Marketing news

• Kylie Jenner, Amazon and electronics brands dominate Cyber Monday buzz

  28-11-2016 23:08
  
  Even though Adobe reports social media buzz is down overall on Cyber Monday 2016, social media analytics firm Talkwalker says there are plenty of brands with reason to celebrate.
  Per Talkwalker’s figures, there have been approximately 580,000 mentions of Cyber Monday on social networks in the last week, but that includes more than 220,000 mentions in the past 24 hours.
  And, of these most recent posts, the top three are all Instagram posts from Kylie Jenner’s Kylie Cosmetics
  
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• New series showcases 'disruptive' startups that capture the spirit of entrepreneurial work

  28-11-2016 22:50
  
  Freethink, a  publication focused on "stories from the frontiers,"  launched its new series Challengers today, in partnership with Fast Company Magazine that highlights startup companies with disruptive potential across a variety of industries, including global trade, artificial intelligence, energy, education and virtual reality.
  "There's an incredible wave of new entrepreneurs determined to improve life for everyone through their businesses," said Clay Broga, co-founder of Freethink.
  
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• Vote for the next Young Innovator Awards finalists

  28-11-2016 22:48
  
  Google and The Ad Club of New York, in conjunction with The Drum, have teamed up to present their 4th annual Young Innovators Award. This award is all about excellence and innovation by young professionals who are making their marks in advertising, marketing and media. In addition to the valuable global recognition, the winner receives a $5,000 prize.
  What’s most exciting about this year’s nominees is the width, breadth and depth of their backgrounds and commitment to doing the best
  
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• Vote for the next Young Innovator Award finalists

  28-11-2016 22:48
  
  Google and The Ad Club of New York, in conjunction with The Drum, have teamed up to present their 4th annual Young Innovators Award. This award is all about excellence and innovation by young professionals who are making their marks in advertising, marketing and media. In addition to the valuable global recognition, the winner receives a $5,000 prize.
  What’s most exciting about this year’s nominees is the width, breadth and depth of their backgrounds and commitment to doing the best
  
  Read more

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• Strong Cyber Monday sales follow a big Thanksgiving Day and Black Friday

  28-11-2016 22:13
  
  2016 may be a year many want to forget – including the deaths of notable figures like Florence Henderson, Gwen Ifill, Sharon Jones and Leonard Cohen in November alone, as well as election surprises in both the UK and the US – but, despite what may be perceived as its faults, 2016 is shaping up to have at least one redeeming quality in the form of a particularly strong holiday shopping season.
  In fact, early data from Adobe indicates Cyber Monday brought in $540 million betw
  
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• How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand

  28-11-2016 21:54 via campaignlive.com
  
  Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing.
  
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• Boston agency marks 20 years in business by shining a digital spotlight on 20 non-profits

  28-11-2016 20:33
  
  To mark its 20th year in business, digital marketing agency CTP of Boston is shutting down its website through Christmas. More accurately, it’s turning its website and entire digital presence over to 20 select non-profits the company has worked with for the remainder of 2016 in a campaign called 20 years/20 causes.
  From this week through Christmas, visitors to the company website will instead be introduced to a nonprofit including ALS One, Save the Children, Red Sox Scholars and
  
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• BuzzFeed’s chief marketing and creative officer Frank Cooper is leaving the company

  28-11-2016 20:32
  
  BuzzFeed’s chief marketing and chief creative officer Frank Cooper is leaving the popular digital news site, the Wall Street Journal has reported.
  Cooper joined BuzzFeed a year and a half ago from PepsiCo, where he served as chief marketing officer-global consumer engagement, according to his LinkedIn.
  His departure comes just days after NBCUniversal doubled their investment in BuzzFeed, bringing NBCUniversal’s stake in the site to $400m and putting BuzzFeed’s valuation at roug
  
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• Karmarama to sell to Accenture

  28-11-2016 19:20 via campaignlive.co.uk
  
  The owner of Karmarama is in talks to sell a stake or the entire shareholding in the creative agency, Campaign can reveal.
  
