Marketing news

• General Mills chooses three agencies for US creative work

  02-12-2016 22:41
  
  General Mills has chosen Joan Creative, The Community and Erich & Kallman to work on US creative projects moving forward.
  The decision, reported by Ad Age, comes months after the food giant - whose brands include Cheerios, Fiber One and Yoplait - began a review of its creative agencies in the US. In October, General Mills announced that MDC Partners agencies 72andSunny and Redscout would serve as the company’s lead agencies. The latest three picks conclude the review.
  "In looking to ro
  
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• Allexo Search: Campaign Director (Brand/Shopper Marketing)

  02-12-2016 19:48
  
  £45000.00 - £55000.00 per annum + 20% Bonus + Benefits:Allexo Search:
  Enjoy balancing the creative with the commercial?
  London
  
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• Mobile traffic and ads dip over the holiday weekend

  02-12-2016 19:18
  
  In an analysis of web traffic data for Black Friday, digital market intelligence company SimilarWeb found 20 out of the top 25 retailers showed decreases in mobile web share versus Black Friday 2015, as well as the prior Friday this year.
  A rep called the data surprising because Adobe reported Black Friday 2016 was the first day in retail history to drive over $1 billion in mobile revenue at $1.2 billion, which marked 33% growth year-over-year. And, the rep noted, while
  
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• Allexo Search: Senior Brand Manager

  02-12-2016 19:16
  
  £50000.00 - £55000.00 per annum + Car Allowance + Bonus + Benefits:Allexo Search:
  Senior Brand Manager at a leading FMCG Manufacturer
  Berkshire
  
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• Forever Beta lures start-ups with co-working space

  02-12-2016 19:03 via campaignlive.co.uk
  
  Forever Beta will open a co-working space to start-ups in need of a desk, fast internet connection and some branding nous.
  
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• 'We need transparency around the decisions agencies make, and it's good to discuss this openly': The Programmatic Advisory

  02-12-2016 19:00
  
  After a couple of years of discovery, many agency networks are now normalising programmatic capabilities. But, as they do so, disquiet is mounting from some clients who, in the new era of automated systems, find it hard to see and understand where their media spend is going.
  Wayne Blodwell may have the answer. After leading early programmatic efforts for Dentsu Aegis and GroupM in the UK, he has formed The Programmatic Advisory, to advise brands, agencies and publishers on how best to
  
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• 'We need transparency around the decisions agencies make, and it's good to discuss this openly'

  02-12-2016 19:00
  
  After a couple of years of discovery, many agency networks are now normalising programmatic capabilities. But, as they do so, disquiet is mounting from some clients who, in the new era of automated systems, find it hard to see and understand where their media spend is going.
  Wayne Blodwell may have the answer. After leading early programmatic efforts for Dentsu Aegis and GroupM in the UK, he has formed The Programmatic Advisory, to advise brands, agencies and publishers on how best to
  
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• Allexo Search: Senior Insights Manager - Channel & Customer

  02-12-2016 18:56
  
  £50000 - £60000 per annum + Car Allowance + Bonus + Bens:Allexo Search:
  Senior Insights Manager role with a global drinks business based in Surrey, reporting directly into the UK CMI Director.
  Chertsey, Surrey
  
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• Hollywood studios looking to make films available in homes two weeks after cinema release

  02-12-2016 18:30
  
  Hollywood studios are planning a new marketing strategy intended to make up for stagnant movie audiences by making the latest film releases available in homes two weeks after debuting in cinemas.
  Warner Bros. and Universal are among the studios considering making their films available for home rentals with prices ranging from $25 to $50 per film.
  During an investor conference call earlier this week Kevin Tsujihara, head of Time Warner Inc.’s Warner Bros. unit revealed that he had held &ldq
  
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• Ryanair launches holidays with promise to keep being ‘bastards on cost’

  02-12-2016 18:27
  
  Ryanair is launching a holiday service that it says will make it it “the Amazon of the travel industry”, providing its 119 million customers with flights, accommodation and transfer packages. However, the airline says the move will not affect its no-frills brand positioning, with CMO Kenny Jacobs promising it will still be a “bastard on cost”.
  The airline has partnered with tour operator Logitravel and accommodation site World2Meet to create the service, which is current
  
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• Oasis launches 'face-swappable' bottles

  02-12-2016 18:18 via campaignlive.co.uk
  
  Coca-Cola soft drink brand Oasis has launched what it claims is the world's first bottle that can be used with a face-swapping photo app to switch the user's face with a fruity face-shaped graphic.
  
