Marketing news

• Google delivers New York’s holiday windows to the masses via VR

  08-12-2016 23:42
  
  Google Shopping is offering a virtual tour of New York’s renowned holiday windows, Winter Wonderland, which allows consumers to use a smartphone or computer to see windows from 18 stores, including Lord & Taylor’s Enchanted Forest, as well as Barney’s — in which artist Nick Cave tackles race and gender — and Saks 5th Avenue, which features couture gowns from designers that were inspired by holiday treats.
  “We’ve taken hundreds of high-resolution phot
  
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• Godiva’s holiday gift box is a chocolate lover’s dream

  08-12-2016 23:35
  
  Chocolate lovers, rejoice: Godiva’s holiday gift box contains not one, but four boxes of its signature luxury chocolates.
  Called “The Box that Keeps Giving,” the chocolatier created the box in hopes of facilitating generosity during the holiday season. When someone opens the box, they’re greeted with two smaller boxes inside - one for keeping and one for gifting. While the "To Keep" box is filled with chocolates, the "To Gift" one is filled with two more boxes i
  
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• This black model reenacted fashion ads in a plea for diversity

  08-12-2016 22:55 via campaignlive.com
  
  Calvin Klein, Victoria's Secret, Dolce & Gabbana ads are gorgeously recreated by Debbeh Howard.
  
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• Is Apple losing its crisp?

  08-12-2016 20:26
  
  Prophet recently released its annual ranking of the world’s most relevant brands, and Apple topped the list for the second year in a row. The study surveys 15,000 U.S. consumers about more than 300 brands across 27 industries to determine which brands are the most relevant in consumers’ lives.
  Congratulations to Apple, sort of. Although it stayed atop the ranking, Apple’s overall relevance score went down a few points from last year, and its performance on a few of the 16 key m
  
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• The 'Get a Mac' creative team reveals their favorite spots

  08-12-2016 19:54 via campaignlive.com
  
  The writers, director and talent behind the Apple campaign, which turned 10 this year, talk about the ads that still make them smile.
  
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• Mercedes place job ad in Autosport magazine for new F1 race driver with benefits including company car

  08-12-2016 18:52
  
  The Mercedes Formula 1 team has turned to print advertising to find a replacement race driver following world champion Nico Rosberg’s shock departure.
  The treble winning constructers champions posted a tongue in cheek job vacancy in the pages of the UK Autosport magazine advertising the available position for the second race seat left by German driver Nico Rosberg who announced his retirement last month after clinching his first driver’s world championship.
  The ad reads: “A vac
  
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• Field Day top duo depart as agency moves into Havas Creative Group

  08-12-2016 18:26 via campaignlive.co.uk
  
  Liz Barnsdale and Sarah Stratford, the managing director and executive strategy director, respectively, are stepping down from through-the-line shop Field Day.
  
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• Pinterest taps former Walmart executive Brian Monahan as head of vertical strategy

  08-12-2016 18:06
  
  Pinterest has poached Brian Monahan, Walmart's former head of marketing, to spearhead its efforts in developing marketing programs to increase brand awareness, user adoption and revenue. 
  The industry luminary's remit will include CPG. retail, entertainment, auto, tech and more and he will report to the visual bookmarking site's head of partner marketing, Cat Lee. 
  Monahan is an advertising veteran, having held various roles at IPG Media Lab and being credited as the co-founder of medi
  
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• Michael Jordan wins rare trademark dispute in China after top court orders sportswear company to cease using his name

  08-12-2016 18:01
  
  Michael Jordan has won a major long running trademark dispute after China’s supreme court ruled that a sportswear company must stop using his Chinese name.
  The People's Supreme Court ordered the sports company, which traded under a name identical to Jordan’s Chinese name- Qiaodan, to stop using the characters.
  Qiaodan Sports had the name trademarked more than a decade ago, however Jordan’s lawyers argued that the Chinese company had used the name to build its business without h
  
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• How the industry is reorganising itself to counter the duopoly of Google and Facebook

  08-12-2016 18:00
  
  There is such thing as too much of a good thing, particularly when it is removing competition and marking its own homework. Or that’s what the industry seems to be feeling about the dominance of technology platforms come media owners Google and Facebook.
  The UK’s leading programmatic practitioners congregated this week in Shoreditch at The Drum's second annual Programmatic Punch to debate issues blighting the industry’s ability to use programmatic technology to the be
  
