Marketing news

• Omnigon develops first-ever app for International Swimming Federation

  29-11-2016 23:55
  
  Omnigon, which develops digital content for the sports, media and entertainment industries, has partnered with FINA, the International Swimming Federation, to develop a new suite of mobile apps.
  The launch of these apps for iOS and Android coincides with the 13th Annual FINA World Swimming Championships, which will take place December 6 to 11 in Windsor, Canada.
  A second release is planned for March 2017, which will feature diving data and results.
  The third and final phase will be released prio
  
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• Reese Witherspoon links up with AT&T for exclusive content partnership

  29-11-2016 22:08
  
  AT&T and actress Reese Witherspoon announced today a plan to create a new entertainment destination featuring high quality and exclusive content, especially for fans of female-driven stories.
  Hello Sunshine is Witherspoon and Otter Media's cross-platform brand and consumer-facing content company. It will launch an ad-supported video on demand (VOD) channel in 2017 that will only be available for customers of DirecTV and DirecTV Now. The new multimedia brand will also develop a series featuri
  
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• Chinese drone maker opens up shop near Seattle

  29-11-2016 21:05
  As government agencies try to figure out how to regulate drone usage, which is a complicated issue in our city skies, Chinese drone maker DJI is set to open a new company retail store in Bellevue, Washington, just east of Seattle.
  According to a story on GeekWire, the Shenzen-based DJI will open in the Marketplace @ Factoria mall in the suburb. Consumers will be able to try out personal and professional drones. Professionals will be on hand to provide advice about uses for the particular drones
  
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• Netflix Tax looks to keep expanding throughout California

  29-11-2016 20:58
  
  A tax on streaming video seems to be the way many California cities are looking to replace lost revenue for those who have cut the cable and gone solely to streaming.
  A dozen cities in the Bay Area are already considering tacking on the “Netflix Tax” to have streamers pay up to 10% extra to watch Netflix, Hulu, Amazon Prime and other internet-enabled channels. Voters in Alameda already approved a measure that rolls in streaming under the city’s utility tax.
  In Southern Californ
  
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• Zillow settles for $6m in overtime suit

  29-11-2016 20:52
  Online realtor Zillow, based in Seattle, recently settled a class-action lawsuit filed by an Irvine, California employee who accused the company of failing to pay overtime.
  The suit was settled in May, but the terms of the settlement were not disclosed until Monday, stated a story in the Orange County Register. The suit also accused the company of pressuring employees to skip breaks for lunch and rest. The settlement was contingent on a review of Zillow by the US Labor Department to be in compli
  
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• Zillow settles for $6 million in overtime suit

  29-11-2016 20:52
  Online realtor Zillow, based in Seattle, recently settled a class-action lawsuit filed by an Irvine, California employee who accused the company of failing to pay overtime.
  The suit was settled in May, but the terms of the settlement were not disclosed until Monday, stated a story in the Orange County Register. The suit also accused the company of pressuring employees to skip breaks for lunch and rest. The settlement was contingent on a review of Zillow by the US Labor Department to be in compli
  
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• First US professional rugby union league slated for inaugural play in Chicago

  29-11-2016 20:51
  
  The world’s most popular contact sport is going major league in the US with the introduction of the National Rugby Football League (NRFL), the first elite professional rugby union league in North America. “The excitement and appetite for rugby in the US is at an all-time high. Just earlier this month, more than 62,000 fans packed a sold out Soldier Field in Chicago for The Rugby Weekend, a match between New Zealand and Ireland,” said NRFL Managing Director, Steve Ryan. &ld
  
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• Canon Rebel With a Cause campaign winner gives shelter dog her ‘best day ever’

  29-11-2016 20:25
  
  Culminating its Rebel with a Cause campaign, Canon chose photographer and shelter advocate Guinnevere Shuster as someone who embodied the “rebel in all of us.” In honor of the 25th anniversary of the first EOS Rebel SLR camera, Shuster captured a “dog’s best day” with shelter dog, Willa.
  Choosing four-year-old Willa from the Hudson Valley Animal Rescue and Sanctuary, Shuster was able to give the pup the superstar treatment. The video captures Shuster photographing W
  
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• Canon Rebel With a Case campaign winner gives shelter dog her ‘best day ever’