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• Allexo Search: Insight Manager - eCommerce

  28-11-2016 19:03
  
  £30000.00 - £35000.00 per annum + Bonus + Benefits:Allexo Search:
  Insight Manager at a leading eCommerce Insight Consultantcy
  Berkshire
  
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• Samsung battery scandal sees Huawei take most profitable Android brand topspot

  28-11-2016 18:59
  
  Chinese smartphone company Huawei has dethroned Samsung as the most profitable Android brand. It has taken a lead after Samsung was stung recently by the exorbitant failure and callback of the Galaxy Note 7, a report from research firm Strategy Analytics suggests.
  Huawei is said to have generated more than $200m in smartphone operating profit before interest and tax worldwide during the third quarter of 2016, making it the second most profitable smartphone vendor overall across the iOS/Android d
  
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• Jeremy Clarkson and co unveil DriveTribe motoring hub with an editorial staff of 20

  28-11-2016 18:55
  
  Jeremy Clarkson, Richard Hammond and James May are making the most of life after the BBC with the launch of a new website dedicated to all-things car related.
  With a staff of around 20 people, according to Mashable, DriveTribe is a forum-like website with sub-categories (known as tribes) looking to accommodate the interests of readers.
  Users can subscribe to select categories such as ‘Future Machines’, ‘Hammond’s Fob Jockeys’, ‘Curves', 'Soulful Driving&r
  
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• Havas creates group chairman roles to align creative and media

  28-11-2016 18:48 via campaignlive.co.uk
  
  Havas is bringing together its creative and media divisions with a group chairman role for each of its four major regions.
  
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• Droga5, 72andSunny top R3's global creative new-business chart for October

  28-11-2016 18:38 via campaignlive.com
  
  Sprint win propels Droga5. CHI & Partners and DDB also move up thanks to auto wins. Omnicom's Heart and Science dominates the media chart.
  
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• The biggest challenges facing disruptive brands

  28-11-2016 18:10
  
  Disruptive brands must balance their long-term goals and ambitions with short-term practicalities related to their day-to-day operations, according to senior executives working in a range of disruptive companies.
  The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, discuss some of their biggest challenges and how they tackle them as they seek to grow their businesses.
  Stephen Rapoport, founder of subscription coffee service Pact, ex
  
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• Mondelez separates e-commerce from marketing following Bonin Bough exit

  28-11-2016 17:52
  
  Mondelez has separated e-commerce from marketing following the departure of Bonin Bough, hiring a global head of e-commerce and a global head of media and digital.
  It marks a departure from the strategy in place just a few months earlier. Under the ‘chief media and e-commerce officer title, Bough reported directly to chief marketing officer Dana Anderson and had a wide-ranging remit which saw him seek out the growth opportunities across both.  
  Now, Jeff Jarrett has been named vice pr
  
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• NFL considering ending Thursday Night Football amid declining viewing figures

  28-11-2016 17:48
  
  The NFL is considering pulling the plug on Thursday Night Football games over concerns of a saturated marketplace and declining viewing figures.
  The league’s ambition to spread the games throughout the week and strike up as many television rights deals as possible has taken its toll on both fans and players alike, leaving broadcasters increasingly concerned by the declining viewing figures.
  CBS and NBC agreed to show five Thursday Night Football games each in a $450m deal with the NFL that
  
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• What did Black Friday teach us B2B’ers?

