Marketing news

• Exploring the great divide between agency marketing and new business development

  01-12-2016 23:09
  
  We often question agencies about why they don’t behave like the brands they work with. One aspect they do a pretty poor job of is aligning their marketing and new business (sales), tending to separate their marketing strategy from their new business strategy. But, if they saw their clients behaving that way they would most likely give them a right bollocking. It would shock you how often we find this to be the case, and in our opinion, they really should know better.
  It’s something t
  
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• Starbucks CEO Howard Schultz set to step down in 2017

  01-12-2016 23:04
  
  Howard Schultz, chairman and chief executive officer (CEO) of Starbucks, will be stepping down in April of next year and will move into the role of executive chairman.
  Starbucks’ president and chief operating officer (COO) Kevin Johnson will replace Schultz as CEO. Johnson has been a Starbucks board member since 2009 and has served as its president and COO since 2015.
  As executive chairman, Schultz will focus on innovation, design and development of Starbucks Reserve Roasteries around the
  
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• 'You learn most out of your failure': Exceptional Women Out West featuring Nandini Nayak, managing director, design strategy, Fjord

  01-12-2016 22:26
  
  Fjord’s managing director, design strategy, Nandini Nayak knows a lot about the human condition, especially as it relates to computers. The Bangalore native has a Ph.D. in Cognitive Psychology and her first job out of school was in a R&D Lab at Hewlett Packard as a human factors engineer.Human-computer interaction is a strength for Nayak, and she even points out that she has two “digital native sons” and a “90 year-old digitally savvy mother.” She has used her v
  
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• Anomaly promotes Karina Wilsher to global COO & Franke Rodriguez to New York CEO as agency makes global growth push

  01-12-2016 22:20
  
  Anomaly has promoted two of its longtime executives to global positions as the agency makes moves to expand its international footprint.
  Partner and chief executive (CEO) of Anomaly New York Karina Wilsher (pictured) will assume the position of global chief operating officer (COO) at the start of next year, and will report to Anomaly’s founding partner and global CEO Carl Johnson.
  The shake-up will also see the chief of Anomaly's Toronto Franke Rodriguez
  
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• NFL players sport custom cleats for philanthropic 'My Cause, My Cleats' campaign

  01-12-2016 22:17
  
  In Week 13, NFL players can wear whatever custom cleats they want. By lifting its ban, the NFL has created it’s “My Cause, My Cleats” campaign which the league is encouraging players to wear personalized shoes that support a good cause and raise awareness for issues like domestic violence, racism and animal cruelty.
  Over 500 players will wear custom cleats and have worked with brands like Nike, Under Armour and Adidas to design and create their custom kicks.
  “One of the g
  
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• 'Do your homework': Droga5's Annette Berry on what it takes to be a great creative

  01-12-2016 21:34
  
  The Drum recently caught up with Annette Berry, group design director at Droga5, to find out what she thinks it takes to be a great creative.
  Berry, who joined Droga5 earlier this year, thinks it is crucial for designers to do their homework if they want to succeed. When approaching a new project, Berry said that designers should research everything they can about the client, product and audience.
  “Gather as much as you can, and when you’ve gotten all that, dig deeper,” she sai
  
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• Trinity Mirror's adtech chief: 'There’s a shroud over some of the pipes that connect buyer to seller, we must remove that'

  01-12-2016 18:30
  
  When Trinity Mirror was bedding in programmatic ad sales technology a year ago, it felt at the mercy of adtech intermediaries. But that was before the news publisher’s acquisition of regional news group Local World, a move which has brought with it an enhanced toolset and a new approach.
  Now the dog is wagging the tail again, as Trinity Mirror uses programmatic to learn about and then re-enable direct deals with advertisers. Speaking ahead of his appearance at The Drum’s Program
  
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• Poor data is costing brands 6% of annual revenue

  01-12-2016 18:22
  
  Around 6% of annual revenue is being lost through poor quality data, according to new research by Royal Mail.
  Given the positive impact well-maintained contact data can have on campaign performance, it’s perhaps surprising that around 70% of the 300 companies surveyed admit to having incomplete or out-of-date customer data. And the problem is getting worse given this figure is up 12% compared to 2014.
  However, 34% of marketers fail to fully understand the financial impact o
  
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• Mother changes name to Grandmother for festive season to rebrand old age

  01-12-2016 18:21
  
  Creative agency Mother is changing its name to Grandmother for the month of December as part of its ambition to rebrand old age, both in the eyes of advertisers and consumers throughout the holiday season.
  “Christmas can be a lonely time for the elderly, so Mother want to make sure they aren’t left in the cold this holiday season,” the agency said in a statement.
  To raise awareness of the problem the agency will rebrand internally, replacing photos of its employees’ mothe
  
