Marketing news

• Santa's Little Helper: Snapchat unveils interactive Christmas-themed selfie filter game

  24-12-2016 13:19
  
  Snapchat is experimenting with the interactive element of its lenses format by inviting users to score points with their face in a festive game called Santa’s Little Helper.
  The ephemeral messaging app has unveiled an experience which plants people's faces onto the body of an elf, challenging Snappers to collect presents and festive trinkets by sliding down a snowy slope.
  Users control the elf by turning their heads left and right, meaning there’s no need for fancy accessories or han
  
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• YouTuber Hannah Witton fronts campaign for London Councils' personal safety app 'Circle'

  24-12-2016 11:51
  
  Lobbying organisation London Councils has enlisted YouTube star Hannah Witton to front a campaign promoting its new personal safety app for women in the capital, Circle.
  The thinktank, which represents the interests of London's 33 local authority districts, has unveiled the service in time for the festive season with the aim of enabling people to stay connected to friends and family should they find themselves in a "difficult or vulnerable situation."
  Targeting women aged 18 to 30-years-old, Cir
  
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• ​Ad of the Day: Aer Lingus reunites three Irish families with their loved ones for Christmas

  24-12-2016 11:30
  
  John Lewis may have ditched the sentimental Christmas campaign for 2016, but Aer Lingus has certainly stepped up to the plate to make sure viewers still get their fill of warm and fuzzy feelings this year.
  The Irish airline has unveiled a sentimental spot which captures the moment Irish families are reunited with their loved ones for the holiday season after spending many a special occasion apart.
  Based on the insight that almost half of Irish people living abroad won't make it home for Christma
  
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• Twitter puts inflated video metrics down to 'bug' as it refunds advertisers and affirms commitment to transparency

  24-12-2016 10:30
  
  Twitter has confirmed that a "technical error” in its Android app caused video ad metrics to be inflated by as much as 35%, with the company issuing refunds for over-billing advertisers.
  The miscalculation was first revealed by Business Insider earlier this week, with a source close to the matter claiming that the company had recompensed advertisers for over-billing on video campaigns that ran on the platform between early November and mid December.
  "We recently discovered a technical erro
  
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• Brand Recruitment: Digital Acquisition Specialist

  24-12-2016 10:00
  
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