Marketing news

• “Gilmore Girls: A Year in the Life” four-part series debuts on Netflix

  25-11-2016 22:40
  
  As the US cleaned up turkeys and went Black Friday shopping, Netflix released its four-part “Gilmore Girls: A Year in the Life.” Released at 3:01 a.m. Friday, the four 90-minute episodes, which were broke down into fall, winter, spring and summer, had many glued to their couches with their Pop Tarts, cups of coffee and streaming subscription.
  One of the most anticipated arrivals —16 years after the premiere of the first episode on October 5, 2000 — has had much fanfare ar
  
  Read more

• Inside Argos’ Black Friday war room

  25-11-2016 21:45
  
  It’s 9am on Thursday 24 November and at The&Partnership’s London offices retail giant Argos has assembled a team of data analysts, copywriters, designers, social  media execs in a conference room filled with chocolate and coffee.
  It’s here that they will spend the next 72 hours, trying to keep the retail giant front of shoppers’ minds during what will arguably the busiest three days in the retail calendar – Black Friday weekend. 
  This is the
  
  Read more

• Celtic keep up bizarre Christmas ad tradition with Leigh Griffiths starring as an elf

  25-11-2016 18:20
  
  Celtic FC’s bizarre Christmas ads are becoming something of a festive tradition as the Scottish champions release their 2016 installment which features Leigh Griffiths as an elf and Brendan Rodgers being snubbed by a young fan.
  The two-minute spot promotes the club’s merchandise while also marking the countdown to the 50th anniversary of the Lisbon Lions’ historic European Cup win on 25 May, something which the club will continue to build on with more activations throughout the
  
  Read more

• Growing up digital: How to protect kids online

  25-11-2016 17:57
  
  Children face many online dangers – including pornography, sexual grooming and trolls – and the threat is growing thanks to their evolving digital behaviour. They are spending more time online, tablet and smartphone ownership is on the rise, and kids’ digital capabilities are outpacing those of parents and carers, who often feel ill-equipped to advise.
  Although many digital content and service providers are now expected to help parents, charities and teachers to deal with
  
  Read more

• Advertisement

• Digital transformation is about more than new technology

  25-11-2016 17:50
  
  Marketers at Argos, Microsoft and Citi Bank have urged brands to acknowledge that people now work for purpose, not just money, which they will need to recognise if they want to undergo a successful digital transformation.
  Speaking at The Global Academy of Digital Marketing’s Digital Transformation event yesterday (24 November), Roman Rock, product owner at Argos said having been part of two digital transformations – one at BT and EE, which involved
  
  Read more

• Wes Anderson directs H&M's blockbuster Christmas ad

  25-11-2016 17:13 via campaignlive.co.uk
  
  Wes Anderson has directed H&M's festive ad about a train journey on Christmas Eve starring actor Adrien Brody.
  
  Read more

• ITV boss shakes up programming for 2017 with slate of new shows and anti-competitive news slot

  25-11-2016 17:11
  
  ITV’s director of television Kevin Lygo unveiled a number of new entertainment formats and returning shows at its Upfronts last night (24 November) as the broadcaster looks to shake up stale programming and boost viewing to its News update by moving slots away from the “dead hand” of the BBC.
  This year's Upfronts was Lygo’s first as director of television, formerly ITV Studios managing director, having taken up the role from Peter Fincham in February this year. Addressing
  
  Read more

• Women's Equality Party appoints Cheil London as its lead creative agency

  25-11-2016 17:00
  
  The Women’s Equality Party has announced Cheil London as its lead creative agency.
  The appointment cements Cheil’s existing relationship with the Women’s Equality Party (WE) which began in February this year when Oystercatchers intermediary launched an initiative to build innovative campaigns for the party, supported by several agency figures.
  Since then Cheil London has created numerous campaigns for the party, including “#WEcount” which highlighted the rise in rap
  
  Read more

• Advertisement

• Business on the Move: Labour Party, Women’s Equality Party, Vital Energi

  25-11-2016 17:00
  
  The Labour Party appointed ad agency Krow Communications and pollsters BMG as part of a raft of measures designed to hone its image with the public.
  The Women’s Equality Party announced Cheil London as its lead creative agency, cementing Cheil’s existing relationship with the Women’s Equality Party (WE) which began in February this year. Since then Cheil London has created numerous campaigns for the party, including “#WEcount” which highlighted the rise in
  
  Read more

• News UK bets big on 'title-led' approach to unearth the crown jewel of its multi-layered audience

  25-11-2016 16:56
  
  Chasing a title-led approach may seem counterintuitive for a publisher in the age of integration, and yet News UK thinks it’s necessary to run The Sun and The Times as separate businesses given both are traveling in different directions.
  The reason for the switch is rooted in a very different strategy to what the publisher had 12 months ago, when The Sun’s paywall fell. Two distinct business models now sit where there used to be one, the result of a publisher that has gained a cleare
  
  Read more

• What creative businesses can learn about risk-taking from Michael McIntyre

  25-11-2016 16:54 via campaignlive.co.uk
  
  Experimentation, practice and falling flat on your arse: lessons about risk-taking from Michael McIntyre.
  
