Marketing news

• Duracell and Amazon top US consumers’ favorite holiday ads

  20-12-2016 21:47
  
  Duracell’s How the Rebels Saved Christmas and Amazon’s A Priest and Imam Meet for a Cup of Tea are the most-liked holiday ads in the US in 2016.
  Video of Duracell Star Wars Commercial: How the Rebels Saved Christmas 
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  Video of New Amazon Prime Commercial 2016 – A Priest and Imam meet for a cup of tea. 
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  That’s according to advertising analytics company Ace Metrix, which als
  
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• Facebook debuts Live Audio

  20-12-2016 20:59
  
  Facebook is building on the recently announced rollout of its Live 360 platform with the unveiling of Live Audio, a feature that lets media owners engage with audiences using aural-only content. 
  The new feature lets media owners serve such content to audiences within the social network’s News Feed – a method that is particularly useful, particularly in areas of poor cell phone coverage, Facebook said. 
  Media owners including BBC Worldwide, London-based radio outf
  
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• Snap, the company that owns Snapchat, has acquired creative management platform Flite

  20-12-2016 20:26
  
  Snap, the company that owns Snapchat, has acquired San Francisco-based ad tech company Flite, according to multiple sources familiar with the deal.
  It’s unknown how much Snap is paying for Flite, but one source described the deal as an “acqhire,” meaning it was likely more about bringing in ad tech talent than any specific technology itself, according to an article in Recode today.
  Flite’s ad products are primarily focused on content creation, according to its website. Th
  
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• At home with Mark Zuckerberg and his AI assistant Jarvis

  20-12-2016 19:47
  
  Mark Zuckerberg took the unusual step of inviting the world into his living room recently to showcase and illustrate his ongoing commitment to AI with his own personal AI system in a recent story in Fast Company magazine.In a kind of clap on, clap off moment, the CEO of Facebook is pictured on his couch making the lights go off and on with his home AI system. While many newly developed AI systems like Google Home have the flat tone of a computerized voice, Zuckerberg gives his instructions to Ja
  
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• At home with Facebook CEO Mark Zuckerberg and his AI assistant Jarvis

  20-12-2016 19:47
  
  Mark Zuckerberg took the unusual step of inviting the world into his living room on Facebook today to showcase and illustrate his ongoing commitment to AI with his own personal AI system named Jarvis.In a kind of 'clap on, clap off 'moment, the CEO of Facebook is featured on his couch making the lights go off and on with his home AI system. While many newly developed AI systems like Google Home can do minimal tasks in a computerized voice, Zuckerberg gives his instructions to Jarvis, who has the
  
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• EMR | Specialist Marketing Recruitment: Online Merchandising Manager

  20-12-2016 19:23
  
  £200 - £250 per day:EMR | Specialist Marketing Recruitment:
  A world leading producer of audio-books is looking for a Merchandising Manager to join their innovative merchandising team in London, initially on a 3 month contract.
  London / City of London, London
  
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• DNA Recruit: Senior Account Director - Global Agency - Paris / London

  20-12-2016 18:56
  
  £60000.00 - £75000.00 per annum + benefits:DNA Recruit:
  London or Paris? Are you based in Paris? Would you mind travelling regularly on business to Paris? Please read on about this fabulous opportunity for a Senior Account Director ……………..Our client has over 50 teams globally who develop highly compelling mark
  London
  
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• Beam Suntory chooses Leo Burnett as Agency of Record for Jim Beam brand

  20-12-2016 18:52
  
  Liquor marker Beam Suntory has chosen Leo Burnett as the global creative agency of record for Jim Beam whiskey. The Chicago-based agency beat out DDB and McCann in a review that began this fall.
  Previously, the account belonged to StoryWorks, a creative agency consisting of Mekanism in the U.S., The Works in Australia and Jung Von Matt in Germany.
  According to the latest numbers from Kantar Media, Beam Suntory spent $26 million on paid media for Jim Beam in the U.S. during the first half of this
  
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• Instagram releases a new variation on a Snapchat theme - the smiley face

  20-12-2016 18:48
  
  Instagram appears to be morphing into a variation of the Snapchat  format as the company introduced today a new "set of tools to help add context and creativity to your story using stickers, holiday fun and more."
  The "face" or sticker looks like a Snapchat twin separated at birth yet the Instagram post encourages users to "add context to a story with stickers after taking a photo or video."
  The app provides drawing tools to customize the smiley face for weather, time or location.  It&
  
