Marketing news

• 'Own who you are': Exceptional Women Out West featuring Amy Small, global head of VR, Framestore

  07-12-2016 23:24
  
  Having a five-year plan isn’t always essential to your career. So says Amy Small, global head of VR at Framestore in Los Angeles.
  Small has thrived in her career by being open to new opportunities as they have arisen, and those opportunities haven’t always been about advancement or promotions. Sometimes it has been the lateral moves that have proven most rewarding.Small is all about the journey, about having a satisfying and successful career. The Penn State graduate started as an in
  
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• Google is going completely renewable in 2017

  07-12-2016 22:58
  
  Search giant Google announced in a blog post this week that it expects to hit its goal of 100% renewable energy soon, which is a huge feat, considering the data centers it runs are massive.
  The post stated that people search Google trillions of times every year and that more than 400 hours of YouTube videos are uploaded every minute. This takes a ton of energy, and even with engineers spending years perfecting the data centers and making them more efficient, Google thought it would both address
  
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• Edelman LGBTQ moves earn top marks for HRC Corporate Equality Index

  07-12-2016 22:43
  
  Communications Marketing and PR firm Edelman has earned top marks in the Human Rights Campaign Foundation’s 2017 Corporate Equality Index (CEI). The firm earned 100% on the Fourteenth Annual Scorecard on LGBT Workplace Equality.
  The CEI is a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation. Edelman joins the ranks of 517 major US businesses which also earned top marks this ye
  
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• US Creative Work of the Week: HotelTonight wants to help you avoid family overload this holiday season

  07-12-2016 22:29
  
  The holidays are often the one time of year when extended families have the chance to get together to catch up and reminisce. But for many people, one time per year is more than enough – and is the reason why HotelTonight’s latest campaign is encouraging holiday travelers to avoid family overload this year by booking a hotel instead of staying with kin.
  The ads feature caricatures of creepy uncles, obnoxious teenage nieces and cranky grandmas – all of which are likely all
  
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• Almost half of all OTT traffic is fake, and here are the main offenders

  07-12-2016 22:03
  
  Addressable TV has been tipped as one of the areas in the digital marketing landscape for 2017, with eMarketer predicting that as much as $1.56bn of US advertisers’ money will be spent one such media next year, but a report today from Pixalate suggests they should do so with caution. 
  Earlier today (December 7) Pixalate released a study suggesting that nearly half (44%) of all connected TV traffic is invalid, a worrying number when the figures show that such traffic – commo
  
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• 3% Conference video: Industry men on improving gender disparity

  07-12-2016 20:44
  
  There was plenty of great conversation around gender disparity at the most recent 3% Conference in New York — and the theme, “What are you going to do about it?” was not just a slogan but a true rally cry.
  The Drum caught up with some men in the industry, an audience that is still in need of becoming more engaged, to ask them what they are planning on doing to help improve the discussion and action around gender diversity in the industry.Included in this video:
  Brad Johnson, pr
  
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• Xaxis names Nicolas Bidon as global president amid wider GroupM shakeup

  07-12-2016 20:11
  
  Xaxis has confirmed that former European chief executive (CEO) Nicolas Bidon is now president of the GroupM adtech unit succeeding Brian Gleason in the top spot after the announcement of his own elevation to global CEO of [m]Platform.     
  As global president Bidon will be responsible for guiding Xaxis’ overall company strategy, with the promotion marking his second such move within the GroupM outfit in 2016 – a year that has seen significant changes within t
  
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• IPG confirms it is part of US Justice Department’s bid rigging investigation

  07-12-2016 20:10
  
  New York-based Interpublic Group (IPG), a holding company whose agencies include Deutsch, MullenLowe and R/GA, has confirmed in a statement that one of its “standalone domestic agencies” has been contacted by the Department of Justice’s Antitrust Division regarding faulty video production practices.
  The statement comes just days after the Wall Street Journal reported that the US Justice Department is currently investigating whether advertising agencies are rigging the bidding p
  
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• Undercurrent Group launches branded content agency The Drop, announces two new agency offerings

  07-12-2016 19:11
  
  Activation shop Undercurrent has expanded its offering with the formation of branded content division The Drop, as well as the launch of two other agencies under the Undercurrent Group umbrella.
  The Drop will be marketed as a full service content production agency, specialising in video content for social media and offering clients the added service of 360 film. The outfit will handle briefs from concept through to post-production and distribution, having done so already for Samsung and EE ahead
  
