Marketing news

• Fuller House is the most popular digital series in the US

  19-12-2016 23:49
  
  Fuller House is back for season two and is in the lead. Here are the full insights from Parrot Analytics. 
  For December 8th-14th, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Fuller House, Netflix: 17,089,606
  Stranger Things, Netflix: 12,591,258
  Gilmore Girls, Netflix: 8,849,397
  Marvel's Luke Cage, Netflix: 7,605,762
  Club De Cuervos, Netflix: 6,929,832
  Insights from Parrot:
  The second season of sitcom Fuller House was released on
  
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• My 2017 media resolution: Ogilvy's Tham Khai Meng

  19-12-2016 22:59 via campaignlive.com
  
  Ogilvy & Mather's Worldwide Chief Creative Office and Co-Chairman would like to put on weight this year.
  
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• Domino's introduces ordering on Google Home

  19-12-2016 22:52 via campaignlive.com
  
  E-commerce comes to Amazon Echo rival
  
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• My 2017 media resolution: Mastercard's Raja Rajamannar

  19-12-2016 22:43 via campaignlive.com
  
  Mastercard's CMO would like to bridge the gap between the classical and the contemporary marketers this year.
  
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• Holiday downer: 73 lose jobs at Team Rock, parent of Metal Hammer, other publications

  19-12-2016 22:28
  
  The holidays can get a little depressing for anyone, but those who lose their jobs right as the holidays hit can be the worst hit. This unfortunately happened at South Lanarkshire-based rock music media firm Team Rock Ltd.
  The BBC reported that over 70 people were laid off following the collapse of the company after it got into financial difficulties. The company was founded in 2012 and published many music magazines, including Metal Hammer, Classic Rock, and Prog. In addition, the company also
  
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• Black Lives Matter enlists J. Walter Thompson in launch of beta site for Black-owned small businesses

  19-12-2016 21:13
  
  Black Lives Matter announced today it has formed a strategic and creative partnership with J. Walter Thompson (JWT) New York, which kicks off with the launch, in beta, of BackingBlackBusiness.com, a site that allows people to easily discover Black-owned small businesses throughout the United States.
  Black Lives Matter will work with JWT New York to "plan their 2017 communications and events; a year which the organization wants to make about building Black power."
  The agency will be tasked with c
  
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• US Creative of the Year: W+K Portland/NY and GS&P

  19-12-2016 20:46
  
  By Minda Smiley and Doug Zanger
  It got a little bit on the heated side. The editorial team in the US knocked candidates for top creative back and forth like Serena Williams and Angelique Kerber — or Andy Murray (we are a Scottish company) and Novak Djokovic — in the Wimbledon finals. Everything seemed to be going OK until there was a stalemate. Much like Lay’s potato chips’ rally cry of “Bet you can’t eat just one,” we couldn’t just pick one creati
  
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• Helly Hansen is “Alive” with launch of new global campaign

  19-12-2016 20:34
  
  Norwegian ski apparel company Helly Hansen is a true skier’s brand, appealing to hardcore downhillers for decades. The company keeps its appeal to that core alive with the launch of its inaugural digital-first campaign promoting its new “Alive” message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy was developed as a collaboration between WPP’s Grey and Maxus. The ads will run across the UK, US, Canadian, Swedish and Norwe
  
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• WPP confirms its agencies have been subpoenaed in DOJ probe

  19-12-2016 18:32
  
  WPP has confirmed three of its subsidiaries have received subpoenas from the US Department of Justice’s Antitrust Division in its investigation of video production and post-production practices in the ad industry.
  In a statement, the firm said, “WPP and its subsidiaries are fully cooperating with the enquiries.”
  The Justice Department is investigating alleged price fixing and bid rigging by ad companies seeking to win contracts for their own in-house production teams as th
  
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• "OK Google- is my car locked?" Mercedes-Benz takes next step with its vehicle-specific Google assistant

  19-12-2016 17:59
  
  Mercedes-Benz today announced the integration of the voice-activated personal assistant Google Home - making it possible to interact with the Mercedes-Benz vehicle from home. The feature will be available to Mercedes-Benz customers in 2017.
  With this integration, Google Home users can 'talk' to their Mercedes-Benz cars after triggering it with “Ok Google." The phrase “Let me talk to my Mercedes” then loads the car-specific assistant. That has a slightly different voice to
  