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• Instagram releases a new variation on a Snap theme

  20-12-2016 18:48
  
  Instagram appears to be morphing into a variation of the Snap Inc.  format as the company introduced today a new "set of tools to help add context and creativity to ones story using stickers, holiday fun and more."
  The "face" or sticker looks like a lot like a Snap Inc. smiley face yet the Instagram post encourages users to "add context to a story with stickers after taking a photo or video."
  The app provides drawing tools to customize the smiley face for weather, time or location.  It
  
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• Adam Recruitment: Digital / Web Analyst

  20-12-2016 18:44
  
  £35000.00 - £40000 per annum + benefits:Adam Recruitment:
  Our client is looking for an experienced Digital / Web Analyst to work for a large commercial organisation in Manchester.
  Greater Manchester, Manchester / Cheshire / Cheshire, Wilmslow
  
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• The 10 best ads of 2016 (you won’t believe #7)

  20-12-2016 18:41
  
  I confess. That was clickbait. This will not be an article about the 10 best ads of 2016. It will be an article about the one campaign during 2016 that really mattered. It will be about a campaign that was everything that all great advertising campaigns should be; it was persuasive, it was engaging, it was emotional, it was original. It truly transformed our future. And it wasn’t done by Droga5. The title from my article borrows one of the tactics of this brilliant little campaign.
  The cam
  
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• Samsung uses its VR to gift discovery to remote tribes on opposite sides of the world

  20-12-2016 18:21
  
  Samsung has put a unique spin on the trend of reaction videos for its Christmas campaign by taking its Gear VR technology to two remote tribes on opposite sides of the globe.
  The technology giant met with members of a Maasai village in Kenya and a remote nomadic family in Mongolia to show them 360 content from stunning areas of the world that they have never seen.
  The indigenous people were filmed trying the Gear VR headsets which showed them footage from around the world including surfing in Ha
  
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• Havas Chicago names Laura Terry as chief marketing officer

  20-12-2016 18:19
  
  Havas Chicago has added Laura Terry to its rank as the chief marketing officer. Coming from the Omnicom agency Martin Williams in Minneapolis, Terry will lead the development and implementation of growth initiatives and will oversee the marketing and public relations teams for the Havas Chicago Group, which has clients such as Citi, Cracker Barrel and Sears.
  Terry’s experience includes work with Target, Payless, E*trade, Thrivent and Lincoln Financial; and sports brands, Bauer and Minnesot
  
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• A cloud with a silver lining - IBM Watson and The Weather Company are both in the business of forecasting

  20-12-2016 18:02
  
  Do consumers want to speak to their ads? IBM and The Weather Company think so. After the latter’s digital division was acquired by IBM, the pair this year launched “Watson Ads”, using the artificial intelligence system’s natural language-handling capabilities to power a conversational new ad format.
  So what’s the big idea? For Weather Company CMO Jordan Bitterman, it’s about using the cloud to go beyond weather.
  “We’re making a transition where the
  
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• Ball & Hoolahan: Interim Marketing Consultant

  20-12-2016 18:00
  
  £73,000 per annum :Ball & Hoolahan:
  Looking for a senior marketing consultant to help define the brand positioning & look / feel within education sector. Need to have experience in re...
  Based in Wales
  
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• Movers and shakers: Argos, Lyst, Guardian, iProspect and more

  20-12-2016 17:56 via campaignlive.co.uk
  
  Welcome to Campaign's round-up of the hires, departures and promotions across the industry.
  
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• Charity Options reveals new website created by Mashbo

  20-12-2016 17:30
  
  Supported living charity Options has launched a new website, developed by digital consultancy and development agency Mashbo.
  The Liverpool-based charity provides support to those with learning disabilities and acquired brain injuries, empowering them to live an independent life whilst still providing them with the support they need.
  Mashbo, also based in Liverpool, has delivered a new website to reach more people that need Options’ help, and make Options’ services more accessibl
  
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• Manish Bhatia appointed North American chief executive of Kantar Media

  20-12-2016 17:13
  
  Media intelligence company Kantar Media has appointed Manish Bhatia as chief executive of its North American business and will work out of the New York office.
   
