Marketing news

• The Movie Marketing Blog: Wonder Woman vs. Guardians of the Galaxy on social

  22-12-2016 21:57
  
  There are plenty of superhero movies coming out next year. Justice League, Spider-Man: Homecoming, Thor: Ragnarok and lots more with keep the spandex set in theaters throughout the year. Two of the biggest, most anticipated comic adaptation releases of 2017 are Wonder Woman and Guardians of the Galaxy Vol. 2.
  The former is the first movie to feature a solo female character starring in her own story. Black Widow has been part of Marvel’s Avengers universe since 2010 and other female charact
  
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• AT&T and Possible enlist Santa to read names of “Nice List” kids on Facebook Live

  22-12-2016 21:32
  
  We all have an idea of what Santa’s workshop at the North Pole looks like. From an early age, as we waited for Santa to drop down the chimney, we dreamed of a busy, sparkling place, full of hard-working elves, tinsel and gumdrops.
  Tomorrow (December 23rd), kids will get to go behind the scenes at Santa’s workshop in a first-ever for Santa on Facebook Live. Santa will be reading the names of kids from his “Nice List” on Facebook Live on “The Day Before the Night Befo
  
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• AT&T and Possible enlist Santa to read names of 'Nice List' kids on Facebook Live

  22-12-2016 21:32
  
  We all have an idea of what Santa’s workshop at the North Pole looks like. From an early age, as we waited for Santa to drop down the chimney, we dreamed of a busy, sparkling place, full of hard-working elves, tinsel and gumdrops.
  Tomorrow (December 23rd), kids will get to go behind the scenes at Santa’s workshop in a first-ever for Santa on Facebook Live. Santa will be reading the names of kids from his “Nice List” on Facebook Live on “The Day Before the Night Befo
  
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• Disruption is not a sustainable business model

  22-12-2016 21:00
  
  Ashley Swartz, founder of Furious Corp, takes a look at the market forces at play driving some of the adtech sector’s biggest deals, and explains why disruption will not be what helps media thrive during these uncertain times. 
  The years leading up to the global financial crash of 2008 were characterized by year-after-year of impressive growth, leaving many thinking (and hoping) the winning streak would never end.  
  However, it didn’t take long before the rug was pulled out
  
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• Buying a connected toy for Christmas? Perhaps read this first...

  22-12-2016 20:16
  
  When I was a kid, the cassette-playing bear Teddy Ruxpin marked the height of interactive play – and the fact that a coworker told my mother he was a money pit and I never received one may be one of the greatest tragedies of my childhood. After all, I was an only child and a toy that actually talked to me was the stuff of dreams.
  And here’s where I start to sound like a curmudgeon: Kids today have far more options when it comes to interactive toys, which is not surprising in an era t
  
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• Expedia uses ‘authentic heroes’ in storytelling push

  22-12-2016 18:31
  
  Expedia is launching a series of “infectious” documentary-style videos as part of its latest campaign, in order to relate to real people and “shine a light” following “a negative political year”.
  The campaign is spread over six videos, each featuring a true story. Two of the videos went live on Facebook and YouTube today (22 December). They will be adapted and developed according to the reaction they get on social media before their debut o
  
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• Justgiving page for redundant Team Rock staff makes over 3 times it's £20,000 target

  22-12-2016 18:30
  
  After music publisher Team Rock abruptly went into liquidation this week, a JustGiving page set up to help staff has made nearly £70,000 in a matter of days having set an initial target of £20,000.. 
  The closure followed the failure of funding intended to pave the way for expansion fell through, leaving dozens staff members redundant six days before Christmas with no pay.
  A total of 73 staff members across the music publication’s Glasgow and London offices w
  
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• Alibaba ‘disappointed’ to be on notorious markets list despite anti-counterfeit efforts