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• Amazon's new services will help AI fulfill its manifest destiny

  02-12-2016 18:18
  
  Amazon’s cloud services platform Amazon Web Services recently announced three AI services it said will make it easy for developers to build apps that can understand natural language, turn text into speech, have conversations using voice or text, analyze images and recognize faces, objects and scenes.
  This, in turn, underscores the increasing importance of AI to consumers, brands and marketers, but also raises some questions about how it will – and should – be developed.
  Buildin
  
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• Spotify brings music to video streaming in Starz’s app

  02-12-2016 18:05
  
  Want to watch a movie or your favorite TV show and listen to music using the same app? Spotify and Starz have come together to launch a streaming music integration into the STARZ premium video streaming service app so you can do just that.
  Starz launched a free app that puts the Spotify experience into its premium video experience for STARZ Original series and other STARZ premium movie and television content. App subscribers have access to Spotify music including songs from TV shows such as &ldq
  
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• CNN to launch technology focused company with Beme’s Casey Neistat and Matt Hackett

  02-12-2016 17:50
  
  CNN has brought in the team behind video company, Beme, to launch a new media brand in summer 2017 dedicated to timely and topical video content powered by bleeding edge mobile technology. Still without a name, CNN has taken Beme co-founders Casey Neistat and Matt Hackett to create the editorial vision and digital innovation.
  Casey Neistat is a talent himself. Known as YouTube personality, with over 5 million subscribers, Neistat connects with millennials through his content. Neistat has been cr
  
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• Mark Cavendish and Louis Smith feature in GQ wool special photoshoot

  02-12-2016 17:45 via campaignlive.co.uk
  
  Mark Cavendish and Louis Smith are among the athletes taking part in a "wool power" photoshoot for GQ to raise awareness of the use of merino wool in activewear and sports luxe apparel.
  
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• PHD launches in South Korea with HeeYoun Yang at the helm

  02-12-2016 17:35
  
  Omnicom Media Group has announced that PHD is to open an office in South Korea as it continues to expand its APAC offering. 
  The new operation will be headed up by HeeYoun Yang, who has been appointed as managing director. With over 22 years of experience in strategic media planning and digital, she joins the network from Proximity Korea where she was the general manager.
  This year, the PHD group was appointed to handle Volkswagen's US$3bn global media account,
  
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• What's next for the ever-changing world of luxury?

  02-12-2016 17:25
  
  As the festive season approaches, we see brands taking on the considerable challenge of injecting magic – yet more magic – into the everyday, wrapping mundane activities in layers of aspiration, even a sense of the epic. In many ways, this is what brands do best: tell stories that imbue products, and daily life, with lasting meaning and aspirational value. And this is what luxury brands excel at – so that each encounter with them feels a bit like Christmas.
  But what is luxury?
  
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• Age UK campaign highlights loneliness at Christmas

  02-12-2016 17:22 via campaignlive.co.uk
  
  Age UK has launched its 2016 Christmas campaign, comprising two short films starring James Bolam and Miriam Margoyles.
  
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• UK adspend slows to 5% as Brexit begins to take effect, says Zenith report

  02-12-2016 17:11 via campaignlive.co.uk
  
  Brexit will further weaken a slowdown in UK adspend in the coming years, Zenith has forecasted, with advertising growth set to halve to 5% this year.
  
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• Vizeum to retain Ikea in UK

  02-12-2016 17:02 via campaignlive.co.uk
  
  Vizeum is set to retain Ikea's UK media business after a pitch that has lasted most of the year.
  
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• The Sun teams up with NSPCC to tackle online videos of bullying

  02-12-2016 17:01 via campaignlive.co.uk
  
  The NSPCC and The Sun have joined forces to launch #BlockTheBullying, a campaign to demand that videos in which children are bullied or abused are removed from social media platforms.
  