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• Google enabling programmers to better connect with viewers in advanced TV is 'really our core DNA'

  07-12-2016 18:56
  
  Google sits in a unique position in the emerging field of addressable television due to its ability to help broadcasters and cable networks connect with viewers while distributing and monetizing its own content.
  “We definitely have a perspective that eventually everything is going to go IP,” says Brian Jankovsky, director of entertainment & sports partnerships at Google, during a panel discussion at the recent Beet.tv Retreat 2016. “It’s going to take some time.&rdquo
  
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• Allexo Search: Insight Executive - FMCG / Retail

  07-12-2016 18:43
  
  £28000 - £30000 per annum + 20% Bonus + Benefits:Allexo Search:
  So, you've gained some good experience analysing EPOS data for/with leading FMCG and Retail brands, but want to work in a more creative and entrepreneurial environment?This is an opportunity to deliver insights for the the UK's leading Shopper Marketing a
  London
  
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• 22squared Atlanta brings Cameron Templeton on board as creative director

  07-12-2016 18:29
  
  Cameron Templeton has joined 22squared as a creative director at the independent shop’s Atlanta office.
  Templeton joins from Firstborn New York, where he also served in the role of creative director and worked with brands including Audible and Patron. In his new role, he’ll be working on brands including Baskin-Robbins, SunTrust Bank and Home Depot.
  His appointment is the latest in a string of creative hires at the agency’s Atlanta office. Executive creative director Al Patton
  
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• Rubicon’s Project Awesome offers an alternative to ad blocking

  07-12-2016 18:25
  
  Rubicon Project, which says it operates an advertising marketplace that reaches more than one billion consumers across one million websites and 20,000 apps, announced the private beta launch of Project Awesome, a product it says puts consumers in control of their digital advertising experiences.
  Project Awesome was built in Rubicon's innovation lab, The Garage, and is designed to “deliver a less arduous, more intuitive and engaging way for users to provide feedback on ads,”
  
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• Innovation culture is the ability to 'ignore HR and ROI', says Brent Hoberman

  07-12-2016 18:24 via campaignlive.co.uk
  
  Big brands can only encourage innovation by ditching their usual way of doing business and taking risks - including the ability to "try stuff and fail and ignore HR and ROI".
  
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• When facts and reason won’t cut it: how advertisers can reach consumers in a post-truth world

  07-12-2016 18:20
  
  Anger is a response. A secondary emotion, provoked by pain of some kind. People get angry when they feel rejected, threatened, experience loss, and it can act as a form of self-protection. It is a psychological distraction from more painful feelings of powerlessness and vulnerability. Feelings that make you feel small. 
  But moving these feelings outward by becoming angry – towards a state, or a political party or system, for example, shifts your focus elsewhere and makes you feel bigg
  
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• Karmarama's Studzinski to be chief creative for Accenture Interactive in Europe

  07-12-2016 18:17 via campaignlive.co.uk
  
  Nik Studzinski is to become lead creative officer of Accenture Interactive in Europe and set up a global creative council for his new employer.
  
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• Trump : Flattered to be named Time magazine's Person of the Year

  07-12-2016 18:14
  
  President-elect Donald Trump, at loggerheads with much of the US traditional  press since his election,  has been  named Time magazine’s Person of the Year.
  “It’s a great honor. It means a lot,” Trump told NBC's "Today" show.
  "To be on the cover of Time magazine as the person of the year is a tremendous honor," added Trump. In the  the past he had predicted he would never win the honor.
  Trump hinted at the win several minutes before the announcement wa
  
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• Kodak straddles analogue and digital with camera-first smartphone for the creative and ‘style conscious’

  07-12-2016 17:00
  
  Kodak has entered the smartphone market this week with the 21-megapixel Ektra model. However the launch does not symbolise a complete departure from the analogue world of the original Kodak moment, according to its VP of brand and creative, Danielle Atkins.
  The Android-powered Ektra, which has been designed with electonics manufacturer Bullitt Group, is being marketed as a ‘camera first, phone second’ device.
  The brand has managed to combine its rich heritage into 21st century demand
  
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• French pharma giant Pierre Fabre UK and Ireland appoint Sagittarius to digital brief

  07-12-2016 16:53
  
  French pharma health and dermo-cosmetics giant Pierre Fabre have appointed Sagittarius to the digital campaign brief for the Eau Thermale Avène skincare brand. The Kent based digital agency will update and implement the digital media strategy for the skincare brand across the UK and Ireland.
  Eau Thermale Avène skincare uses thermal spring water to soothe sensitive skin, using research conducted by Pierre Fabre to create soothing dermacosmetic products. The brand want to encourage p
  