  22-12-2016 16:05
  
  Alibaba has issued a statement from president Michael Evans that says the company is “disappointed” by the United States Office of the Trade Representative’s (USTR) decision to place Taobao back on the ‘notorious markets’ list.
  The list, compiled by members of the International Intellectual Property Alliance and the USTR, names online and physical markets that are responsible for large scale counterfeit goods and copyright infringement.
  Alibaba’s Taobao was re
  
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• Gabriele Skelton: Senior PR Account Director, brand communications agency

  22-12-2016 15:58
  
  £50000 - £60000 per annum:Gabriele Skelton:
  This integrated branding and communications agency, which focus on emerging markets, is seeking a PR Account Director. Eclectic work across brand s...
  London
  
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• CompareTheMarket.com launches cute offensive with Disney’s Frozen in latest ad

  22-12-2016 15:57
  
  CompareTheMarket.com has Disney-fied its meerkat protagonists in a new ad titled Oleg’s Magical Dream.
  Released just in time for Christmas, the spot plays on the site’s partnership with Disney’s Frozen. It features a version of every parent’s favourite song, Let It Go, and follows baby Oleg dreaming of a winter wonderland scene.
  The ad will be aired on Christmas Day. The overarching campaign is the work of VCCP and VCCPme; the agencies have dubbed it ‘the first comb
  
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• Financial Times: Global Director of Brand

  22-12-2016 15:53
  
  Competitive:Financial Times:
  The Financial Times (FT) is one of the world’s leading news organisations, recognised globally for its authority, integrity and accuracy.
  London (Central), London (Greater)
  
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• Gabriele Skelton: Strategist - branding and retail design agency

  22-12-2016 15:43
  
  £40000 - £50000 per annum:Gabriele Skelton:
  This independent brand and retail design agency is a real powerhouse, with ace designers, strategists and innovators, who pride themselves on defin...
  London
  
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• TBS partners with Steller for Facebook instant article push

  22-12-2016 15:30
  
  VaynerMedia through Steller, a mobile-first storytelling app, has partnered with Turner Broadcasting System to create its beta update. With this update, brands can publish their Steller stories to Facebook in the form of instant articles.
  Through this partnership, TBS was the first brand to publish instant articles that promoted the season finale of its show about a support group for alien abductees, “People of Earth.” Starting this past Friday, TBS posted three instant articles arou
  
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• 2016 TV Year in Review: Chris Berend, SVP, Digital Video for CNN

  22-12-2016 15:21
  
  The below post is part of Found Remote's 2016 Year in Review guest post series and is written by Chris Berend. Berend is the Senior Vice President of Digital Video for CNN and CNN Digital Studios and the Co-founder of Great Big Story. 
  What is the future of television? 
  If we’re being honest, I don’t think any of us really have a clue.
  Maybe it will turn out to be an augmented reality experience (remember 3D!?). Maybe one day a YouTube star will actually break thr
  
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• The best of 2016: our top ten news stories

  22-12-2016 14:33 via campaignlive.co.uk
  
  Sexism, Brexit, overworking and Kanye were the topics Campaign readers deemed most clickable in the year in which All The News Happened.
  
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• The best of 2016: our top 10 news stories

  22-12-2016 14:33 via campaignlive.co.uk
  
  Sexism, Brexit, overworking and Kanye were the topics Campaign readers deemed most clickable in the year in which All The News Happened.
  
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• Publicis Media wins major Fiat Chrysler and Mars media accounts

  22-12-2016 14:19
  
  Publicis Media is understood to have won the Fiat Chrysler media account through Starcom, while a joint effort between Starcom and Zenith has also picked up and retained the global media account for Mars, outside of Australia and New Zealand. 
  The Drum has learned that both accounts have been won by the media division of Publicis Groupe in the last week, with Fiat Chrysler tasking Starcom with handling its media across APAC, China and Europe, beating incumbent Maxus in the process. 
  It
  
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• Music marketing: How artists are disrupting the album cycle

  22-12-2016 14:11
  
  Domino Records devises bespoke campaigns on social media for its roster of artists including Hot ChipIn 2016 the rapid adoption of streaming services and always-on nature of social media changed the way musicians and record labels released new music. The decade old, tried-and-tested formula of rolling out a new album through a combination of radio, TV and print was flipped on its head as artists struck streaming exclusives, teased content on Instagram and made their albums available via Twitter.
  