  29-11-2016 20:25
  
  Culminating its Rebel with a Cause campaign, Canon chose photographer and shelter advocate Guinnevere Shuster as someone who embodied the “rebel in all of us.” In honor of the 25th anniversary of the first EOS Rebel SLR camera, Shuster captured a “dog’s best day” with shelter dog, Willa.
  Choosing four-year-old Willa from the Hudson Valley Animal Rescue and Sanctuary, Shuster was able to give the pup the superstar treatment. The video captures Shuster photographing W
  
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• Uber drivers off duty today as they strike for minimum wage pay

  29-11-2016 19:43
  
  Uber drivers are planning to take to the streets today as part of a broader protest calling for a $15 hourly minimum wage. "Hundreds" of drivers will protest alongside fast food workers, airport employees and home care aides for what is being billed as a "Day of Disruption," according to Fight for 15, the group organizing the effort, according to an article in CNN.
  In San Francisco, Uber's hometown, drivers are planning to march at the airport with signs that say, "Your Uber Driver is Arriving S
  
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• Uber to NY drivers: Stop advertising for Juno

  29-11-2016 19:35
  
  Uber is reportedly telling drivers in New York to stop displaying its rival Juno’s homescreen in their cars during rides or they risk being deactivated by the ride-sharing platform.
  Juno is a relative newcomer to the New York market, and, after launching earlier this year, is reportedly up to 20,000 rides a day while positioning itself as a more driver-friendly app, which Recode attributes to fueling Juno’s growth.
  According to Recode, which cited a text from Uber, at least one
  
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• Instagram’s small businesses are ‘leading the way’ in Stories usage and innovation

  29-11-2016 19:11
  
  Stories, the offering launched in August this year, was designed to make it easier for users to share their ‘daily moments’, while its newsfeed was stripped of chronological order and loaded with a personalised algorithm. As such, Ronan said she has seen her charge using Stories to “tell the moments in between the more iconic shots in their feed”.
  “Because businesses play such a rich role within our community, we’ve seen they are the profiles that have led the
  
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• Sintec Media acquires Operative Media to accelerate its TV and digital ad management prowess

  29-11-2016 19:08
  
  Digital ad management company SintecMedia has swept in to acquire Operative Media with the transaction (reportedly to be worth $200m) creating the largest SaaS-based offering in the addressable TV sector of the media industry.
  According to the pair, SintecMedia's acquisition, backed by investment outfit Frisco Partners, will bolster the TV and digital ad management infrastructure for media companies and publishers worldwide.
  In particular, by absorbing Operative Media into its operatio
  
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• The digital age and the facilitation of our own desperation

  29-11-2016 18:44
  
  Whether we want to believe it or not, we are living in an age of instant gratification and it’s starting to have a detrimental effect on us as a society.
  To clarify, we’re not talking about an impending end to the world, as we know it, that’ll be made into a film starring Will Smith or Matt Damon. However, it wouldn’t be too tenuous a link to say that it’s like a drug which has infiltrated our imperfect and ultimately flawed community through the digital revolution.
  
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• Group M launches 'unified' data business [m]Platform

  29-11-2016 18:17 via campaignlive.co.uk
  
  Group M is to set up a new business that will bring its data, analytics and technology together with those from sister agencies, Kantar, Millward Brown and Wunderman.
  
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• Movers and shakers: PHD, JWT, Mondelez, Havas and more

  29-11-2016 18:12 via campaignlive.co.uk
  
  Campaign's weekly round-up of the hires, departures and promotions across the industry
  
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• The Sun's mobile traffic grows tenfold in year since paywall was dropped

  29-11-2016 18:00 via campaignlive.co.uk
  
  The Sun almost doubled its total readership from 13 million to 24 million in the year to September, the latest National Readership Survey Padd data shows - after the News UK tabloid dropped its online paywall last November.
  
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• Comparethemarket.com restructures CRM

  29-11-2016 17:55 via campaignlive.co.uk
  
  Comparethemarket.com has moved the majority of its £1.5m CRM business in-house and handed some day-to-day communications work to VCCP without a pitch.
  