  Bhatia joins Kantar from measurement and data company comScore and brings a wealth of media research experience to the position. He will take on responsibility for the management of all of Kantar Media's US services, including advertising intelligence, TGI (Target Group Index), SRDS and Kantar CMAG, and is charged to further develo
  
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• Three encourages digital detox this Christmas with #coldturkey campaign

  20-12-2016 17:02
  
  Three is adopting the disruptive approach with its Christmas campaign this year by encouraging people to go #coldturkey and put down their phones.
  The campaign has been created by creative agency Gravity Road and includes a short comedy spot on Facebook and Instagram.
  The ad taps into the issue of mobile phones ruining poignant festive moments through a series of vignettes such as instagramming the turkey to answering the phone during a carol service.
  In attempting to extend the reach of th
  
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• Ribena's pop-up Colouring Cafe collects more honours at The Grocer's Top Campaigns Awards

  20-12-2016 17:00
  
  Ribena and Leed-based agency Brass are celebrating again after winning another top award for their Colouring Café campaign, this time scooping a gong at The Grocer's Top Campaign Awards.
  Launched to celebrate the best campaigns from retailers and brand owners from the past year, the winners of The Grocer Top Campaign Awards were selected in over 50 categories, including the competitive ‘Soft Drinks: Squashes & Cordials’, which was awarded to Brass and Ribena.
  The award-win
  
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• Government plots £60m programming boost to combat the BBC’s ‘dominance’

  20-12-2016 16:49
  
  The UK Government is seeking views on a new pilot fund of up to £60m aimed at boosting under-represented genres in TV, radio and online, amid concerns of the BBC’s “dominance” of certain genres.
  The thoughts of broadcasters, producers, viewers and others are being sought on how the fund can be created and distributed to strengthen value for money provision of under-provided Public Service Broadcasting content.
  In a statement published today, the Department for Cultur
  
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• Clover redesigns amid backdrop of 'intense price competition and reduced consumption' in category

  20-12-2016 16:31
  
  Margarine spread brand Clover is rolling out a new brand identity and pack design that plays on the naturalness of its ingredients to counter the falling sales in the spreads category. 
  Price competition and reduced consumption has affected spread brands, and Clover wanted to build a more compelling brand story to make sure consumers noticed it on shelf. 
  The Dairy Crest-owned brand worked with BrandOpus on the new look, and the agency was briefed to 'reflect a celebration of naturalne
  
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• NYC’s flagship Bloomingdale’s woos shoppers with its chandelier-themed holiday window display

  20-12-2016 15:51
  
  Every holiday season, New York City’s biggest retailers deck out their windows with elaborate festive displays to attract the attention of the many people who’ve come to Manhattan to do their holiday shopping.
  The displays have become somewhat of a New York City staple over time, so much so that they’ve become a tourist attraction in their own right. This year, Google even partnered with retailers like Bloomingdale’s, Macy’s, Lord & Taylor, Tiffany & Co. and
  
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• Men are saving the world, while women are saving humankind according to Who's Giving? data

  20-12-2016 15:37
  
  Men give more money and time to protecting the environment, while women are more interested in health and human charities, that is according to new data which reveals the profiles of today’s charity donors.
  The Who’s Giving? snapshot of UK donors has been revealed by creative agency, Intermarketing, with data provided by Webalytix, from the CACI database of UK adults, analysing one million UK charity donors.
  Two fifths of male donors (40 per cent) are most likely to support envi
  
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• How to make mobile a key driver of in-store sales

  20-12-2016 15:00
  
  Every year in recent memory has been hailed ‘the year of mobile’, but as smartphone use grows and ad spend rises it is becoming increasingly vital – yet challenging – to attribute sales to mobile and understand its place in the path to purchase.
  So is the advertising industry doing enough to show the value of smartphones and the role they play in consumers’ lives?
  Exclusive research shown to Marketing Week aims to highlight the power o
  
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• Coca-Cola acknowledges ‘small’ Coke Life following as sales hit new low

  20-12-2016 14:48
  
  Coca-Cola Life sales dropped by more than 50% in 2016, two years since Coca-Cola’s ‘One Brand’ strategy was launched in the UK, which seeks to encourage more people to try the brand’s different variants.
  Figures by Nielsen show UK Coca-Cola Life value sales for the full year ending 19 November 2016 were down 57.4% on the same period last year. In comparison, total UK Coca-Cola sales were down 4.8% on last year at £496.4m. Diet Coke saw sales fall by 3.1%.
  In t
  
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• Facebook faces charges over deliberately misleading EC during WhatsApp takeover