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• Salesforce on why CMOs and CIOs should unite in 2017

  22-12-2016 14:05
  
  Salesforce CMO Guillaume Roques is the first to admit that 2016 has been a turbulent year for marketers. Even though events such as Brexit and Trump’s election victory have brought about political and economic uncertainty, he remains optimistic about the future.
  “When you have turbulence you have to rethink your strategy and refocus, and that’s when you can capitalise on new opportunities,” he tells Marketing Week.
  This year the cloud computing company acquired numerous
  
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• The best of 2016: Campaign's 10 most popular ads

  22-12-2016 13:37 via campaignlive.co.uk
  
  Bouncing foxes, dancing builders, a teenage punk rocker and Adrien Brody are not, perhaps, a group of characters you would usually expect to find listed together but these, and more, are among the cast members in the most popular ads from the Campaign website during 2016.
  
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• 22squared holiday card helps feed the hungry

  22-12-2016 13:31
  
  Independent agency 22sqaured, with offices in Atlanta and Tampa, is turning its holiday card into a gift to help feed the hungry.
  The agency has created a special Instagram account, @TheFeedThatFeeds, featuring pictures of dishes from top chefs and bakers in the Tampa and Atlanta areas. Every time a viewer likes one of the food photos by clicking the heart logo, individuals will be fed by the restaurant tagged in the photo. For instance, if you like the tacos photo from Verde Taqueria in Georgia
  
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• Sky and Warner team up on Lego Batman-themed broadband spot

  22-12-2016 13:18 via campaignlive.co.uk
  
  Sky is pushing its broadband service with a series of ads starring Lego Batman, created in partnership with Warner Bros Pictures.
  
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• Hungryhouse tugs the festive heartstrings with Love Actually-inspired campaign

  22-12-2016 13:03 via campaignlive.co.uk
  
  Online food ordering platform Hungryhouse is celebrating "the nation's most deserving Christmas heroes" in a campaign parodying the famous "doorstep" scene from Love Actually.
  
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• Mobile shopping carves out its place under the Christmas tree

  22-12-2016 13:01
  
  Just as retailers are recovering from the mass of consumers searching for the best Black Friday deals, which saw online sales rise by up to 50% on last year, they are now having to brace themselves for the next big shopping event of the year – Christmas.
  There is plenty that can be learnt from the outcome of this year’s Black Friday sales, particularly when looking at certain retailers, such as Argos, which saw its online traffic rise by 50% year-on-year, and a staggering 80% of visi
  
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• Social media profiles you should secure to build your personal brand

  22-12-2016 13:00
  
  Regardless of whether you're an agency account manager, client-side marketer, business owner, or just a marketing professional who cares about managing your online reputation, you owe it to yourself to secure a few key social media user names and domain names right now. 
  Even though your professional identity may currently be linked with your company's brands or agency's accounts, you never know how your career will evolve. You may change companies, locations, or even start your own bu
  
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• Starcom wins Fiat media

  22-12-2016 12:56 via campaignlive.co.uk
  
  Fiat Chrysler, the Italian car manufacturer, has appointed Starcom to handle its estimated €600m media planning and buying business across EMEA and Asia-Pacific after a competitive pitch.
  
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• Twitter reacts to unexpected Paris Hilton and Lidl collaboration

  22-12-2016 12:43
  
  It’s fair to say 2016 has been full of surprises. First there was Brexit, then Donald Trump, and now Lidl has lived up to its #Lidlsurprises positioning after socialite Paris Hilton announced a haircare collaboration with the budget retailer.
  Hilton posted a tweet on Tuesday (20 December) announcing the collection, which includes pink hairdryers, straighteners, curlers and brushes.
  I‘m excited to share my new collection from @lidl with you! Be the first to get it: @lidl #HereComesPar
  
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• Hotels.com brings cutting edge tech to classic Christmas fun with charades chatbot

  22-12-2016 12:06 via campaignlive.co.uk
  
  Hotels.com mascot has launched a chatbot on Facebook Messenger starring the brand's mascot, Captain Obvious, in which users are invited to play a game of charades.
  
