Marketing news

• The 10 Essential Advertising People of the Year: No. 5 Kevin Roberts

  15-12-2016 23:44 via campaignlive.com
  
  In a banner year for unevolved men, Saatchi & Saatchi's chairman reminded us how high the problem still goes.
  
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• 'It's good to be quiet': Exceptional Women Out West featuring Dulari Amin, president/co-founder, Phenomenon

  15-12-2016 23:25
  
  Dulari Amin, the president and co-founder of LA-based Phenomenon, with an office in Chicago, sees innovation happening faster than ever, and it’s her company’s job to help foster it for good.Phenomenon deals with brand, UX, digital and cultural innovation issues, and wants to use the latest innovations to benefit those who need it most. As the head of it, Amin thinks about women’s safety issues, healthcare and diversity – big ideas but ones that need innovative solutions.
  
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• Facebook details fake news battle plan

  15-12-2016 22:53
  
  Facebook has outlined its strategy to fight fake news and ensure stories on the platform are “authentic and meaningful” and Facebook itself doesn’t become “[an arbiter] of truth.”
  “We believe in giving people a voice…so we’re approaching this problem carefully,” wrote Adam Mosseri, vice president of News Feed, in a blog post. “We’ve focused our efforts on the worst of the worst, on the clear hoaxes spread by spammers for their ow
  
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• In a change of heart, Facebook says it will fact-check and label fake news

  15-12-2016 21:52 via campaignlive.com
  
  The social network will work with third-party organizations and users to determine what news is misleading.
  
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• IAB: 62% of connected device owners are open to advertising

  15-12-2016 21:48
  
  Research from the IAB into the Internet of Things (IoT) claims that 65% of owners of such devices are open to receiving ads on these screens – a statistic that is likely to prove interesting to marketers in the run-up to next month’s Consumer Electronics Show where connected devices are likely to take center stage. 
  The study launched today (December 15) claims that 62% of American consumers own at least one IoT device, such as a connected car, smart TV or fitness tracker,
  
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• Verizon’s enthusiasm for Yahoo cools in the wake of latest breach

  15-12-2016 21:01
  
  After yet another data breach, Verizon is reportedly looking to renegotiate or kill its $4.83 billion acquisition of Yahoo.
  Citing a person familiar with the matter, Bloomberg reported an internal Verizon team is reviewing the breach, as well as the resulting damage and the company’s options – including protection from any future fallout.
  In a statement on December 14, Yahoo CISO Bob Lord said the company identified data security issues concerning more than one billion user
  
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• Grey New York promotes Debby Reiner to CEO

  15-12-2016 19:12
  
  Grey New York has announced that it has promoted Debby Reiner, president of the agency’s global P&G business, to CEO. She is the first woman to lead the agency’s 1,100-person flagship shop.
  Michael Houston, global president of Grey and CEO of North America, previously led the agency’s New York office. Last December, Grey’s New York president and chief creative officer Tor Myhren left the agency to join Apple as its vice president of marketing and communications.
  Reine
  
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• McDonald’s tells story of a homeless boy who studied by the light of its store

  15-12-2016 18:44
  
  The fate of a homeless nine-year-old boy in the Philippines was changed forever when a medical student posted a picture of him using the light of a McDonald’s store to study for school one night.
  The post went viral and many people donated to the boy, including McDonald’s offering an allowance for the boy until he reaches high school.
  McDonald’s and its agency Leo Burnett Manila have now released a video of the story, one year on, reuniting the boy with the girl who changed his
  
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• Vote for your favourite campaign of 2016: The quarter-finals

  15-12-2016 17:49
  
  And if you need refreshing on what all the campaigns are, take a look here.
  2016 year in review: The best campaigns (part I)
  2016 year in review: The best campaigns (part II)The post Vote for your favourite campaign of 2016: The quarter-finals appeared first on Marketing Week.
  
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• Infectious Media hopes to win over US and APAC with centralised tech strategy

  15-12-2016 17:42
  
  Infectious media has opened its first offices outside Europe, opening in Chicago and Singapore in the second half of 2016.
  According to co-founder Martin Kelly, it plans to offer an alternative model to the big network media agencies, by driving efficiencies by keeping some operations, such as data, centralised.
  “We’re one of the only independent businesses to be able to say we have a global business, unless you go to the likes of GroupM. We pitch against the networks in the market w
  
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• Deezer plans more brand tie-ups, dismissing exclusive deals with musicians as ‘irritating’

