Marketing news

• Portland becomes first city to address income inequality with CEO tax

  09-12-2016 23:25
  
  Portland, Oregon city commissioner Steve Novick didn’t have much time left in office, and he wanted to make a statement about income inequality before he moved on.
  With a 3-1 vote of the city council, Portland approved an ordnance to impose a surtax on companies whose CEOs earn more than 100 times than the median pay of the average worker, according to stories in The Oregonian, The New York Times and several other news outlets.
  The Oregonian stated that under Novick’s new tax plan, a
  
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• Los Angeles ad community, ThinkLA donates 950 gifts during annual Toys for Tots drive

  09-12-2016 23:22
  
  The advertising industry in LA came out in force to donate toys to needy kids for the Toys for Tots holiday gift drive. Members and guests donated more than 950 toys at the ThinkLA 69th Annual Holiday Party and had a great time doing good. The toy drive was sponsored by ad tech company AdTheorent, and a group of United States Marines accepted the toys at Unici Casa in Culver City, California. 
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  The Advertising Club of Los Angeles, now known as ThinkLA, was the first organization t
  
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• Why header bidding isn’t the most boring thing in adtech

  09-12-2016 22:57
  
  Header bidding has perhaps been one of the buzziest terms of 2016 with players like Amazon, Google and Facebook in the game. Here’s a look at why that buzz is perhaps justified – and why header bidding is more than just an inventory accessibility play.
  According to Chris Copeland, president of adtech platform Yieldbot, header bidding is an integration into the header of a publishing site that allows a publisher to open up ad inventory in an auction to multiple potential buyers at onc
  
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• Why header bidding isn’t the most boring thing in ad tech

  09-12-2016 22:57
  
  Header bidding has perhaps been one of the buzziest terms of 2016 with players like Amazon, Google and Facebook in the game. Here’s a look at why that buzz is perhaps justified – and why header bidding is more than just an inventory accessibility play.
  According to Chris Copeland, president of ad tech platform Yieldbot, header bidding is an integration into the header of a publishing site that allows a publisher to open up ad inventory in an auction to multiple potential buyers at on
  
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• The 10 Essential Advertising People of the Year: No. 10 Lisa McKnight

  09-12-2016 20:26 via campaignlive.com
  
  The woman behind Barbie's long-overdue makeover gave the industry its first big female empowerment story in a year that wanted more of them.
  
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• 21st Century Fox reaches preliminary deal to acquire full control of Sky for £18bn

  09-12-2016 18:00
  
  Rupert Murdoch’s media empire 21st Century Fox has reached a preliminary deal to acquire full control of Sky in a deal understood to be worth around £18bn.
  The deal has been agreed by the independent directors of both company's boards though other elements of the deal remain under discussion, and Sky has said there is "no certainty" a formal offer will be made.
  The independent directors are recommending the deal to Sky shareholders, subject to final terms being reached. The deal
  
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• Micro-influencers hold more power than advertisements, says new guide on influencer marketing

  09-12-2016 17:51
  
  Around 92% of consumers make purchases based on recommendations from their immediate network over advertisements, according to Curalate’s new guide on influencer marketing.
  Influencer marketing is a hot topic in the industry. Brands are looking for innovative ways to stand out from the crowd and to reach new customers. And with the rise of social media and ad blocking, brands are being forced to respond to changing consumer expectations.
  But still there is a lot of confusion around who mic
  
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• Dalian Wanda Group agree naming rights deal for Atlético Madrid's new stadium

  09-12-2016 17:45
  
  Atlético Madrid have agreed a stadium naming rights deal with Dalian Wanda Group which will see the club’s new home called the Wanda Metropolitano stadium.
  The La Liga club will depart the Vicente Calderón, the stadium they have played in for the last 50 years, at the end of the current season and move to their new 67,000 capacity ground in August 2017. 
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  Chinese property company Dalian Wanda Group acquired 20% of Atlético Madrid in January last yea
  
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• Havana Club looks to transform rum’s image from ‘cheap’ to premium

  09-12-2016 17:28
  
  Havana Club is on a mission to capture a bigger slice of the premium rum sector by changing public perceptions around the spirit.
  Speaking to Marketing Week, the brand’s communications director François Renié says even though the market is diverse and includes premium options, rum is still very much seen as “fun” and not premium.
  “Rum still has a dominant perception of being cheap and we are fighting to get the luxury, prestige or high quality image that we
  
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• War for the Planet of the Apes: first trailer released