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• Saatchi & Saatchi increases salary for entry-level positions

  29-11-2016 17:51 via campaignlive.co.uk
  
  Saatchi & Saatchi London is offering new employees an extra £3,000 in an attempt to attract people from diverse backgrounds.
  
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• Future proof talent: How employee education fuels agency revolution

  29-11-2016 17:50
  
  Talent is our future. To evolve, we must have the right people – well-informed savvy employees who support and drive future growth. Yet the muscle memory of the advertising industry is to acquire, hire and rehire talent.
  We trade employees with competitors while acknowledging 25%+ turnover: a staggering rate for any industry. The annual cost of replacing an employee (many studies show that the total cost of losing an employee can range from tens of thousands of dollars to 1.5-2X annual sal
  
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• Lucky Enterprises invests in second agency start-up

  29-11-2016 17:46 via campaignlive.co.uk
  
  Lucky Generals has backed its second start-up - an experience design shop called Wild Things.
  
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• CHI & Partners takes stake in craft beer Freedom

  29-11-2016 17:33 via campaignlive.co.uk
  
  CHI & Partners has taken a stake in craft-beer brewery Freedom after winning a pitch for its ad account.
  
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• South Africa's TMI agency adds media company to its marketing data and analytics expertise

  29-11-2016 17:32
  
  Digital agency group TMI has announced the formation of a new business venture, TMI Media.
  Formed by Quinton Jones (former director of Planit Media and Group managing director Carat) and Peter Brooke-Sumner (director of TMI), TMI Media will operate in tandem with TMI's existing business to offer a media component to accompany its data and analytics expertise.
  TMI is already one of the top digital performance businesses in South Africa. It is managed by Peter Brooke-Sumner and Lauren Foster, who
  
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• Mother rebrands to start discussion about old age

  29-11-2016 17:29 via campaignlive.co.uk
  
  Mother is changing its name to Grandmother for December to tackle the invisibility and patronising portrayals of older people in advertising.
  
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• Why advertisers are embarking on a process of 'media transformation'

  29-11-2016 17:24
  
  Today’s CMOs are not solely marketers; they are also, critically, transformers. Many are highly engaged in responding to the impact the digital economy is making on their business, and the way it’s affecting go-to-market strategies.
  This has been a key topic within our Chief Digital Officer Forum and CMO Forum for at least the last two years. And no wonder, because the process of digital transformation is vital to the future health of both brands and businesses.
  Much is written about
  
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• ITV seeks new partner for £15m X Factor sponsorship

  29-11-2016 17:23 via campaignlive.co.uk
  
  ITV is on the hunt for a £15m-a-year sponsor for The X Factor as TalkTalk is to end its partnership after ten years.
  
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• Sky Sports ups its commitment to women's sports following broadcast agreement with England Netball

  29-11-2016 17:21
  
  Sky Sports will increase its coverage of women’s sport after agreeing a new broadcast deal with England Netball to show domestic and international fixtures on the recently launched Mix channel.
  The agreement with England Netball, the sport’s governing body, represents the biggest ever TV rights deal for netball in the UK and could help narrow the gulf in sponsorship revenue with male sports.
  Sky Sports Mix will show all of England’s home Test matches and, for the firs
  
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• Inside Accenture's big buy-out: ‘We weren’t ready to acquire Karmarama a year ago’

  29-11-2016 17:10
  
  Accenture’s buy-out of Karmarama, one of the largest independent creative agencies in the UK, today (29 November) sent ripples through the industry as the management consultancy declared that “the next wave of marketing is here” – and that, crucially, it’s the one leading it.
  The rise of consultancies pitching for (and winning) work within the marketing sector is not new and agencies have been keeping an eye on blurring lines between what they offer and the likes of
  
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• WCRS recruits head of art in hiring spree

  29-11-2016 17:09 via campaignlive.co.uk
  
  Lance Crozier, head of art at Leo Burnett, has joined WCRS in the same role.
  
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• Video game 'No Man's Sky' ads not misleading, says ASA

  29-11-2016 17:09 via campaignlive.co.uk
  
  The developer behind video game No Man's Sky has dodged a slap on the wrist from the UK's advertising watchdog.
  