  15-12-2016 17:28
  
  Deezer is shifting its marketing strategy to focus on tie-ups with big consumer brands as it looks to target the more than 7 billion people who don’t yet pay for a music streaming service.
  Earlier this week it unveiled a partnership with Manchester United and it has announced a similar deal with Barcelona FC. The latter will give Deezer, which has 10 million monthly active users, more international exposure as its branding will appear prominently around Barcelona’s Nou Camp stadium
  
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• Deezer dismisses exclusive deals with musicians as ‘irritating’

  15-12-2016 17:28
  
  Deezer is shifting its marketing strategy to focus on tie-ups with big consumer brands as it looks to target the more than 7 billion people who don’t yet pay for a music streaming service.
  Earlier this week it unveiled a partnership with Manchester United and it has announced a similar deal with Barcelona FC. The latter will give Deezer, which has 10 million monthly active users, more international exposure as its branding will appear prominently around Barcelona’s Nou Camp stadium
  
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• Captain Morgan and Wes Morgan unite in sponsorship deal unlike any other

  15-12-2016 17:20
  
  Leicester City captain Wes Morgan has agreed a sponsorship deal with rum brand and namesake Captain Morgan in a clause heavy contract which requires him to dress up as the brand’s mascot when attending any costume parties.
  The Jamaican rum brand included a series of “spicy clauses” in the Premier League-winning captain’s brand ambassador deal, including a requirement whereby he must buy Captain Morgan & Cola’s for everyone over the age 18 when entering a bar aft
  
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• Cancer Research reprises ’24 hours in A&E’-style campaign for Christmas

  15-12-2016 17:15
  
  Cancer Research has brought back its documentary-style campaign, ‘Right Now’, which it launched for the first time last year.
  The campaign is inspired by the Channel 4 series, 24 Hours in A&E, which sheds a light on the daily goings on at a London hospital.
  Last year, Cancer Research told The Drum that it wanted to abandon the "unbelievable" future-looking straplines of the past and instead embraced a more immediate tone of voice to show the realities of living with cancer and wh
  
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• The Drum Design Awards 2017 open for entries with judges from Coley Porter Bell, NB Studio and more

  15-12-2016 16:55
  
  The Drum’s 2017 Design Awards are now open for entry with categories including Identity Design and Brand Campaign up for grabs.
  Entries will be judged by a panel of industry experts including Greg Quinton, executive creative director, The Partners; Alan Dye, co-founder and creative director, NB Studio; James Ramsden, executive creative director, Coley Porter Bell and Dave Palmer, executive creative director, Love Creative.
  Now celebrating its fourth year the Drum Design Awards recognise th
  
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• Uber's self-driving pilot in San Francisco hits bumps

  15-12-2016 16:54
  
  The very same day Uber's self-driving Volvos hit the streets of San Francisco seeking uberX riders, the California Department of Motor Vehicles has reportedly demanded the ride-share company stop operating its fleet of autonomous cars – and is threatening legal action.
  ReCode reports that’s because Uber did not seek a permit to operate self-driving cars on public roads.
  In a statement announcing the pilot, Uber cited “debate over whether or not we need a testing permi
  
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• Cancer Research UK on shifting to a masterbrand approach

  15-12-2016 16:19
  
  Cancer Research UK says its new communications approach has been “hugely successful” but admits more needs to be done to make the brand more “distinctive”.
  In 2015, the cancer charity linked up its direct response and brand marketing to encourage consumers to act on its ads, as well as create a brand impact.
  “If we do advertising where we tell people about the brand but not actually ask them to give, it’s a bit of an empty message. By making our brand adverti
  
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• 2016 predictions: How did we do?

  15-12-2016 16:13
  
  As each new year rolls around, we at Marketing Week set about gazing into our crystal ball to give marketers our predictions on what to expect in the coming 12 months. This time last year, we were expecting big things for mobile messaging and programmatic buying of outdoor media, to name but two emerging trends.
  So how accurate were our predictions for 2016? Here’s a look back on what we forecast, and what came to pass.
  1. ‘Message commerce’While we may not have succeeded (yet)
  
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• News anchor Jon Snow will judge the best of digital journalism at The Drum Online Media Awards

  15-12-2016 16:00
  
  The face of Channel 4 News and widely respected journalist Jon Snow has been announced as one of the key judges at 2017’s The Drum Online Media Awards as it approaches its seventh year celebrating the best of digital journalism across the globe.
  The news anchor will be joined by the likes of Ashley Highfield; Johnston Press chief executive, Stephen Hull; Huffington Post UK editor-in-chief, Patrick Falconer; managing director UK at The New York Times, Maggie Hitchins; digital editor-in-chie
  
