Marketing news

Iceland aims to avoid 'Christmas fatigue' after holding its winter ad back until December

03-12-2016 12:47

Iceland has released is first Christmas campaign without a celebrity later than other retailers in an effort to avoid 'festive fatigue'.
The frozen food retailer's ad this year, created by Karmarama, centres around Christmas-aholics Nick and Sarah Clause who celebrate the festive holiday all year around and are given a surprise delivery of frozen food.

Iceland chose to hold the campaign back until 1 December rather than release during November when most other retailers begin

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Hearst is building a team to create voice-activated experiences

03-12-2016 12:35

Hearst is forming a 10-person team it hopes will bring it closer to the bleeding edge of technology, beginning with voice-controlled applications.
Dubbed, the Native and Emerging Technologies (NET) group, the innovation hub is already exploring how the publisher’s brands might exist on voice-activated devices such as the Amazon Echo and Google Home.
Earlier this week the team created an Amazon Echo Skill for Good Housekeeping, allowing people to listen to a step-by-step guide about how to

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Apple loses key health technology executive

03-12-2016 12:10

Senior Apple executive Yoky Matsuoka, who joined in May to help oversee its health technology plans, has reportedly left the business.
Bloomberg revealed the news, though neither Matsuoka or Apple have commented on it.
She was hired to steer the company’s plans for its HealthKit tracking applications as well as develop the patient medical service CareKit and ResearchKit products for running medical studies on Apple devices. Alongside these responsibilities, Matsuoka was involved

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‘Conspiring with our punters makes us accessible’ – Paddy Power’s head of social on why it's hiding cheeky Snapchat ‘easter eggs’ in its TV ads

03-12-2016 09:01

Paddy Power is renowned for its PR stunts. From sending a Mexican Mariachi band to welcome Trump to Scotland to floating a 63ft pair of y-fronts over Cheltenham races its marketing is always mischievous, and often controversial.
Its latest initiative, however, is a little more subtle and harnesses the power of social to increase the value of its recently launched TV campaign, ‘You Beauty’. The concept will see some of Paddy Power’s regular Twitter gags and Snapchat characters p

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