  09-12-2016 17:18
  
  The first sighting in the wild of Matt Reeves’ forthcoming new entry in the Planet of the Apes franchise makes it look like a sombre, heavy-duty war filmLike the original 1968-73 series, the new Planet of the Apes films are building into a franchise of quietly significant proportions. War for the Planet of the Apes is the third of the sequel-reboots that followed the Tim Burton remake in 2001: Rise of the Planet of the Apes emerged in 2011, and Dawn of the Planet of the Apes in 2014. Conti
  
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• Murdoch's 21st Century Fox launches bid for Sky

  09-12-2016 17:16 via campaignlive.co.uk
  
  Rupert Murdoch's 21st Century Fox has launched a fresh approach to buy the 61% of Sky it does not already own in a deal that values the British pay-TV giant at £18.5bn.
  
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• PepsiCo launches premium water bottle brand named Lifewtr

  09-12-2016 17:15
  
  PepsiCo has launched a premium water bottle brand called Lifewtr in a bid to rival Coca-Cola’s Jennifer Aniston-endorsed Smartwater.
  Lifewtr, which PepsiCo is describing as “a purified water, pH balanced with electrolytes added for taste,” will begin to hit US shelves in February of next year. The launch comes as bottled water sales continue to grow with consumers looking for healthier alternatives to soda and other sugary drinks. According to research from Mintel, sales o
  
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• Facebook reveals another measurement snag (this time it's on mobile)

  09-12-2016 17:00
  
  Facebook has issued an update on how it calculates the “estimated reach” advertisers can expect when buying media on the social network with the latest update revealing a further measurement discrepancy with Like and Share buttons on mobile – the latest episode in an issue that has dogged its year. 
  The social network is updating how it calculates the numbers that appear in its estimated reach tool by updating the methodology for sampling and extrapolating potential a
  
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• Coca-Cola CEO Muhtar Kent to step down

  09-12-2016 16:58 via campaignlive.co.uk
  
  Coca-Cola's chief executive, Muhtar Kent, is stepping down next year and will be replaced by the soft drink giant's operating chief James Quincey.
  
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• Newmarket Holidays: Senior Marketing Executive

  09-12-2016 16:36
  
  £28,000.00 - £30,000.00 per annum:Newmarket Holidays:
  We are searching for an innovative Senior Marketing Executive with travel industry experience...
  Wallington, Surrey
  
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• Business on the Move: the government, Kellogg’s, Grolsch

  09-12-2016 16:34
  
  The UK government has overhauled its communications service roster, choosing 36 agencies to cover creative, strategy, direct, digital and social, partnerships and PR. The roster is split into two frameworks - the first is campaign solutions which will cover major campaigns and the second is communications services for more tactical work.
  The creative lot includes MullenLowe London, M&C Saatchi, Lucky Generals (for the first time), Mother and Adam & Eve/DDB among others. Havas UK is inclu
  
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• Whoops, NHL’s Golden Knights trademark rejected

  09-12-2016 16:16
  
  Remember that regal team logo that was unveiled with big fanfare on the Vegas Strip the Vegas Golden Knights? The one that was plastered all over the web and in stores from Sin City to Times Square? You can forget it, because it’s back to the drawing board for the newest NHL team.
  The trademark request for the Vegas Golden Knights was denied by the US Patent and Trademark Office several short weeks after it was announced by team owner Bill Foley, according to a report on SB Nation.
  A docum
  
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• Evil SERPs are not proof of Google’s failure, but mainstream media’s search marketing illiteracy

  09-12-2016 16:12
  
  Writing in the Observer on Sunday 4th December, Carole Cadwalladr began a lengthy essay on the supposed failings of the Google algorithm. She typed the beginning of a query ‘are jews’, she says, and was faced with auto-complete suggestions including ‘are jews evil’, ‘are jews white’ ‘are jews a race’ and more unpalatable offerings to help cater to her possible intent.
  While I, like Danny Sullivan of SearchEngineLand, “thought they stoppe
  
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• Unilever, Grey, and OMD chiefs among Outdoor Media Awards judges

  09-12-2016 16:05 via campaignlive.co.uk
  
  Alex Tait, marketing and digital director at Unilever, Leo Rayman, chief executive at Grey London and Aki Mandhar, managing director at OMD UK are among the judges lined up for the 2017 Outdoor Media Awards, run by Campaign and Clear Channel.
  