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• Agency Leadership Forum (ALF) is launched by Tempora and Yoyo to bring agencies together

  15-12-2016 15:50
  
  Creative agency Yoyo and agency time and profitability software provider Tempora have launched a new business forum designed for agency leaders to share their knowledge and experience on the biggest challenges facing ambitious agencies. 
  Stuart Smith, Tempora's managing director, said: "We’ve had a lot fun working with creative agencies over the last 15 years, but it’s being involved with clients at this level that is the most enjoyable part of what we do.  I
  
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• Deezer continues big football sponsorship push with Barcelona partnership

  15-12-2016 15:43
  
  Deezer is continuing to use football as a marketing platform from which to stand apart from its rivals having now partnered with FC Barcelona.
  The music streaming service announced that it had agreed terms with FC Barcelona to become the club’s official music partner. 
  As part of the deal, Deezer has created an official channel for Barcelona on the platform and will offer fans playlists created by the club and some of its star players.
  In addition, Deezer will also provide over 100 so
  
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• Mark Ritson: The marketing stories that mattered this year

  15-12-2016 15:17
  
  Reviews of the year, even the marketing year, are so prevalent around this time they border on cliché. So how do I do one that is a bit different? I know – how about I enlist the help of about six hundred marketers to co-author the review?
  Last week I presented a tentative list of the biggest marketing moments of 2016 to a room full of marketers at Regent’s University in London and then at the Sydney Opera House in, well, Sydney. They gave me some sound feedback, so here it is
  
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• The TV commercial has ceased to be. It is no more. Bereft of life.

  15-12-2016 15:04
  
  Or rather, has the traditional model for creative development bitten the dust instead?
  The sublime Dead Parrot scene from Monty Python’s Flying Circus, which has John Cleese repeatedly state the obvious to a deliberately obtuse Michael Palin, never fails to reduce me to tears.
  Through more than five minutes of excruciatingly funny caricature (supposedly based on a real salesperson Palin had met), Palin’s character attempts to, quite successfully, deflect every argument that Cleese&rs
  
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• Gavin McLeod heads to AKQA as executive creative director

  15-12-2016 15:00
  
  AKQA, a digital agency that has work with companies from Audi to Levi's amongst its roster of clients, has appointed Gavin McLeod as the executive creative director of AKQA’s San Francisco office.
  McLeod, who has over 20 years in creative roles, joins the AKQA team from Sydney where he has been recognized for his work with industry awards such as the Cannes Lions, Clios and Ad Age’s D&AD.
  “Gavin will manage the entire creative discipline at AKQA's San Francisco office and w
  
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• Digital advertising: Where we are now and where we’re headed

  15-12-2016 14:37
  
  With less than a month before we ring in the New Year, it’s time to review the biggest developments in digital advertising over the past year and the emerging trends for 2017. Let’s begin with a look back at 2016.
  2016: A Changing Ad Tech Landscape
  There’s one theme that unifies much of what happened in ad tech over the past year: change. Header Bidding was, without a doubt, the top trend of the year. It’s been one of the most disruptive technologies to come alo
  
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• Blue 449 to be more than a 'conflict shop' after dropping Optimedia brand

  15-12-2016 14:24 via campaignlive.co.uk
  
  Blue 449 can establish itself as a global media agency in its own right, rather than just a conflict shop, after dropping the Optimedia brand from its name.
  
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• Royal Navy launches new online recruitment hub to better educate potential recruits

  15-12-2016 14:11
  
  The Royal Navy is looking to improve its online recruitment process and has launched a new interactive careers hub created by digital agency e3, which aims to better educate potential recruits through the use of better content and user experience.
  With more than 100 different roles to recruit for – ranging from dentists to officers - recruitment for the Royal Navy is a complex challenge with many potential candidates only ever seeing the tip of the iceberg and not fully recognising the sca
  
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• Dove flips #MannequinChallenge in extension of Real Beauty campaign

  15-12-2016 14:05
  
  Dove has continued its ‘Real Beauty’ campaign with a film inspired by the Mannequin Challenge craze on Facebook, which sees people imitate mannequins and freeze as a camera weaves around the scene.
  Dove decided to flip the idea on its head and look at why mannequins today are not reflective of the real body figures, skin colours and hair styles of women today.
  The video features real mannequins in a store, while a group of real women react and comment how they look. Midway through th
  
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• US Creative Work of the Week: Chamber of Commerce puts a spotlight on small businesses in latest effort

  15-12-2016 14:00
  
  Since big companies tend to dominate headlines with their flashy product announcements and revenue figures, it’s sometimes easy to forget the large role that small businesses play within the US economy. 
  According to the Bureau of Labor Statistics, small businesses create roughly two-thirds of jobs in the US. To increase awareness of small businesses and the vital role that they play in job creation, the Chamber of Commerce has rolled out a campaign aptly titled 'There's Nothing Bigge
  
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• Expect more 'digital dieting' in 2017, predicts Mindshare

  15-12-2016 13:38 via campaignlive.co.uk
  
  Growing numbers of people are 'digital dieting' in a response to concerns over the growing use of tech in everyday life, claims a new report by Mindshare.
  
