Marketing news

• Lube warmer, out of Seattle startup, another gem in sex tech industry

  11-12-2016 17:47
  
  The convenience of the Keurig disrupted the coffee industry with its pods. Now the Pulse lube warming and dispensing device is looking to do the same for the burgeoning sex tech industry.
  While sex tech might not be as advertiser-friendly as coffee, it’s a huge industry, and the tech world is helping take sex mainstream. The pornography industry is estimated to be worth $97 billion and growing globally, and with internet-enabled sex toys, VR sex, hookup apps and female-friendly movements l
  
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• Pizza Express says Christmas campaign is just the start for how it uses chatbots in its marketing

  11-12-2016 13:30
  
  Chatbots have been a hot topic among marketers of late, and Pizza Express recently tested the waters with a game that its customers could play in-restaurant to win prizes, like a free serving of its famous doughballs.
  But, it’s not writing the technology off as a bit of fun and will be exploring how to use it across the business in the coming year.
  “We try to get back to all out customers personally to talk about their restaurant experience. But if a customer wants quick information
  
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• Delivery Hero gobbles up startup Foodpanda to fatten up in competitive food delivery market

  11-12-2016 12:44
  
  Online food takeaway service Delivery Hero has snapped up rival Foodpanda in a move that will sure up its earnings across Europe and Asia amid greater competition from Deliveroo and Uber.
  Terms of the deal have not been disclosed but the Berlin-based business said the acquisition bolsters its “global leadership position” in online food and delivery.
  The combined business is tipped to process over 20 million orders per month across 47 countries. Indeed, Foodpanda will add 20 new count
  
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• Apple Music has more than 20 million paying subscribers

  11-12-2016 11:56
  
  There are more than 20 million paying subscribers worldwide on Apple Music just 18 months after the streaming service launched last June.
  The technology giant confirmed the milestone to Music Business Worldwide.
  In 2016 alone, Apple Music has added 10 million, while Spotify has accrued 12 million
  It shows the service’s meteoric growth, which has been aided by the fact that it comes pre-installed on iPhones, of which Apple has sold more than a billion. The value of that install base is heig
  
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• Media experts claim regulators won’t block Murdoch’s takeover of Sky, as political opposition to the deal mounts

  11-12-2016 11:19
  
  Media analysts do not believe regulators would block a takeover of Sky by Rupert Murdoch as politicians oppose the possibility of the media mogul swelling his influence in the UK.
  Since 21st Century Fox Fox announced it had agreed in principle to acquire 61% of Sky earlier this weekend the impact it could have on media plurality has been widely discussed by observers given the broadcaster would become part of a global media business.
  However, for all these concerns, the bid has been made by 21st
  
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• Media experts claim regulators won’t block Murdoch’s Sky takeover as political opposition to the deal mounts

  11-12-2016 11:19
  
  Media analysts do not believe regulators would block a takeover of Sky by Rupert Murdoch as politicians oppose the possibility of the media mogul swelling his influence in the UK.
  Since 21st Century Fox Fox announced it had agreed in principle to acquire 61% of Sky earlier this weekend the impact it could have on media plurality has been widely discussed by observers given the broadcaster would become part of a global media business.
  However, for all these concerns, the bid has been made by 21st
  
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• Coca-Cola CMO explains why the business is yet to have a true digital strategy

  11-12-2016 09:45
  
  Social media is the strategy for those who don’t have a true digital strategy, claimed Coca-Cola’s chief marketing officer (CMO), who is working to change this mindset across the renowned advertiser.
  It is part of the reason why TV still vastly outperforms its digital efforts despite the business pumping large sums into alternative digital channels over the years. Consequently, TV is still “very, very critical for our business,” said Coca-Cola's CMO Marcos de Quintos at a
  
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