Marketing news

• Tillamook creates food drive through empty plate emoji

  16-12-2016 22:30
  
  Your addiction to speaking in emojis can help feed hungry kids this holiday season. Tillamook, the popular Oregon dairy co-op famous for its cheddar, and 72andSunny, have teamed up to turn empty plate emojis into real food donations through a social media-fueled food drive.
  Starting Sunday, December 18, social media users who post the empty plate emoji, along with the #RealFoodSunday hashtag, will be helping to provide 50 meals to hungry kids through national non-profit No Kid Hungry. Research h
  
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• New roster means Government 'will ask rather than instruct' agencies

  16-12-2016 18:11 via campaignlive.co.uk
  
  The new Government Communication Service roster is designed to allow agencies to suggest how to solve problems, rather than simply being commissioned to enact already formed plans, according to Government comms chief Alex Aiken.
  
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• The most popular TV on Tumblr in 2016 included 'Supernatural' and Kylie Jenner

  16-12-2016 17:55
  
  Tumblr, the digital platform that Yahoo bought for $1bn in 2013, released its fourth annual “Year in Review,” which looks at the trending topics in categories such as the most popular movies, actresses, memes and more.
  Through an analysis of millions of posts on Tumblr, founded in NYC in 2007, the lists were created by looking into the year’s biggest happenings in pop culture according to Tumblr’s massive community.
  "Tumblr is home to some of the most shareable, crea
  
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• Department of Justice subpoenas Omnicom, Publicis divisions over bid rigging

  16-12-2016 17:25 via campaignlive.com
  
  Both holding company says they are fully cooperating with the ongoing investigation into production practices
  
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• Saatchi & Saatchi invites 40 years of alumni to join farewell photograph

  16-12-2016 16:31 via campaignlive.co.uk
  
  Saatchi & Saatchi has created an interactive school photo that allows current and former colleagues to be part of a momento to commemorate the agency's departure from London's Charlotte Street after more than 40 years.
  
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• Unilever to buy haircare brand part-owned by Jennifer Aniston

  16-12-2016 15:52 via campaignlive.co.uk
  
  Unilever has agreed to buy Living Proof, the premium hair care business that counts Jennifer Aniston among its investors.
  
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• Retail space is up for grabs: Why the physical future will be data-driven

  16-12-2016 15:35
  
  Once a sign of a prosperous community, many of today’s malls face strong economic headwinds. But that doesn’t mean the mall will be relegated to the history books. In fact, there may be a new chapter in the mall’s story. As The Wall Street Journal recently reported, a diverse group of players are investing in retail locations, or buying retailers outright, because they see an opportunity to shape the future of brick and mortar. But who will win that future?
  Unlike in years past
  
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• Oberto Beef Jerky takes a page right out of Bridget Jones’s Diary

  16-12-2016 15:29
  
  In a pivotal scene in the 2001 film Bridget Jones’s Diary, our heroine meets her match at her parents’ annual post-Christmas turkey curry buffet and she cannot possibly take him seriously as he is wearing a reindeer sweater, which she calls a jumper because she is British – and apparently one of the most influential women of the last 70 years.
  Since then, ugly sweaters, like perhaps cat selfies, have certainly had their moment. Miramax even branded the “Reindeer Jumper sc
  
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• Creston to go private on 23 December after shareholders approve sale

  16-12-2016 15:12 via campaignlive.co.uk
  
  Marcoms group Creston is set to become a private company next Friday (23 December), after shareholders voted today to sell the business outright to investment firm Dbay Advisors.
  
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• Take the Marketing Week quiz of the year

  16-12-2016 14:02
  
  The post Take the Marketing Week quiz of the year appeared first on Marketing Week.
  