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• Amazon Go, Coca-Cola and Lidl: 5 things that mattered this week

  09-12-2016 15:56
  
  Amazon Go aims to eradicate queuesAmazon is hoping for a retail future where cashiers do not exist, after it launched a new concept store in the US this week.The 1,800 sq ft Amazon Go store lets shoppers just grab the items they want and then leave the store without paying, with an order charged automatically to their digital Amazon account as they exit.
  While on the surface this might all sound alarmingly close to shoplifting, Amazon Go works by using computer vision and sensors (translation; a
  
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• Coca-Cola chief executive, Muhtar Kent, to step down

  09-12-2016 15:51
  
  Coca-Cola’s chief executive, Muhtar Kent, has confirmed he will step down next year.
  Kent, who has held the position since 2008, will step down on 1 May 2017 and will take up the role of chairman of the soft drinks company.
  He will be succeeded by Coca-Cola’s president and operating chief, James Quincey, who will be tasked with leading the company at a time when consumers increasingly turn away from sugar-laden drinks.
  Quincey joined Coke in 1996 and took up the role of president and
  
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• Marketoonist on brand loyalty

  09-12-2016 15:44
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on brand loyalty appeared first on Marketing Week.
  
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• [Don't Publish] Creative Works: Featuring Adam&EveDDB, Saatchi & Saatchi London, Don't Panic & more

  09-12-2016 15:40
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 26 December.
  For
  
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• The Guardian hires Natasha Murray as first director of client partnerships amid commercial restructure

  09-12-2016 15:20
  
  Guardian News & Media has appointed Natasha Murray its first director of client partnerships as part of a restructure of the publisher’s commercial arm that will see its sales force reordered into agency-facing teams.
  Murray, formerly managing director at Havas Media, will lead the newly formed client partnerships team. The role forms part of the publisher's new commercial strategy that has seen its sales team reordered into agency-focused hubs, with specialists covering programmatic,
  
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• Amazon re-imagines Time's man of the year issue for Man in the High Castle

  09-12-2016 15:08
  
  Amazon has put its own spin of Time magazine’s person of the year cover in a new marketing stunt for the second season of Man in the High Castle.
  Earlier this week Time revealed president-elect Donald Trump as its person of the year alongside the caption ‘President of the Divided States of America’, a move which has been widely compared to its pick of Adolf Hitler in 1938.
  Amazon has capitalised on the controversy surrounding the cover by partnering with Time to include an adve
  
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• Facebook admits measurement errors for the third time

  09-12-2016 14:57 via campaignlive.co.uk
  
  Facebook has admitted more discrepancies may exist in mobile search, and the way it counts user reactions to live video.
  
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• BuzzFeed appoints new marketing head in Mondelez’ Laura Henderson

  09-12-2016 14:25
  
  BuzzFeed has appointed Mondelez’ Laura Henderson as its new marketing head following the departure of Frank Cooper last week, signaling challenging times at the snack food giant’s own content division as the digital publisher bolsters up its video offering.
  Laura Henderson, who was global head of content and media monetization at Mondelez, will join BuzzFeed in the newly created role of senior vice president of marketing, the Wall Street Journal reports.
  She will report to BuzzFeed p
  
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• Getting the measure of attribution: why obsessing over online metrics can be bad for your brand's health

  09-12-2016 14:07
  
  As the digital media marketplace matures there is an ever-increasing array of means by which we all seek to quantify and understand what we are buying and exactly how it is working. In fact, after seven years working within the online planning and buying department at Space and Time Media, I’ve realised that there are more metrics for measurement now than have ever existed at any point since the advent of online advertising as a mass medium.
  CPA, CPC, CPM, CTR, CPA, CPE, CPV, impressions,
  
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• Three promotes its CMO to new chief digital officer role

  09-12-2016 13:33
  
  Three is on the lookout for a new CMO, having promoted Tom Malleschitz to the newly created role of chief digital officer.
  The responsibility for marketing operations will be co-managed in the interim by Lianne Norry, Three’s director of brand & comms, and Marsha Lenihan, its director of strategy and insights.
  Having joined Three UK just over five years ago, Malleschitz’s tenure as CMO included coming up with the brand’s #makeitright advertising slogan. He also led the mov
  
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• Three's Malleschitz departs CMO role to take up chief digital officer position

  09-12-2016 13:21 via campaignlive.co.uk
  
  Three's chief marketing officer Tom Malleschitz has been appointed to a newly-created role as chief digital officer for the brand and parent Hutchison Whampoa.
  
