Marketing news

• YouTube viewing on TV doubles in one year

  12-12-2016 23:26 via campaignlive.co.uk
  
  The number of people watching YouTube on TV has more than doubled in the past year, according to Matt Brittin, Google's president for EMEA business and operations.
  
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• TV YouTube viewing doubles in one year

  12-12-2016 23:26 via campaignlive.co.uk
  
  The number of people watching YouTube on TV has more than doubled in the past year, according to Matt Brittin, Google's president for EMEA business and operations.
  
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• ‘Our medium is all about action’ – Gas Station TV CEO David Leider discusses how the company helps turn drivers into buyers

  12-12-2016 22:55
  At the Digital Place Based Ad Association’s 2016 Video Everywhere Summit, The Drum spoke with Gas Station TV’s CEO David Leider to find out more about the company’s unique out-of-home business model and its ambitious growth plans for next year.
  The company’s bread and butter is in its name – it literally provides gas stations across the country with small television screens, giving customers the chance to watch news and entertainment from partners including ESPN, Ac
  
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• Applying digital terms to television devalues advertising inventory, Troiano says

  12-12-2016 22:51
  
  Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to Nick Troiano, CEO of Cadent.
  “We in this space do a disservice to ourselves when we try to apply digital to television. We should come up with our own definition and terms and not try to retrofit television into digital, because it really does a disservice to everything we’re doing.”  
  Since the company’s rebranding a few years ago from Tel
  
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• Retailers take note: life’s good if you sell direct

  12-12-2016 22:12
  
  The electronics sector is one that has been dominated by larger, sometimes online only retailers in recent years. However, brands are now looking to e-commerce for opportunities to protect, if not increase, their margins and many are now selling direct to the customer.
  This week The Drum’s Mystery Shopper compares the online performance of four of the largest electronics producers, Samsung, LG, Panasonic and Sony and assesses whether their execution will in the long-term prove a serious th
  
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• Chicago Cubs All-Star Kris Bryant extends deal with Adidas

  12-12-2016 21:35
  
  National League MVP and Chicago Cubs’ all-star Kris Bryant has signed an extended deal with Adidas.
  Bryant traveled to Portland to confirm the deal last week at the company’s North American headquarters. According to Adidas, Bryant will play a key role in marketing campaigns around “future baseball cleats” and accessories.
  "It's a phenomenal time to be partnered with Adidas with all the energy and momentum that the brand has right now," Bryant said, in a news release. "Ad
  
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• Data insight is key in determining ad spend for addressable television, MODI executive says

  12-12-2016 21:28
  
  The need for census-level data in the media planning process “is paramount right now,” according to Mike Bologna, president of GroupM’s Modi Media advanced television unit.
  “It’s what advertisers are looking for,” Bologna says in an interview with Beet.tv. “They might not necessarily need the data all the way down to addressability, but they could very much use the data to pick and choose their networks and programs and dayparts.”
  Noting that for t
  
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• KFC pays tribute to Nashville Hot Chicken in song

  12-12-2016 21:25
  
  On the heels of chicken-themed products like candles, sunscreen and nail polish, KFC has released what it calls the "spiciest and smokiest album of 2016," the Nashville Hot record, which is available on 33 1/3 and online.
  Written, produced and performed by actor Fred Armisen, KFC said – no surprise here – the record celebrates its Nashville Hot Chicken, which is available through April 2017.
  It’s hardly the brand’s first brush with Hollywood. In recent history,
  
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• With fake news dominating industry conversation, Facebook seeking head of news partnerships

  12-12-2016 21:24
  
  Facebook has had a rocky relationship with the media, which is why the social media giant is seeking a head of news partnerships.
  The company recently posted a job listing on its corporate site, seeking an “experienced news executive to lead Global News Partnerships.” The post will be the leading representative with news organizations worldwide. Responsibilities include managing relationships with news organizations, developing strategies and programs that foster greater collaboratio
  
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• SodaStream names Allenby Concept House global AOR

  12-12-2016 20:28
  
  Carbonated beverage system maker SodaStream has announced that it has named Allenby Concept House its global creative agency of record.
  Allenby has already led eight major campaigns for the company over the last five years and the agency will now be responsible for conceptualizing, producing and implementing campaigns to increase sales and brand awareness through a mix of strategy, creative, event productions, execution, influencer outreach and product placement, among other tasks.
  Allenby&rsquo
  
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• The 10 Essential Advertising People of the Year: No. 9 Keith Cartwright

  12-12-2016 20:17 via campaignlive.com
  
  With Saturday Morning, Cartwright and his partners gave the industry a platform to create change.
  