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• Flixmas kicks off The Drum Network's Christmas Game Guide

  02-12-2016 17:00
  
  The advent calendars are out and the countdown to Christmas is on – only three more Friday afternoons to get through before the big man in red pulls in to town.
  So, to give you something to do on these long Friday afternoons (other than online shopping, of course) The Drum Network has chosen three christmas games created by our member agencies to help bring a little more Christmas cheer to what has been a challenging year and so you can pit your wits against your colleagues.
  First up is No
  
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• Johnston Press' announces completion of its ambitious digital overhaul for all its titles

  02-12-2016 16:56
  
  Johnston Press has announced that its plan to give each of its titles a new and improved digital platform is now complete.  
  The publisher’s investment into launching responsive websites for every one of its titles started just over a year ago with the Scotsman and will now conclude with the Brighton and Hove Independent this week.
  The programme’s aim was to offer users a more responsive and all round better experience regardless of which device they were using and involved 173
  
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• Carlsberg, Diageo, 2016 in review: 5 things that mattered this week

  02-12-2016 16:15
  
  2016 in reviewDecember has arrived, which only means one thing at Marketing Week HQ – it’s time to take a look back at the craziness that’s called 2016. To make things as easy as possible, we have firstly trawled through this year’s best campaigns – divided up into two helpful parts to peruse at your leisure. You can find them here and here, with Pret, Malibu and Coca-Cola all making an appearance.
  But that’s not all. We have also taken a closer look at who ha
  
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• How brands are responding to the divisive politics of 2016

  02-12-2016 16:12
  
  Right-wing website Breitbart has called on its readers to boycott Kellogg’s after the cereal brand pulled its advertising from the siteWhat does your brand really stand for? It’s the soul-searching question that companies around the world are starting to ask themselves as the global political climate becomes ever more fraught and divided. Donald Trump’s victory in the US presidential election and the Brexit vote this summer have shattered the neoliberal consensus in the West, u
  
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• DNA Recruit: Junior Insight Executive - Digital Agency - London

  02-12-2016 15:06
  
  £23000.00 per annum:DNA Recruit:
  Curiosity as to what leads consumers to make a purchase decision? Want to learn more about digital marketing and get a foot on the agency ladder?
  London
  
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• Trumping Donald Trump: IBM and The Drum use AI to analyse the president-elect's social traits

  02-12-2016 14:59
  
  The Drum, IBM and the makers of Top Trumps have analysed the Twitter personality of US president-elect Donald Trump. 
  In order to Top Trump Trump The Drum used artificial intelligence to grant a definitive score of the real estate mogul's online marketing traits. The experiment follows on from The Drum's original Top Trump Super Marketers online game which was created as part of our special AI issue guest-edited by IBM's Watson earlier this year.
  The game provides s
  
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• The Drum and Spredfast launch webinar on Experiments in Storytelling

  02-12-2016 14:52
  
  Team GB,  LinkedIn, Ogilvy & Mather and Spredfast have signed up to appear in The Drum’s first fully interactive webinar featuring multiple expert speakers.
  Listeners will have the opportunity to interrogate our panel on the best way to use content through storytelling to engage consumers.
  The best questions will be also included in a write up of the webinar on The Drum.
  The Drum’s Experiments In Storytelling webinar, in association with Spredfast, will teach listeners
  
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• Coca-Cola launches brand new festive ad 'A Coke for Christmas'

  02-12-2016 14:11 via campaignlive.co.uk
  
  Following the return of "Holidays are coming" for the 21st year, Coca-Cola has launched a new spot, "A Coke for Christmas".
  
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• Business on the Move: Aston Martin, Pandora, AA

  02-12-2016 13:39
  
  Aston Martin has appointed digital agency Possible to overhaul its website as the luxury car brand accelerates efforts to be a more digitally-minded business.
  The Automobile Association (AA) has chosen Carat UK to run its £12m per year media account following a competitive pitch. The London-based advertising agency will take over the media duties from the incumbent Starcom effective immediately, however the above-the-line creative work will remain with adam&eveDDB.
  Pandora has chosen M
  
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• Watch: The Black Farmer's new ad to be shown after the Queen's Speech

  02-12-2016 13:37 via campaignlive.co.uk
  
  The Black Farmer is releasing a Christmas ad to encourage people to donate money to help bring cancer treatments closer to people's homes.
  
