Marketing news

• Fuseideas strikes right tone for the notorious office holiday Yankee Swap

  21-12-2016 23:33
  
  The office “Yankee Swap” is a cruel holiday gift-giving invention where gifts are chosen, then, as the name on the tin implies, swapped for a number of rounds until everyone is left with either good, bad or ugly. Sometimes, people bring great gifts. Other (read: most) times, it’s the white elephant peach candle that has been regifted since George Bush senior was in office. 
  The Portland, Maine office of indie Fuseideas, in 30-seconds, captured the essence of the Yankee Swa
  
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• Google sued by employee over internal “spying program”

  21-12-2016 22:50
  
  A former Google employee is suing the search giant over what the suit claims are illegal confidentiality rules, according to a story on Computerworld.
  The program, called Stopleaks, suggests that employees need to report on “strange things” they see or hear around them, including anyone asking detailed questions about an employee’s project or job, so states the complaint. It alleges that employees are to be banned from writing creative fiction such as “a novel about someo
  
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• Instead of holiday gifts, Ignition gives to LA school

  21-12-2016 20:47
  
  Los Angeles creative and entertainment marketing agency Ignition decided to do away with the traditional gift giving a couple of years ago. Instead, they chose to help out their community by partnering with local charter schools to help fund programs.
  Ignition’s partnership with Alliance Morgan McKinzie High School in East LA works with the school to offer internships and mentoring. The school serves low-income students and challenges students of the digital arts and media program to explo
  
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• The Annex, powered by Havas Chicago, does good for local Chicago high school; creates portrait series for holiday photos

  21-12-2016 20:21
  
  The Annex, powered by Havas Chicago, took its creative to benefit the Chicago community through multiple projects that benefited Wells Community Academy High School in the West Town neighborhood of Chicago.
  “We’re a culture-driven agency. Because of that, our team is completely immersed in the West Town community and quickly noticed Wells Community Academy was struggling following CPS budget cuts. It was the perfect opportunity to become more involved in
  
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• The Annex, powered by Havas Chicago, does good for local Chicago high school by creating portrait series for holiday photos

  21-12-2016 20:21
  
  The Annex, powered by Havas Chicago, took its creative to benefit the Chicago community through multiple projects that benefited Wells Community Academy High School in the West Town neighborhood of Chicago.
  “We’re a culture-driven agency. Because of that, our team is completely immersed in the West Town community and quickly noticed Wells Community Academy was struggling following CPS budget cuts. It was the perfect opportunity to become more involved in
  
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• Havas Chicago does good for local Chicago high school; creates portrait series for holiday photos

  21-12-2016 20:21
  
  Havas Chicago took its creative to benefit the Chicago community through multiple projects that benefited Wells Community Academy High School in the West Town neighborhood of Chicago.
  “We’re a culture-driven agency. Because of that, our team is completely immersed in the West Town community and quickly noticed Wells Community Academy was struggling following CPS budget cuts. It was the perfect opportunity to become more involved in the neighborhood,” sa
  
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• Nielsen continues spending spree as it confirms acquisition of VisualDNA

  21-12-2016 19:10
  
  Nielsen has confirmed that it has bought audience data business VisualDNA for an undisclosed sum to further its marketing cloud efforts, The Drum can reveal.
  The acquisition comes just a day after it was reported that Nielsen had paid $560m for media metadata business Gracenote. 
  VisualDNA is an audience data business that supplies data to brands, agencies and publishers. The data is based off the results of a psychographic personality test that’s been taken by over 40 million people.
  
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• Accenture teams with Golden State Warriors as technology innovation partner on new arena development

  21-12-2016 19:04
  
  Steph Curry and Kevin Durant are doing just fine leading the Golden State Warriors to victory on the court. Off the hardwood, Accenture will be tossing assists to push the Warriors to a tech win as the company was named the NBA team’s “technology innovation partner” recently in a multi-year deal.
  As founding partner for the Chase Center, Accenture will drive technology and innovation in collaboration with the Warriors to conceive, design and implement a new building development
  
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• How Samsung is taking over Piccadilly Circus for 24 nights in a choral Christmas activation