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• Consumer confidence shows Brits won’t let Brexit ruin Christmas

  22-12-2016 12:00
  
  British consumers’ propensity to make major purchases has increased by seven points this December to +12, according to GfK’s latest index. This is five points higher than the same time last year and 14 points higher than July 2016, when major purchases fell to -2.
  The core consumer confidence index has also increased by one point this December to -7. Although this is far behind December 2015’s positive score of 2.5, it represents an improvement on July’s post-Brexit
  
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• Hearst Magazines UK restructures commercial team to sell across brands

  22-12-2016 11:59 via campaignlive.co.uk
  
  Hearst Magazines UK has restructured its commercial team into sector-specific teams.
  
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• Comparethemarket.com unveils 'Frozen' Christmas Day ad

  22-12-2016 11:55 via campaignlive.co.uk
  
  Comparethemarket.com has unveiled its Christmas Day ad campaign - a spot themed around the movie Frozen, starring baby Oleg and his friend Ayana.
  
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• The best of the Marketoonist 2016

  22-12-2016 11:51
  
  The post The best of the Marketoonist 2016 appeared first on Marketing Week.
  
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• Derren Brown Thorpe Park ad banned for being 'too scary to air'

  22-12-2016 11:41
  
  An advert for Derren Brown's new ride at Thorpe Park has been banned after regulators deemed it 'too scary' to air on prime time TV. 
  The advert, which is already live on Facebook, was due to be aired on TV between 6pm and 7pm on Christmas Eve and Christmas Day. However Clearcast said it was unsuitable to be shown before the watershed because it could be upsetting to younger viewers. 
  A spokesperson said: “Advertisements that are suitable for older children but could di
  
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• Manchester City lands Snapchat Spectacles to offer fans first-person view behind the scenes content on matchdays

  22-12-2016 11:40
  
  Manchester City is offering its fans a unique behind the scenes perspective on the club after acquiring a pair of Snapchat Spectacles.
  City is the first Premier League club to use the new device and has begun using it on matchdays to offer supporters exclusive content from a first-person point-of-view.
  The glasses will be worn by the club’s Snapchat host who will give fans an inside look at all the matchday action, including player arrivals and warm ups.
  Manchester City’s Snapch
  
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• J2: Senior Account Manager / Account Director

  22-12-2016 11:37
  
  £30-40,000, depending on experience:J2:
  We are an award-winning Creative Agency with offices in Hertfordshire and Central London...
  Either Bushey office (near Watford, Hertfordshire) or our central London office
  
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• Production chief calls for tighter guidelines amid bid-rigging probe

  22-12-2016 11:33 via campaignlive.co.uk
  
  Steve Davies, chief executive of the Advertising Producers Association, has called for stricter guidelines around the use of in-house production divisions, in light of the Department of Justice investigation in the US.
  
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• Amazon continues fashion push with Christmas spot starring Olivia Palermo

  22-12-2016 11:09
  
  Amazon is continuing to place its fashion offering front and centre, with a new comedic Christmas campaign starring fashion influencer Olivia Palermo. 
  The spot for Amazon Fashion Europe shows Palermo giving her dog Mr. Butler a fashion show as she runs through her Christmas shopping list, finding a reason to keep the all the gifts for herself. In return Mr. Butler delivers a comedic commentary. 
  Created by comedy writing and directing duo Josh + Vince of content studio Big Block,
  
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• Why bots are like email - but better

  22-12-2016 11:00
  
  Bots are suddenly getting a lot of attention, with the Microsoft CEO saying that they are the new apps.
  Mostly that’s because Facebook’s made it easier to build bots. And at the same time machine learning is taking off - promising smarter experiences from bots.
  But that’s all missing something that’s pretty basic.
  Which is that Bots are like email - but better.
  Email still gets superb results for many marketers. People pay attention to emails. And marketers have lots of d
  