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• Coca-Cola builds on its biggest Christmas campaign in five years with 'A Coke For Christmas'

  02-12-2016 13:23
  
  Coca-Cola is supporting its staple Christmas marketing with the launch of a new festive campaign centred on the giving aspect of the season.
  With the Holidays are Coming ad on air and the Coca-Cola truck touring the UK, the soft drinks giant has now launched the second phase of its Christmas marketing with its ‘A Coke For Christmas’ campaign in what is the brand's biggest Christmas campaign in five years. 
  The spot features a young boy spreading festive cheer by giving bott
  
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• Hive and British Gas unveil first joint campaign with Christmas tearjerker

  02-12-2016 13:14 via campaignlive.co.uk
  
  British Gas has joined forces with sub-brand Hive for the first time, releasing an emotional Christmas ad to push the smart home proposition.
  
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• Budweiser partners with Uber for biggest responsible drinking campaign to date

  02-12-2016 13:07 via campaignlive.co.uk
  
  Budweiser has teamed up with Uber for the latest iteration of its campaign against drink-driving in the run-up to Christmas.
  
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• ISSOS launches celebratory 10 year anniversary video with Heehaw

  02-12-2016 12:47
  
  ISSOS International Summer Schools have released a video to celebrate their 10 year anniversary, produced by Edinburgh based production company Heehaw.
  ISSOS operate unique summer schools from three campuses at St Andrews, Cambridge and Yale. To mark the occasion ISSOS commissioned Heehaw to produce a celebratory video, showcasing student life at each campus, from the architectural delights at Cambridge to the golf scene in St Andrews.
  Video of Celebrating 10 Years of ISSOS 
  Loading...
  
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• KFC brings gamers and grimers together in Facebook Live video first

  02-12-2016 12:35 via campaignlive.co.uk
  
  KFC has taken aim at the decline of split-screen video gaming in a social campaign, created by BBH Live, that brought gaming and grime stars together to play games on a specially constructed couch.
  
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• Brand 2020: How are Coca-Cola, PaddyPower, Mondelez and the BBC navigating today's complex media landscape?

  02-12-2016 12:30
  
  Earlier this year The Blueprint and The Drum Network launched the Agency 2020 initiative, which brought together innovative agency heads to talk about what agencies will look like in the year 2020. Now, we are turning the tables and asking the brands what they will look like in the future as we launch the Brand 2020 initiative.
  While much editorial coverage has been dedicated to answering the question ‘what will agencies look like in the year 2020?’, by comparison little has been pen
  
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• Why shoppers will be looking for more than just low prices from brands and retailers post-Brexit

  02-12-2016 12:29
  
  It’s obvious that Brexit is having an impact on retailers and brands. However, among all of the things individuals have to worry about as a result of Brexit – house prices and currency devaluation being two of them – the price of their grocery items is unlikely to be top of the agenda for the majority of their week until they reach the actual store.
  When it comes to grocery shopping, most people choose their supermarkets based on where they live and the experiences they have wh
  
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• The Sunday Times signs Bake Off winner Candice Brown as columnist

  02-12-2016 12:26
  
  The Sunday Times has signed Candice Brown, winner of the 2016 Great British Bake Off as a new columnist for monthly food magazine The Dish and The Sunday Times Magazine, joining the likes of Jamie Oliver and Florence Knight.
  Her debut column in The Dish Christmas edition will be published this Sunday (4 December), as part of 56-page glossy festive edition of the magazine that will also feature columns from chef Jamie Oliver and food blogger Esther Walker.
  As part of the partnership Brown will al
  
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• Pernod Ricard aims to make Christmas hosting easier with cocktail chatbot

  02-12-2016 12:19
  
  Pernod Ricard is catering to consumers' predilection for being accomodating hosts over the Christmas period with a chatbot bartender that will help drinkers create cocktails from home.
  The Cocktail Coach offers an array of helpful tools such as recipes, facts and mixing instructions for consumers looking to get creative with their drinks when hosting throughout the festive period.
  In addition to recommending cocktails based on taste preferences, type and size of event, the chatbot will also dire
  