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• Oakland tries to sway Raiders back with new stadium plans

  12-12-2016 20:05
  
  The Davis family has had a rocky relationship with the city of Oakland. First, Al Davis moved the Oakland Raiders team from its Bay Area home to Los Angeles in 1982, only to move back in 1995.
  Current owner Mark Davis, Al’s son, has been trying to find a new home for his team for a while, not satisfied with the current Oakland Alameda Coliseum. He has entertained offers from Los Angeles, and most recently and quite probably, Las Vegas.
  Oakland is hoping that they can keep the team from mov
  
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• Chipotle founder moves to sole CEO of company

  12-12-2016 19:36
  
  Chipotle Mexican Grill has had plenty of bad news over the last year and probably wants to see 2016 end as badly as an aging rock star. That stated, however, the Denver-based fast Mexican chain is announcing what they hope will be good news – founder Steve Ells will return to the sole CEO role after co-CEO Monty Moran stepped down, effective immediately.
  A press release by Chipotle also outlined new plans for the company’s future after several bad headlines over the last year an
  
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• Palmolive, Corona, RCA and PayPal are top ‘Social Misfits’

  12-12-2016 19:12
  
  Data and analytics firm Engagement Labs has released a list of what it called the top Social Misfit brands, or brands that “perform very well socially either online or offline, but not both, suggesting ready opportunities for improvement to drive enhanced marketing effectiveness and ROI.”
  And, according to analysis of said performance of more than 500 consumer brands in the US, Engagement Labs said the top so-called Social Misfits are Palmolive, Corona, RCA and PayPal.
  Engagement Lab
  
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• Elton John launches music video competition with YouTube

  12-12-2016 19:12 via campaignlive.co.uk
  
  Elton John is launching a global competition to create official music videos for three of his classic songs: Rocket Man, Tiny Dancer and Benny and the Jets.
  
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• Marketers' roles shifting from brand advertiser to top-line sales, Baadsgaard notes

  12-12-2016 19:09
  
  New technology means changing priorities. And marketers’ top priority is now being usurped, as new opportunities present new primary goals.
  That’s according to one ad-tech exec who spends his life talking with brands about the changing nature of their work.
  “Used to be, marketing was perceived as a cost center and the primary mission was to build brand – called ‘the brand thesis of marketing’,” Jason Baadsgaard, chief revenue officer at video ad technolo
  
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• Skittles returns to Super Bowl for third consecutive year

  12-12-2016 18:59 via campaignlive.com
  
  Adam&eveDDB will create the celebrity-free "Taste the Rainbow" spot
  
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• ActionAid digital campaign proves Mrs Claus is the definitive character of Christmas 2016

  12-12-2016 18:50 via campaignlive.co.uk
  
  Following in the footsteps of M&S and Iceland, anti-poverty charity ActionAid UK has turned to the once overlooked Mrs Claus for its blog-based Christmas campaign.
  
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• City of LA suing retailers over misleading prices

  12-12-2016 18:33
  
  The Grinch just might be your local retailer this holiday season, at least that’s what the Los Angeles city attorney is claiming in several lawsuits being brought against four of the nation’s top retailers.
  JCPenny, Kohl’s. Macy’s and Sears are being sued by LA city attorney Mike Feuer, with allegations of a “misleading and deceptive false price advertising scheme.”
  The suits claim that the scheme played a big role in the stores’ marketing strategies and
  
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• DNA Recruit: Senior Creative Strategist - Brand and Design Agency - London

  12-12-2016 18:08
  
  £50000.00 per annum:DNA Recruit:
  Looking for an exciting new role to kick-start to 2017? If you live and breathe retail environments and have a track record in strategy, design and innovation this might be the job for you.London
  
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• Coca-Cola has just hired its first chief digital marketing officer and here’s why

  12-12-2016 17:40
  
  It’s been a role fraught with discussion about its necessity, but Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help steer the business towards becoming a “digital company, but not just to put ads in social media”.
  Earlier this month Coca-Cola hired former Bank of America executive David Godsman to take on the role and quicken the global alignment of its systems around a single digital marketing agenda. Speaking at an industr
  
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• Tucan Travel appoints Digital Visitor as social agency