  21-12-2016 18:33
  
  Samsung has been promoting its Gear S3 smartwatch in the final countdown to Christmas with a rather surprising musical experience at the Eros statue in London’s Piccadilly.
  Working with Cheil and Framestore, the tech brand enlisted 24 choirs representing 24 countries to perform on each day of advent. Tonight’s (21 December) performance comes courtesy of Ireland’s Ceiliuradh, while groups from Jamaica, Bangladesh and England will take on the final three performances.
  Each singer
  
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• Social media account for Mayor of London’s annual New Year’s Eve fireworks event awarded to Brawl

  21-12-2016 18:20
  
  The social media contract for the Mayor of London’s annual New Year’s Eve fireworks event has been awarded to content agency Brawl.
  The project will see Brawl take responsibility for content development across all social media channels and will run from now until January 2017.
  London’s 12-minute New Year’s Eve Fireworks celebration and associated lighting display featuring the Coca-Cola London Eye, has become a renowned event and draws a huge global audience. In 2015
  
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• Why customers leave before buying and how to win them back

  21-12-2016 17:34
  
  Getting a customer to consider a brand, see its advertising, research a product or service, and begin the process of buying is becoming a huge challenge. Consumers are continuously bombarded with choice in every sector, so when a customer doesn’t hit that ‘buy’ button finding out why is vital.
  Offline and online, from journey mapping to testing physiological reactions and brand interactions, businesses are investing in researching the moments that potential customers
  
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• Marketoonist on predictive analytics for marketing

  21-12-2016 17:19
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on predictive analytics for marketing appeared first on Marketing Week.
  
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• Emonomics, de-cocooning, AI: Faith Popcorn offers her predictions for 2017

  21-12-2016 17:16
  
  The “Nostradamus of Marketing” has predicted some of the biggest trends of the last decade and now she has her sights set on 2017. Faith Popcorn is looking towards the next year as one marked by change, especially as a new administration takes over the White House. Additionally,  the marketing consultant and futurist sees the next year at being at odds with itself.
  Her predictions  are based on the huge trends of 2016, including brand compassion as a major trend.
  “Peo
  
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• Edelman strengthens creative and planning team in Pacific Northwest

  21-12-2016 17:04
  
  Edelman today announced two new additions to its creative and planning leadership teams. Eddie Rehfeldt will serve as regional executive creative director and Chris Carter will serve as senior vice president of strategy and planning. In their new roles, Rehfeldt and Carter will lead creative and planning teams across Edelman's  Seattle and Portland offices.
  "As the media landscape shifts, talent like Eddie and Chris are essential to meeting growing client demand around content and storytell
  
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• Google partners with Dentsu Aegis on female entrepreneurship programme

  21-12-2016 16:58
  
  Dentsu Aegis launched Demo Day alongside Google this month, the final part of its two-month Female Foundry accelerator programme.
  The initiative, first announced in June as a fund to help female entrepreneurs in Southeast Asia, culminated in an event co-hosted by Google in Singapore and spotlighted eight female founders that took part in the event.
  These startups presented in order to connect with and secure a possible second round of funding from a panel of five venture capitalists: Dentsu Vent
  
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• Education Support Partnership: Head of Communications and Marketing

  21-12-2016 16:41
  
  £50,000 - £60,000 per annum + benefits:Education Support Partnership:
  Can you take our recently rebranded organisation to the next stage using your communications and marketing skills?
  London (Central), London (Greater)
  
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• Sunspel’s CEO on telling new stories as a heritage brand

  21-12-2016 16:40
  
  Sunspel has a rich heritage as a brand, but you might not know it. Despite being founded in 1860, the luxury British clothing brand only opened its first shop six years ago. Before that it was purely a wholesale brand.
  It was owned by the Hill family until 2005, when it was sold to Nicholas Brooke and Dominic Hazlehurst. Brooke has been Sunspel’s CEO since the time of the acquisition at which point he recognised there was a large job to do in terms of brand building. As a result
  
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• RBH co-founder launches assault on the charts with Brexit inspired Christmas album promo

  21-12-2016 16:30
  
  In light of a tumultuous political year both at home and abroad, one of Birmingham’s favourite sons of advertising, Tim Rees – a co-founder at Meriden-based creative agency RBH – has released a new Christmas album entitled Merry Brexmas Everybody.
  Tracks on the new release, Tim’s first attempt at storming the mainstream music charts having had “Possibly at least one number-one-selling album in Meriden,” as he puts it, deal with many of the political hot potato
  
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• Grey Group acquires Tank, top Canadian healthcare agency