  20-12-2016 14:34
  
  The European Commission (EC) is bearing its regulatory teeth at another Silicon Valley behemoth, this time charging Facebook with allegedly making misleading claims over its ability to match consumers’ Facebook and WhatsApp accounts, during 2014 investigations into its takeover of the messaging service. 
  The Brussels-based body has today (December 20) issued a formal Statement of Objections to Facebook making the claim with the social network having been given a January 31,
  
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• Channel 5 brings back live cricket on free-to-air TV after decade-long absence

  20-12-2016 14:10
  
  Channel 5 is bringing cricket back to free-to-air TV in the UK for the first time in a decade after agreeing terms with Australia’s Big Bash League (BBL) T20 cricket tournament.
  The broadcaster will show five live matches from the franchise league, in addition to highlights of high-profile matches such as the final on 28 January 2017.
  Mark Pougatch will host the coverage alongside former England captain Michael Vaughan, former Perth Scorchers batsman Michael Carberry and England’s le
  
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• Thomas Cook invests in online video and addressable TV for 'tailored' holidays push

  20-12-2016 14:02 via campaignlive.co.uk
  
  Thomas Cook is shifting money into online video and addressable TV advertising for a new campaign, "You Want, We Do," about how it can tailor holidays to suit individual customers.
  
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• Tassimo and TF1 team up to create branded content around 'Nos Chers Voisins'

  20-12-2016 14:00
  
  To create buzz for the launch of the app-based quiz 'Tassimo Quiz', Havas Media assigned TF1 to produce branded short clips, which take place in the universe of the comedy series "Nos Chers Voisins". With 2016's Christmas season just around the corner, the holiday-themed clips show one of the series' families gathered at the dinner table and having fun with the quiz app. All of the three clips were not only distributed via TF1's website, but also shared across the French digital outlets of Tass
  
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• Bobbi Brown to depart eponymous makeup brand after 25 years

  20-12-2016 13:39
  
  The founder of Estee Lauder owned makeup brand Bobbi Brown is set to the leave the brand 25 years after founding it.
  Makeup artist Bobbi Brown founded her eponymous brand in 1991 and has served as chief creative officer since it was snapped up by beauty giant Estee Lauder in 1995. It’s now sold in 70 countries around the world.
  “The brand’s 25-year anniversary was a wonderful milestone that made me realise it was time to start a new chapter and move on to new ventures,” s
  
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• Ad of the day: Waitrose enters festive ad battle with 'Home for Christmas' campaign

  20-12-2016 13:26
  
  This year brands have been pulling their Christmas ads out of the bag with M&S over taking John Lewis and Sainsbury's bagging James Corden. But now Waitrose has thrown its hat in the mix with its 'Home for Christmas' ad.
  Created by Adam & Eve, the festive advert shows a small robin dancing in the snow and deciding to take on the epic journey back to its loved one for the big day. Flying through treacherous weather and managing to avoid being hunted, the short shows th
  
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• Alibaba wants to join rural and urban in annual Chinese New Year campaign

  20-12-2016 13:12
  
  Alibaba wants to bring rural and urban China closer together by using what it believes are its strengths: data and logistics.
  In some Chinese areas the rural and urban communities can be very separate, so the retail giant is launching a series of initiatives to bringing them together, both for commerce and community.
  From an online shopping perspective, it’s allowing fresh produce from abroad to be purchased on Tmall for the first time. It’ll start selling items, such as cherries fro
  
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• Man behind viral EU referendum ad fined £4000

  20-12-2016 13:07 via campaignlive.co.uk
  
  A man who placed his own EU referendum ad in the Metro has been fined £4000 by the Electoral Commission for failing to include all the necessary details.
  
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• La Liga partners with sports consultancy G2 Strategic to help tackle underwhelming attendance at games

  20-12-2016 13:02
  
  La Liga has brought in sports consultancy G2 Strategic to help its clubs develop new strategies aimed at improving match attendance. It is part of its ongoing efforts to close the gap on the dominance of the Premier League.
  The partnership will see G2 Strategic work with between eight and 12 teams from the top two tiers of Spanish football- La Liga Santander and La Liga 123- to develop specific plans for each club to help encourage more fans to attend games.
  The Oregon-based sports consultancy h
  
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• Starbucks launches animated web series

  20-12-2016 12:59 via campaignlive.co.uk
  
  Starbucks has teamed up with three members of The Simpsons' writing team to create its second online content series, animated shorts "1st and Main".
  
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• Camelot targets younger consumers with Christmas scratch cards

  20-12-2016 12:25 via campaignlive.co.uk
  
  Camelot has launched Christmas scratch cards to appeal to new customers.
  