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• Closing the gender gap at Christmas with SheSays’ I Am Reindeer campaign

  09-12-2016 12:58
  
  Global creative network for women SheSays has unveiled a Christmas campaign, I Am Reindeer, to raise the profile of creative women in the industry by breaking down gender assumptions, starting with Santa's reindeer.
  "Everyone assumes Rudolph is male. She’s not. In fact, all the Christmas reindeer are female," the strapline reads.
  This is because only female reindeer have antlers at Christmas, according to Edinburgh University professors Gerald Lincoln and David Baird. SheSays is
  
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• American Eagle Outfitters uses Snapchat Spectacles to film influencer ads in Hong Kong

  09-12-2016 12:55
  
  American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign.
  The #WeAllCan campaign, by TBWA in Hong Kong, is primarily an influencer campaign that used the new technology to film first person point of view shots to give a more authentic look to the content.
  To highlight its tech credentials the brand is now also giving people a chance to win one. It has extended the theme of the campaign to ‘I Can Give
  
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• Brexit: Leave campaign won because it ‘prioritised’ new voters

  09-12-2016 12:48
  
  The British Polling Council described the Remain campaign as “a clear failure” in appealing to newly registered voters at an event yesterday (9 December), which analysed the role of pollsters in Brexit.
  The body revealed 54% of those who did not vote in the 2015 General Election, chose to vote in the EU referendum. In fact, just 6% of those who did not vote in the General Election, chose once again to stay away from the polling stations.
  John Curtis, president of the British Polling
  
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• Independent Influence: Why Chandelier is taking their entire team to France for inspiration

  09-12-2016 12:42
  
  Richard Christensen thinks people should turn off their collective televisions and experience the world. The founder and creative director of creative agency Chandelier is a world traveler himself, having recently climbed Mt. Everest and soon to be trekking across Antarctica.
  When his independent agency announced a #ChandelierFrenchKissTour and encouraged his employees to go on a scavenger hunt and post their findings to Instagram and other social media, it fit right in line with Christensen&rsq
  
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• Former Paddy Power marketer Sarah Davies joins Blood alongside George Prest and Drew Burdon

  09-12-2016 12:35
  
  You and Mr Jones has appointed Paddy Power's director of marketing innovation, Sarah Davies, to help lead its brandtech outfit Blood.
  Davies joins as an agency partner alongside founding clients and former R/GA senior executives George Prest and Drew Burdon.
  She will serve as the business lead for Blood’s portfolio of clients, which include Samsung North America, Unilever, Zappar and Elephant Crisis Fund.
  Davies will also become an associate partner in Blood’s parent company, You &am
  
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• Watch how The Drum created Top Trumps cards for Digital Podge’s guests

  09-12-2016 12:27
  
  Last week (2 December) The Drum revived its Super Marketers Top Trumps game in partnership with IBM Watson and Winning Moves, presenting some 300 marketers with their very own card based on their Twitter personality.
  Watch the video above to find out how we did it, and what the likes of Gemma Greaves and Nadya Powell thought of their winning assessments.
  Weren’t at Digital Podge? You can play Super Marketers Top Trumps online and generate your own virtual card.
  The issue of The Drum sent t
  
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• Beats by Dre reveals global ensemble of sporting stars for 'Be heard' brand campaign

  09-12-2016 12:22 via campaignlive.co.uk
  
  Beats by Dre has employed an international cast of 23 household sporting names to front its new brand campaign "Be heard".
  
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• Do It Day wins its fourth award of the year

  09-12-2016 12:16
  
  Do It Day, The Drum's annual event that brings together the marketing services community to change the world in a day, has won its fourth award of the year. 
  Named Event of the Year at the PPA Independent Awards, saw Do It Day take its second award in a week after it was also highly commended at the PPA Connect Awards. 
  Earlier this year it was named Event of the Year at the British Media Awards and Best Event Linked to a Publication at the Global Conference Awards too. 
  Do It Day
  
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• Three CMO Malleschitz becomes chief digital officer for wider Hutchison Whampoa group

  09-12-2016 12:07
  
  Three is on the hunt for a new top marketer after Tom Malleschitz’s promotion to chief digital officer for the wider Hutchison Whampoa group. 
  He takes on the newly-created role having played a key part in concocting the telecom’s push for digital advertising revenues via its partnership with adblocker maker Shine.
  It is likely that Malleschitz’s new responsibilities will focus him on developing this strand. He previously  told The Drum this would see the mobile
  
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• Three CMO Malleschitz becomes chief digital officer for wider Hutchinson Whampoa group

  09-12-2016 12:07
  
  Three is on the hunt for a new top marketer after Tom Malleschitz’s promotion to chief digital officer for the wider Hutchison Whampoa group. 
  He takes on the newly-created role having played a key part in concocting the telecom’s push for digital advertising revenues via its partnership with adblocker maker Shine.
  It is likely that Malleschitz’s new responsibilities will focus him on developing this strand. He previously  told The Drum this would see the mobile netwo
  
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• Robots probably not going to take your job, says IBM innovation director

  09-12-2016 12:05 via campaignlive.co.uk
  
  There will always be room for strategists in marketing - even if the robots are coming for the media planners.
  