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• Rankin Photography Ltd: Operations Director

  07-12-2016 16:49
  
  Depending on Experience:Rankin Photography Ltd:
  We’re looking for a talented Operations Director to lead change.
  London (Central), London (Greater)
  
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• The Drum Network investigates the world of food marketing in tomorrow’s ‘The Drum Network Does...’ supplement

  07-12-2016 16:36
  
  The Drum Network is publishing the next instalment of ‘The Drum Network Does...’ on the 8 December, a brand new supplement which will focus on the food and drink industry.
  The Drum Network Does... is a series of supplements that aim to uncover the tricks of the marketing trade, shedding light on industry sectors such as retail, food and drink, finance and travel and leisure. Today, industries are uncertain of what the future might hold. With the rise of technology, political upheaval
  
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• Mobile marketing is a myth

  07-12-2016 16:28
  
  Brands these days rarely develop isolated strategies for each channel without consideration of the impact, or the ‘halo effect’, optimising one digital discipline will have elsewhere. But only recently can the same be said for marketing based on device.
  The concept that you should have a separate marketing strategy for mobile, tablet and desktop is an outdated approach to targeting potential customers and in the affiliate channel especially we often hear of requests for ‘mobil
  
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• Turner and Snapchat expand partnership, including ad sales collaboration

  07-12-2016 16:27
  
  The relationship between television and Snapchat continues to grow stronger, reminiscent of the early days of Twitter. Turner just announced a major expansion of their deal with Snapchat that includes collaborating on ad sales. "The deal encompasses content, distribution and advertising centered around Turner’s leading portfolio of networks, programming, events and brands," according to the announcement. 
  Turner has been busy recently making major investments to guarantee that they ar
  
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• Back to the future: A new generation may be the next target for marketers in 2017

  07-12-2016 16:24
  
  A top priority for marketers in 2017 should be to pay closer attention to the 'mobile-first' Generation Z, so called post-millennials and centennials, as brands increasingly must connect with this discerning group.
  With Gen Z  numbers now reaching two billion people worldwide - approximately 27% of the world's population - a recent report by Kantar Millward Brown suggests that marketers need to develop creative, mobile content that appeals to the emotions of the Gen Z consumer if they want
  
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• The real Suicide Squad? Zak creates spoof ad for action figure set of international poltical villains

  07-12-2016 16:22 via campaignlive.co.uk
  
  Independent agency Zak has created a satirical film bringing some much-needed light relief to the "dark year of leadership" in 2016.
  
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• The real Suicide Squad? Zak creates spoof ad for action figure set of international political villains

  07-12-2016 16:22 via campaignlive.co.uk
  
  Independent agency Zak has created a satirical film bringing some much-needed light relief to the "dark year of leadership" in 2016.
  
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• Donalda MacKinnon lands role as director of BBC Scotland

  07-12-2016 16:09
  
  Donalda MacKinnon has been appointed as the director of BBC Scotland, responsible for content across radio, television and online.
  MacKinnon was previously head of programmes and services for BBC Scotland. She will take up her new position immediately and will be based at Pacific Quay in Glasgow.
  She takes over from Ken MacQuarrie, who in September took up the newly-restored UK-wide post of BBC director nations and regions.
  The role was disbanded in 2008 after the last incumb
  
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• Thomson on chatbots, the ‘microadventurer’ and its rebrand

  07-12-2016 15:58
  
  A still from Thomson’s ‘Moment’s campaign’.Thomson is launching its last marketing campaign of 2016, as it looks to position itself as a modern travel company ahead of its rebrand to TUI next year.
  The ad shows a young girl walking to her father at one of the company’s resorts in Crete. Moments are ‘frozen in time’ around her, showing a game of bat and ball and a couple sharing wine over lunch. The ad promotes TUI’s smile logo and is Thomson’
  
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• Thomson on chatbots, the micro adventurer and its TUI rebrand

  07-12-2016 15:58
  
  A still from Thomson’s ‘Moment’s campaign’.Thomson is launching its last marketing campaign of 2016, as it looks to position itself as a modern travel company ahead of its rebrand to TUI next year.
  The ad shows a young girl walking to her father at one of the company’s resorts in Crete. Moments are ‘frozen in time’ around her, showing a game of bat and ball and a couple sharing wine over lunch. The ad promotes TUI’s smile logo and is Thomson’
  