  28-11-2016 17:44
  
  We all marvelled at the more than $1bn spent in the first five minutes during Singles Day a few weeks ago and may have even jumped on Black Friday deals at the end of last week.
  In amongst all the hype around how profitable or sustainable this all is, however, it raises an important question for me: Is the B2B world missing a trick by not getting involved or creating it's own shopping ‘peaks’?
  Here’s what I think.
  You can get in on the action (but not everyone)
  I have seen a nu
  
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• CNN acquires Casey Neistat’s video app Beme

  28-11-2016 17:41
  
  Last week, popular YouTuber Casey Neistat announced that he’s shutting down his daily vlog to pursue other ventures. Now his fans know why: CNN has acquired the team behind Beme, an app that Neistat launched last year that lets users post unedited short video clips.
  According to the New York Times, CNN plans to shut down Beme but has “agreed to acquire the technology and talent” behind the app. The move is part of CNN’s plan to engage with younger audiences who are resist
  
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• Ford expands program to employ autistic workers

  28-11-2016 17:14
  
  In May, the Ford Motor Company began a pilot program to train individuals with autism in the workplace. Recently, the automaker said that it was expanding the program to employ adults with autism, bringing on an additional 12 to 24 hires in 2017, according to reports by the Automotive News and Benchmark Monitor.
  Ford hired its first four adults with autism who have college degrees to work in its product development department at its headquarters in Dearborn, Michigan, for the FordInclusiveWorks
  
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• Marketoonist on the enduring appeal of PowerPoint

  28-11-2016 16:28
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the enduring appeal of PowerPoint appeared first on Marketing Week.
  
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• 7 e-commerce trends that worked in 2016

  28-11-2016 16:25
  
  Each year there are a whole bunch of articles that come out claiming to predict the future of e-commerce in the year to come. What usually follows is some ideological and impractical buzzword technologies, most of which will not positively influence your revenue.
  We’re going to look at a few of the trends that did work, and continue to have a positive impact on the revenues. The great thing is that these are all ‘good practice’ techniques that you can implement now, rather
  
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• Digital Podge attendees to receive personalised Top Trumps Supermarketer cards created by IBM Watson

  28-11-2016 15:59
  
  The makers of Top Trumps have once again partnered with IBM and The Drum to analyse the Twitter personalities of the advertising industry through the use of artificial intelligence, granting a definitive score of their marketing traits.
  Repeating the stunt that The Drum performed in its summer magazine, guest-edited by IBM's artificial intelligence Watson, the 300 attendees of the forthcoming Digital Podge lunch on Friday (2 December) will receive individual Top Trump cards produced by Winning M
  
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• Sky on why advertisers should look to the big screen not the mobile screen

  28-11-2016 15:53
  The value of the highly engaged cinema audience for brands has long been argued but new research, released by Digital Cinema Media (DCM), puts figures behind those claims – setting out sectors that have the most to gain from increasing cinema’s share of media spend.
  Sky is one brand that benefits from the power of film in attracting cinemagoers. The UK box office is predicted to close at £1.3bn this year, compared to £1,2bn in 2015.
  Speaking at a DCM event this morning (
  
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• ABB’s head of sustainability on its proud history and competitors

  28-11-2016 15:26
  
  Technology leader ABB has a long history in lowering environmental impact through its innovative products. Dating back as far as the 1800s, it came up with the “firsts” of many things, from the world’s first self-cooling transformer to the first synthetic diamond.
  Now it has become one of the few companies to have successfully embedded sustainability into its business model. Its products offer customers the ability to reduce and manage energy consumption more efficiently. ABB a
  
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• Why Mozilla’s CMO treats marketing as a business within the business

  28-11-2016 15:08
  
  With the twin objectives of adding more engaged users to its Firefox web browser and managing a forthcoming brand refresh, the marketing team at not-for-profit internet company Mozilla, owner of the Firefox web browser, have adopted agile practices to scale for growth.
  Speaking to Marketing Week at Web Summit in Lisbon, Mozilla CMO Jascha Kaykas-Wolff explains why he runs his department like a business, how agile marketing will become the norm and why consumers care about social
  
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• An inside look at RTVE's transmedia universe for Víctor Ros