  Read more

• Who’s lying now? Advertising in a post-truth world

  25-11-2016 16:16
  
  Oxford Dictionaries have chosen ‘post-truth’ as their word of the year. Apparently, usage of the term was 2,000% higher in 2016 than last year. You may remember last year’s choice was an emoji – a face with tears of joy. What a long time ago last year seems.
  The huge spike in usage of ‘post-truth’ needs no explanation, but just in case, Oxford says it’s ‘in the context of the EU referendum in the United Kingdom and the presidential election in
  
  Read more

• How Do It Day gave me a stark reminder about all the good creative thinking can do

  25-11-2016 15:10
  
  Martin Fleming, copywriter at Rapp UK and participant at Do It Day, humbly admits he was wrong in thinking the event would be a day of “altruistic chest-beating” by the industry.
  Anybody who just witnessed the US election cannot deny the difference a day can make. And Do It Day was an attempt to collectively harness a group of thinkers and doers to work across a variety or real world briefs and solve them in a day. Easy, right?
  I was conscripted to be part of the whole Do It Day move
  
  Read more

• San Miguel teeters on the edge of hitting record sales as it contemplates its future

  25-11-2016 14:58
  
  San Miguel is bucking the largely declining beer sales trend and will soon join an elite club of brewers when the brand hits sales of over one million hectolitres, a milestone that will see it assess the brand’s future and how it reaches consumers.
  While overall beer volumes in the UK have been flat since 2012, San Miguel has seen double digit growth over the past three years, which the Spanish brand attributes to both the craft beer movement and the rise in demand for “global beers&
  
  Read more

• Wake up, sheeple: Lyst calls on shoppers to raise the baa on Black Friday

  25-11-2016 14:19 via campaignlive.co.uk
  
  Online fashion retailer Lyst has sent a flock of sheep to London's Oxford Street in a bid to encourage bargain-hunters not to blindly "follow the herd" from shop to shop.
  
  Read more

• Matching corporate marketers to startup businesses

  25-11-2016 14:12
  
  Union Hand-Roasted Coffee hired former Coca-Cola senior brand manager Kerttu Inkeroinen as marketing director.Recruitment is one of the biggest headaches facing small businesses. Emerging brands depend on finding the right marketing talent to propel them forward, but often this is a tricky task for firms with limited resources. Bringing in marketers that have experience working for large corporations can be a vital way of hiring ready-made skills, but how can small businesses find these people,
  
  Read more

• P&G, John Lewis & Lidl: 5 things that mattered this week

  25-11-2016 14:05
  
  Lidl lets customers vote on Christmas prices
  Lidl unveiled an ‘industry first’ social media initiative that allows customers to crowdsource the prices of select Christmas products. The Twitter-based strategy means the more customers tweet about a featured Lidl product, the lower its final price will be.
  The Lidl ‘Social Price Drop’ (a concept created by agency 360i Europe) started on Monday (21 November) with Christmas lobster. And thanks to people tweeting, it will
  
  Read more

• John Lewis recreates Christmas adverts in Lego to celebrate 10th festive ad

  25-11-2016 13:57
  
  To mark the 10th anniversary of John Lewis’ Christmas ads, the retailer has teamed up with Lego and Bright Bricks to recreate five of its iconic festive ads.
  John Lewis hopes it will be a “fun new way” to extend the shelf life of its Christmas campaign, which launched earlier this month. 
  Bright Bricks, the professional Lego building company, recreated five iconic scenes from the John Lewis adverts which first shot to fame in 2011 when the retailer unveiled The Long Wait.
  
  Read more

• John Lewis recreates Christmas adverts in Lego to celebrate 10th anniversary

  25-11-2016 13:57
  
  To mark the 10th anniversary of John Lewis’ Christmas ads, the retailer has teamed up with Lego and Bright Bricks to recreate five of its iconic festive ads.
  John Lewis hopes it will be a “fun new way” to extend the shelf life of its Christmas campaign, which launched earlier this month. 
  Bright Bricks, the professional Lego building company, recreated five iconic scenes from the John Lewis adverts which first shot to fame in 2011 when the retailer unveiled The Long Wait.
  