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• Ford looks to ‘disrupt itself’ with focus on driverless cars and shuttle services

  01-12-2016 18:01
  
  Ford is increasing its investment in electric and autonomous vehicles and plans to test and launch a city shuttle service in Europe, as it looks to offset disruption in the transport sector by tech giants.
  Autonomous vehicles will have contributed a total of £14.5 trillion to Europe’s GDP by 2015, according to a report commissioned by Nissan Europe, leaving the auto industry open to disruption from technology companies eager to grab a share of the market.
  In addition to carmakers, t
  
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• Ritson: Marriott faces one of the toughest jobs in branding

  01-12-2016 17:30
  
  A few months back, when Marriott International was given government approval to acquire Starwood Hotels and Resorts Worldwide, there was no question that this was the biggest deal in the history of the modern hotel business. Aside from the $13bn (£10bn) price tag, the acquisition turned Marriott into the largest hotel group in the world overnight with more than 1 million rooms worldwide. One in every 15 hotel rooms is now Marriott-operated.
  When a clearly delighted Arne Sorenson annou
  
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• IPA appoints CHI's Sarah Golding as next president

  01-12-2016 17:14 via campaignlive.co.uk
  
  The IPA has appointed Sarah Golding, chief executive and partner at CHI & Partners, as its next president, replacing Tom Knox.
  
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• Why the Tube is an ad platform unlike any other

  01-12-2016 16:40
  
  London Underground is a unique environment. Despite being the oldest underground railway system in the world, London’s historic transport infrastructure remains both iconic and innovative to this day.
  With nearly five million passenger journeys made daily on this bustling network, consumers interactions with advertising in this setting must also be viewed in a different way from other marketing channels. Until recently, not much was known about how passengers travelling through the networ
  
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• SuperAwesome launches PopJam Platform allowing third parties sites to plug-in child safe content

  01-12-2016 16:30
  
  SuperAwesome, a self-dubbed “kids social tool”, has today (December 1) announced the beta-launch of a social extension called PopJam Platform, which lets third-parties to feed its child-safe content into their websites or apps, with companies such as Hasbro and Roald Dahl on board at launch.
  With the latest beta-launch, PopJam’s “safe-social feed” can now be fed into third-party websites and apps, similar to how many publishers use Facebook&
  
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• Cadbury teams up with Yahoo Storytellers to create 24 short videos as part of #Cadvent campaign

  01-12-2016 16:26
  
  Cadbury has teamed up with Yahoo Storytellers to create a series of 24 videos launched today (December 1) as part of its #Cadvent content marketing campaign.
  The videos, which will be hosted on Tumblr and Yahoo, will each be produced by Fallon with the first one seeing a young boy getting his Christmas wish to decorate his elderly neighbours home for the season. With the help of Cadbury, the young boy and his friends transform his street, and said neighbours home,  into a Christmas lan
  
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• Pro-Trump cheerleader banned for life from Delta sparks social

  01-12-2016 16:12
  
  A fervent supporter of President-elect Donald Trump was recently banned by Delta Air Lines for his rowdy behavior. His mid-plane effusive rally was caught on video by a passenger and went viral fairly quickly after he was heard to call out some passengers as “Hillary bitches,” then saying that Trump was going to be president and there was nothing they could do about it.
  The man’s obnoxious behavior didn’t get him kicked off the flight from Atlanta to Allentown, PA, but di
  
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• Christina Falzano appointed New York managing director by Brand Union

  01-12-2016 16:11
  
  Brand Union, WPP’s global brand strategy and design agency, has strengthened its New York leadership team with the promotion of Christina Falzano to managing director.
  Falzano most recently held the title of executive director, client services, where she oversaw key client relationships and development initiatives for brands including IHG, Pernod Ricard, CBRE and Dell. Falzano has experience working with Dell in a previous role at Grey, helping launch their first consumer-facing website, a
  
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• Publicis' MSLGROUP acquires Toronto-based North Strategic

  01-12-2016 16:10
  
  Toronto-based agency North Strategic has been acquired by MSLGROUP, the strategic communications and engagement arm of Publicis Groupe. The acquisition gives MSLGROUP a new market in western Canada, and North Strategic will be aligned with Publicis Communications in Canada. Publicis Communications is one of Publicis Groupe’s four "solution" hubs bringing together its global creative networks.
  North Strategic is one of the fastest growing independent public relations firms in Canada, and th
  
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• Mr and Mrs Claus pop up for a second time in Iceland's Christmas ad

  01-12-2016 16:10 via campaignlive.co.uk
  
  Iceland will today become the last big food retailer to launch its Christmas campaign, choosing to delay the launch until December in a bid to avoid "festive fatigue".
  