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• Taco Bell flexes its social muscles on YouTube

  08-12-2016 17:49
  
  Just like that, Netflix and Amazon have a little more competition in scripted original video content – and from a perhaps unexpected source: Taco Bell.
  That’s right: With the launch of a new YouTube series – and more to come – the notoriously social-savvy brand is staking its claim on what it calls its “last unconquered channel.”
  The brand has nearly 10.5 million likes on Facebook, nearly 1 million followers on Instagram and nearly 1.8 million followers o
  
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• Why brands should go the influencer way this holiday season

  08-12-2016 17:39
  
  Christmas is typified by John Lewis’s yearly tear fest advertisement - we all remember last year’s Man on the Moon and this year’s Buster the Boxer. Or how about the iconic Burberry ads? Brands are paying thousands of dollars each year to get some ad-space during the hectic holiday period; but there is another effective strategy which more and more brands are opting for: Influencer Marketing.
  Influencer Marketing allows brands to connect with consumers in a more natural way, by
  
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• Podcast: the big fat Christmas episode

  08-12-2016 17:37 via campaignlive.co.uk
  
  Gorge on mince pies with Campaign's panel of creatives, who give their take on this year's crop of Christmas ads.
  
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• 'Evan' starts like a teen flick and ends with a dark twist

  08-12-2016 17:33 via campaignlive.co.uk
  
  Social video experts at Unruly review "Evan" the latest viral by Sandy Hook Promise.
  
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• 'Evan' ad starts like a teen flick and ends with a dark twist

  08-12-2016 17:33 via campaignlive.co.uk
  
  Social video experts at Unruly review "Evan", the latest viral by Sandy Hook Promise.
  
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• Alaska Airlines-Virgin America merger clears regulatory hurdle

  08-12-2016 17:10
  
  This week, the merger of Alaska Airlines and Virgin America was cleared by the US government, forming the fifth largest airline in the country.
  The US Department of Justice approved the deal and the combined airline will compete with the four largest airlines in the US: Delta, United, American and Southwest. 
  The new airline, in the ruling, is required to scale back a codeshare partnership with one of its largest partners, American Airlines, for the deal to go through. In mergers of this so
  
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• Olympians Laura and Jason Kenny on data, ‘unpredictable’ humans and winning gold

  08-12-2016 17:00
  
  It is a little more than three months since Laura and Jason Kenny became sporting royalty by winning gold at the Rio Olympics yet trying to spot them in a crowded room can be difficult, so unassuming are they.
  It takes a few minutes to realise that the record breaking, multiple gold medal-winning Olympians are in fact sat quietly on a sofa in a corner of the room chatting to each other. Being introduced feels like interrupting their afternoon plans, although those are supposed to involve an int
  
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• Diageo Futures promotes David Gates to MD as it reshuffles global marketing team

  08-12-2016 16:43
  
  Drinks giant Diageo has confirmed some changes to its global marketing team, seconding David Gates, who is currently global head of the brand's premium core spirits, to managing director of its Futures arm. 
  Jones will be at the helm of Diageo Futures team, which acts as the brand's innovation centre, effective immediately. According to a spokesperson, however, he will still oversee the Johnnie Walker, global portfolio whisky, Captain Morgan, rums and Tequila aspects of the b
  
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• Center Parcs campaign will combine animation with live action to bring the forest to life

  08-12-2016 16:33 via campaignlive.co.uk
  
  Center Parcs is launching a 50-second ad that celebrates its forest locations as an "immersive playground".
  
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• Watch: Heathrow and street artist create customised 'Welcome home' banners

  08-12-2016 16:23 via campaignlive.co.uk
  
  Leading on from their Christmas campaign, the airport is giving every passenger the chance to have their own heartfelt reunion in arrivals, just as the teddy bears do in the film.
  