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• British department store House of Fraser opens first shop in China

  22-12-2016 10:58
  
  House of Fraser has opened its first standalone shop in China, selling famous foreign brands such as Barbour, Ted Baker, Dyson, Nike, Dior and Lancôme.
  The store will be in the Jiangsu province in Eastern China in Nanjing. The brand has chosen the location of the Nanjing’s Xinjiekou, the International Financial Centre, because of its premium reputation. This has also enticed new brands that are keen to tap into the wealthy Chinese population in the area to sign up with House of
  
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• Anatomy of an Ad: How Havas and The Mill helped created Heathrow Airport's first Christmas ad

  22-12-2016 10:54
  
  With almost a quarter of a million people passing through Heathrow Airport daily, and that number increasing during the Christmas period, the campaign began its life with a simple instruction for Havas - create an emotional connection to the airport.
  Explaining the genesis for the concept, Ben Mooge, Havas London's executive creative director, said he felt that finding the emotion within the story was the easiest part: “You just have to walk around Heathrow at any time of year an
  
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• DAC Group continues European expansion with German acquisition

  22-12-2016 10:21
  
  Digital agency DAC Group has acquired German agency, ad ×media, as it continues to grow its international footprint.Toronto-based DAC Group already has six North American offices and two offices in the UK, having acquired London’s Make It Rain last year and Scotland’s Ambergreen last month. ad ×media will become DAC/Germany in the coming weeks.
   Norm Hagarty, chief executive officer and managing partner of DAC Group, said: “Our focus at DAC Group is helping nat
  
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• 2016 TV Year in Review: Jason George, CEO, Telescope

  22-12-2016 10:00
  
  The below post is part of Found Remote's 2016 Year in Review guest post series and is written by Jason George, CEO, Telescope. 
  Christmas comes early for content creators and producers
  There has never been a better time to be in the content creation business – with so many new buyers and more and more distribution platforms for rich video, the competition for premium content is at an all-time high. Conversely, these are scary and challenging times for MPVDs and tra
  
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• Publicis Media does best out of Mars' £400m media review

  22-12-2016 09:17 via campaignlive.co.uk
  
  Publicis Media has done best out of Mars' media-buying review, landing the lion's share of the estimated £400m business in seven major markets.
  
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• Uber forced to halt self-driving car trials in California

  22-12-2016 09:01 via campaignlive.co.uk
  
  Uber has been made to cease a trial of its semi-autonomous vehicles in San Francisco after the California Department of Motor Vehicles revoked the registrations for its 16 cars.
  
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• Why Chat magazine and Marie Claire are going into the TV business

  22-12-2016 08:00
  
  The vogue for long-form true crime series, such as Netflix’s Making a Murderer, HBO’s The Jinx and public radio podcast Serial, points to a new way for the traditional print industry to make money.
  There are magazines that have specialised in this sort of material for decades. By taking some of those stories and characters off the page and filming them as immersive multi-episode sagas, news businesses can be attractive content producers for broadcasters.
  Time Inc’s UK division,
  
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• Research: despite advancements, demographic targeting will continue to drive TV and video ad buys

  22-12-2016 07:00
  
  Videology, an advanced TV software provider, last week announced findings from a new commissioned research report showing that agencies and brands continue to target advertising campaigns mainly based on age and gender.
  Advanced TV advertising enables marketers to segment and target audiences in plenty of ways, but demo targeting still has a place because its scale is so much larger than more refined targeting methods.
  “Honing in on specific audience segments or behaviors can obviously bri
  
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• The Jefferson Group: Marketing and Business Development Manager - integrated marketing agency

  22-12-2016 01:00
  
  £35-50k plus bonus and benefits:The Jefferson Group:
  Established integrated agency seeks an experienced Business Development Manager to work with New Business Director and continue to drive change.Berkshire/Hampshire/Surrey borders
  
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