Marketing news

Artist behind John Lewis Christmas ad soundtrack vows to donate all royalties to charity as a result of #StopFundingHate campaign

26-11-2016 14:34

The musicians behind this year’s John Lewis Christmas campaign, Vaults, have vowed to donate any funds they receive as royalties from the advert as well as money raised from a Christmas gig to the charity Help Refugees as part of their support for the #StopFundingHate campaign.
In a letter addressed to their Twitter followers, the band wrote that “John Lewis is a great company” that has “good ethics, treated their staff well and raised money for good causes”.
H

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Advertising industry in talks to ban sexual portrayal of under-18s in ads

26-11-2016 13:48

The advertising industry is in talks to introduce new rules prohibiting the sexual portrayal of under-18s - or those who appear to be under 18 - in advertising as exploited by brands like American Apparel.
The Committee of Advertising Practice and Broadcast Committee of Advertising Practice (CAP and BCAP) are consulting on proposals to end the premature sexualisation of under-18s in order to protect their welfare. The hope is to prevent the potential for some adults to view under-18s in general

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McDonald’s strikes deal with WestJet airline to serve coffee at 35,000 feet

26-11-2016 12:56

McDonald’s has beaten Starbucks and Canadian coffee brand Tim Hortons to a deal with WestJet airlines that will see the fast food company’s coffee served to customers at 35,000 feet for the first time.
The deal with Canadian airline WestJet will mean McCafé’s Premium Roast will be offered as complimentary beverages on-board, first introduced last week on its Toronto to Calgary route. The roll-out to the rest of the airline will start on 1 December, when all passengers wi

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Why animated content is giving brands like Aviva the edge online

26-11-2016 12:00

Brands that are using animated content can “stand out amidst the cluttered content jungle,” according to creative agency Gorilla Gorilla after it conducted a survey amongst 220 of the UK’s biggest brands.
Looking at five best-practice criteria including; ‘narrative idea and script’, ‘memorability and emotional connection’ and ‘brand consistency’, a panel of judges concluded that Google, Apple, Facebook and Dropbox were the brands best using t

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Burn Punk London faces early backlash from fans for taking ‘punk movement too far’

26-11-2016 11:43

Burn Punk London, an event which will see £5m worth of punk memorabilia burned in protest to the movement becoming mainstream and "a brand like McDonald's", has already faced backlash on social media for wasting huge sums of money that could be spent on worthwhile causes.
The event, created by Joe Corré, the son of Vivienne Westwood, and Malcolm McLaren, manager of the Sex Pistols, will celebrate the 40th anniversary of Punk by identifying brands that have emulated it within their m

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