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• Time Inc. UK sets sight on TV production to steer future growth

  09-12-2016 11:55
  
  Time Inc. UK has launched an in-house TV production arm that will see it create quality factual programming for major UK broadcasters.
  The launch comes as publishers are reversing the digital trend by eyeing linear channels to reach audiences at scale, while pulling away from an over-reliance on third party platforms.
  The foray into TV production comes as part of the publisher's strategy to build out its journalism in various platforms, following in the footsteps of Vice Media’s simil
  
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• How to get ‘better ads’ into augmented and virtual reality

  09-12-2016 11:55
  
  Augmented Reality (AR) and Virtual Reality (VR) are moving mainstream, having been featured in ‘The Apprentice’ last week. However, rather surprisingly, they have been around for a while.
  ‘The Wonderful World of Oz’ was written by L Frank Baum back in 1900. The next year he wrote ‘The Master Key’, featuring glasses which layered material onto what the user was looking at.
  In 1992 the terms ‘Augmented and Virtual Reality’ were coined by engineers wo
  
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• Lida hires Paula Jago as chief operations officer

  09-12-2016 11:40 via campaignlive.co.uk
  
  Lida has appointed Paula Jago, a former managing director of operations at Digitas LBi, as chief operating officer.
  
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• Kodak opens pop-up shop to launch new Ektra phone

  09-12-2016 11:36 via campaignlive.co.uk
  
  Kodak has unveiled The Kodakery shop as part of the launch of Ektra, the brand's new photography-first smartphone.
  
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• Integral Ad Science partners with Google, InMobi & MoPub to give ad transparency a boost

  09-12-2016 11:36
  
  Integral Ad Science (IAS), the technology and data company, has partnered with mobile advertising giants Google, InMobi, MoPub and others to launch a Media Rating Council-accredited open source SDK code for mobile ad viewability.
  The new metric seeks to assuage industry concerns over ghost clicks and fraudulent bots by creating a universal industry-wide standard for measurement. To achieve this the code collects raw data to determine accurately whether an ad was viewed or not with other dev
  
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• Female marketing directors earn 17% less than male peers

  09-12-2016 11:30
  
  Female marketing and sales directors are paid almost a fifth less than their male counterparts, new data by the Office for National Statistics (ONS) has shown.
  While men on average earn £36.45 per hour, or around £75,744 per year, women make £30.20 per hour (£54,667 per year). And, compared to men, only a quarter (26%) of women hold marketing and sales director roles.
  When it comes to director roles in advertising and public relations, women are once again paid less. The
  
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• Beats enlists Anthony Joshua, Kevin de Bruyne, Conor McGregor and more to quicken brand growth

  09-12-2016 11:30
  
  It might be the world’s most recognisable headphone brand but Beats is on a mission to scale its business beyond America, enlisting some of the world’s most recognisable sports stars to front a global campaign.
  From Manchester City’s rising star Kevin de Bruyne to UFC champion Conor McGregor, there’s a more global feel to this Anomaly-created campaign than previous efforts from the brand, which is working with 23 athletes across 11 different countries and 12 different spo
  
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• First a Spark, then a flame: why the creative development process prevents SMBs from embracing digital advertising

  09-12-2016 11:08
  
  As an engineer, it’s always deeply exciting when something I built is used. Well, to be accurate, it’s exciting when it works, then deeply exciting when lots of people find it useful and it’s used widely and often.
  And I am deeply excited by Spark, something the engineering team at ReFUEL4 has been working on these past months. Spark is our fully AI driven, self-serve version of ReFUEL4. Aimed at Small to Medium Businesses (SMBs), it will take the pain out of managing the creat
  
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• German giants BMW & Deutsche Telekom follow Kelloggs in Breitbart boycott

  09-12-2016 10:58
  
  German industrial giants BMW and Deutsche Telekom have become the latest firms to withdraw from advertising on right-wing news outlet Breitbart amidst a campaign for businesses to boycott the platform.
  The German boycott has been spearheaded by the Kein Geld Für Rechts or No Money for the Right movement, formed in the aftermath of the success of Donald Trump in the US presidential elections, who has appointed Breitbart CEO Steve Bannon as his chief strategy adviser.
  The online news and opin
  
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