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• 2016 year in review: It’s been a bad year for…

  01-12-2016 16:00
  
  Media agencies
  Media agencies have been scrutinised like never before this year since the Association of National Advertisers (ANA) revealed highly controversial practices taking place within the US ad industry.
  A report by the ANA found evidence of a “fundamental disconnect” between advertisers and agencies, highlighting a far greater need for transparency as the prevalence of cash rebates and kickbacks from media owners to agencies was brought to light.
  A  study by marke
  
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• The Times revives Luxx magazine as it eyes growth in content verticals

  01-12-2016 15:52
  
  The Times has revived its quarterly luxury magazine Luxx with former Esquire editor Jeremy Langmead at the helm, the latest in a string of high-profile hires from the publisher as it looks to build out its content verticals and realise the revenue potential within.
  Luxx was launched in 2007 but was dropped by The Times as a quarterly title in 2013. Now the publisher sees an opportunity to reach its "affluent readers" with a revamped offering under the experienced eye of Jeremy Landmead, who
  
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• Every company that profits from the internet should have a concept of ethics, says AppNexus APAC MD

  01-12-2016 15:30
  
  This week AppNexus has scored itself a bit of a publicity trifecta: emerging as one of the ethical frontrunners in a cross-industry response to ‘hate speech’ on publications such as Breitbart; getting a shout out in GroupM’s major digital launch [m]Platform, and the rumours that its IPO is imminent.
  In Asia Pacific these three factors are no less keenly felt than elsewhere and The Drum spoke to APAC managing director Sonal Patel about how these big global wa
  
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• “Keep It Simple, Stupid”

  01-12-2016 14:37
  
  Last week myself and a number of people across the UK marketing community launched our second installment of 'No BS Email Marketing'
  Born out of the frustration of self-promotion obsessed sales guys dominating the stage we set out to diversify who was starting these conversations.
  We started with in-house email marketers to offer their insights + opinion on a range of topics and I think The Drum readers will find these really interesting too.
  As a taster of the email guide, we're exclu
  
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• Aviva's Jan Gooding becomes brand’s first global inclusion director: ‘It makes business sense’

  01-12-2016 14:36
  
  Insurance brand Aviva has appointed its first global inclusion director in brand boss Jan Gooding, a move it says “makes business sense” as “building a culture of inclusive diversity is central to Aviva’s future success.”
  Gooding will lead the inclusion and diversity strategy across the Group full time, formally taking on the role in January 2017.
  “I am thrilled to have been appointed into this role with all the challenges and opportunities that go with it.&nb
  
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• Pandora selects McCann London for global advertising campaign centred on female empowerment

  01-12-2016 14:35
  
  Jeweller Pandora has appointed McCann London to develop a global advertising campaign celebrating female empowerment through jewellery.
  The agency will be responsible for creating Pandora’s above-the-line advertising and supporting other communication channels for the campaign’s launch, which is scheduled for spring/summer 2017.
  The Danish and multinational brand has tasked the ad agency with taking it in a new direction to position female empowerment at the centre of its m
  
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• Sainsbury's extends 'The Greatest Gift' campaign with karaoke Snapchat lens

  01-12-2016 14:30
  
  Sainsbury's has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens. 
  The grocer has unveiled the interactive element of its 'The Greatest Gift' animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden.
  The song featured in the ad was written especially for Sainsbury's, and now the brand is using Snapchat to get fans to sing along to the tune. Created by AnalogF
  
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• Vauxhall hooks fans up with football stars over FaceTime

  01-12-2016 14:19 via campaignlive.co.uk
  
  Vauxhall brought in international footballers including Jamie Vardy and Gary Cahill to call up competition winners on FaceTime, thanking them for their support.
  