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• Adnams wine takes a clean natural approach to design with the help of Spring

  15-12-2016 13:31
  
  Adnams has taken a fresh approach to its wine label design with the help of Spring design.
  Both companies are based in Southwold, and Adnams and Spring worked together to create bespoke hand-drawn illustrations to incorporate into the wine labels.
  Two of the designs are for new lower alcohol New Zealand wines, both of which have less than 10% abv, one is for a Beaujolais wine, while the most recent design is for a Claret.
  Communicating the fresh, clean flavour of the wine, the Riesling
  
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• Wire Media rebrands as Wire and gets Gerry Farrell on board to cultivate young creatives

  15-12-2016 13:28
  
  Glasgow-based agency Wire is evolving its brand with a complete relaunch encompassing its new strategic approach, a slew of senior hires, fresh branding and website.
  Emphasising the agency's ambition is the creation of a creative board led by former Leith creative director and The Drum contributor Gerry Farrell (he talks about what youngsters can learn from veterans here). He is tasked with cultivating young talent at the agency.
  Underlining the shake-up, which among other things, has seen the s
  
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• MediaCom acquires digital agency Code Computerlove

  15-12-2016 13:05
  
  MediaCom has acquired independent digital agency Code Computerlove.
  The Manchester-based firm, which works with clients such as Hillarys, Amnesty International, Brother and Chester Zoo, joins MediaCom’s growing portfolio of companies.
  Code Computerlove will continue to be managed by its founders Tony Foggett, Louis Georgiou and Wini Tse who have maintained a combined 25% stake in the business and it will remain in its offices in the centre of Manchester.
  MediaCom’s managing director,
  
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• Wix to return to the Super Bowl with new spot created in-house to show off its creative strengths

  15-12-2016 13:00
  
  Wix has confirmed that it will return to the Super Bowl with a new TV sport that will showcase its creative strengths.
  The new ad has been created by the web development company’s in-house creative team and marks the third consecutive year advertising in the big game.
  "For our third appearance we really wanted to tell the Wix story ourselves and demonstrate our creative strength," said Omer Shai, Wix chief marketing officer.
  He added: "For the past two years we have delivered positive
  
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• AppNexus continues header bidding push with PreBid Video launch

  15-12-2016 12:59
  
  AppNexus is moving ahead with its header bidding-push, this time with the launch of an open source video solution on PreBid, with the adtech outfit claiming it can help publishers achieve advertising yield of up to 100% higher than alternative options, without having to compromise on viewer experience. 
  The adtech outfit has today (December 15) unveiled the launch of video header bidding capabilities in prebid.js, the open source solution used by hundreds of publishers, which it says lets p
  
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• Hearst wants new UK CEO to drive 'ambitious M&A strategy'

  15-12-2016 12:54 via campaignlive.co.uk
  
  The global boss of Hearst Magazines has said "a much more ambitious acquisition strategy" should be a priority for its next UK chief executive in a sign that the publisher still has faith in its British operation.
  
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• CMOs and mobile marketers should not leave security issues just to the engineers

  15-12-2016 12:54
  
  In this brave new world of mobile, security risks are brand risks, as seen by Yahoo admitting a data breach to one billion customers.
  As soon as Google Pixel was launched recently as the next frontier in the Android ecosystem, the tech pundits immediately reviewed its camera and speed performance, but notably, they had also put the smartphone to a security test to see if the system is prone to hacking. Three, one of the largest mobile service providers in the United Kingdom, announced that close
  
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• Kuoni marketing boss: Brexit and terror will never undermine UK's thirst for travel

  15-12-2016 12:49 via campaignlive.co.uk
  
  Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day.
  