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• Marco Bertozzi departs Publicis Groupe to join Spotify as VP, Europe

  08-12-2016 16:08
  
  Marco Bertozzi has been tapped by Spotify to lead the brand as vice-president, Europe and head of sales in the region. 
  In his new role, he will be based in London, overseeing Spotify's direct, programmatic and international business across Europe. 
  Bertozzi joins the streaming platform from Publicis' performance marketing arm Performics where he was global chief revenue officer since April. Prior to Publicis Groupe streamlining its media offerings, Bertozzi was nam
  
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• Your home can now smell like fried chicken with KFC's new candle

  08-12-2016 15:59
  
  If you love the smell of fried chicken wafting through your house, but you don’t want the hassle of frying your own, or even getting takeout, KFC may have the solution to your very,very strange problem.
  The KFC candle is now available, so you can get that scent of the Colonel even without the red and white boxes of greasy goodness. Sadly, unless you’re a kiwi, finding one of these coveted candles may be out of reach. The KFC candle is only available in New Zealand, according to a sto
  
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• Sport England CEO: The real success of ‘This Girl Can’ is its empowerment of women

  08-12-2016 15:56
  
  Sport England’s CEO Jennie Price says the real success of its ‘This Girl Can’ campaign is in empowering women, not just getting them to start exercising.
  Speaking last night at the Advertising Association’s Parliamentary Reception, she told the story of a trip she made to Australia to talk about the success of the campaign and tackling sport and physical activity. While there, she had conversations with more than 2,000 people about why the campaign worked and resonated s
  
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• Two-thirds of marketers can’t measure ROI on mobile

  08-12-2016 15:55
  
  Two-thirds of marketers say they can’t measure ROI on mobile, according to a recent report from research firm Forrester. The majority (67%) put this down to the fact they don’t believe it can be measured.
  Despite marketer’s doubts the report also suggests marketer’s problems with measuring profitable ROI through mobile is a “misunderstanding” and marketers aren’t measuring their data in the correct way as they are “missing the mobile offline oppor
  
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• Starbucks reveals ambitious store growth plans fuelled by tech and cold brew coffee

  08-12-2016 15:19
  
  Starbucks is placing tech at the centre of its ambitious growth plans as the coffee giant looks to open almost 50% more locations by 2021.
  At an investor meeting yesterday (7 December), the company’s senior figures, including chief executive Howard Schultz, revealed plans to open around 12,000 new stores by 2021, bringing its total to roughly 37,000.
  The growth will be driven by enticing more customers with new products, store formats and technology, including offering members of its rewar
  
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• ‘Stricter rules on junk food ads show power of self regulation’

  08-12-2016 15:06
  
  The ad regulator has just introduced some of the strictest rules in the world on advertising junk food to children.
  From next July, the Committee of Advertising Practice (CAP) has decided that non-broadcast rules should be brought in line with broadcast, meaning advertisers will not be allowed to target food and drink high in fat, sugar and salt (HFSS) at under-16s in print, cinema, online and social media activity.
  The move follows a decision by the Government not to introduce stricter rules on
  
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• The future of food and what we are really hungry for

  08-12-2016 15:05
  
  Karen Fewell, founder of Digital Blonde, discusses how we eat, what we eat and what we are really hungry for. 
  The way we eat now, both in and out of home, has been gradually evolving and changing for some time.
  The notion of meal planning, buying the necessary ingredients in one weekly shop and sitting down to a home cooked meal as a family, is quickly becoming a thing of the past. It hasn’t entirely died out; the cult of batch cooking has reinvented meal planning for some, turning i
  
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• Direct Line Pet Insurance unleashes Hodge the hound for latest pet fix campaign

  08-12-2016 15:04
  
  Direct Line Pet Insurance has cast Hodge, a lovable seven-year-old Basset Hound from Bedfordshire, in its new campaign which addresses the bad habits of the nation’s wayward pets.
  Hodge was the winner of Direct Line’s naughtiest pets promotion, which invited owners to share photos and videos of their mischievous dogs. The main prize was a chance to win a dog training boot camp and feature in the resulting Direct Line campaign.
  Hodge‘s owners Richard and Andy Kilduff, from Leigh
  
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• Vice and the Guardian strike landmark alliance and create joint production unit

  08-12-2016 14:44
  
  In a landmark deal Vice Media and the Guardian have become content partners. The move will entail the two media companies sharing investigative news and video production skills and creating custom formats in addition to the creation of a joint production unit in the youth brand’s London office.
  As part of the deal Vice will have access to original investigative news reporting from a unit of dedicated Guardian journalists, while the Guardian with gain the use of Vice’s video productio
  
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• Vice and Guardian team up for content partnership

  08-12-2016 14:29 via campaignlive.co.uk
  
  The Guardian is partnering with Vice in an arrangement that will see journalists from the liberal news brand producing reports for Vice's nightly news show on US and UK TV.
  