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• The Behavioural Architects and MBA challenge motorists’ misperceptions of cyclists and promote ‘street harmony’

  07-12-2016 15:45
  
  Behavioural science insight consultancy The Behavioural Architects has released the results of a campaign independently organised to challenge motorists’ negative views of cyclists on the road.
  Many motorists believe that the majority of cyclists jump red lights, while research indicates it is the minority. Working in collaboration with independent agency MBA, The Behavioural Architects created a visually-led campaign that aimed to alter this misconception and enforce positive road cyclist
  
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• Costa names new chief marketing officer

  07-12-2016 15:37 via campaignlive.co.uk
  
  Costa has appointed former senior Cadbury marketer Sarah Barron as chief marketing officer, with immediate effect.
  
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• Getting personalisation to pay

  07-12-2016 15:34
  
  Personalisation comes in many forms, from recommendations based on browsing behaviour to tailored offers derived from purchasing habits, and online ads and emails that use login data to customise communications.
  But there are several aspects of the personalisation process that brands must consider before investing in this type of activity, such as deciding where and how to target the right audience and finding the right data to pull it off.
  Knowing your customers’
  
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• Budweiser looks to more Uber tie-ups after responsible drinking campaign

  07-12-2016 15:26
  
  Budweiser hopes to repeat its partnership with Uber in the New Year as it looks to be “disruptive and bold” with its responsible drinking campaigns.
  The AB InBev-owned beer brand is offering new Uber users free rides home throughout December when they sign up and use Budweiser’s promotional code, which it says encourages people to pre-plan their journeys home throughout the festive period.
  While the offer is only valid for new Uber customers, Budweiser will also be unveiling a
  
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• Starbucks lets customers order a coffee via a chatbot

  07-12-2016 15:20
  
  Starbucks is launching an artificial intelligence-powered ordering system, allowing customers to place their orders via voice command or messaging interface.
  The coffee brand says the new My Starbucks Barista system will deliver “unparalleled speed and convenience” and enhance customer loyalty and engagement. The feature will roll out first on iOS in limited beta in early 2017, and be made available to more iOS and Android users in subsequent releases. It is unclear when the system
  
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• Mobas strengthens its strategic offer with two senior appointments

  07-12-2016 15:08
  
  Mobas, the strategic marketing agency, has strengthened its senior team with the appointment of two highly experienced practitioners to bolster the agency’s strategy offering.
  Shelby Haslam, who has more than 25 years’ experience in marketing and over 15 years managing strategy projects, has joined the Cambridge-based agency as head of strategy. Shelby has vast strategic marketing experience, having worked with brands ranging from Warner Bros, Visa, Bayer CropScience and Bacs Direct
  
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• McCann London, Ogilvy Germany and Almap Sao Paulo among Clio Agency of the Year X Country winners

  07-12-2016 15:02
  
  The Clio Awards have revealed its Agency of the Year X Country winners for 2016 with McCann London, Ogilvy Germany and Almap Sao Paulo among this year’s winners.
  Introduced in 2015, Clio Agency of the Year X Country awards are presented to the agencies who score the most points across all medium types and are awarded in each of Clio’s top 15 entrant countries.
  Here we take a look at some of the work from this year’s winning agencies.
  Germany: Ogilvy Germany
  Video of Ogilvy f&am
  
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• Creative agencies must be aware of potential clients' draw to addressible TV and stay nimble says GroupM UK MD Jakob Nielsen

  07-12-2016 14:22
  
  About 42% of US homes are now able to receive 'addressable advertising' – TV ads custom-targeted at individual homes thanks to one of a variety of return-path TV systems.
  But how much of the multi-billion-dollar TV advertising industry could be funneled through that channel in the years ahead.
  It’s early days, but ad agency GroupM’s UK managing director, Jakob Nielsen, told Beet.tv in London recently that his group is taking the leap.
  “You are changing how you are thinkin
  
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• Turkey of the week: Iceland "The Claus family" by Karmarama

  07-12-2016 13:58 via campaignlive.co.uk
  
  Shona Ghosh finds Iceland's Christmas ad painful viewing.
  
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• Pick of the week: H&M "Come together" by A&E/DDB

  07-12-2016 13:55 via campaignlive.co.uk
  
  H&M's ad shot by Wes Anderson is Brittaney Kiefer's favourite of the festive season.
  
