Marketing news

• 2016 TV Year in Review: Michael Aragon, General Manager of VRV

  28-12-2016 19:35
  
  ​The below post is part of Found Remote's 2016 Year in Review guest post series and is written by ​Michael Aragon, General Manager of VRV.
  Standing Out in 2017
  In 2015, it was widely reported that over 400 scripted series aired during the year. That was twice as many series as were available just 7 years before. The quantity and quality of television content is staggering– it is truly the modern “Golden Age of Television.”
  But TV isn’t just
  
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• Game of Thrones is the most pirated show for the fifth year in a row

  28-12-2016 19:27
  
  Winter may be coming, but an HBO bill isn’t for many Game of Thrones fans. That’s because the George R.R. Martin medieval fantasy is the most pirated TV show on the Internet, according to file-sharing, copyright and privacy news website TorrentFreak.
  While Game of Thrones is the most downloaded TV show through peer-to-peer file transfer protocol BitTorrent for the fifth year running, it is in good company, followed by The Walking Dead and Westworld.
  And, TorrentFreak noted, novice We
  
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• Dentsu CEO Tadashi Ishii to step down as overwork scandal rages on

  28-12-2016 18:25
  
  Almost exactly a year after the suicide of a 24-year-old employee that helped shine a spotlight on what has been called a unforgiving culture of overwork, the president and CEO of advertising and PR firm Dentsu has resigned.
  In a press conference in Tokyo on December 28, Tadashi Ishii reportedly said he was stepping down in order to “take responsibility as a manager for failing to fix the company’s notoriously punishing culture of overtime work,” which is believed to have
  
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• In the post-truth era, the quest to surface ‘credible content’ has only just begun

  28-12-2016 17:18
  
  After a Google search for “did the holocaust happen” yielded a top result from white supremacist group Stormfront, Google has reportedly amended its algorithm to demote Holocaust denial sites.
  In fact, in a statement to Search Engine Land, Google said:
  When non-authoritative information ranks too high in our search results, we develop scalable, automated approaches to fix the problems, rather than manually removing these one-by-one. We recently made improvements to our algorithm
  
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• US Creative Works: Featuring SS+K, GSD&M, Pitch and more

  28-12-2016 15:00
  
  Welcome to The Drum's US Creative Works. This week, we're featuring a roundup of agency holiday cards.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
  To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday,
  
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• McDonald's puts Chicken Selects front and centre in latest campaign

  28-12-2016 12:55
  
  McDonald’s Chicken Selects take centre stage in the latest campaign from the fast food giant. 
  Running across cinema, TV, OOH, press, social and online, this is the first time Chicken Selects has received above-the-line support since its launch in 2007 and is the first time a permanent menu item has been supported by a 60-second commercial. 
  Created by Leo Burnett London, the campaign’s 60-second spot debuted in cinemas on Christmas Eve (24 December), with a 30-second cut a
  
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• Smartphone app using Nasa data could help farmers in Mozambique deal with the effects of climate change

  28-12-2016 12:39
  
  A smartphone app, designed to help rural communities harvest rainwater, could help stem the effects of climate change in Mozambique. 
  Created by civil engineer, Aline Okello, the rainwater harvesting app relies on live precipitation data from Nasa using inputs for roof type (clay, thatch, iron) and location to determine how much water can be harvested to help local farmers cope in times of drought. 
  Using the information provided, the app suggests the best size of harvesting tank and i
  
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• Boohoo.com eyes £16m takeover of US retailer Nasty Gal

  28-12-2016 11:53
  
  Online retailer Boohoo.com looks like it’s about to embark on its second acquisition in less than a month, taking over US-based company Nasty Gal for £16.1m. 
  The Manchester-based brand has announced its part in the bidding process as the ‘stalking horse’ candidate, meaning that it has been selected by Nasty Gal to make the first bid. 
  Founded in 2006, Nasty Gal caters to the same target market as Boohoo - teenage girls and women in their 20s - generating sales
  
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• Facebook helps spread false 'Bangkok explosion' reports after activating safety check