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• Nintendo's shares slump following the release of Super Mario Run as investors get spooked by the new mobile focus

  19-12-2016 17:18
  
  Nintendo’s foray into mobile games appears to have dented its brand value with shares in the Japanese company falling in the wake of Super Mario Run’s release.
  The videogame giant saw around £1.6bn wiped off its value on the Tokyo exchange, representing a 5% decline in the company’s worth.
  The slump coincides with the release of Nintendo’s iOS game titled 'Super Mario Run' which has been met with widespread critical acclaim. The game currently resides in the number
  
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• WPP drawn into US Department of Justice investigation

  19-12-2016 16:37 via campaignlive.co.uk
  
  WPP has confirmed that three of its subsidiaries have been subpoenaed by the US Department of Justice, as part of the latter's investigation into production practices.
  
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• Faced with its explosive popularity, regulators in mainland China seek to monitor live streaming

  19-12-2016 16:36
  
  China’s Ministry of Culture is asking for more information from live streaming operators there, with new requirements seeking identity documents with real names for authorities who also ask that users demonstrate they are capable of “self-censoring” in line with regulations, according to a recent report in eMarketer.
  Live streaming in China is not only more accessible but is an incredibly popular online activity, with the China Internet Network Information Center (CNNIC) report
  
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• NSPCC hunts for creative lead for fundraising arm

  19-12-2016 16:07 via campaignlive.co.uk
  
  The NSPCC, the children's charity, is looking for a new lead agency to handle creative and strategic work for its fundraising arm.
  
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• Alibaba ‘won’t break its head’ to be like Amazon in the West

  19-12-2016 15:59
  
  Alibaba has teamed up with CNBC to sponsor a new TV series called ‘Pop Up Start Up’, an Apprentice-style show that follows 12 aspiring manufacturing entrepreneurs.
  The six-part show, which started last week and airs on Sky’s CNBC International channel, sees each contestant sell their products in a popup shop, with the participant who makes the most weekly profit earning a £20,000 prize.
  It represents somewhat of a shift for the Alibaba brand in the West, a region where i
  
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• Creatives from Hill Holliday, Deutsch, CP+B and more choose their favorite ads of 2016

  19-12-2016 15:58
  
  Before putting 2016 behind us, The Drum has asked creatives in the US to reflect on the past 12 months and choose their favorite campaign of the year. 
  From Wieden + Kennedy's recently launched "Time is Precious" campaign for Nike to Pantene's pre-Super Bowl "Dad-Do" ads created by Grey, creatives from Hill Holliday, Barker, CP+B, Young & Laramore and more have shared which campaigns have inspired them the most over the course of this year. 
  Check out their answers below.
  
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• Campaign of the year: The final

  19-12-2016 15:52
  
  And if you need refreshing on what all the campaigns are, take a look here.
  2016 year in review: The best campaigns (part I)
  2016 year in review: The best campaigns (part II)
  The post Campaign of the year: The final appeared first on Marketing Week.
  
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• Alibaba uses data and tech to unearth counterfeit racquets impacting over 130 brands

  19-12-2016 15:52
  
  Alibaba has released information around its counterfeit enforcement program ‘Operation Cloud Sword’, saying that it cracked down on 417 counterfeit production racquets during the four-month investigation.
  According to Alibaba, ‘Operation Cloud Sword’ used technology, such as complex algorithms, machine learning, optical character recognition (OCR), and mapping technologies, to automatically generate leads to help law enforcement determine the source of a fake product.
  The
  
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• Submit your question for Marketing Week’s first careers podcast

  19-12-2016 15:09
  
  In January Marketing Week will be launching a podcast dedicated to inspiring you in your career.
  It will be hosted by Marketing Week editor Russell Parsons and over the weeks will feature The Marketing Academy’s founder and CEO Sherilyn Shackell, Marketing Week columnist Helen Tupper, who is audience evangelism marketing director at Microsoft and co-founder of career development consultancy Amazing If, and fellow co-founder Sarah Ellis who is also head of strategy at Sainsbury&r
  
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• Condé Nast anticipates rapid growth in digital video ad spend, invests in programmatic and VR

  19-12-2016 15:02
  
  Condé Nast Entertainment—which produces about 5,000 unique premium videos each year—is testing programmatic ad sales in what could be a prelude to a big programmatic push in 2017.
  It’s a seemingly inevitable path for Condé Nast, having dived into video production just over three years ago for its 19 properties, from GQ to Glamour.
  “Any eyeball in the US that watches video has access to a Condé Nast video,” said Joy Marcus, EVP and GM of Digital
  