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• Florence and the Machine’s cover of ‘Stand By Me’ serves as backdrop of compelling Final Fantasy XV spot

  29-11-2016 17:08
  
  To drum up excitement for the launch of the long-awaited Final Fantasy XV, LA agency Omelet has created a compelling TV spot that features Florence and the Machine’s cover of Ben E. King’s “Stand By Me.”
  Shot in Romania over the summer, the spot features four young boys who find themselves in the video game’s environment and are forced to come together to fight a powerful enemy. Yet when one of them falls and things look as though they’re about to take a turn
  
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• Karina Wilsher nets global position at Anomaly

  29-11-2016 17:06 via campaignlive.co.uk
  Karina Wilsher, partner and chief executive of Anomaly New York, has been promoted to global chief operating officer.
  
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• Publicis records strongest profit growth of 'big six'

  29-11-2016 17:01 via campaignlive.co.uk
  
  Publicis Groupe's acquisition of Sapient in February 2015 helped it to deliver the strongest growth in operating profit of the big six holding companies, according to data collated by Kingston Smith.
  
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• Diageo on how it is adapting to changing night life habits

  29-11-2016 16:57
  
  Diageo is adapting to changes in how and where people consume alcohol, identifying “chameleon spaces” such as festivals and non-alcoholic options as potential areas for growth.
  Speaking at audience agency Protein’s 2016 drinks report briefing last night (28 November), the company’s head of culture and entertainment Leila Fataar said changes in night life “greatly affect” the business, but that it is determined to take a positive outlook.
  These changes include
  
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• Pitch update: Carling, Danone, Tu, JD Williams

  29-11-2016 16:32 via campaignlive.co.uk
  
  Carling held pitch briefings this week and Sainsbury's is conducting tissue meetings for its Tu clothing brand.
  
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• Carlsberg aims to reverse declining sales with premium rebrand

  29-11-2016 16:30
  
  Carlsberg is relaunching its Carlsberg Export product in a bid to ‘premiumise’ the brand and fight declining lager sales.
  The beer brand says this is the “first step” towards revitalising its Carlsberg flagship brand with the relaunch, planned for February 2017, accompanied by a £15m marketing push designed to connect with millennial drinkers.
  The campaign will celebrate the brand’s Danish heritage and tap into consumer demand for authenticity and the trend t
  
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• Taylor Swift links up with AT&T for exclusive video content deal

  29-11-2016 15:51
  
  Taylor Swift fans will soon be able to tune-in to AT&T for exclusive behind-the-scenes and footage of the pop star via its recently launched via DirecTV Now service.
  Later this year, DirecTV customers will be able to access Taylor Swift NOW, a hub that will feature videos, concert performances, behind-the-scenes footage and more from the singer’s archives.
  In a press release, AT&T said Taylor Swift NOW is “organized in themed chapters and packed with special glimpses int
  
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• Carat UK takes over the AA's £12m media account from Starcom

  29-11-2016 15:36
  
  The Automobile Association (AA) has chosen Carat UK to run its £12m per year media account following a competitive pitch.
  The London-based advertising agency will take over the media duties from the incumbent Starcom effective immediately, however the above-the-line creative work will remain with adam&eveDDB.
  “The AA are an iconic British institution and we’re massively pleased to be their new agency partner,” said Rick Hirst, Carat chief executive.  “What
  
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• BIMA announces Nseir and Gross as co-chairs to oversee new structure

  29-11-2016 15:27 via campaignlive.co.uk
  
  The British Interactive Membership Association has appointed TH_NK chief executive and founder Tarek Nseir and former Amaze chief executive Natalie Gross as joint chairs for the next three years.
  
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• Carlsberg aims to upgrade brand perception with Danish-inspired packaging revamp for Export

  29-11-2016 15:23 via campaignlive.co.uk
  
  Carlsberg is introducing a design overhaul for its premium variant, Carlsberg Export, in a bid to move the brand's associations beyond its famous "Probably the best..." campaign.
  
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• Mashable and America’s Test Kitchen partner for six-part Facebook Live campaign

  29-11-2016 15:00
  
  Mashable has partnered with America’s Test Kitchen announced a six-part series filled with food and DIY-themed episodes.
  The series will be produced and distributed by Mashable Studios. The series will feature Cook's Science executive editors Dan Souza and Molly Birnbaum as the experiment in the kitchen.
  “The combination of Mashable and America’s Test Kitchen has proven to resonate with our combined audiences, both on-site and across social platforms,” said Eric Korsh, Pr
  
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• Meet Pixoneye, the marketing tech start-up 'scanning' private smartphone photos

  29-11-2016 14:51 via campaignlive.co.uk
  
  British start-up Pixoneye is pushing the boundaries of privacy with technology that scans smartphone photos for consumer insight.
  
