enquire about their own well being. The quiz takes the user's lifestyle information, gives them a health score and then links to free localised, personalisable information, apps and tools.
  Other he
  
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• NFL becomes first sport league to strike live stream deal with China’s Sina Weibo

  29-12-2016 12:30
  
  The National Football League (NFL) has struck a deal with social media platform Sina Weibo to live stream key games including the Super Bowl for the first time on the Chinese social network.
  The service has already streamed six regular games from the NFL in recent weeks. The new deal will give users of the social network - which in November peaked at nearly 300 million monthly active users - access to live streams of the final Sunday Night Football game in Week 17, three playoff games and the Su
  
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• Digital ad spend is up 20% but the benefit is in the hands of the few and makes marketers' jobs a lot harder

  29-12-2016 02:30
  
  Separate studies from the IAB and Nielsen this week suggest that while digital advertising is in the rudest of health, the number of media owners benefiting from the spend are few, with the industry’s West Coast behemoths seemingly the biggest winners.  
  The latest IAB quarterly spending figures were published this week with the trade body claiming this year was the biggest Q3 ever for digital ad spend, with the numbers hitting $17.6bn during the period. 
  Representing a 20% incre
  
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• Trending 2017 and beyond: A forecasters view of Asia Pacific

  29-12-2016 02:00
  
  Michael Agnew leads Foresight Factory’s business in Asia from Singapore. The company (formerly Future Foundation) is an independent consumer trends agency, scouring the globe to identify the critical trends and disruptors for their clients. Agnew gives a forecasters view outlining the trends we’re going to start hearing a lot more about in 2017, and why they matter in APAC.
  Emotional intelligence
  Influencing emotion is a foundation of successful branding. While that is a constant, wh
  
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