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• TVC's Lappage on the art of creating a killer strategy and being a great strategist

  02-12-2016 12:12
  
  Strategy, strategy, strategy is as important today in marketing as location, location, location has always been in property. Having a great marketing strategy to support your brand, or to build your client’s brand, is absolutely vital if you want your communications to be cohesive and really engage with your audiences. But unlike apples, killer marketing strategies do not grow on trees.
  So, where do great strategies come from? From the minds of people like Greg Lappage, TVC Group’s c
  
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• The art of creating a killer creative marketing strategy

  02-12-2016 12:12
  
  Strategy, strategy, strategy is as important today in marketing as location, location, location has always been in property. Having a great creative strategy to support your brand, or to build your client’s brand, is absolutely vital if you want your communications to be cohesive and really engage with your audiences. But unlike apples, great creative marketing strategies do not grow on trees.
  So, where do great strategies come from? From the minds of people like Greg Lappage, TVC Group&rs
  
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• WeChat accused of censoring messages beyond China

  02-12-2016 11:53
  
  WeChat users are unable to escape the long reach of Chinese censors, even if they leave mainland China and switch to an overseas phone number, according to a study carried out by the University of Toronto’s Citizen Lab.
  It found that Chinese users venturing abroad were subject to the same restrictions as those at home suffering from keywords being blocked out and some messages blocked entirely wherever they happen to find themselves – if they continue to use the same username.
  For us
  
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• FCA appoints agencies for £42m PPI compensation campaign

  02-12-2016 11:53 via campaignlive.co.uk
  
  The Financial Conduct Authority is to launch a £42m campaign to remind customers of a two-year deadline for claiming compensation for mis-sold payment protection insurance.
  
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• Why museums and galleries stretch way beyond beautiful buildings

  02-12-2016 11:42
  
  The Design Museum re-opened its doors this weekend at its new home, the former Commonwealth Institute, partly funded by the new luxury flats surrounding this showpiece address.
  Also in the spotlight are the V&A and the Smithsonian, the world’s largest museum, following the announcement that they will share a new permanent exhibition space in the Queen Elizabeth Olympic Park. This is commercial branding’s equivalent to a joint venture between Nike and Adidas.
  And just as that woul
  
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• Wins this week: AA, Visa, Tennent's, Nando's and more

  02-12-2016 11:32 via campaignlive.co.uk
  
  Campaign's weekly round-up of account moves in advertising and media
  
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• Domino's signs sponsorship deal for The Voice on ITV

  02-12-2016 11:27 via campaignlive.co.uk
  
  Domino's will sponsor singing talent show The Voice when it moves to ITV in January.
  
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• Paul Dacre resigns as chair of journalists’ conduct committee

  02-12-2016 11:16
  
  Paul Dacre, editor-in-chief at the Daily Mail, has resigned from his position as chair of a committee that governs journalists code of conduct, ahead of a key government review into press regulation, in order to focus his energies on his day job.
  Launching a scathing parting shot at "so-called liberals" backing state regulation as he announced his departure, Dacre’s announcement brings his tenure at the helm of the Independent Press Standards Organisation (Ipso) to a close at a time o
  
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• British Gas tries to convince people to gift smart devices this Christmas

  02-12-2016 11:10
  
  British Gas has teamed up with sister brand Hive for the first time to launch a joint Christmas campaign in a bid to establish itself as the “first port of call” for the connected home.
  The ‘You’re Never Far from Home’ campaign, devised by creative agency CHI&Partners, launches across Facebook, YouTube and cinema from today (2 December) and will run until 22 December. It features the true story of the Moses family from Warlingham, Surrey, who are separated duri
  
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• British Gas makes bid to be ‘first port of call’ for the connected home

  02-12-2016 11:10
  
  British Gas has teamed up with sister brand Hive for the first time to launch a joint Christmas campaign in a bid to establish itself as the “first port of call” for the connected home.
  The ‘You’re Never Far from Home’ campaign, devised by creative agency CHI&Partners, launches across Facebook, YouTube and cinema from today (2 December) and will run until 22 December. It features the true story of the Moses family from Warlingham, Surrey, who are separated duri
  
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