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• What are the ingredients of a great Christmas ad? The Bravery Index investigates

  16-12-2016 14:00
  
  In adland, the run up to Christmas is a period of intense competition and big budget showdowns as the top brands battle it out to win their audiences’ hearts.
  Each year, the competition intensifies with pressure on John Lewis to beat the previous year’s offering, and pressure on everyone else to knock them off the top spot. But analysing the adverts’ objectively is tricky, with statistical measures influenced by media spend and respondents often influenced by each other.
  The Br
  
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• People on the move: hires and departures featuring BBH LA, Yext and Circle Research

  16-12-2016 14:00
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
  Loading...
  Livity
  Livity has appointed Stephen Woodford as chairman. 
  Woodford has taken the non-executive role with the ambition to continue working as chief executive of the Advertising Association. 
  Deep Focus
  Duncan Miller has been appointed as business development director.
  In
  
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• Airbnb has the strongest brand advocates

  16-12-2016 13:35
  
  Airbnb customers are the strongest advocates of any brand, new YouGov BrandIndex figures show.
  The global rankings look at brands’ current and former customers and analyses which brands had the highest proportion of people recommending them to a family member or friend.
  Airbnb comes out on top, with a score of 73.9. According to YouGov, the result underlines how the company has helped revolutionise the travel industry since its inception. Second and third on the list are Universal Studios
  
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• Radio Mercury Awards names Mark Gross chief judge

  16-12-2016 13:30
  
  A top radio awards show now has a big name to lead its panel of judges this year, someone who ushered in radio’s longest-running campaign. Mark Gross, founder and creative director at Highdive Advertising, has been named the 2017 Chief Judge for the 26th Annual Radio Mercury Awards Competition.  
  Gross is a DDB Chicago alumnus, having led creative on some of the agency’s biggest accounts, including Capital One, Cars.com, Bud Light and Mars-Wrigley. He is probably best known for
  
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• Meet M&S’ Mr Claus – Ira Dubinsky on what it takes to be head of Christmas at the most critical time of the year

  16-12-2016 13:30
  
  Last year, for the first time, Marks and Spencer (M&S) created a marketing role that would be dedicated to nailing its Christmas strategy. It was up to Ira Dubinsky to take on the rivals, namely John Lewis, and ensure the retailer had honed its whole customer experience – not just the ad.
  The creation of the role was not only reflective of the importance M&S places on the “golden quarter” Christmas sales, but of how it wanted the whole marketing team to work all year ro
  
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• Just Eat feasts on chatbots to build the ‘greatest digital food marketplace’

  16-12-2016 13:20
  
  From choosing the right takeaway to tracking your order, buying food online is becoming as seamless for customers as it is complex for Just Eat to manage, meaning the food service must innovate at every stage of the transaction to keep its expansion costs down.
  All businesses have a tipping point when demand becomes too high for its existing staff to manage. However, constantly increasing headcounts as orders grow makes a business “less efficient”, chief operating officer Adrian Blai
  
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• Marketoonist on how not to do market research

  16-12-2016 13:15
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on how not to do market research appeared first on Marketing Week.
  
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• Yahoo: After the hack, where does the brand go now?

  16-12-2016 13:12
  
  Yahoo’s brand image is suffering this week after it came under fire for its second data hack attack announcement within a year, and the biggest in history, affecting one billion user accounts.
  Details of the newly found 2013 attack came after cyber security experts were looking into a hack from 2014 which hit 500,000 Yahoo accounts.
  As a result, the brand’s shares fell 5%, knocking $2bn (£1.61bn) off the company’s value. And rumours abounded that its acquisiton by Verizo
  
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• Superdry installs 'smart mirror' to let shoppers try on clothes without trying them on

  16-12-2016 13:01 via campaignlive.co.uk
  
  Fashion retailer Superdry has installed a "smart mirror" at its flagship store in Berlin, allowing shoppers to virtually try on items from its collection.
  
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• Doner global creative chair, Rob Strasberg, leaving advertising to help run non-profit

  16-12-2016 13:00
  
  Rob Strasberg, Doner’s global creative chairman, will be leaving advertising to become co-CEO of non-profit Humble Design, a Detroit-based charity that aids families and veterans emerging from homelessness.
  The Drum has learned that Strasberg will join the charity,  that provides donated furnishings and design services that transform empty residences into more livable, inviting homes.
  “In advertising, you sometimes get the feeling you can change the world; I&rsquo
  
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• Better Placed Recruitment: Marketing Executive - Partnerships

  16-12-2016 12:53
  
  £25000 - £30000 per annum + bonus, benefits and traning:Better Placed Recruitment:
  Are you an enthusiastic marketer, qualified to degree level or equivalent? Do you have a love of both animals and a client-facing marketing role?
  South West London, London / Middlesex / Surrey
  
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• VW posts a car to a parcel locker in Danish film

  16-12-2016 12:36 via campaignlive.co.uk
  
  To illustrate the ease with which consumers in Denmark can buy its micro car Up online, Volkswagen Denmark has created a film in which a man is sent one through the post.
  