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• How TSB is building a 21st century bank

  08-12-2016 14:26 via campaignlive.co.uk
  
  As the rise of digital-first banks such as Monzo and Atom Bank will attest, British retail banks have been slow to modernise.
  
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• Uber partners with Age UK for Christmas charity collection service

  08-12-2016 13:41
  
  Uber is giving its UK users the chance to donate unwanted items to Age UK this Saturday (10 December) with a special #UberGiving pick-up option.
  Capitalising on consumers’ giving spirit at Christmas, the partnership will run in 20 cities in the UK: Belfast, Birmingham, Brighton, Bristol, Cambridge, Cardiff, Edinburgh, Glasgow, Leeds, Leicester, London, Manchester, Merseyside, Newcastle, Nottingham, Stoke, Southampton, Portsmouth, Sheffield and York.  
  Users of the transport app will b
  
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• AKQA co-founder James Hilton resurfaces at design studio Native

  08-12-2016 13:41 via campaignlive.co.uk
  
  James Hilton, the co-founder and chief creative officer of AKQA, has joined Native, the industrial design specialist studio, as co-chief creative officer.
  
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• Research: consumer over-the-top subscriptions have nearly doubled in 2016

  08-12-2016 13:31
  
  Paywizard, a subscriber management company, today released its second annual TV report and found that consumers with over-the-top (OTT) subscriptions has risen from 25 per cent to 45 per cent over the past year.
  30 per cent of the 6,242 consumers surveyed, said that they intend to subscribe to pay OTT services leading up to Christmas, with 18 per cent planning to subscribe for the first time. Still, a whopping 50 per cent of those first time subscribers plan to cancel their subscriptions within
  
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• News UK’s commercial arm The Bridge appoints first programmatic head

  08-12-2016 13:17
  
  News UK’s commercial arm The Bridge, formed in April of this year, has appointed its first head of programmatic as it looks to unlock the value of its rich data set for advertisers and make programmatic a key pillar of its offering.
  Ian Hocking, former head of agency and programmatic sales for eBay at Ad2One, will take up the role, working with News UK’s advertising partners to implement programmatic campaigns across its digital properties across The Sun, The Times and The Sunday Tim
  
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• Rubicon Project aims to tackle ad-blocking by giving users active control

  08-12-2016 12:57 via campaignlive.co.uk
  
  Advertising network Rubicon Project is launching Project Awesome, a consumer solution that allows users to actively control which types of ads they receive online, and how they receive them.
  
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• #YouTubeRewind: 200 YouTubers star in mash-up of this year's top videos as Google also reveals this year's most viral ads

  08-12-2016 12:56
  
  As we shake the dust of 2016 off our feet, YouTube has unveiled a mash-up of this year's top videos, fronted by none other than its own cretators, as well as revealing the most popular branded videos on the platform.
  The slick #YouTubeRewind spot (above) centres around the theme of challenges in a bid to acknowledge that the past twelve months have been full of them – from the Mannequin Challenge to the testing Pokemon Go fad.
  This year, more than 200 YouTube stars from 18 countr
  
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• #YouTubeRewind: 200 YouTubers star in mash-up of this year's top videos as Google also reveals 2016's most viral ads

  08-12-2016 12:56
  
  As we shake the dust of 2016 off our feet, YouTube has unveiled a mash-up of this year's top videos, fronted by none other than its own cretators, as well as revealing the most popular branded videos on the platform.
  The slick #YouTubeRewind spot (above) centres around the theme of challenges in a bid to acknowledge that the past twelve months have been full of them – from the Mannequin Challenge to the testing Pokemon Go fad.
  This year, more than 200 YouTube stars from 18 countr
  
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• Time Inc launches in-house TV production arm

  08-12-2016 12:43 via campaignlive.co.uk
  
  Time Inc UK has launched an in-house TV production arm to create documentaries and other factual programming for UK broadcasters.
  
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• Comcast partners with US Olympic Committee as AT&T ends three decade long sponsorship

  08-12-2016 12:14
  
  Comcast Corporation has replaced AT&T as the US Olympic Committee’s communications partner in a multi-year deal spanning the 2018 Olympic and Paralympic Winter Games in PyeongChang, South Korea, and the 2020 Games in Tokyo.
  The deal sees Comcast become the official Internet, video distribution, wireless, home security and business services provider of Team USA throughout the competitions and marks an end to AT&T’s partnership, which began in 1984, after the telecoms giant dec
  
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• ITV launches ad-free subscription service for ITV Hub

  08-12-2016 12:07 via campaignlive.co.uk
  
  ITV is rolling out an expansion of its catch-up and on-demand service The ITV Hub with the option for users to pay to not receive ads.
  