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• Healthcare firm Theranos in trouble again with latest lawsuit

  29-11-2016 14:31
  
  Consumer healthcare technology company Theranos is being sued again by investors, who say that the company has made false claims. This is the third claim filed against Theranos, which is already fighting lawsuits brought by Walgreens and Partner Fund Management (PFM), according to a report by Endgadget.
  The latest to sue the company is Robertson Stephens & Company co-founder Robert Colman, who accused Theranos Inc. in its most recent lawsuit of making false and misleading claims about its op
  
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• As Brexit looms, is this the last Christmas that retailers can avoid talking up price in ads?

  29-11-2016 14:30
  
  As uncertainty over Brexit's effect on consumer spending grows, supermarkets may be tempted into their old price comparison tricks. 
  Grocery retailers have been working hard over the past year to stop talking about price in their marketing efforts and instead differentiate from the discounters by better articulating their brand values. But, looking to 2017, Tesco chief executive Dave Lewis has admitted this strategy may not be sustainable. 
  Brexit negotiations are yet to start but alre
  
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• GroupM unveils [m]Platform with former Xaxis chief Brian Gleason as global CEO of new unit

  29-11-2016 14:15
  
  WPP’s GroupM has today (29 November) announced the global launch of [m]Platform, representing a major overhaul of the agency network's media investment unit. The new adtech platform promises an open ‘universal ID’ that will provide clients with measurement capabilities across all sources of online media.
  The move represents a major overhaul of GroupM’s digital offering, effectively combining all of its previous adtech offerings,&nbs
  
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• Bima restructures on appointment of Natalie Gross and Tarek Nseir as joint chairs

  29-11-2016 14:00
  
  Bima, the industry association representing the digital and interactive media industry, has appointed Natalie Gross, former chief executive of Amaze, and Tarek Nseir, founder of TH_NK, as its joint chairs for the next three years.
  Showing their hand, the pair unveiled their strategy at the group’s Annual General Meeting at 1pm on Tuesday 29 November. Among the changes announced was a new structure for BIMA, along with a modernisation of the group’s organisational values.
  Gross, 
  
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• 'The Voice of Germany' and Phillips Hue team up to control your lighting

  29-11-2016 14:00
  
  In this year's season of "The Voice of Germany" on ProSieben and Sat.1, which premiered on October 20th, Philips is one of the major sponsors. They provided their Philips Hue lightbulb technology to enhance the watching experience for viewers. The newly updated "The Voice of Germany" app now has an integrated feature that allows the lighting of the bulbs to change color in accordance to the events on the show.
  During the blind auditions, the Philips Hue lightbulbs light up in red as so
  
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• Inside the #MeetYourFuture campaign to tackle the digital skills gap – and how your business can help

  29-11-2016 13:40
  
  The communications industry put its best foot forward on 10 November by putting its weight behind an awareness campaign celebrating the benefits of apprentices and apprenticeships and endorsing their relevance, for serious consideration, in any business's talent strategy.
  The Drum kindly accepted a challenge from Digital Futures, Creative Equals, Stripes and Creative Skillset to seek to generate interest in hiring apprentices through the #MeetYourFuture ca
  
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• Parenting app Mush secures brand partnership with Unilever's Neutral 0%

  29-11-2016 13:27 via campaignlive.co.uk
  
  Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%.
  
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• Visual effects company behind blockbuster films, the Foundry, appoints Eulogy to grow brand in the VR space

  29-11-2016 13:23
  
  Visual effects software company, the Foundry, has appointed Eulogy as its UK retained agency to raise awareness of the business and its expertise in emerging mediums like virtual reality, which is proving a popular creative playground with brands.
  The Foundry is a global developer of creative software used to deliver high-end visual effects and 3D content for the design, visualisation and entertainment industries.
  Its software is used by a number of global brands including Pixar, Mercedes-Benz,
  
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