Marketing news

Facebook is making its ad preferences easier to access: drink and parenting ads soon blockable

18-12-2016 13:00

Companies like Facebook that are in the business or delivering countless ads to countless people need to ensure that viewers remain viewers - this is at risk when distasteful or upsetting ads reach them as it risks losing a set of eyes at best, and a user at worst.
On the back of user feedback, Facebook is making easier to block certain types of ads that come under the drink or parenting sectors on the understanding that such products can, under certain circumstances distress viewers.
Mark

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Boohoo tops the UK's 20 most viewed branded Facebook Live videos in 2016

18-12-2016 12:11

Live video struck it big in 2016 with Facebook one of the major players in the sector, feeding its billion users real-time content from a variety of publishers and brands.
Social media agency Social Bakers has composed a list of the top 20 best performing brand live videos on Facebook.
Below are the top 20 Facebook Live videos from UK brands in 2016.
1. Boohoo.com – Live Black Friday give away (313,282 interactions)
2. The Body Coach – Live Hiit (22,303 interactions)
3. Xbox UK

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Daily Motion taps into mobile with vertical pre-roll ads

18-12-2016 11:45

Video site Daily Motion is expanding its ad inventory to include vertical pre-roll ads on mobile.
Regardless of the orientation the video content on mobile, vertical or landscape, the pre-roll ads, which will be open for sale early in 2017, will fill user screens.
The company said the new product will "maximize mobile completion rates and provide viewers with a deeper immersion within brands' video content (full screen) while still respecting the user experience".
Looking to encourage buyers, br

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Twitter unveils its endgame for Vine that will see it live on as a camera app

18-12-2016 11:18

Six second video app Vine was the centre of much analysis after Twitter announced it will be closing the looping video service in pursuit of a streamlined financial model earlier this year.
Although there's been much conflict about how Twitter actually failed to make the most of its 2013 Vine acquisition, it appears the property will not entirely die.
In a blog post Twitter announced that the Vine app will be adapted to a pared-down Vine Camera: "With this camera app you’ll

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