  Read more

• Propercorn’s brand director turns co-founder with AllPlants – a frozen meal delivery brand for the vegan age

  25-11-2016 13:43
  
  Alex Petrides has resigned from his role of brand director at Propercorn to co-found AllPlants, a delivery service spotlighting entirely vegan, plant-based food.
  Petrides was “employee number one” at the popcorn brand and spent five years there before departing in September. He has gone into business with his brother Jonathan (‘JP’), co-founder of east African mobile bank M-Shwari and Kenyan healthcare company Penda. The duo have brought three chefs on board to devel
  
  Read more

• Ad of the Day: OK Go create impressive 4.2 second music video for Morton Salt's new campaign

  25-11-2016 13:43
  
  OK Go, the band renowned for their highly creative music videos, have debuted a colourfully stunning new music video for Morton Salt’s new health campaign. 
  Created for the US salt company’s 'Walk Her Walk' campaign, the video opens with a series of sequential quick-fire explosions of colour which are captured as the camera spins around in 360-degrees. 
  The stunt lasts just 4.2 seconds in real-time but a slow-motion replay over four-plus minutes then reveals the magnificent
  
  Read more

• People On The Move featuring the Content Marketing Association, Bauer Media and more

  25-11-2016 13:23
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
  Loading...
  Leicster City 
  Leicester City has appointed Jonathan Gregory as its new commercial chief.
  Gregory brings with him more than 15-years’ experience across sports marketing and will work to strengthen Leicester City’s commercial standing off the back o
  
  Read more

• Industry looks to ban sexual portrayal of under-18s in ads

  25-11-2016 13:23
  
  The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are launching a consultation in a bid to ban the sexual portrayal of under-18s in advertising.
  The social responsibility rules already allow the ASA to uphold complaints about such sexual portrayal but they do not automatically prohibit it.
  “Without a specific age-related prohibition, advertisers have no explicit signal not to include such imagery and no certainty as to what images are l
  
  Read more

• Disney brings South Pacific adventure Moana to London with themed Thames Clipper

  25-11-2016 12:52 via campaignlive.co.uk
  
  Disney has partnered with MBNA Thames Clippers to transform one of its boats into a "Polynesian Wayfinder" vessel to mark the release of its latest animated film Moana.
  
  Read more

• The key components of building a successful sports sponsorship campaign

  25-11-2016 12:45
  
  Brand association within sport is not a new phenomenon. In 1870 tobacco companies started printing baseball cards of specific players to drive awareness of their brands and to increase sales. Similarly in 1936, Adi Dassler, the founder of Adidas, looked to get ahead of the competition (and his brother) by providing free running spikes for Jesse Owens at the Berlin Olympics.
  While sport and brand sponsorships have evolved since then, the basic principles stay the same – it should be in
  
  Read more

• "It's an industry phenomenon" - Adblock Plus's Christian Dommers on the issue of bad advertising

  25-11-2016 12:04
  
  It’s the mother of all gorillas in the room. Around 21% of UK adults now use ad blocking software, according to IAB UK’s last count.
  Publishers say the technology is stealing their ad income, while advertisers are frantic about lost eyeballs. So, when one of the most popular ad blockers online decided to charge big publishers to unblock their ads this year, the howls of protest were predictable.
  But AdBlock Plus claims to be solving a consumer experience ruined by an ad-tech ecosyste
  
  Read more

• Surevine: Full-stack Marketer

  25-11-2016 11:58
  
  Competitive :Surevine:
  We have a great opportunity for a Full Stack Marketer to join our growing company.London (Southbank)
  
  Read more

• Domino's plans for more ambitious store growth following strong online sales

  25-11-2016 11:54
  
  Domino Pizza’s broad ranging marketing activities have helped the company strengthen its position in the increasingly competitive UK fast food delivery market with strong annual results that will facilitate the opening of an additional 400 new stores.
  As part of its strategy to hold off competition from the likes of Deliveroo and UberEats, Domino’s recently told investors at its capital markets day that it has upped its target for UK stores by a third to 1,600, up from 1,200 out
  
  Read more

• How Veuve Clicquot hopes placing itself on the artistic map can ‘challenge perceptions’ of the brand

  25-11-2016 11:51
  
  Luxury French champagne brand Veuve Clicquot is cementing its ties with the art world after launching the second edition of its immersive Widow Series, a strategy it hopes will continue to “challenge perceptions” of the Moët Hennessy-owned brand as the luxury drinks industry continues to flux.
  First launched in 2015, the Widow Series is live art event in London, and places Veuve Clicquot away from its traditional Polo roots and into a new position and creative direction for the
  
  Read more

• Naked Communications loses Virgin Atlantic account

  25-11-2016 11:49 via campaignlive.co.uk
  
  Naked Communications will no longer be a retained agency for Virgin Atlantic, after the airline made the decision to take the services it provides in-house.
  
