Marketing news

Jennifer Aniston splits with haircare brand Living Proof following Unilever acquisition

17-12-2016 12:09

Unilever has bought hair care brand Living Proof, a deal that has seen part-owner and brand ambassador Jennifer Aniston part ways with the company.
Unilever has purchased a 100% stake in the brand, which will be added to its portfolio of Prestige brands where it will sit against brands such as Dermalogica, Kate Somerville, Murad and REN.
The FMCG giant confirmed that Jennifer Aniston will no longer be affiliated, according to Women's Wear Daily. Aniston bought a stake in Living P

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Havas UK, FCB Inferno, Ogilvy & Mather among agencies selected to pitch for Government campaigns

17-12-2016 11:44

The Government has announced a final list of agencies from across the UK that have been selected to help deliver its campaigns over the next four years.
The Government Communications Service (GCS) published the list of agencies for the Campaign Solutions framework on Friday (16 December). Those agencies will now be eligible to bid for and deliver campaigns on topics ranging from public health to teacher recruitment and promoting apprenticeships.
In total 27 agencies have been selected, incl

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Facebook metric woes continue as it admits under valuing Instant Articles viewers

17-12-2016 11:11

Facebook has for the fourth time in recent months owned up to providing marketers with inaccurate data, this time revealing it has been underreporting iPhone traffic on some Instant Articles.
In a blog post published yesterday (16 December) Facebook said that its metrics partner comScore alerted the social giant to the issue, which it said has now been fixed, and has informed the affected publishers. It did not specify which publishers were affected.
"ComScore alerted us to the

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Welsh Government calls for ban on all children's junk food ads

17-12-2016 10:49

The Welsh Government has criticised the new rules to restrict online junk food advertising to children and has called for an outright ban across all media.
Rebecca Evans, junior minister for social services and public health, said that even after the implementation of the new rules, which prohibit product advertising in media where children make up 25% or more of the audience, don't go far enough. She is urging UK Health Secretary Jeremy Hunt to support a ban across all media.
"As we

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Grolsch on impact of Asahi takeover and its digital ambitions

17-12-2016 10:00

It’s only been two months since Grolsch officially became part of the Asahi beer portfolio, but already the Dutch beer brand is leveraging the Japanese company’s experience in the premium drinking sector and hopes to use Asahi’s beer portfolio to “accelerate” its international expansion drive.
Asahi agreed to buy both Grolsch and Pilsner from AB InBev in April as part of the brewing giant’s takeover of SABMiller, with Grolsch joining the Asahi family in Octobe

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