Marketing news

• The worst Facebook Live brand videos of 2016

  23-12-2016 21:33 via campaignlive.com
  
  From BuzzFeed to Target, six brands had some embarrassing slipups.
  
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• Center Parcs launches new “Forest is Your Playground” campaign

  23-12-2016 19:07
  
  Center Parcs, which specialises in short breaks, has unveiled a new campaign celebrating the forest as an immersive playground. The campaign features a new television ad, "Forest is Your Playground," a 50-second commercial December, which debuted on the company’s Facebook channel before jumping to TV.
   
  The new campaign builds on the success of last year’s “Bears” campaign and the Center Parcs “Get Together Again” positioning. Created by agency Broth
  
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• Center Parcs launches new 'Forest is Your Playground' campaign

  23-12-2016 19:07
  
  Center Parcs, which specialises in short breaks, has unveiled a new campaign celebrating the forest as an immersive playground. The campaign features a new television ad, 'Forest is Your Playground,' a 50-second commercial December, which debuted on the company’s Facebook channel before jumping to TV.
  The new campaign builds on the success of last year’s 'Bears' campaign and the Center Parcs “Get Together Again” positioning. Created by agency Brothers and Sister
  
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• Saturday Morning expands leadership by hiring Nicole Cramer as chief of staff

  23-12-2016 18:10
  
  Saturday Morning, a coalition launched in August to promote peace by curating and sharing content across multiple channels, has added new leadership, hiring Nicole V. Cramer as chief of staff.
  Cramer was most recently at McCann Worldgroup, spending the past six years as SVP, global chief of staff and chief creativity catalyst.
  Founding Saturday Morning member Keith Cartwright, executive creative director of Butler, Shine, Stern & Partners, was pleased to announce Cramer’s inclusion.
  &l
  
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• Santa’s North Pole home isn’t for sale – but it is on Zillow

  23-12-2016 18:09
  
  Real estate and rental marketplace Zillow has scored a major coup, getting the listing for the one and only North Pole home of Santa Claus himself.
  Zillow’s Zestimate home valuation pegs the property – which it calls “one of the most valuable residential properties in the Arctic” – with a value of nearly $657,000. Zillow also forecasts Santa's home will appreciate 2.2% over the next year, which it said is in line with forecasted home value growth in the US
  
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• Brand Recruitment: Global Senior Brand Manager

  23-12-2016 18:00
  
  excellent salary and benefits:Brand Recruitment:
  Global Senior Brand Manager, Kettering - Are you an established Senior Brand Manager with experience in developing new brands on an international basis?
  Northamptonshire, Corby / Kettering, Northamptonshire / Buckinghamshire, Milton Keynes
  
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• Red Interactive hires Miner as director of customer experience strategy

  23-12-2016 17:47
  
  Red Interactive Agency, based in Santa Monica, California, has hired Max Miner as director of customer experience strategy.
  Miner comes to Red from R/GA, where he was associate creative director, experience design, helping form and grow an embedded team in Silicon Valley of creatives and technologists. At R/GA, he oversaw multiple teams that created interactive marketing and product solutions for one of the world’s leading tech and search companies.
  Previously, Miner honed h
  
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• Study finds Google search results are more relevant than ever

  23-12-2016 17:41
  
  Google’s use of machine learning and artificial intelligence to better understand search intention and deliver the most relevant results is resulting in just that, according to new research from SEO and content performance platform Searchmetrics in its annual study of Google ranking factors.
  According to Searchmetrics, not only are search results more relevant than ever, many simplistic techniques to artificially inflate page rank ‒ like collecting backlinks and increasing the n
  
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• DNA Recruit: Managing Partner - Digital Advertising Agency - London

  23-12-2016 17:09
  
  £130000.00 - £140000.00 per annum + benefits:DNA Recruit:
  Have you heard about a role we have for a digital advertising agency? They are looking for a Managing Partner and we would like to know if you think you are who they are looking for. Read on further to find out about this amazing opportunity. We're lookin
  London
  
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• Ultimate Asset: Media Strategist, Beauty Clients - £45K

  23-12-2016 17:00
  
  £40000 - £45000 per annum + Great Agency Benefits:Ultimate Asset:
  Media Strategist - Global Media Agency, LondonClients: Beauty & Cosmetics£40,000 - £45,000 (Dependent on Experience)Right, so I'm looking for a media strategist who has good media planning and strategy experience! If you have neither of them then this
  West End, London
  