  21-12-2016 15:51
  
  Global agency Grey Group today announced it has acquired Tank, a leading Canadian healthcare and consumer agency with offices in Montreal.
  Tank will retain its name and become part of Grey Group Canada which already operates in Toronto, Vancouver and Montreal.  Marc Lanouette, president of Tank, will become CEO of Grey Group Canada.
  In making the announcement, Michael Houston, global president and CEO of Grey North America, said, "This acquisition reinforces our commitment to expand our cap
  
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• Thomas Cook's new campaign offers personalisation in a bid to reach modern day customers

  21-12-2016 15:49
  
  Thomas Cook is positioning personalisation at the heart of its latest campaign which is aligned towards promoting its own-brand hotels.
  The holiday company’s ‘You want, We do’ campaign showcases its efforts to offer a more individual approach to holidays in what it says is a response to current consumer trends that show customers are increasingly looking for something slightly different from their holiday.
  It is part of the business’ wider commitment to increase the numbe
  
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• The Telegraph creates a TV hosting platform in partnership with Endemol Shine to monetise video outside of third parties

  21-12-2016 15:30
  
  The Telegraph believes publishers should not be reliant on social media to distribute and monetise video, which is why it has created a TV hosting platform on its own site that will see it share revenue with a production house instead of a tech giant like Facebook or Google.
  The new longform video hub, Telegraph Now Showing, will feature shows from the BBC and ITV including The Hour, Joanna Lumley’s travel series and Richard III documentaries as part of a deal with production powerhouse En
  
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• US Creative Works: Featuring VML, Mekanism, CoolGraySeven & more

  21-12-2016 15:00
  
  Welcome to The Drum's US Creative Works.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
  To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 28.
  Cog NYC: The Knot 'Say I Do To Your Perfect Venue'Agen
  
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• Fox-Sky deal will reduce dependence on advertising but boost addressable TV

  21-12-2016 14:50 via campaignlive.co.uk
  
  21st Century Fox's planned acquisition of Sky would reduce the US media group's dependence on advertising, but ad sales, particularly addressable TV, remains one of the key reasons for the takeover.
  
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• Russian fraudsters divert $5m a day from major publishers in ‘biggest ever ad fraud’

  21-12-2016 14:48
  
  Russian criminals have been making between $3-5m a day by tricking ad exchanges into thinking their fake sites were major websites such as Vogue and ESPN.
  According to a report on Forbes, the fraudsters ran a complex technical operation that saw up to 300 million video views being diverted from legitimate publishers.
  The claim originates from security firm White Ops, which says the criminals (called Ad Fraud Komanda or AFK13) had created 6,000 domains and 250,267 distinct URLs that looked l
  
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• The Jefferson Group: Senior Integrated Planner - fantastic creative agency

  21-12-2016 14:21
  
  £60-70k plus benefits:The Jefferson Group:
  Large creative agency seeks experienced Planner to join strategic team and take the lead on numerous key household name accounts. Very exciting times!
  London (Central), London (Greater)
  
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• Argos marketing director departs following Sainsbury’s takeover

  21-12-2016 14:21
  
  Argos’ top marketer Stephen Vowles has left the business just months after it was acquired by Sainsbury’s.
  Vowles joined the retailer in 2013 and has played a crucial role in the reinvigoration of Argos, including developing the retailer’s customer proposition, brand positioning, and customer experience.
  A spokesperson for Argos confirmed that Vowles has departed the business and that it would be seeking a replacement.
  “We can confirm that Stephen Vowles has stepped down
  
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• New world sports: digital transformation in sport

  21-12-2016 14:00
  
  From the humble LED perimeter advertising boards to the seamlessly integrated goal line technology of the Premier League - digital has changed the nature of sport. 
  Broadcast, publishing and Sports rights battle
  Did you catch the game last weekend? Did you see Sanchez's hat trick goal against West Ham or Ibrahimovic’s kick out on Seamus Coleman?
  If you did, it’s likely you didn’t watch it on your TV.   Far more likely to have seen it on your mobile device or lapt
  
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• Salt: PoC Lead | Needs IoT Experience | 6 Months | Croydon

  21-12-2016 13:48
  
  £300 - £650 per day:Salt:
  PoC Lead | Needs IoT Experience | 6 Months | Croydon | £300-£650 Per day DOEOur client is looking for a product owner to work in an R&D labs team working on a number of new innovative projects within the IoT and Energy space. This is an opportunity to
  Croydon, Surrey
  