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• Camelot targets new audience with Christmas scratch cards

  20-12-2016 12:25 via campaignlive.co.uk
  
  Camelot has launched Christmas scratch cards to appeal to new customers.
  
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• Agency Christmas round-up: Cards, charity initiatives, chatbots and creative hangover cures

  20-12-2016 12:15
  
  Every December The Drum compiles its annual agency Christmas card round-up, and this year ad land has pulled out all the stops to celebrate the season. 
  From Isobel's famed festive artwork to charity initiatives from Jelly London and McCann and even a Santa chatbot, creatives have come up with all manner of ways to wish their clients and friends a Merry Christmas. 
  Scroll down to see how agencies in the UK and Europe are wrapping up 2016.
  Jelly London 
  Video of Christmas Crisis&nb
  
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• Top Argos marketer exits as Sainsbury's acquisition takes shape

  20-12-2016 11:48 via campaignlive.co.uk
  
  Stephen Vowles, marketing director at Argos, has left the retailer following its acquisition by Sainsbury's, Argos has confirmed.
  
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• Lyst chief marketing officer Christian Woolfenden out

  20-12-2016 11:38 via campaignlive.co.uk
  
  Lyst's chief marketing officer, Christian Woolfenden, resigned from the start-up in November and is set to take up a new role.
  
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• Creative Works APAC: featuring Mirum Hong Kong, Isobar Singapore, BMF, J. Walter Thompson and more

  20-12-2016 11:32
  
  Welcome to The Drum's APAC Creative Works.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
  We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 3 January.
  For project inf
  
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• Telegraph poaches ex-iAd exec to head up Apple News

  20-12-2016 11:08 via campaignlive.co.uk
  
  The Telegraph has added more digital specialists to its commercial team with the appointments of Steven Filler and James Muil.
  
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• Copa90 boss: Snapchat is ‘our ultimate recruitment ad’

  20-12-2016 10:10
  
  Snapchat isn’t just a key way to recruit new fans to Copa90, it’s a quickly becoming the “ultimate recruitment ad” for those who might want to work at the global football network, according to its head James Kirkham.
  Snaps of fans celebrating or videos of Poet and Vuj aren’t the reason for this. Rather it’s the glimpses of what its actually like at Copa90 that is getting bigger traction. What might have seemed like a superfluous global Snapchat Story of the pu
  
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• Five ways virtual reality will impact SEO in 2017

  20-12-2016 09:46
  
  2016 was dominated by Mobile First and the Internet of Things. And there can be little doubt that 2017 will be the year of Virtual Reality. But VR is not just an app - it has the potential to transform the way we interact and communicate. VR equipment is selling like hot cakes and early adoption will give way to a world with Virtual Reality as a mainstream platform.
  Do not underestimate the impact that this will have on our everyday lives. Because VR is not just for gamers or tech geeks. It is t
  
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• Apple lodges formal appeal against EU's €13bn Irish tax bill

  20-12-2016 09:09 via campaignlive.co.uk
  
  Apple has rejected an order from the European Commission that it should pay €13bn (£11bn) in unpaid taxes to the Irish government.
  
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• Future's e-commerce platform delivers bumper Black Friday for retail partners

  20-12-2016 08:59 via campaignlive.co.uk
  
  Future enjoyed a lucrative Black Friday thanks to its proprietary e-commerce platform, the publisher has said.
  
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• Aldi wins Christmas ad battle as Boots and Tesco disappoint

  20-12-2016 08:45
  
  According to new data it is Aldi, not John Lewis, that has the most successful Christmas campaign this year.
  Despite Aldi being some distance away from John Lewis when it comes to mentions, with 19,816 compared to 241,190, it is the overall best performer, according to Waggener Edstrom [WE] Communication’s brand agility index.
  WE’s index is compiled by ranking brands out of five in areas including a campaign’s scalability, relevance, the speed in which it responds on soci
  
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• "We never made a promise we wouldn't run ads" - Wikipedia’s Jimmy Wales on being ad-free in an ad-crazy world

  20-12-2016 05:44
  
  Online encyclopedia Wikipedia says it reached its December 2016 fundraising goal of $25 million in “record time.”
  The campaign is the biggest of the year and supports the operating budget for projects, community efforts and the Wikimedia Foundation, a nonprofit organization that says it is dedicated to encouraging the growth, development and distribution of free, multilingual, educational content. The Wikimedia Foundation operates a number of collab
  
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