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• Goliath continues to captivate while new shows begin to climb Amazon Prime charts

  08-12-2016 12:00
  
  While plenty people are talking about Amazon's decision not to renew the critically acclaimed series 'Good Girl Revolt,' the studio still has a strong arsenal of originals that continue to draw viewers.
  Insights from Jumpshot: 
  The Night Manager Scores Big: Not only did the mini-series The Night Manager win 3 awards at the Royal Television Society’s Craft and Design Awards, they also took the 2nd highest streamed TV series on Amazon Prime this past week, drawing almost a 20% share.
  Gr
  
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• Sports Direct brand hits rock bottom in 2016 as profits plunge

  08-12-2016 11:58
  
  Sports Direct saw its pre-tax profits fall 25% to £140.2m in the six months to 23 October, as both its business and brand take a bashing.
  While chief executive Mike Ashley described the last six months as “tough for our people and performance,” and pointed to deteriorating exchange rates, Sports Direct’s chairman Keith Hellawell didn’t hold back in his assessment.
  Hellawell claims an “extreme political, union and media campaign waged against this company&rdqu
  
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• Sports Direct brand hits rock bottom as profits plunge

  08-12-2016 11:58
  
  Sports Direct saw its pre-tax profits fall 25% to £140.2m in the six months to 23 October, as both its business and brand take a bashing.
  While chief executive Mike Ashley described the last six months as “tough for our people and performance,” and pointed to deteriorating exchange rates, Sports Direct’s chairman Keith Hellawell didn’t hold back in his assessment.
  Hellawell claims an “extreme political, union and media campaign waged against this company&rdqu
  
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• Creature and VCCP Media pick up Mission Foods creative and media

  08-12-2016 11:49 via campaignlive.co.uk
  
  Mission Foods in Europe has handed its creative account to Creature of London and media to VCCP Media after a competitive pitch.
  
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• BuzzFeed snaps up Mondelez content chief Laura Henderson

  08-12-2016 11:39 via campaignlive.co.uk
  
  Laura Henderson, global head of content and media monetisation at Mondelez International, will join BuzzFeed next month as its senior vice-president of marketing.
  
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• CU Presents at the University of Colorado appoints After Digital to online brief

  08-12-2016 11:37
  
  CU Presents, a US-based performing arts centre, has appointed Glasgow born digital communications agency After Digital to their full digital brief.
  CU Presents is a performing arts centre based at The University of Colorado which boasts a Grammy award winning string quartet and over 150 ticketed events a year.
  After Digital will be digital partner to CU Presents; increasing brand awareness, driving growth in ticket sales and attendance, improving the online user experience and deploying a develo
  
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• Lastminute.com founder Tom Teichman slams 'Brexit' doomsayers as he reveals positive outlook for UK startup scene

  08-12-2016 11:24
  
  Super-investor and founder of Lastminute.com, Tom Teichman, has slammed "Brexit doomsayers," pointing out that London has always adapted fast to challenges it has faced in the past. 
  In the months following the UK's decision to leave the EU there has been growing unease from the industry around what will happen to the UK's startup scene when Britain leaves the Union. Teichman, however, has come out and said he is "not so gloomy about the effect of Brexit on UK tech.
  
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• Hellmann's to recreate Christmas ad from over a decade ago as part of nostalgia drive targeting foodie millennials

  08-12-2016 11:01
  
  Hellmann’s is remaking one of its Christmas TV ads from over 10 years ago as part of a £1 million pound investment drive across TV and social media throughout December.
  The Unilever UK brand is set to reveal a revamped version of its 2005 festive spot with a contemporary foodie feel in an effort to appeal to a modern audience.
  To amplify the campaign further and engage with a younger millennial audience, Hellmann’s mayonnaise has partnered with Buzzfeed’s Proper Tasty pla
  
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• How to build your employer brand

  08-12-2016 10:58 via campaignlive.co.uk
  
  Highlights from our exclusive live chat with HEINEKEN and Cloudfactory about employer branding
  
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