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• New world sport: digital transformation in sport

  21-12-2016 13:29
  From the humble LED perimeter advertising boards to the seamlessly integrated goal line technology of the Premier League - digital has changed the nature of sport. 
  Broadcast, publishing and Sports rights battle
  Did you catch the game last weekend? Did you see Sanchez's hat trick goal against West Ham or Ibrahimovic’s kick out on Seamus Coleman?
  If you did, it’s likely you didn’t watch it on your TV.   Far more likely to have seen it on your mobile device or lapt
  
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• British Red Cross: Digital Marketing Manager

  21-12-2016 13:22
  
  £41,500 including London weighting:British Red Cross:
  We are a volunteer-led humanitarian organisation that helps people in crisis, whoever and wherever they are...
  London (Central), London (Greater)
  
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• Public Health England will focus on data for 2020 marketing strategy

  21-12-2016 13:12 via campaignlive.co.uk
  
  Public Health England will put data and digital at the heart of its three-year marketing plan to 2020, set to be unveiled next year.
  
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• Salt: Project Coordinator | Needs IoT Experience | 6 Months contract

  21-12-2016 13:06
  
  £200 - £400 per day:Salt:
  Project Coordinator | Needs IoT Experience | 6 Months contract | £200-£400 per day DOE Our client is looking for a Product Coordinator to work in an R&D labs team working on a number of new innovative projects within the IoT and Energy space. This isSurrey, Croydon
  
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• Think Jam's seven entertainment marketing predictions to shape your strategy in 2017

  21-12-2016 12:55
  
  2016 has been a big year for marketers and the level of innovations in our sector show no sign of slowing down. The mobile phone became a broadcasting device, social media platforms became further embedded into our daily lives, personalisation became an advertising standard, the influencer scene exploded and VR is without a doubt here to stay.
  Navigating this ever-changing, creative environment requires forward thinking and analysis. So, what does 2017 have in store for entertainment marketers?
  
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• Mark Zuckerberg makes himself accessible to normal people by demonstrating his personal robot butler

  21-12-2016 12:55 via campaignlive.co.uk
  
  Facebook boss Mark Zuckerberg has posted a video to the social network demonstrating his latest personal development project, Jarvis - a "robot butler" voiced by Morgan Freeman.
  
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• Duke Network: Account Manager or Senior Account Manager

  21-12-2016 12:44
  
  £28k - £37k dependent on experience. :Duke Network:
  Super opportunity for a driven Account Manager or Snr Account Manager to make their mark within a successful, friendly & award-winning creative agency
  Beaconsfield, Buckinghamshire
  
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• Boxing Day ad breaks face alien invasion in new Thinkbox campaign that reinforces the impact of TV advertising

  21-12-2016 12:42
  
  Lucozade, DFS, and Sheba have teamed up with the company to create one-off versions of their ads that will be cut off by a message from extraterrestrials invading earth. It’s the first ad from Thinkbox, the marketing body for commercial TV, since it retired its Harvey the dog character in 2015.
  The ad, a tongue-in-cheek homage to classic science fiction films, opens with a fleet of alien spaceships bearing down on Earth. The alien leader then infiltrates the nation’s TV broadcast to
  
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• Budweiser offers Christmas Eve boozers a free Uber home

  21-12-2016 12:26 via campaignlive.co.uk
  
  Budweiser is extending its Christmas partnership with Uber to offer a free ride home on Christmas Eve to both new and existing users of the app.
  
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• Elizabeth Norman International: Research Executive

  21-12-2016 12:13
  
  £25000.00 per annum:Elizabeth Norman International:
  We're working with a global media agency who are looking for a Research Executive to join their specialist higher education and employer branding division.
  London
  
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• SelectScience: Marketing Campaign Planner

  21-12-2016 11:57
  
  Competitive+ Benefits:SelectScience:
  Are you an Account Manager or Campaign Manager who gets a buzz out of delivering first class digital marketing campaigns?
  Corston, Bath
  
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• SelectScience: Marketing Campaign Manager

  21-12-2016 11:57
  
  Competitive + Benefits:SelectScience:
  Are you an Account Manager or Campaign Manager who gets a buzz out of delivering first class digital marketing campaigns?
  Corston, Bath
  
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• Coca-Cola banks on festive theme of sticking together to cut through for Chinese New Year

  21-12-2016 11:40
  
  Coca-Cola has launched its Chinese New Year campaign, introducing a snowman to illustrate the idea of sticking together during a holiday that is so family orientated.
  Chinese New Year can be a busy time for brands hoping to be a part of the celebrations but Coca-Cola believes its theme, and the reintroduction of its Clay Dolls characters, will stand out.
   