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• Brand Recruitment: Social Media/Content Executive

  23-12-2016 17:00
  
  £21000 per annum:Brand Recruitment:
  Social Media/Content Executive, St Neots - A growing B2B organisation are looking for a Social Media/Content Executive to join
  Cambridgeshire, St. Neots / Bedfordshire, Bedford / Cambridgeshire, Cambridge
  
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• Paddy Power taking bets on Southern Rail cancellations

  23-12-2016 15:56
  
  Paddy Power has weighed in on customers’ frustrations of cancelled trains this festive period and has begun taking bets on Southern Railway train cancellations.
  The bookmaker is offering odds of 5/1 that one of Southern's services will be cancelled on Christmas Eve.
  A spokesman said: "The news has been dominated recently by Southern's failures and we wanted to rail back against them.
  "After all, this is a company who have just announced yet another price hike for 2017 - it's about time we
  
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• Nike's basketball business rebounds as the company posts better than expected growth

  23-12-2016 15:42
  
  A rejuvenation in Nike’s basketball business has led the company to post a better than expected growth on revenue.
  The sportswear giant saw a slowdown in its basketball business last year, however its quarterly revenue and profit results show a rebound in the division, leading Nike president, Trevor Edwards, to conclude "Basketball is back.”
  Nike’s profits rose 7.3% in the three months to November, while revenue jumped 6.4%.
  "We're seeing incredible momentum in basketball, to b
  
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• Public Health England enlists children in campaign to emphasise smoking heart risk

  23-12-2016 14:03 via campaignlive.co.uk
  
  A campaign launched today by Public Health England (PHE) centres around NHS doctor and kids TV star Dr Ranj Singh working with children to encourage adults to stop smoking.
  
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• Open University launches major 'What's stopping you?' campaign

  23-12-2016 13:51 via campaignlive.co.uk
  
  The Open University is today launching a campaign to highlight its flexibility and life-changing potential that is expected to reach 85% of the UK adult population.
  
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• Change4Life launches food tracker app in £6.3m campaign

  23-12-2016 13:28 via campaignlive.co.uk
  
  Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids' salt, sugar and fat intake.
  
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• Govt's second One You campaign encourages healthier midlife living

  23-12-2016 13:16 via campaignlive.co.uk
  
  The government is using an animated ad to encourage 40- to 60-year-olds to make improving their health a new year's resolution.
  
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• Vogue Italia editor-in-chief Franca Sozzani dies aged 66

  23-12-2016 13:11
  
  The editor-in-chief of Vogue Italia Franca Sozzani has died at the age off 66 after a long illness. 
  Sozzani had held the position at the fashion title for 28 years and became an influential figure in the world of fashion. 
  US Vogue editor Anna Wintour paid tribute on the Vogue website where she wrote about Sozzani's humanitarian work as goodwill ambassador to fashion for the UN. 
  "She made everything she worked on appear effortless, regardless of whether it was an event
  
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• Paddy Power trolls Southern Rail with Christmas 'cancellation insurance'

  23-12-2016 12:45 via campaignlive.co.uk
  
  Paddy Power is giving Southern Rail passengers the chance to mitigate the train company's unreliable services by placing a bet that their train home on Christmas Eve will be cancelled.
  
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• Heineken: Creating brand ambassadors starts internally

  23-12-2016 11:47
  
  Heineken says its ‘Heineken Experience’ attraction in Amsterdam has allowed it to produce life-long brand ambassadors, leading to a visitor repeat rate of 70%.
  The Heineken Experience welcomed its one millionth visitor yesterday (22 December), and has now become the fourth most visited attraction in Amsterdam after the Rijksmuseum, Van Gogh museum and the Anne Frank House.
  It is housed inside the Heineken brewery, which was built in 1867 in Amsterdam. It is a self-guided interactive
  
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• Creston goes private following £75.8m sale to investment firm DBAY

  23-12-2016 11:43 via campaignlive.co.uk
  
  Marcomms group Creston has today gone private following sale of the business to investment firm DBAY Advisors.
  
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• Creatives pay homage to 2016's departed

  23-12-2016 11:30 via campaignlive.co.uk
  
  Prince, David Bowie and Gene Wilder are among the luminaries given their last curtain call by a trio of VCCP creatives, who have collated their best work online.
  
