Marketing news

Los Angeles creative community rallies to benefit homeless youth

04-12-2016 18:19

The advertising industry can be a rough place, full of highly competitive people, strong rivalries and big egos. But it’s also an industry that knows how to help others, and the industry in Los Angeles got together recently for an event that brings people together for a common good – to raise money for homeless youth in LA.
100 Pieces was not just a chance for ad, production and art folks to come together at Buzzell Studios in Santa Monica, have drinks and share their creativity. It

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Tennent's and Bulmers task Lucky Generals with developing the brands

04-12-2016 13:42

Tennent's and Bulmers have appointed Lucky Generals with leading their creative campaigns.
The London-based creative agency will develop the Tennent's Lager and Bulmers Irish Cider brands, both of which are owned by the Dublin-based C&C Group.
Lucky Generals won the contract with both brands without a pitch and will start working with them immediately.
Gav Thompson, C&C Group's interim chief marketing officer said: "Both Tennent's and Bulmers are huge brands and deserve the very best thi

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KFC makes gaming social again with the help of grime stars and top gaming talent

04-12-2016 13:12

KFC has set out to bring back the nostalgic social aspect of gaming with the help of gaming stars, grime legends and a uniquely designed couch complete with bucket holders and refillable drinks.
The evolving nature of videogames, specifically the popularity of online play, has had a huge impact on the social nature of gaming. For so long gaming would entail friends sitting together and playing split-screen multiplayer games, however the experiences have now become more insular due to the ad

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Canon urges people to boycott the selfie this Christmas as part of #selfless campaign encouraging altruism

04-12-2016 12:06

Canon is tapping into the goodwill nature of the Christmas period with a new social campaign attempting to inspire a " a generation obsessed with self-expression" to turn their cameras around and capture moments of selflessness.
The camera specialist has appointed digital creative agency Possible to lead it's 'Selfless' campaign which tasks people with carrying out a selfless act and capturing it on camera before sharing it on social with #selfless and challenging friends to do the same.To

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