Marketing news

• Almost half of advertising agencies plan to hire more staff in 2017

  26-12-2016 19:19
  
  Almost half (43%) of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease, according to a fourth quarter survey of advertising agencies conducted by STRATA. With 42% of respondents anticipating the need for additional staff next year, and not a single agency reports plans to reduce staff sizes. This comes in contrast to Q2 this year, which found that the rate of hires was decreasing, and concerns over needing to redu
  
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• Amazon rolls out its own food line Wickedly Prime, pushing into the private label market

  26-12-2016 15:56
  
  Amazon is rolling out its private label food brand  Wickedly Prime with a logo that is a version of the Amazon smile with a tongue, Geekwire reports.
  “We are Wickedly Prime, and our passion to experience and share the best flavors on earth has inspired us to create a new line of distinctive food and beverages, available exclusively to Amazon Prime members,” reads the introductory page, featuring gourmet popcorn, tortilla chips and almonds.
    
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• Snapchat to acquire Israeli augmented reality business Cimagine

  26-12-2016 12:43
  
  Snapchat has reportedly acquired augmented reality startup Cimagine Media for an estimated $30m to $40m.
  Financial paper the Calcalist reported the move and noted that it is the mobile messaging app’s first acquisition in Israel.
  The startup will act as Snapchat’s research and development centre in Israel and will see its workforce of 20 expand rapidly over the coming months. To that end, the Calcalist noted that it was the company’s highly-skilled team as the main reason behin
  
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• Adam Recruitment: Account Director | Head of Client Services

  26-12-2016 12:27
  
  £35000 - £45000 per annum:Adam Recruitment:
  If you're an Account Director who is looking for the next step in your career as a Head of Client Services, then this role might be the ideal fit.
  Manchester, Greater Manchester
  
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• Facebook holds talks with measurement watchdog amid metrics furore

  26-12-2016 12:06
  
  Facebook has reportedly held talks with the Media Ratings Council (MRC), the measurement watchdog for advertisers in the US, around auditing and accrediting its metrics amid speculation that its own reporting cannot be trusted following a series of mistakes in how it counts engagement on the social network.
  The MRC revealed to AdAge that “direct discussions” between itself and Facebook had taken place earlier this year.
  “Facebook has yet to choose to commit to engage in the MCR
  
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• Ultimate Asset: PR Account Executive - Multi-national clients - 29k!

  26-12-2016 12:00
  
  £26000 - £29000 per annum:Ultimate Asset:
  PR Account Executive - Multi-national clients£29k Exciting opportunity for a PR Executive to join an established agency working across international corporate and financial clients. Based in the hubbub of south-west London in lovely offices, the company o
  London
  
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• Allexo Search: Senior Brand Manager - Innovation

  26-12-2016 12:00
  
  £50000.00 - £55000.00 per annum + Car Allowance + Bonus + Benefits:Allexo Search:
  An opportunity to lead the Innovation agenda for a leading branded FMCG Food business based in West London.
  West London, London
  
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• Allexo Search: Category Insight Manager

  26-12-2016 12:00
  
  £30000.00 - £35000.00 per annum + Bonus + Benefits:Allexo Search:
  Become a category and shopper insight expert in one of the most dynamic and fast paced categories in the current market: premium food.Our client is one of the UK's leading premium food manufacturers. The category is evolving and there is an abundance of o
  Surrey
  
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• Allexo Search: Category Development Executive

  26-12-2016 12:00
  
  £30000.00 - £40000.00 per annum + Bonus + Benefits:Allexo Search:
  Category Executive (Travel Retail & Food Service) - FMCG
  London, West London
  
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• Etihad Airways’ hospitality push takes flight

  26-12-2016 11:15
  
  Etihad Airways wants people to see it as a hospitality brand rather than just an airline off the back of its latest campaign.
  Five different ads bring the positioning to life, showcasing the lengths the airline will go to in order to ensure its customers are treated as guests instead of just passengers. It’s a distinction at the heart of what Etihad Airways described as a “playful” yet “elegant” push that will see personalised versions of each creative served to som
  
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• Tomorrow Recruitment: Senior Account Manager - Dubai Based Opportunity!

  26-12-2016 10:00
  
  £50000 - £55000 per annum:Tomorrow Recruitment:
  A globally distinguished branding consultancy that specialise in developing game-changing brands for ambitious clients, are looking for an accomplished Senior Account Manager to join their team in Dubai.What will your responsibilities be?Client communicat
  Dubai
  
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• Satisfying the ravenous ad content beast

  26-12-2016 10:00
  
  If you work in advertising, you’ve seen the headlines heralding the end of the traditional model. ‘Advertising is dead, long live content.’ In reality, they’re not that different. But what most people mean when they say we’re moving to a world of content is that we’re moving to a world that doesn’t have time for long productions and drawn out campaigns.
  There’s a simple truth about a world that moves at the speed of instant: things just don’t
  
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• Creative Works: Featuring Bray Leino, BETC Paris, Love, Seymourpowell & more

  26-12-2016 10:00
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 2 January.
  For pr
  
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• Sherrifs Foods: Marketing Manager - UK & International

  26-12-2016 02:00
  
  Highly competitive basic plus bonus, car allowance and benefits:Sherrifs Foods:
  Here at Sherriffs Foods we are an entrepreneurial and highly successful business which has grown substantially over the last 5 years...
  Central / South Midlands based
  
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• Alpro: Junior Media Marketing Manager

  26-12-2016 02:00
  
  Up to £40K + bonus, pension & medical cover:Alpro:
  Imagine what working for the biggest value growth brand in the Top 100 FMCG businesses could do for your career...
  West Midlands
  
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• Alpro: Customer Marketing Manager

  26-12-2016 02:00
  
  Highly Competitive Salary + Bonus + Car + Benefits:Alpro:
  Imagine what working for the biggest value growth brand in the Top 100 FMCG businesses could do for your career...
  Midlands Based
  
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• ‘They’re going to choke on their turkey’ – Confused.com CMO confident his 'one service' strategy has paid off

  26-12-2016 01:01
  
  Since the arrival of Paul Troy as Confused.com's head marketer a year ago the company has been on a mission to steal back its crown the the ultra-competitive price comparison sector.
  After a difficult year that saw the outfit completely realign the business around one service, Troy is "quietly confident" the brand is back on track as it delivers a "knockout blow" ad that puts it top of the car savings sector.
  “Marketing makes all the difference in the price comparison market,” s
  
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