  28-12-2016 11:33
  
  Facebook has inadvertently spread false reports of a major explosion in Bangkok after activating its safety check feature, which allows users to mark themselves as safe in the event of a disaster or crisis. 
  Prompted by - what Facebook has since called - a one-man protest near the prime minister’s office, the incident is the latest to show up the social media giant’s inability to distinguish real news stories from fake ones. 
  Sharing local media reports of a man protesting
  
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• Cinnabon apologises following social media backlash to 'RIP Carrie Fisher' Princess Leia tweet

  28-12-2016 11:01
  
  Cinnabon has found itself in the middle of a social media storm following an ill-advised tribute to late Star Wars icon Carrie Fisher, who died yesterday (Tuesday 27 December) at age 60. 
  The tweet, which featured the caption 'RIP Carrie Fisher, you’ll always have the best buns in the galaxy,' showed a cinnamon-inspired Princess Leia complete with a Cinnabon roll as hair.  
  Loading...
  Seen by many shocked fans as a cheap promotional tactic Twitter users weren’t slow on
  
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• Q & A: Spark’s Shelby Saville on data and the power of relevance for personalisation

  28-12-2016 11:00
  
  With 2017 looming, brands are aware that they will have to do more to truly understand customer behaviour. Search marketing specialist Click Consult may have named personalisation as one of the top SEO priorities for brands in 2017, but it is clear that brands will face the challenge of using the right marketing technology,  data, and platforms to create the perfect personalised experience for the consumer.
  Educating brands about how to embrace digital innovation is something Shelby Saville
  
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• Copywriting of the Year (sadly)

  28-12-2016 10:04
  
  Few misconceptions cause quite so much froth as the criteria for Time’s ‘Person of the Year’ award.
   
  Since its inception in 1927 it’s been handed out to, amongst many others, Adolf Hitler, Joseph Stalin and Vladimir Putin. Donald Trump – though yet to achieve anything more historically barbaric than peculiar hair and a tendency toward stumpy-fingered grabbiness – joins that chorus of villainy as this year’s recipient.
   
  Yet the award has alway
  
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• 2016 – Adidas, Amazon & Nintendo make it the year of the relaunch

  28-12-2016 09:14
  
  2016 was the year marketers reached back into the brand history books and looked for products, brands or campaigns they could bring back to the fore.
  The precedent was set right at the beginning of the year with Star Wars: The Force Awakens, kicking things off with record box office figures from December 2015 to the beginning of 2016. But it didn’t stop there. In fact, some of the biggest launches this year were relaunched brands, products, TV shows or campaigns. As a marketer specialising
  
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• Adtech and TV, the new double act

  28-12-2016 08:00
  
  Adtech has failed to deliver for broadcasters over the past five years, but there are signs that there’s a better understanding and change on its way says Jana Eisenstein, Videology, managing director, EMEA.
  In recent years, adtech has looked longingly at TV’s ad dollars, pounds and euros, but its efforts to acquire even a small portion of that wonderful pot of gold have consistently failed.
  They’ve failed because generally they’ve tried to layer a display advertising mod
  
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• Live Recruitment: ACCOUNT MANAGER - CREATIVE AGENCY (RETAIL/POS/POP)

  28-12-2016 06:02
  
  £30000 - £40000 per annum + Benefits:Live Recruitment:
  RMG15217 - This is an exciting Account Manager role within a leading, multi-award winning creative agency that specialises in the retail industry!
  Leicestershire / Nottinghamshire
  
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• Mobile-first predictions for Asia Pacific in 2017

  28-12-2016 02:00
  
  2016 was an eventful year for mobile in APAC. KPMG claims at least 90% of online shoppers in China used their smartphone at least once to make a transaction on Singles Day. Black Friday saw a record US$1.2bn in purchases from mobile. At the same time, high-profile controversies surrounding Facebook’s measurement accuracy surfaced, bringing the need for accreditation to the forefront. On the technical front, Moore’s Law is making healthy progress on smartphones.  In markets such
  
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