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• Seven inspiring retail Facebook campaigns

  19-12-2016 14:38
  
  Players in the retail world are well aware of how competitive the industry can be – particularly when it comes to earning, and maintaining the attention of your most valuable audiences. Social media has emerged as one of the best ways to interact with, and engage an increasingly collaborative audience. And with more than 1bn monthly active users, Facebook is becoming more alluring than ever to marketers.
  Unfortunately, despite the success of Facebook, and social media advertising, many com
  
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• What will 2017 look like? Marketers from Virgin, IBM, Facebook, FCB Global and more share their predictions after an eventful year

  19-12-2016 14:00
  
  Brexit, Trump’s election, the death of David Bowie – 2016 was certainly a year nobody could have predicted. We turned to a cross-section of marketing thought leaders to find out what they think 2017 could hold. 
  'A divisive year' –  Leo Rayman, chief executive, Grey London
  2017 is already sending us strong signals. An uncertain world, stalked by fear. A feeling not just alive in our societies, but on our streets and in our offices. 2017 will be a divisive year for bra
  
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• Richard Tidman of Space66 on "why we need to stop chasing marketing perfection"

  19-12-2016 13:51
  
  Over the years I’ve worked with a significant number of clients whose drive to achieve perfection with every initiative was palpable. The pressure they placed upon themselves and the people around them was both inspirational and in the same breath, somewhat disturbing.
  There’s nothing wrong with dreaming big and setting a lofty goal. But rather than plotting every detail of your trip in advance, and being alarmed when events don’t go to plan, what about taking one step in the r
  
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• Spotify takes programmatic offering to APAC via Rubicon Project

  19-12-2016 13:22
  
  Spotify has opened up its audio ads to be traded programmatically in Asia Pacific via a deal with Rubicon Project.
  The deal is an expansion of a global agreement, which saw the music streaming service also partner with Appnexus and the Trade Desk in July to offer inventory to be traded programmatically for the first time.
  According to Spotify, it has now run campaigns in Australia, New Zealand, Hong Kong and Singapore, via private marketplaces on Rubicon Project’s platform.
  Joanna Wong, he
  
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• How a food chain, retailer, drinks giant and luxury hotel have harnessed chatbots this Christmas

  19-12-2016 13:21
  
  Brands including Pret a Manger, Notonthehighstreet, Pernod Ricard and Mondrian London tell The Drum why they’ve backed chatbots this Christmas.
  ‘Tis the season to be jolly, but it’s also one where businesses of all kinds will be inundated with customers needing extra help. In the past, brands have managed this wave of new businesses by simply bringing in more staff. But this year, they’ve had a new tool at their disposal – chatbots – and have been using it in
  
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• Actor Casey Affleck nails the brand in his 'face of Dunkin Donuts' skit on Saturday Night Live

  19-12-2016 13:21
  
  Casey Affleck,  might be resistant to playing local stereotypes, but it certainly didn’t show this past weekend as the host of Saturday Night Live.
  In what must be one of the most New England sketches in recent SNL history, the Hollywood actor donned a Bruins hat, tan Cahartts work jacket, and put on his best Boston accent as the "real" — if not somewhat crude - face of Dunkin’ Donuts. From Gloucester to Pawtucket, any New Englander worth his salt will recognize aspects of
  
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• Gabriele Skelton: Account Executive for creative design agency in Hackney

  19-12-2016 13:15
  
  £22000 - £26000 per annum:Gabriele Skelton:
  Hot off the press is an exciting role for the New Year! This going places start-up agency, in the heart of Hackney is looking for an Account Executive to join the team. They are busy, busy, busy! And doing very well, so loads of exciting projects to get s
  London
  
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• JWT welcomes young people for Apprentice-style event

  19-12-2016 13:10 via campaignlive.co.uk
  
  J Walter Thompson London invited 38 year-ten school children into the agency for a day of meetings, presentations and pitching as part of its female tribes initiative.
  