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• Facebook believed to be testing user survey tool to fight fake news

  07-12-2016 13:50
  
  Over the past month Facebook has found itself the subject of widespread criticism over its failure to tackle fake news being spread within its walls. 
  Now, according to a number of select users the platform is testing a new tool in a bid to help identify and hide bogus stories by asking readers to rank on a scale of one to five what extent they think a link's headline "uses misleading language."
  Spotted this survey at the bottom of a Facebook post earlier. Must be part of a crackdown on cli
  
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• The Drum Marketing Awards go global for 2017 as judges from AOL, Spotify, Heineken and the NFL join the panel

  07-12-2016 13:35
  
  The Drum Marketing Awards have returned for 2017 and are going global for the first time ever, opening up to all international markets.
  Now in their 11th year, the awards look to celebrate the best marketers and campaigns in the business. They are open to creative shops, in-house teams, design consultancies, digital agencies, PR firms and more across categories such as Global Brand Strategy of the Year, Best Use of VR and Sports Marketing Strategy of the Year.
  Submissions will be judged by a pan
  
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• MEC picks up DWP planning brief

  07-12-2016 13:34 via campaignlive.co.uk
  
  The Department for Work and Pensions has appointed MEC to handle its media planning business after a competitive pitch process.
  
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• MEC picks up £10m DWP planning brief

  07-12-2016 13:34 via campaignlive.co.uk
  
  The Department for Work and Pensions has appointed MEC to handle its estimated £10m media planning business after a competitive pitch process.
  
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• Behind the scenes of Starbucks' CEO transition

  07-12-2016 13:22 via campaignlive.com
  
  Starbucks' SVP of global comms Corey duBrowa outlines strategy behind last week's announcement of the coffee co.'s plan to move former Microsoft exec Kevin Johnson up to CEO as Howard Schultz becomes exec chairman.
  
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• Twitter chief Jack Dorsey admits to feeling 'complicated' about Donald Trump's use of Twitter following shock election result

  07-12-2016 13:15
  
  Last month Donald Trump credited Twitter and Facebook for helping him win the US election, but the former's chief executive Jack Dorsey has said he doesn't believe Twitter is entirely to blame for the rise of Trump. 
  Speaking at Re/code's Code Conference event in California on Tuesday (7 December) Dorsey said he had "complicated" feelings about the president-elect's use of the platform. 
   “America is responsible for Donald Trump being president,” he said in response to
  
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• Cyborgs are the future of advertising

  07-12-2016 13:14
  
  The conversation around artificial intelligence (AI) and machine learning today seems de rigueur, particularly in light of the recent introduction of “chat bots” by Facebook and other notable tech companies. With each new advancement in the field also comes the obligatory pronouncements of the impending “robot apocalypse.” Not so much in the Terminator, Skynet-esque sense, but rather the extent to which robots can eventually replace humans in roles where decision-making i
  
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• The challenge of returning to work and establishing yourself in a new job

  07-12-2016 13:01
  
  On the 15th August, I walked in to the head office of Dixons Carphone for my very first day at work as commercial marketing director at my new employer. I had been out of work for 6 months and so it was a shock to the system to have to be dressed smartly and not simply worrying about walking the dog, hoovering the stairs and picking my daughter up from school.
  My sleep patterns had changed as the start date came nearer and the feeling I had the night before was like many Sundays I had expe
  
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• Addressible TV may reach 60% of US households in 2017 but for marketers the time to test is now

  07-12-2016 12:41
  
  The ability to target individual households through advanced TV is not fully automated, but industry leaders note that by 2017 60% of US households will be addressable. Experts also suggest that now is the time for marketers to work addressable TV in to their overall spend.
  “Through this year, maybe a third of US households are addressable,” according to Neustar's development director Lock Dethero who spoke to Beet.tv recently. “Next year, we could be up to 60% of US households
  
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• Lego launches new business structure to support brand's growth beyond toys

  07-12-2016 12:20 via campaignlive.co.uk
  
  Lego has announced the creation of a new entity, the Lego Brand Group, designed to bolster the potential of a brand with an increasing presence in entertainment, education and media.
  
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• Be Heard drops £10m on content marketing agency Kameleon

  07-12-2016 12:14
  
  Be Heard has acquired content marketing agency Kameleon in a deal worth £10m.
  Be Heard, which was formed by former Aegis chief executive Peter Scott in 2015, is among a new breed of holding companies that are promising to shake up the sector.It has already acquired media buying agency Agenda21 and digital shop MMT for £11.9m and £5m respectively. Earlier this year, Scott said more acquisitions were on the horizon as it looks to “create an agile, interconnected group that
  
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