  12-12-2016 17:38
  
  Adventure travel specialist Tucan Travel has appointed Digital Visitor as its social media agency.
  Tasked with delivering the social strategy it conceived for Tucan Travel in November, Digital Visitor’s team will work to drive awareness of the brand in its four key target markets: Australia, Canada, UK and the US. Beginning with a Facebook campaign at the end of 2016, Digital Visitor’s activity will continue into 2017 with a range of strategic social media activities.
  Francisca Oxley
  
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• How Norwegian plans to challenge the airline establishment

  12-12-2016 17:36
  
  Nordic airline Norwegian’s “challenger mindset” will help it crack the UK market, according to vice-president of marketing, Stine Steffensen Børke.
  The brand is growing at a rapid rate in the UK alone, with nine new aircraft joining its fleet next year, paving the way for a 55% increase in flights from London Gatwick next summer.
  As a challenger in an already saturated market, the brand has to have a clear proposition in order to make its mark. And so it is on a hu
  
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• Ad creatives make 'disabled' Nutcracker soldiers for veterans' charity campaign

  12-12-2016 17:31 via campaignlive.co.uk
  
  Pilgrim Bandits, a charity that supports wounded soldiers, has teamed up with a pair of advertising creatives to develop a new version of a traditional Christmas decoration that serves as a reminder of the sacrifices made my many who serve in the military.
  
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• Tech leaders, led by Bill Gates, establish $1bn venture capital fund to support energy efficient companies

  12-12-2016 17:25
  
  Bill Gates and other technology industry leaders have established a $1bn venture fund to invest in companies developing cutting-edge energy technologies — searching for breakthroughs that they hope will reduce global greenhouse gas emissions to almost nothing, Geekwire reports.The Breakthrough Energy Ventures fund, was announced today and includes Alibaba executive chairman Jack Ma, Silicon Valley venture capitalists John Doerr and Vinod Khosla, and SAP co-founder Hasso Plattner.
  
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• 2016 Year in Review: Vote for your favourite campaign

  12-12-2016 17:00
  
  And if you need refreshing on what all the campaigns are, take a look here.
  2016 year in review: The best campaigns (part I)
  2016 year in review: The best campaigns (part II)
  The post 2016 Year in Review: Vote for your favourite campaign appeared first on Marketing Week.
  
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• Bristol Airport awards virtual gifts in ‘12 days of Christmas’ campaign

  12-12-2016 16:57
  
  Bristol Airport has launched a ‘12 days of Christmas’ campaign with a twist to celebrate the run up to the festive season. Hosted on Facebook with cross promotional support from Twitter, the carousel-led campaign encourages social media users to swipe through a series of images to digitally ‘unwrap’ the gifts that lay beneath.
  The campaign is powered by leading digital agency e3 and was devised to experiment with Facebook’s carousel format while gifting the airport&
  
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• Foodies: if you are not on Instagram, do you even exist?

  12-12-2016 16:55
  
  If I didn’t take a photo of my meal, did I even eat it? That’s what the influencers are saying on the chopping block these days. It’s time to invest in your Instagram feed and nurture it with quality treats.
  If, like me, you’re old enough to be able to cast your mind back to the 1980s and recall dining and food shopping experiences, you will remember a very different time. Today, Britain graces the world with many of its finest restaurants and chefs.
  Pubs have evolved fro
  
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• Senior creatives urged to give new talent a book crit for Christmas

  12-12-2016 16:47 via campaignlive.co.uk
  
  Three creatives have launched a project calling on ad agency staffers to "save a turkey, roast a creative" by offering a book crit to creatives looking to break into the industry.
  
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• Three challenges awaiting Coca-Cola’s new CEO

  12-12-2016 16:33
  
  Coca-Cola is recruiting from within for its new CEO, who will replace Muhtar Kent when he steps down in May. Coca-Cola veteran James Quincey, who is currently chief operating officer, will take on the top job.
  Despite Quincey’s extensive experience, he faces a number of challenges at one of the world’s biggest brands. It has seen global sales slide, with revenues falling from $48bn in 2012 to $44.3bn last year.
  Battling sugar
  One of Quincey’s biggest challenges will be battlin
  
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• Christmas campaigns failing to engage on mobile

  12-12-2016 16:32
  
  Almost half (44%) of mobile users claim not to have seen a single Christmas ad, despite the fact that almost £5.6bn will be spent on marketing over the festive season, according to new data from TubeMogul. Among the wider population this figure falls to just 30%.
  Having polled 3,200 UK mobile users, the data found TV accounts for the vast majority of views, at 55%, ahead of social media on 17%. Just 14% say they have seen a Christmas ad on mobile, which is just ahead of desktop viewings o
  