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• Barcelona extend their Asian sponsorship drive after partnering with Chinese bank

  23-12-2016 11:28
  
  Barcelona are continuing their sponsorship push into Asia after partnering with Chinese financial services company Shanghai Pudong Development Bank Credit Card Centre (SPDBCCC).
  The deal sees SPDBCCC become a regional sponsor of the La Liga club in China as well as the official bank and credit card partner.
  Under the agreement, the bank will create specific Barcelona branded credit cards which will launch in China, excluding Hong Kong, Macau and Taiwan.
  The SPD Bank – Barça Dream Te
  
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• The winner is in: readers' favourite agency Christmas card of 2016

  23-12-2016 11:23 via campaignlive.co.uk
  
  After thousands of votes were cast, Campaign readers have delivered their verdict on the best agency Christmas card of the year.
  
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• Burger King replaces toys with AR game 'Defend The King'

  23-12-2016 10:39
  
  Burger King is scrapping its plastic toys in its South African restaurants and replacing them with an AR game named Defend the King. 
  Consumers need to download the game app on Android or iOS and then when they buy a Junior Meal they need to open the application and press play. The users camera will be activated after which they can scan the game marker in the restaurant.
  "Moving away from toys is an initiative from Burger King to cut down on plastic that will end up in
  
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• The best of 2016: Campaign's top 10 long reads

  23-12-2016 10:33 via campaignlive.co.uk
  
  Diversity was by far the biggest topic of the year, and going by Campaign's most-read features of the year, readers were interested in delving further into the topic.
  
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• Tesco reunites divided families for Christmas in last-minute ad campaign

  23-12-2016 09:06 via campaignlive.co.uk
  
  In a series of four videos posted on its YouTube channel, Tesco surprised four women by reuniting them with family members they didn't expect to see over Christmas.
  
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• Why Christmas ads will never be the same again

  23-12-2016 09:00
  
  The 2016 Christmas ad season seen brands use tried and tested tactics to play on viewers’ emotions. While nostalgia and humour never fail to make us smile, this year old tricks aren’t enough to capture the viewer’s attention. As mobile and social increasingly power display, brands are turning to digital to reach consumers.
  John Lewis launched its much-anticipated ‘Buster the Boxer’ Christmas campaign, but this year with its first-ever Snapchat filter allowing viewer
  
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• Seamless and simple: what marketers can learn from Amazon's new store

  23-12-2016 09:00
  
  Rather than using intrusive marketing, brands need to focus on digital technology that enriches the customer experienceAmazon’s Go concept store is the perfect example of digital technology doing what it does best: getting out the way. The checkout-free shop uses proximity sensors, cameras and an app to make the in-store experience so seamless that you can literally pick items off the shelf, walk out with them, and have them automatically billed to your account.This simple focus on making
  
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• Virgin Holidays’ live ad wins campaign of the year

  23-12-2016 08:00
  
  With 56% of the final vote Virgin Holidays’ live TV ad has beaten off tough competition from Adidas and Channel 4 to take home the prize of ‘campaign of the year’, as voted for by Marketing Week readers.
  The holiday company knocked out 15 other campaigns in three rounds of voting to claim the top spot.
  Described as its “most ambitious brand launch” to date, the campaign featured 18 holiday destinations from Barbados to San Francisco and took the efforts of 90 produ
  
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• US Creative of the Week: Traction gets funky for Lenovo

  23-12-2016 01:26
  
  Fallon, Conan O’Brien. Both have created homages to the IT people who, let’s be honest, save our bacon just about every day. The former in the SNL days. The latter, in a classic, when he was on the way to filling Leno's chair (oops). More than just “unplug it and plug it back in,” these are the digital warriors who deserve our thanks.
  In the spirit of the season of thanks, Lenovo and San Francisco-based Traction are giving the appropriate props in the form of a video, cel
  
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• The Jefferson Group: Account Manager - consumer integrated marcoms agency

  23-12-2016 01:00
  
  £28-36k plus benefits :The Jefferson Group:
  Excellent opportunity for an Account Manager who is looking to accelerate their career in the right environment. Must have digital experience.Guildford/Farnham area
  
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• Waypoint Predictor: branding, marketing services, growth hacking, ways of working, data and behavior

  23-12-2016 00:48
  
  Earlier this week The Drum and Waypoint Partners launched the Waypoint Predictor in which a number of agency leaders from a range of agency and business types outlined what they thought was going to be happening in their sector in 2017.
  In this final part we look at agency/client ways of working, data and customer behaviour, growth hacking, branding and marketing services. 
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  Agency/Client Ways of Working & In-house: Sharon Whale, chief executive officer, OLIVER
  
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