  28-11-2016 15:00
  
  On November 3rd, Spanish broadcaster RTVE premiered a second season of detective miniseries "Víctor Ros", which is based on a series of novels by Jerónimo Tristante. For the second season, RTVE created a new transmedia universe to engage viewers. The offer, which is available at the RTVE website, included a video blog by one of the new characters of the second season, weekly interactive videos in which they are interrogated by Víctor Ros and his companions, and, if they are
  
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• Black Friday and Thanksgiving Day break online sales record, Adobe data reveals

  28-11-2016 14:56
  
  Adobe has released its 2016 online shopping data for Black Friday and Thanksgiving Day and found more than $5bn ($5.27 billion) spent online by the end of Black Friday, a 17.7% increase year-over-year (YoY).
  With a whopping $1.2bn spent via mobile devices; top selling products included Apple iPads, Samsung 4K TVs and Lego Creator Sets. Black Friday set a new record by surpassing the three-billion-dollar mark for the first time at $3.34bn (21.6% growth YoY) while Thanksgiving accounted for the re
  
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• Most sectors should spend more on cinema advertising for better ROI, research suggests

  28-11-2016 14:42 via campaignlive.co.uk
  
  Brands in almost all major consumer sectors would see better return on investment across whole campaigns by putting a higher share of their budget into cinema ads, a new report claims.
  
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• Rebels take over Gatwick Airport in Star Wars: Rogue One activity

  28-11-2016 14:16
  
  Primesight has facilitated an all-encompassing Star Wars takeover of Gatwick Airport’s north and south terminals.
  In collaboration with World Duty Free and Disney UK, the company is looking to catch the attention of Christmas footfall for seven weeks, with physical and digital placements across its inventory looking to drive traffic to duty free and raise awareness of the movie which is released 15 December.
  Exclusive Star Wars and Rogue One merchandise available in the World Duty Free sto
  
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• Amazon quadruples the number of shows they are marketing

  28-11-2016 14:00
  
  Found Remote is continuing to partner with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.
  For the beginning of November, Amazon ramped up their marketing from 4 to 22 shows. Netflix is still in the lead. Here's the chart and full analysis. 
  Loading...
  Insights: 
  Amazon had their biggest ad push yet. Amazon more than quadrupled the number of shows they were promoting from 4 shows to 22. A
  
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• ‘Open Umbrella with Raindrops’ crowned Durex’s safe sex emoji for World Aids Day

  28-11-2016 13:56
  
  Contraceptive brand Durex is striking back at Unicode (which reportedly refused to implement a condom emoji keyboard) by encouraging more people to discuss safe sex using the avatars.
  In the run up to World Aids Day (Thursday 1 December), the group held a worldwide poll asking the public which existing emoji should be synonymous with safe sex, the Open Umbrella with Raindrops seized the day.
  The drive, conducted in response to research claiming that that almost half of 16-35 year olds felt that
  
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• Creative Work of the Week: Ikea Belgium warms hearts with a contemporary Christmas tale

  28-11-2016 13:45
  
  Ikea Belgium and DDB Brussels have won over The Drum readers with a contemporary Christmas tale securing this week’s European Creative Work of the Week crown.
  Telling the story of three young boys who embark on an epic journey to reunite an unexpected friend with his family, ‘Operation Treenapping’ is the brand’s first Christmas commercial.
  “More than anything, the holiday season is about coming together and celebrating each other,” said Miguel Aguza, head of
  
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• Gabriele Skelton: Junior Planner for strategy agency £21-25K

  28-11-2016 13:25
  
  £21000 - £25000 per annum:Gabriele Skelton:
  Brilliant opportunity for a Junior Planner to join this growing research and consumer insights agency in London Bridge. The results so far within this agency have proved invaluable within the world of consumer insights and added major value to global cons
  London
  
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• Programmatic advertising to grow 31% in 2017