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• Brands’ Christmas campaigns failing to engage on mobile

  12-12-2016 16:32
  
  Almost half (44%) of mobile users claim not to have seen a single Christmas ad, despite the fact that almost £5.6bn will be spent on marketing over the festive season, according to new data from TubeMogul. Among the wider population this figure falls to just 30%.
  Having polled 3,200 UK mobile users, the data found TV accounts for the vast majority of views, at 55%, ahead of social media on 17%. Just 14% say they have seen a Christmas ad on mobile, which is just ahead of desktop viewings o
  
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• Hull City sponsor turns on the club and stages protest against owners

  12-12-2016 16:16
  
  Hull City saw one of their sponsors turn on them this weekend after a photoshoot opportunity was used as a platform to protest the club’s owners.
  Wolds Engineering Service Limited was the main match sponsor at the Premier League club’s home fixture against Crystal Palace on Saturday (10 December), however rather than use the investment to market itself to the fans in attendance the Yorkshire-based company took aim at the unaffordable ticketing scheme which had recently been put in pl
  
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• Why personalisation is difficult but worth doing

  12-12-2016 15:38
  
  Personal service used to mean that the greengrocer knew your name and what fruit and vegetables you liked to buy at their shop. When businesses first became digital, it meant sending emails to people, addressing them by name.
  Now that every consumer owns a variety of digital devices, the definition of personalisation has become more complicated – and it is more difficult to achieve. It means reaching the right people, in the right place, at the right time, according to participants at a r
  
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• Walmart and Amazon see largest Social Lift from commercials in November 2016

  12-12-2016 15:00
  
   
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  Found Remote is continuing our partnership with 4C to look at brands' Social Lift after their commercials air. Walmart and Amazon were in the lead in November as the holiday season heated up. Here are the full insights for the above charts.
  Walmart’s ads during the week of Black Friday drove over 190% engagement lift on broadcast and 139% engagement lift on cable, which raised Walmart’s overall TV Social Lift Impact in November and p
  
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• Gilmore Girls takes the top spot as most popular digital series in the US

  12-12-2016 14:00
  
  Gilmore Girls is back and is in the top spot. Here are the full insights from Parrot Analytics. 
  For November 24th-30th, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Gilmore Girls, Netflix: 37,944,835
  Marvel's Luke Cage, Netflix: 9,363,491
  The Grand Tour, Netflix: 9,195,940
  The Crown, Netflix: 9,040,920
  Stranger Things, Netflix: 8,733,657
  Insights from Parrot:
  The revival of Gilmore Girls was released on Netflix on November 25, and imm
  
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• YouTuber PewDiePie calls out media, as he fails to delete his account following Google algorithm rant

  12-12-2016 13:50
  
  Influencer PewDiePie, otherwise known as  Felix Kjellberg,  pulled off what was arguably the biggest hoax in YouTube's history over the weekend, after promising to "delete" his channel a few days earlier. 
  The creator, who just topped Forbes' list of the world's top-earning YouTube stars of the year, trolled fans last week by announcing that he would delete his channel when he hit 50 million subscribers. The gamer claimed that YouTube was trying to "kill," his reach and
  
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• DNA Recruit: Digital Strategy Director - Digital Agency - London

  12-12-2016 13:33
  
  £80000 - £100000 per annum + BENEFITS:DNA Recruit:
  Strategy Director Role with an outstanding digital agency based in Clerkenwell.London
  
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• Heineken extends longstanding relationship with Manchester City

  12-12-2016 13:23
  
  Heineken has extended its partnership with Manchester City in a new deal that sees the two strengthen the now two-decade long relationship.
  The agreement, which is similar to the one it has with West Ham, sees Heineken remain the official beer partner of the Premier League club and is exclusive to the UK.
  It means supporters can continue to buy the brand’s beers and cider, including Foster’s, Heineken, Strongbow, Bulmers, Amstel and John Smith’s, on matchdays and at any events
  
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• Young creatives believe they have nothing to learn from older generation – but they couldn't be more wrong

  12-12-2016 13:00
  
  This is going to sound a bit grumpy but fuck it, here goes. We lost a big pitch recently. We were told our creative work was “miles ahead” of the other agency’s. But the other agency promised the client they’d get the leads they wanted “through search engine optimisation and programmatic science”. The client chose to believe them.
  It’s further evidence that a lot of marketers today don’t know the difference between marketing strategies, marketing c
  
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• Has advertising lost the plot?