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• Secret Marketer: Despite our obsession with tech it often seems like we know nothing

  01-12-2016 14:13
  
  One of best books about Hollywood is ‘Adventures in the Screen Trade’ in which the screenwriter William Goldman asserts that “nobody knows anything”.He was referring to the fact that despite their market research, gut instinct and experience, no one in Hollywood has any idea how well a film will do before its release. He gives the example of one of the highest grossing films of all time – Raiders of the Lost Ark. It was turned down by every studio except Paramo
  
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• The big opportunity for advertisers with digital audio

  01-12-2016 13:35
  
  This year has been significant for DAX.  We’ve been working hard on some major new innovations to evolve the digital audio exchange we created in 2014. In October we launched Listener ID.  This allows advertisers to measure and track the impact of their advertising in a way that’s never been done before. This is the first time anyone has attempted to use such tags at this scale in digital audio advertising so that’s been something our clients have welcomed with o
  
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• 2016's most shared ads- Buster the Boxer fetches multiple accolades for John Lewis

  01-12-2016 13:20
  
  John Lewis’ ‘Buster the Boxer’ Christmas campaign has not only fetched the retailer the accolade of this year's most shared Christmas ad, but topped the list of 2016 most popular ads.
  The two-minute video film, created by Adam&EveDDB, lead Unruly’s annual ‘Top 20 Global Video Ads Chart’ with 1,949,387 shares across social media.
  According to the video ad tech company’s research Buster the Boxer now sits in fifth place in the list of most shared Chris
  
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• Luxx relaunches on Saturday as News UK eyes newspaper supplements renaissance

  01-12-2016 13:18 via campaignlive.co.uk
  
  News UK is relaunching Luxx this Saturday as a supplement for The Times, after a five-year hiatus.
  
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• The Co-op focuses on its community work for Christmas ad

  01-12-2016 12:58
  
  Co-op Food is focusing on real customers and its charitable community work for its Christmas marketing campaign.
  Its one-minute festive TV ad, created by Leo Burnett, focuses on real customers and how Christmas brings them together as a community. It ends on the question ‘what if our good times could help fund good times for others?’.
  The aim of the ad is to bring attention to the £1.5m the convenience retailer has raised for community groups across the UK such as the Southpor
  
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• Just Eat completes 'world first' takeaway delivery by self-driving robot

  01-12-2016 12:56 via campaignlive.co.uk
  
  Just Eat has carried out what it says is the world's first delivery of an online food order by robot.
  
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• Watch The Drum nail the Mannequin Challenge at the Social Buzz Awards

  01-12-2016 12:51
  
  We've had the Ice Bucket Challenge, the Harlem Shake and the #NoMakeUpSelfie but the latest viral craze sweeping the web is the Mannequin Challenge. 
  Never one to miss a trend, The Drum has muscled in on the craze – enlisting attendees at the Social Buzz Awards to take part.
  Following in the footsteps of the White House, Ant and Dec and Hillary Clinton, the challenge sees people stand still for a set timeframe while striking a ridiculous pose as a camera pans around the
  
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• Creative Work of the Month: Publicis New York, White Bear Studio, Drum, MullenLowe and more in the running

  01-12-2016 12:41
  
  As we step into December and wave goodbye to November it's time to find out which work will be crowned as our latest Creative Work of the Month. 
  Earlier this year we started pitting our Creative Work of the Week winners from all three round ups (Europe, Americas and APAC) against one another to determine the ultimate global Creative Work of the Month winner. And as the month draws to a close it's time to find a new winner.
  Voting for Creative Work of the Month will be open until 12pm 
  
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• 120 Marketing Moments Book launches to mark Ad Club of New York's 120th anniversary

  01-12-2016 12:30
  
  To commemorate the Advertising Club of New York’s 120th anniversary, The Drum has launched a book titled ‘120 Marketing Moments’ that details the influential campaigns, people and innovations that have helped shape our industry into what it is today.
  Many of the moments within the book were chosen by the industry’s best and brightest - Ogilvy & Mather’s worldwide chief creative officer Tham Khai Meng, Ad Council president Lisa Sherman, and co-chairman at Goodby,
  
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• The Ad Club Evolution: Marketing Moments

  01-12-2016 12:11
  
  Every industry needs a network organization to connect and give its members a voice. Advertising has many such entities based all around the world, however few will have had quite as interesting a history as the Ad Club of New York. 
  Since its formation in 1896, the advertising industry has come a long way. Thousands of agencies – many of them clustered in New York City – now have locations across the globe, specializing in everything from virtual reality to influencer marketing
  
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• Alibaba bolsters Western presence in landmark tie-up with CNBC

  01-12-2016 11:51
  
  In a surprise move financial news network CNBC has secured sponsorship for its new UK show Pop Up Start Up from Chinese e-commerce giant Alibaba, a move which indicates the latter is attempting to get a Western footing by chasing media deals as well as retail ones.
  Alibaba dominates the Chinese market but despite a number of deals with British retailers, including a Sainsbury’s deal to sell products from its Taste the Difference and So Organic brands through Alibaba’s Tmall Glob
  
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• Visa Europe hires Starcom for media

  01-12-2016 11:50 via campaignlive.co.uk
  
  Starcom has won Visa's media account across Europe, consolidating the business it has with the bank card and payment processing giant in the rest of the world.
  