  28-11-2016 13:18
  
  Programmatic advertising is expected to grow faster than all other digital mediums in 2017, becoming the principal method of trading digital display, according to ZenithOptimedia
  The group's 'Programmatic Marketing Forecasts' report outlined findings from 41 key advertising markets and suggested that programmatic will grow 31% next year, outpacing social (up 25%) and online video (20%). It also predicted that a growing proportion of these other channels will be traded programmatically by the yea
  
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• NatWest launches online TV show as it aims to become always on content provider

  28-11-2016 13:08
  
  NatWest has launched its first branded lifestyle show for social and digital channels in the latest stage of its aim to become an always-on content publisher as part of their ‘We are what we do’ campaign.
  The new show, called Money Bite, brings to life the stories and activity that is already happening across NatWest day in day out, and the first episode is now live exclusively through YouTube, social media and on NatWest.com.
  Hosted by Angellica Bell and Gethin Jones, the 18-minute
  
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• JD Sports acquires Go Outdoors, says out-of-town outlets complement existing high street business

  28-11-2016 12:57
  
  High street apparel brand JD Sports has enhanced its foothold in the outdoor clothing market with the £112m acquisition of Go Outdoors.
  Go Outdoors, which has 58 stores across the UK, will come under JD Sports' owner Pentland Group that now includes the likes of Scotts, Size, Blacks and Millets..
  Go Outdoor’s founders, Paul Caplan and John Graham, will now step aside from the company.
  Peter Cowgill, JD Sports chief executive, said: “Go Outdoors is a great addition to our existi
  
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• Tiger Woods reportedly signs new sponsorship deal with Monster Energy

  28-11-2016 12:50
  
  As Tiger Woods prepares to make his return to competitive golf after a 15-month hiatus, reports have emerged that Monster Energy has agreed to a new sponsorship deal with the golfing great.
  The 40 year-old is preparing to return to action at the Hero World Challenge, his foundation's 18-player tournament taking place in the Bahamas this week.
  Nike’s announcement in August that it was pulling out of the golf equipment business has left Woods without a bag as he prepares to return to competi
  
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• Trump Tower momentarily becomes Dump Tower on Google maps

  28-11-2016 12:24
  
  For a few hours, Trump Tower in New York City found itself renamed as 'Dump Tower' on Google Maps.
  By early Sunday morning, it appeared that 'Dump Tower' was indeed restored to its proper name on the online mapping service, according to a CNN story today.
  Trump Tower serves as the President-elect's home in Manhattan. Its central location on Fifth Avenue has posed security challenges for the secret service and local law enforcement, the article notes.
  CNN affiliate WPIX had reported that a second
  
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• Programmatic spend will grow almost a third in 2017, forecast says

  28-11-2016 12:05 via campaignlive.co.uk
  
  Programmatic advertising will grow 31% next year, faster than any other digital channel, according to Zenith's Programmatic Marketing Forecasts.
  
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• Domino's trains reindeer to deliver pizza for Christmas

  28-11-2016 11:40
  
  Domino’s Pizza has garnered a reputation for its innovative approach to new delivery methods having tried everything from drones to autonomous bots and now the pizza giant is adding a festive spin to its marketing with the help of reindeer.
  In Japan's northernmost island of Hokkaido, reindeer are being tasked with carrying out Domino’s deliveries throughout December.
  A Domino's Japan press release given out earlier this month said the pizza company is working with reindeer
  
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• Cadbury withdraws from Fairtrade cocoa commitment

  28-11-2016 11:39
  
  Cadbury has left a bad taste in the mouth of Fairtrade activists after it announced it will renege on a 2009 commitment to source Fairtrade cocoa for its leading Dairy Milk brand in favour of its own ‘sustainability programme’.
  As a result of the change Dairy Milk will no longer be able to market itself as Fairtrade chocolate but it will (confusingly) still be allowed to display the Fairtrade logo on the reverse as part of a deal struck with the foundation - which will continue to mo
  