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• Music marketing: How artists pushed the boundaries in 2016

  19-12-2016 12:52
  
  Domino Records devises bespoke campaigns for its diverse roster of artists including The Last Shadow PuppetsTo cut through the sheer noise made by the global music industry takes something special. In 2016 artists and record labels alike were forced to devise innovative ways to grab their share of attention, deliberately blurring the lines between music, art, theatre and experience.
  Music marketing’s new approach was perfectly epitomised by Beyoncé. The release of the American
  
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• iProspect UK appoints Kirsten Pistor as its head of biddable

  19-12-2016 12:46
  
  Digital marketing company iProspect has appointed Kirsten Pistor as its new head of biddable.
  Pistor has more than 14 years’ experience managing both digital and offline media campaigns and joins from mSIX where she led the Talk Talk account.
  In her new role, Pistor will be responsible for all biddable activation for the business and will lead on developing and defining the proposition for Dentsu Aegis Network UK, working closely with all brands across the group.
  She replaces Stuart McLenn
  
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• Waypoint Predictor: What's going to happen in search, Content, UX, tech, eCommerce & influencer marketing in 2017?

  19-12-2016 12:37
  
  A story is often quoted in articles about the incredible age of invention that the world has been living through for the last Century or so. Apparently during his tenure, President McKinley was advised by his head of the U.S. Patent Office to close that office because ‘everything that could be invented, had already been invented.’
  It’s a great story - sadly it’s not true, mere urban legend. Unsurprisingly new things have continued to be invented and no sector has shown mo
  
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• "I'm dreaming of a multi-channel Christmas" says Suzy Kostadinov of Hugo & Cat

  19-12-2016 12:37
  
  So you’ve given everyone the warm and fuzzies with that heart-warming TV ad, awesome... Now what?
  Tis’ the season for the sappy Christmas ad, and ever since John Lewis set the precedent for quaint sentimentality back in 2007, brands have been practically locked in an emotional dance-off. Marketing budgets are blown in the quest for creative repute, and everywhere you look bonafide masterpieces light up our screens. But once they’ve successfully given everyone those festive fuzz
  
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• New platform Bidstick promises to be 'the eBay of digital out of home' advertising

  19-12-2016 12:09
  
  A new platform called Bidstick is aiming to change the way advertisers bid for unused digital out of home (DOOH) advertising space.
  The 18-month-old startup is currently in beta ahead of its planned 12 January launch and has a number of partnerships in place with the likes of Clear Channel, Primesight and Kong Outdoor.
  Bidstick allows advertisers to bid for billboard space with bids alone determining the price of the slot. Users can research the best places for an advert to be seen and can desig
  
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• New platform Bidstack promises to be 'the eBay of digital out of home' advertising

  19-12-2016 12:09
  
  A new platform called Bidstack is aiming to change the way advertisers bid for unused digital out of home (DOOH) advertising space.
  The 18-month-old startup is currently in beta ahead of its planned 12 January launch and has a number of partnerships in place with the likes of Clear Channel, Primesight and Kong Outdoor.
  Bidstack allows advertisers to bid for billboard space with bids alone determining the price of the slot. Users can research the best places for an advert to be seen and can desig
  
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• Adland more stressed than ever in 2016, says Nabs

  19-12-2016 12:05 via campaignlive.co.uk
  
  Straitened finances, stress and, alarmingly, domestic violence have all contributed to a rise in calls to industry charity Nabs.
  
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• Thorntons searches for agency to work on loyalty business

  19-12-2016 11:59 via campaignlive.co.uk
  
  Thorntons, the confectionery brand, is on the hunt for an agency to create its first loyalty programme.
  
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• The next step: behavioural marketing that converts

  19-12-2016 11:40
  
  The extraordinary Brexit and US election results surprised many worldwide. The commonly held belief was that people would vote based on who they were. But the reality was they voted, or not, according to their mind-set or how they felt. Traditional demographic or attitudinal forecasting failed, and no one really understood which stimuli would drive the final decision.
  The same is true of marketing. Shopping decisions are driven by behaviour drawn from a tapestry of past experiences, cu
  
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• GroupM’s mPlatform names Alex Stil as first EMEA president

  19-12-2016 11:40
  
  GroupM has named the leadership team for its new data and technology unit, [m]Platform, handing former chief commercial officer of GroupM Connect Alex Stil the role of overseeing its EMEA operations.
  Stil has been with GroupM since 2008 when he joined as chief operating officer for Mindshare in the Netherlands, before going on to lead the agency's digital practice across EMEA.
  He is joined by Sebastiaan Moesman, most recently chief operating officer for GroupM Connect, as vic
  
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• The Marketing and HR power-struggle: Who is responsible for brand management?