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• Daily Mail owner reports 7% drop in pre-tax profit

  01-12-2016 11:48 via campaignlive.co.uk
  
  The owner of the Daily Mail has reported a 7% fall in pretax profit this year to £260m, citing "resilience" in the face of challenging market conditions.
  
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• Right-wing news site Breitbart 'declares war' on Kellogg's following advertising cull

  01-12-2016 11:39 via campaignlive.co.uk
  
  Right-wing American news outlet Breitbart is urging its readers to boycott Kellogg's following the cereal company's decision to cease all advertising on the site.
  
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• Playbuzz appoints new European head of brand partnerships

  01-12-2016 11:32 via campaignlive.co.uk
  
  Playbuzz, the digital content platform with investors including Disney, has appointed Jane Loring, the former European general manager of defunct lifestyle publisher Mode Media, to the newly-created role of vice-president of European brand partnerships.
  
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• Barclays partners with Creative England in fresh technology push

  01-12-2016 10:57
  
  Barclays bank has partnered with Creative England on a new business accelerator to guide companies in the fields of gamification, the Internet of Things, and 3D modelling into spreading their wings in unfamiliar industries such as healthcare and tourism.
  The partnership forms part of efforts to provide support to fledgling British firms seeking to scale-up before they become subject to foreign takeover bids, exemplified by Chinese firm Ctrip’s £1.4bn purchase of Skyscanner.
  Caroline
  
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• Changes in content consumption: how advertisers can cut through the noise

  01-12-2016 10:48
  
  With the emergence of digital channels such as Vimeo, Netflix, YouTube and Snapchat to name but a few, traditional media and advertising streams are sharing their space with a multitude of ways to consume content.
  Consumers have more choice than ever before and by 2017, consumer spending on digital content will reach $180 billion, up 29% in two years, and that spending shows no signs of slowing. The industry must learn how to navigate all channels and use them to their advantage.
  Historically, t
  
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• Golin appoints Razorfish head of development, Alex Brittain, to lead its specialist digital design team

  01-12-2016 10:42
  
  Interpublic Group agency Golin has appointed Alex Brittain to the helm of its specialist digital design and build team.
  Brittain joins from Razorfish, where he was head of business development and oversaw the agency’s Unilever relationship.  
  In his new role he will report to Golin London managing director, Bibi Hilton.
  Brittain’s day-today duties will see him work alongside head of content and social, Neil Kleiner, and the wider leadership team, to further strengthen Golin&rsqu
  
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• Samsung and Viceland drop VR viewers into the middle of Syria’s civil war

  01-12-2016 10:36
  
  Technology giant Samsung has teamed up with Vice Media's television brand Viceland to plunge viewers directly into the maelstrom of Syria’s civil war via an innovative virtual reality documentary.
  A newly released trailer for the production depicts a team of rescuers seeking survivors of a recent bombing within the ravaged city of Aleppo with the intention of helping audiences to empathize with the city’s remaining civilian population.
  The White Helmets follows a group of Syrian volu
  
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• Campaign A List party 2016: photos from the night

  01-12-2016 10:34 via campaignlive.co.uk
  Adland's finest gathered at the Century Club in London last night for the annual Campaign A List party.
  
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• John Lewis Christmas spot 'Buster the Boxer' is most-shared ad of 2016

  01-12-2016 10:31 via campaignlive.co.uk
  
  John Lewis' festive ad featuring trampolining animals is this year's most-shared ad on social media, despite launching in November.
  
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• Mastercard offers UK shoppers a pay by installments app for big ticket items

  01-12-2016 10:11
  
  Mastercard has teamed up with payment terminal provider VeriFone to offer January sales shoppers a chance to spread their spending over a series of monthly installments, rather than cough up for everything in one go, with the launch of its Mastercard Installments app.
  The point of sale tool will launch at select retailers in January prior to a nationwide roll out, enabling customers with a good credit history the option of selecting fixed installments at a specified rate of interest rather than
  
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• Lucky Generals launches Wild Things, an experience design arm to be led by ex-R/GA exec Kelly Wright

  01-12-2016 10:00
  
  Lucky Enterprises  - the recently launched holding group of creative shop Lucky Generals – has opened the doors to its second start-up in the space of three months, an experience design company to be led by former R/GA executive Kelly Wright.
  The new company aims to capitalise on increasing noise around ‘customer experience’ and the rise of the ‘customer director’ role. The likes of John Lewis, Notonthehighstreet and British Airways have all restructured in rec
  
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