  12-12-2016 13:00
  
  This is going to sound a bit grumpy but fuck it, here goes. We lost a big pitch recently. We were told our creative work was “miles ahead” of the other agency’s. But the other agency promised the client they’d get the leads they wanted “through search engine optimisation and programmatic science”. The client chose to believe them.
  It’s further evidence that a lot of marketers today don’t know the difference between marketing strategies, marketing c
  
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• Eurostar promotes Guillemette Jacob to head of marketing

  12-12-2016 13:00 via campaignlive.co.uk
  
  Eurostar has promoted general marketing manager Guillemette Jacob as head of marketing and brand, replacing Lionel Benbassat.
  
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• Three turns Ofcom boss into a caped crusader for mobile spectrum campaign

  12-12-2016 12:59 via campaignlive.co.uk
  
  Three has called on Ofcom's chief executive, Sharon White, to live up to her promise to be a consumer champion by imposing a 30% cap on the amount of mobile spectrum any one company can own.
  
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• Creative Work of the Year: Lots of innuendo seals the deal for Lovehoney and Brave

  12-12-2016 12:46
  
  How do you make an ad for an online retailer when broadcasting restrictions mean you can’t actually show what they sell? That’s the challenge creative agency Brave faced – and conquered – in creating a TV ad for sex toy retailer Lovehoney this summer.
  Voted Creative Work of the Year by The Drum readers, bonking furry rabbits and cheeky spanking with a fly swatter took centre stage as Brave turned to innuendo for the post-watershed ad.
  Speaking at the time of the launch, H
  
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• Eurostar appoints Guillemette Jacob to head of marketing ahead of its expansion push

  12-12-2016 12:44
  
  Eurostar has appointed Guillemette Jacob as its new head of marketing and brand.
  The high-speed train company, responsible for connecting the UK with mainland Europe, has assigned Jacob to the new position ahead of its expansion plans to further expand the service throughout Europe.
  As well as strengthen the Eurostar brand position across its core markets Jacob will also help introduce it in the Netherlands as the new route to Amsterdam launches at the end of 2017.
  She will be based in Paris and
  
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• Netflix may have a hit children's show on its hands with Skylanders Academy

  12-12-2016 12:30
  
  There may not be a standout children's show on Netflix - with seven new titles appearing in November's top 10 - but the Netflix original Skylanders Academy had a 13 per cent share, tops among all show.
  Insights below from Jumpshot: 
  · We saw seven new titles appear in the top 10 kids show list in November, though some shows have been on Netflix for a while (e.g. Octonauts)
  · Coming in for a Landing: Skylanders Academy, a Netflix Original series that debuted on 10/28, took
  
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• MullenLowe's Charlie Hurrell departs for Mcgarrybowen MD role

  12-12-2016 12:27 via campaignlive.co.uk
  
  Charlie Hurrell is leaving MullenLowe London to join Mcgarrybowen as the Dentsu Aegis creative agency's first managing director.
  
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• Innovation labs: an experiment gone wrong?

  12-12-2016 12:20
  
  When AT&T wanted to show off something new in 1927, it invited reporters and dignitaries to the Bell Telephone Laboratories Auditorium at 55 Bethune Street, New York. Guests were greeted by the familiar sight of secretary of commerce Herbert Hoover giving a speech. But what made this speech remarkable was that Hoover was reciting it from Washington.
  Almost 90 years after America’s first glimpse of television, The Drum is on the 19th floor of a midtown Manhattan skyscraper thinking not
  
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• Cadillac issues apology for neo-Nazi ad casting call

  12-12-2016 12:09
  
  Cadillac has issued an apology and its casting agency has sacked a member of staff after issuing call seeking "real alt-right thinkers" for a future ad campaign. 
  Over the weekend, the luxury automaker found itself at the centre of a Twitter storm after a notice posted on behalf of the firm from The Cast Station circulated on Twitter and Facebook. 
  The listing said the company was looking for "alt-right," individuals to feature in a "beautifully artistic spot" that would capture all wa
  
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• Cadillac condems neo-Nazi ad casting call

  12-12-2016 12:09
  
  Cadillac has issued an apology and its casting agency has sacked a member of staff after issuing call seeking "real alt-right thinkers" for a future ad campaign. 
  Over the weekend, the luxury automaker found itself at the centre of a Twitter storm after a notice posted on behalf of the firm from The Cast Station circulated on Twitter and Facebook. 
  The listing said the company was looking for "alt-right," individuals to feature in a "beautifully artistic spot" that would capture all wa
  
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