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• Dennis Publishing closes print edition of Coach magazine and teases new health content strategy

  28-11-2016 11:38
  
  Dennis Publishing is closing the print edition of Coach Magazine, naming a tougher than expected print advertising market and an “unsustainable” niche format in the health and fitness sector as reasons to discontinue the magazine after only one year of printing.
  The brand will transition to an online-only model on Wednesday 14 December, when the last print issue will be released.
  As part of the change the website’s content will be repositioned to cater for both male and female
  
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• Healthcare app Babylon appoints Ogilvy & Mather London to raise UK profile as an NHS alternative

  28-11-2016 11:29
  
  Digital health company Babylon has appointed Ogilvy & Mather London to build awareness around its healthcare app, which provides online doctor consultations that “outperform” the NHS.
  The app combines artificial intelligence with real-life GP and consultant video appointments to give the public round-the-clock medical advice. The company’s chief executive and founder, Ali Parsa, began working on Babylon in 2013 and launched the offering in early 2015.
  Users can book a video
  
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• UK tech visa applications spike in wake of Brexit vote

  28-11-2016 11:19
  
  Tech City UK, the government body responsible for processing visas for foreign workers wishing to work in Britain’s technology sector, has witnessed a spike in applications since the Brexit vote with 200 applying for special visas - this is a marked increase on the 20 who did so at the same point last year.
  Since 2014, the department has granted specialist visas for upto 200 non-EU workers a year in order to meet a plug a shortage of skilled coders in the economy.
  Only a handful of coders
  
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• This year's best Creative Works as chosen by you including Fuel Lisbon, BBH London, BETC Paris, WCRS, Adam&EveDDB and more

  28-11-2016 10:54
  
  It’s been a bumper year for The Drum’s Creative Works across Europe with some amazing work from agencies like Fuel Lisbon, Grey Paris, Kitcatt Nohr and CP+B crowned Creative Work of the Week during the first half of the year, but what’s our reader’s favourite work?
  This week’s Creative Works looks back at all the choices of The Drum’s European readers from January to June and you can help chose which work we should consider as our Creative Work of the Year.
  We
  
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• H&M enlists Wes Anderson and Adrien Brody for stylised 2016 Christmas campaign

  28-11-2016 10:44
  
  H&M has unveiled its advert for the holidays – a four-minute Wes Anderson-directed spot starring Adrien Brody.
  The American actor plays a conductor on a moving train, which runs into problems travelling through a winter landscape. As snow threatens to ruin the passengers’ Christmases, they ‘Come Together’ to stage a festive surprise.
  In true Anderson style, the ad features a vintage-inspired set, tracking shots, and a familiar and distinctive soundtrack. All actors sh
  
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• Samsung mulls split to fuel investor bonanza and management shake-up

  28-11-2016 10:33
  
  South Korean electronics giant Samsung is considering cleaving itself in two by hiving off its prized smartphone division from the rest of the business, to enhance its share price and allow heirs to the Lee family founders to assume a leadership role.
  The radical restructuring has been put forward by US activist hedge fund Elliott Management and will be considered by Samsung’s board of directors tomorrow, according to reports in Seoul Economic Daily.
  Should this meeting ok the plans, it wo
  
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• 5 e-commerce trends that worked in 2016

  28-11-2016 10:20
  Each year there are a whole bunch of articles that come out claiming to predict the future of e-commerce in the year to come. What usually follows is some ideological and impractical buzzword technologies, most of which will not positively influence your revenue.
  We’re going to look at a few of the trends that did work, and continue to have a positive impact on the revenues. The great thing is that these are all ‘good practice’ techniques that you can implement now, rather
  
  Read more

• DHi Group: CRM Manager

  28-11-2016 10:09
  
  Competitive:DHi Group:
  This role will drive business process continuity, best practices, and consistent measurement units across the group.
  London
  
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