Marketing news

• Why the Kenwood Chef is heavier than it needs to be – and other design tricks

  27-11-2016 16:00
  
  Sir Kenneth Grange, who designed the kitchen mixer, has revealed he made it heavier to appear higher quality. But it’s not the first time we’ve been duped by clever designStella Artois once ingeniously convinced us to pay more for its average beer by marketing it as “reassuringly expensive”. It was honest, at least, unlike Kenwood, which might otherwise have sold its ubiquitous Kenwood Chef food mixer as “reassuringly heavy”.Sir Kenneth Grange, who redesigned
  
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• Amazon snaps up Rolling Stone executive editor to head editorial for Amazon Unlimited Music

  27-11-2016 12:59
  
  Amazon has poached Rolling Stone’s executive editor Nathan Brackett to head editorial for its recently launched music service.
  The hire was reported by Music Business Worldwide and comes just weeks after the online behemoth unveiled its Amazon Unlimited Music offer .
  Brackett joined Rolling Stone in 1996 as associate editor before he became senior editor in 2001. He stayed in the role until for six years and then became editor of the title’s site and then deputy managing director of
  
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• Amazon snaps up Rolling Stone executive editor as head of editorial for Amazon Unlimited Music

  27-11-2016 12:59
  
  Amazon has poached Rolling Stone’s executive editor Nathan Brackett as head of editorial for its recently launched music service.
  The hire was reported by Music Business Worldwide and comes just weeks after the online behemoth unveiled its Amazon Unlimited Music offer .
  Brackett joined Rolling Stone in 1996 as associate editor before he became senior editor in 2001. He stayed in the role until for six years and then became editor of the title’s site and then deputy managing director
  
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• Angela Merkel fears fake news and bots could influence German election

  27-11-2016 12:00
  
  German chancellor Angela Merkel has warned that the outcome of next year’s Germany election campaign could be influenced by fake news sites and bots if they are not regulated.
  Europe’s foremost politician became the latest to voice her concerns over the phenomenon after it played a pivotal role in the ascension of Donald Trump to the White House. In what was her first speech since announcing her plan to pursue a fourth term as chancellor, Merkel urged her peers and technology compani
  
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• Uber braced for landmark court ruling that could see it evade strict laws

  27-11-2016 11:21
  
  Is Uber a digital service or a transport company? This is the question European judges will answer later this week as Uber looks to prove it is a digital company and so exempt from strict laws that govern regular transport businesses.
  Uber will argue to a European Union Court of Justice – made up of 15 judges – that it is a digital service that connects drivers with passengers rather than a transportation firm. Should the court rule for the latter then it could set the precedent for
  
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• Xiaomi says its business fortunes aren’t dependent on smartphone sales

  27-11-2016 10:54
  
  Chinese smartphone maker Xiaomi has said its business model isn’t dependent on shifting handsets, with its financial fate instead entwined with the revenue from its smartphone and software businesses. 
  The company’s global vice president Hugo Barra revealed its business model during an interview with Reuters that aimed to downplay analyst concerns over its prospects. Xiaomi missed its global smartphone target by 12% last year, while its third quarter smartphone sales slumpe
  
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• Diageo woos Nestle’s digital exec Gawain Owen to be first programmatic boss

  27-11-2016 10:41
  
  Diageo has poached Nestle’s Gawain Owen to be its first head of programmatic media as it looks to take more ownership of a discipline that has intimidated many companies to date.
  Owen started the role this month, meaning details of his plans for the business remain under wraps for now. However, it stands to reason that Diageo will be looking to exert greater control over programmatic buying as its statement about its latest hire suggests.
  It read: “Gawain Owen joined Diageo in Novemb
  
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