  19-12-2016 11:34
  
  Just imagine, for a moment, this fictional scenario. You are paying for presents in your local John Lewis store this festive season and the member of staff serving you, a Partner, is loudly rubbishing the company’s eagerly awaited Christmas television ad. You’d probably feel a little disconcerted; regardless of the ad itself, you’re a loyal customer and you expect to experience a sense of loyalty within.
  This gap, or disconnection between consumer expectation and experience, is
  
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• Facebook admits fourth measurement error

  19-12-2016 11:30 via campaignlive.co.uk
  
  Facebook has revealed that it has made a fourth measurement error, this time affecting publishers using Instant Articles.
  
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• Ore Oduba's Strictly win attracts 13.1 million viewers

  19-12-2016 11:21 via campaignlive.co.uk
  
  Ore Oduba, the BBC sports presenter, helped the broadcaster attract a peak audience of 13.1 million for Strictly Come Dancing on Saturday night.
  
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• Group M appoints European heads for data business m[Platform]

  19-12-2016 11:18 via campaignlive.co.uk
  
  Group M has appointed Alex Stil and Sebastiaan Moesman as EMEA president and vice president respectively of its newly launched data business, m[Platform].
  
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• The rules of VR: How advertisers can avoid making very real mistakes

  19-12-2016 11:15
  
  As we go hurtling to the new and shiny things on the block (namely virtual reality and augmented reality), perhaps now would be a good time to take a step back and look at potential consequences of these technologies going mainstream and where advertising could come into play.
  As with digital advertising, which, at the outset, claimed it would be the Holy Grail to marketers where everything worked seamlessly, sales would rise exponentially and everything would be measurable – well, as we a
  
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• Ogilvy’s James Whatley: 'You don't chase the platform, you chase the storyteller'

  19-12-2016 11:00
  
  In the past, before tech came and muddled everything, a brand's objective was simple: create engaging stories to capture the public's imagination and endear them to the brand. But has the advent of technology and new platforms ruined the narrative-building process and taken the focus away from what is truly important – creating unique and captivating storytelling experiences?
  James Whatley, planning partner of innovation at Ogilvy & Mather has some strong views on this s
  
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• Creative Works: Featuring Adam&EveDDB, Saatchi & Saatchi London, Don't Panic & more

  19-12-2016 10:00
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 26 December.
  For
  
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• 2016 TV Year in Review: Cenk Uygur, Founder and CEO, The Young Turks

  19-12-2016 10:00
  
  The below post is part of Found Remote's 2016 Year in Review guest post series and is written by Cenk Uygur, Founder and CEO, The Young Turks.
  There are three branches of TV going forward. Short form digital, long form OTT and the rare live TV viewing experience. The fourth branch - linear TV - is dead, dead, dead. If there is still anyone saying, "Wait I've got to rush home to catch my favorite show at 8 o'clock," they're doing it at a senior citizens center.
  Now, everyone pretends to know
  
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• From Consolidation to culture: why 2017 will be the year of the Cs

  19-12-2016 09:14 via campaignlive.co.uk
  Havas Media Group's Paul Frampton sees eight major trends that will shape media in the year ahead.
  
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• Asda brings the royals together in cheeky late contender for year's most entertaining Christmas ad

  19-12-2016 09:06 via campaignlive.co.uk
  
  Asda has launched a late addition to 2016's Christmas advertising banquet, with a film depicting Christmas at the Windsors.
  
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• 2016 TV Year in Review: Pete Thompson, EVP and COO, TiVo

  19-12-2016 09:00
  
  The below post is part of Found Remote's 2016 Year in Review guest post series and is written by Pete Thompson, EVP and COO, TiVo.
  TV Trends for 2017: These 5 Innovation Areas will Separate the Leaders from the Laggards in the Years Ahead
  The competitive playbook for the last few years emphasized providing the same content across any screen and any network.  But it became clear in 2016 that this is becoming less of a differentiator. New OTT entrants and leading-edge existing service pr
  
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• Watch Mark Ritson’s take on 2016’s biggest marketing moments

  19-12-2016 08:55
  
  Mark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk for the Marketing Academy on his top 10 biggest marketing moments of 2016.
  Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the big stories of the year and highlights which were most important for marketers, both in 2016 and 2017.
  So click play now to watch Ritson talk about areas including:
  The move to zero-based budgeting
  The Faceb
  
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