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• Next year's tech battleground: you

  16-12-2016 12:21 via campaignlive.co.uk
  
  If 2016 was the year of video, then 2017 will see more software consolidation as the big tech giants try and own the entire user journey.
  
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• Burger King to hand out Whoppers in exchange for unwanted gifts

  16-12-2016 12:02 via campaignlive.co.uk
  
  In an effort to soften the disappointment of a useless or inappropriate Christmas gift, Burger King is inviting customers to trade their presents in for a Whopper burger.
  
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• Trinity Mirror warns of 17% print ad revenue slump

  16-12-2016 11:44 via campaignlive.co.uk
  
  Trinity Mirror has warned of a steep decline in print ad revenue in the fourth quarter of this year.
  
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• Coca-Cola and YouTube: 5 things that mattered this week

  16-12-2016 11:41
  
  Coca-Cola’s new CEO has to face up to tough challengesCongratulations are in order for Coca-Cola’s chief operating officer James Quincey. Come May 2017, he will be at the helm of the world’s biggest (and let’s face it, most famous) soft drinks brand, taking over from Muhtar Kent.
  This doesn’t mean he’ll get an easy ride, however. Despite Quincey’s extensive experience, he faces a number of challenges. Coca-Cola has seen global sales slide, with revenues
  
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• 2016 TV Year in Review: Guy Bisson, Research Director, Ampere Analysis

  16-12-2016 11:00
  
  The below post is part of Found Remote's 2016 Year in Review guest post series and is written by Guy Bisson, Research Director, Ampere Analysis.
  What to Watch for in 2017: VR, Native, and Live
  In an industry where change is constant, it’s sometimes easy to miss the subtle transitions that move a development from ‘a minor shift’ to ‘a major trend’. The content business is an area that seems to wax and wane in perceived value, often following a pattern that peaks and
  
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• Re-imagining the car showroom

  16-12-2016 10:50
  
  Imagine the typical car showroom. You might picture a pushy salesman, who tries to baffle you with auto lingo. Maybe you see rows upon rows of cars in the same colour, each with a subtle difference that you can’t quite quantify. Perhaps you see yourself pouring over complicated spec sheets, with the pressure of the next customer leaning in behind you.
  But whatever image springs to mind, you might need to scrap it. That’s because 2016’s customers are thinking of something comple
  
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• Uber thanks users in Asia by showing a personalised year’s worth of journeys

  16-12-2016 10:49
  
  Uber has launched an end of year campaign in select Asian cities, creating a personalised ‘Year With Uber’ data visualisation for every user.
  The campaign, only live in Singapore, Manila, Bangkok, Kuala Lumpur and Jakarta, encourages Uber users to log into the website to see an experience which shows total distance travelled, top local destinations, international cities visited and the environmental impact of Uber Pool.
  Eshan Ponnadurai, director of brand and strategy, APAC at Uber,
  
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• The Guardian raids Initiative, Primesight and Mediavest

  16-12-2016 10:30 via campaignlive.co.uk
  
  Guardian News & Media has raided Initiative, Primesight and Mediavest for leaders to run its sales teams' new agency-facing hubs.
  
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• Spotify, MTV, Google & more: Creative directors including Ogilvy & Mather, The Partners & St Luke's choose their Creative Work of the Year

  16-12-2016 10:30
  
  So, we’ve heard what the public think with The Drum readers voting for Lovehoney and Brave's 'Fuzzy Buzzy Slinky Kinky' as their Creative Work of the Year, but what do the professionals think?
  From Spotifty's amazing thank you to 2016 (yes, it has been weird) to 14-18 Now's stunning 'We're Here' and the arrival of Google Pixel, creative director's from Ogilvy & Mather, 23red, St Luke's and more have shared their top creative picks of 2016.
  And if that wasn't enough check out yeste
  
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• Wins this week: EasyJet, BMW, Boots

  16-12-2016 10:06 via campaignlive.co.uk
  
  Campaign's weekly round-up of account moves across advertising and media.
  