   
  The advert sees a young boy at the family reunion dinner looking sad that his snowman outside looks lonely. The Clay Doll charact
  
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• British Airways wants to recommend your next holiday destination with an emoji powered chatbot

  21-12-2016 11:26
  
  British Airways is the latest brand to dip a toe in the relatively untested chat bot waters, with an emoji powered holiday inspirational tool as part of its January sale marketing push.
  The airline is utilising Facebook messenger’s bot technology to allow customers to interact with the sale using emojis. After answering a series of questions by choosing the most relevant emoji to them, the bot will recommend a holiday destination to suit their personality and mood.
  The bot, built by Ogilvy
  
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• Redpill's branded video review: The best branded content of 2016

  21-12-2016 11:20
  
  Every fortnight, REDPILL reviews three new or relevant branded videos and assesses the reasons behind their social performance. REDPILL’s rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100%.
  Finally, 2016 is ending. One hell of a year for the world, but not a bad one for branded content.
  Here are the best three videos according t
  
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• Ad fraud scam costs advertisers up to $5m a day, says security firm

  21-12-2016 11:10 via campaignlive.co.uk
  
  US brands and advertisers are losing between $3m and $5m a day from a complex online ad fraud scam, according to US cyber security company.
  
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• Ad fraud scam costs advertisers up to $5bn a day, says security firm

  21-12-2016 11:10 via campaignlive.co.uk
  
  US brands and advertisers are losing between $3bn and $5bn a day from a complex online ad fraud scam, according to US cyber security company.
  
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• Vice is fed up of monitoring 'crap' and removes comments section

  21-12-2016 11:04
  
  Vice has revealed that it is taking the bold step of removing the comments sections from its online platforms, citing a lack of time or desire to continue monitoring “crap”.
  The media platform’s editor in chief, Jonathan Smith made the announcement in a post which also detailed several upcoming renovations including redesigns and additional new features.
  The statement pointed out that while comments can foster a productive community discussion around a particular story or topic
  
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• 2016 TV Year in Review: Sean Galligan, Vice President, Yahoo

  21-12-2016 11:00
  
  The below post is part of Found Remote's 2016 Year in Review guest post series and is written by Sean Galligan, Vice President and Industry Lead, Entertainment, Yahoo.
  Why 2017 Will Be an Even Bigger Year for OTT Brands
  If you’ve found yourself spending more time streaming your favorite shows online, instead of watching them on TV, you’re not alone. A growing percentage of consumers are augmenting their cable TV subscriptions with OTT services or cutting the cord all together. In fac
  
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• BBC Worldwide brings viewers closer to Planet Earth II series using augmented reality

  21-12-2016 10:52
  
  BBC Worldwide has partnered with visual discovery platform Blippar to let people find out more about the content in the Planet Earth II series using augmented reality.
  The Planet Earth II series has been a runaway success in the UK, where it debuted, but also in key markets for BBC Worldwide internationally, such as Singapore and Malaysia, where it was shown on the BBC Earth channel.
  Julia Nocciolino, VP brands in Asia at BBC Worldwide, said: “The new Planet Earth II promises to give viewe
  
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• Ministry of Defence: Director of Defence Communications

  21-12-2016 10:49
  
  Circa £110,000 per annum:Ministry of Defence:
  Attracted to the idea of one of the highest profile communications roles at the heart of government?
  London (Central), London (Greater)
  
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• Waypoint Predictor: what does 2017 hold for online PR, media, CRO, integrated communications, DM and mobile?

  21-12-2016 10:00
  
  Earlier this week The Drum Network and Waypoint Partners launched the Waypoint Predictor in which a number of agency leaders from a range of agency and business types outlined what they thought was going to be happening in their sector in 2017.
  In part two it is the turn of agency owners from the worlds of online PR, media, conversion rate optimisation, global integrated communications, direct marketing and mobile to offer up their views on what the next year will hold for them.
    
  
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