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• Samsung, Channel 4, Mozilla & more: Creative director's including 18 Feet & Rising, Now and JWT London choose their Creative Work of the Year

  15-12-2016 12:45
  
  So, we’ve heard what the public think with The Drum readers voting for … as their Creative Work of the Year, but what do the professionals think?
  From BETC Paris’ clever Instagram campaign for Addict Aide to Channel 4’s Superhumans and The Donald’s pledge to ‘Make America Great Again,’ creative director’s from J. Walter Thompson London, 18 Feet & Rising, Tribal Worldwide and more have shared their 2016 standout creative moments.
  Check back tom
  
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• Nike steps away from its classic advertising formula

  15-12-2016 12:42 via campaignlive.co.uk
  
  Social video experts Be On reviews the latest viral by Nike.
  
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• EasyJet set to appoint MRM Meteorite for Euro CRM

  15-12-2016 11:55 via campaignlive.co.uk
  
  EasyJet is set to appoint MRM Meteorite to handle its pan-European CRM account, ending an eight-year relationship with Havas Helia.
  
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• MediaCom buys majority stake in digital agency Code Computerlove

  15-12-2016 11:41 via campaignlive.co.uk
  
  MediaCom has bought a 75% stake in Code Computerlove, the Manchester-based digital agency, thought to be worth at least £12m.
  
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• Amazon UK lays claim to world’s first drone delivery

  15-12-2016 11:35
  
  Amazon UK has got its much-heralded drone delivery system off to a flying start after it completed the first commercial flight of an automated drone to ferry a customer’s package from warehouse to home in just 13 minutes.
  Testing has been taking place in the US, Austria and Israel but it was Britain which beat them to the punch with a real world demonstration of the technology, albeit in a relatively safe rural environment within close proximity to Amazon’s depot.
  Prime Air has been
  
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• Simpsons writers pen animated Starbucks shorts

  15-12-2016 11:03
  
  Three veteran Simpsons writers have repaid coffee chain Starbucks for all the caffeine they’ve consumed over the years by penning a series of animated shorts for the chain.
  Joel Cohen, Rob LaZebnik and John Frink congregated at their local Starbucks for early morning inspiration for over three years whilst working on a film project in Los Angeles, during which time they became intimately aware of the joy and frustration represented coffee consumption and Wi-Fi access.
  This latter facility
  
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• 2016 TV Year in Review: Alan Wolk, author of 'Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry'

  15-12-2016 11:00
  
  The below post is part of Found Remote's 2016 Year in Review guest post series and is written by Alan Wolk, an independent media analyst and author of “Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry."
  What TV Will Look Like in 2017: 5 Predictions
  1. TV Everywhere Finally Takes Off 
  It’s hard not to feel like Charlie Brown with the football on this one, but it looks like this is finally going to be the year the MVPDs TV Everywhere (TVE
  
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• Secret Marketer: Don’t you hate new-year predictions? No? Good, here are mine

  15-12-2016 10:55
  
  It’s that time of year again. No, I’m not referring to the endless discussions of the John Lewis Christmas campaign, or, for that matter, having a tad too many refreshments at the office party and regretting it the next morning.
  No, none of that. I mean the flood of posts, articles, blogs and LinkedIn updates giving you predictions on what will happen next year. The internet is awash with headlines about what you should look out, whether it is marketing trends, stock prices or even o
  
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• Angela Conway of Orange Bus: “For me, 2016 will be remembered as the year I recovered from open brain surgery”

  15-12-2016 10:52
  
  When in the future we look back at 2016, there are a few key words most of us will remember: Trump. Brexit. Bowie. Several major news outlets have described 2016 as ‘the year that changed the world’, and it’s not difficult to see why. For me though, 2016 will be remembered for a completely different reason: the year I was faced with a brain tumour, surgery recovery, and switching my life focus.
  Back tracking to November 2015: I had been with digital consultancy Orange Bus for j
  
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• Dropbox makes big mistake with diversity tweet

  15-12-2016 10:45 via campaignlive.co.uk
  
  The file hosting service tweeted a picture that largely featured white people as part of a diversity message.
  
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• JD Sports expresses ‘concern’ over the Channel 4 expose of working practices

  15-12-2016 10:31
  
  JD Sports has launched an investigation into working practices at its Kingsway distribution centre following a Channel 4 News broadcast last night in which allegations of the mistreatment of workers were made.
  Allegations included threats from supervisors that employees would be there and then if they dared to sit down and a so-called ‘three strikes’ policy in which employees can be dismissed after racking up three minor policy infractions; such as possessing a mobile phone, chewing
  
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• Online ads miss target audience nearly half the time

  15-12-2016 10:12 via campaignlive.co.uk
  
  Just over half of online ad impressions served in the UK were viewed by a brand's intended target audience, according to an international survey by Nielsen.
  
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