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• Doner global creative chair, Rob Strasberg, leaving advertising to help run nonprofit

  16-12-2016 09:33
  
  Rob Strasberg, Doner’s global creative chairman, will be leaving advertising to become co-CEO of nonprofit Humble Design, a Detroit-based charity that aids families and veterans emerging from homelessness.
  The Drum has learned that Strasberg will join the charity,  that provides donated furnishings and design services that transform empty residences into more livable, inviting homes.
  “In advertising, you sometimes get the feeling you can change the world; I’
  
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• Brand 2020: How Coca-Cola, Mondelez, BBC and Paddy Power are facing up to the diversity debate

  16-12-2016 09:33
  
  In 2016 The Blueprint and The Drum Network launched Agency 2020, an initiative which brought together innovative agency heads to talk about what agencies will look like in the year 2020. As a follow, up to those findings, we have turned the tables and asked brands what they will look like in terms of shape, structure and purpose in the years ahead as we launch Brand 2020.
  Change is a constant within agencies who are continually evolving to meet the demands of the clients to whom they deliver mar
  
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• MoFilm expands creative team as it looks to offer more personalised service

  16-12-2016 09:25 via campaignlive.co.uk
  
  MoFilm, the crowd-sourcing platform, is shifting its strategy to deliver a more curated offer and has hired Trak Ellis-Hill as the first creative director of its London office.
  
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• Sky agrees to £18.5bn takeover by 21st Century Fox

  16-12-2016 09:20 via campaignlive.co.uk
  
  Fox has reached an agreement with Sky on a takeover which values the UK broadcast company at £18.5bn.
  
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• Six steps to successful virtual reality marketing

  16-12-2016 09:00
  
  In a sector that has a tendency to over-hype and under-deliver, here are some ground rules for quality VR experiencesThe number of people owning virtual reality headsets is predicted to grow to over 200 million by 2020. With all this in mind I expect a surge in brands looking to introduce VR tech into their campaigns. Now we are looking at a bright new future for marketing thanks to this amazing creative tool. But, the marketing community always has the ability to foul up with its propensity to
  
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• It's time to move beyond campaign KPIs

  16-12-2016 09:00
  
  The customer obsession mantra has been the tune of 2016 in marketing. Focus on your customers’ needs. Pull not push. Invest in getting to know your audience (because there’s a good chance you have no idea who they are). It’s all been great fun. The recurring theme in all of this of course has been data - collect as much data as you can from as many different avenues as possible. The more concrete insights you can gather about your audience, the more likely it is that your conte
  
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• Nestlé risks KitKat imitators after losing EU trademark

  16-12-2016 08:57 via campaignlive.co.uk
  
  Nestlé's competitors could start producing their own four-fingered chocolate bars after the company lost its EU trademark protection for KitKat.
  
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• Why I’m not dreaming of a white Christmas

  16-12-2016 08:46
  
  Picture the scene - it’s December 2015 and I’m at my local school’s Christmas Fair.  Lights are twinkling, tinsel is glistening and there is an abundance of babies dressed as reindeer with cheeks red from cold. I’m not noticing all this as I’m hunched over my precious laptop creating with the children of year two a website depicting their perfect Christmas.  As I begin little do I suspect that this Christmas website is going to be a whi
  
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• The Drum's Campaign of 2016: Vote Leave

  16-12-2016 07:30
  
  There could be only one choice when it came to this year’s most effective campaign - Vote Leave. 
  Regardless of whether you agree with the post-truth ethics that ultimately swung the referendum vote, the campaign was undoubtedly effective.
  As worrying as the Remain campaign’s vision of a UK on the cusp of financial meltdown post-Brexit was, it couldn’t match the ‘sense of injustice’ that the ‘Leave’ campaign mined expertly – even if its claims
  
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