  Read more

• Campaign Viral Chart: John Lewis Christmas ad is number one again

  25-11-2016 11:19 via campaignlive.co.uk
  
  John Lewis' "Buster the Boxer" was the most shared ad again this week.
  
  Read more

• German supermarket in fascism storm over ‘SS’ number plate

  25-11-2016 11:15
  
  A German supermarket chain stands accused of subliminal Nazi sympathies after eagle-eyed viewers noticed that its latest television advert depicted a car with the license plate number MU SS 420.
  Edeka’s blunder was pounced upon by those who noted the initials SS are synonymous with Adolf Hitler’s paramilitary police force, the Schutzstaffel, which enforced the regimes edicts and cowed dissent.
  Concerns were also raised at the apparently innocuous number 420, which is apparently used
  
  Read more

• Still top dog: 'power of TV' is big winner at ITV's Upfronts

  25-11-2016 11:07 via campaignlive.co.uk
  
  ITV promised significant changes to its programming line-up in 2017 but confidently asserted that the power of television was more "certain" than ever "in uncertain times" at its Upfronts Gala.
  
  Read more

• Carphone Warehouse TV push champions ‘Black Tag’ discounts

  25-11-2016 10:33
  
  Carphone Warehouse has jumped on the Black Friday bandwagon by unleashing a Brothers and Sisters produced television advert to promote its ‘Black Tag’ pricing event.
  Reflecting the ‘anarchic/ridiculous’ tone associated with stand-up comic Keith Lemon the 30 second promotion is styled as a completely over-the-top movie trailer replete with dramatic visuals and a booming voiceover.
  Championing ‘ten days of awesome deals’ on smartphones, tariffs and accessories t
  
  Read more

• Reddit chief admits to ’playing games’ with user comments

  25-11-2016 10:04
  
  Reddit CEO Steve Huffman has come under fire from site users, including his own community team, after publicly admitting to editing comments posted on the platform.
  The frank admission saw Huffman acknowledge that he had surreptitiously switched mentions of his name to that of the president-elect ‘for about an hour’ after becoming incensed at being referred to as a paedophile by Donald Trump supporters.
  The Reddit co-founder wrote: “Yep. I messed with the “fuck u/spez&rdq
  
  Read more

• Airlines engagement with customers on social media is now critical to success

  25-11-2016 09:41
  
  Forget being put on hold on the phone – customers today make a beeline for the airlines’ social media handles and work their way from there.
  From updates on crises, to feedback about inflight service, social media has now become the most important and fastest way for airlines to connect with their customers, as well as for customers to get real-time information regarding their flights. Social media has also served as an excellent live, go-to platform for airlines to not only connect,
  
  Read more

• Omobono and Rapp grab the top gongs at The Drum Network Awards 2016

  25-11-2016 09:26
  
  Omobono has won the Agency Grand Prix award while Rapp’s ‘My Local Mothercare’ campaign took home the Marketing Grand Prix at The Drum Network Awards, held at The Marriott Grosvenor Square in London last night (24 November).
  Now in their eighth year, The Drum Network Awards recognise excellence in agencies across the UK, both in terms of how successful they are as marketing businesses in their own right and the quality of campaigns that they create for their clients.
  400 people
  
  Read more

• Iceland seeks to freeze out eponymous supermarket chain in trademark dispute

  25-11-2016 09:25
  
  Frozen foods specialist Iceland is facing a fight for its identity after the Icelandic government mounted legal action against the trademark on the island.
  Iceland (the grocer) has been trading for the past 46 years and has its head office in Deeside, Flintshire. It currently owns the European trademark for trading under the name Iceland.
  That peace is now at an end however after Iceland (the country) launched a legal challenge at the European Union Intellectual Property Office to ensure that it
  
  Read more

• Domino's plans to increase UK stores from 950 to 1,600

  25-11-2016 09:03 via campaignlive.co.uk
  
  Domino's has said that a strong performance in the UK has led it to increase its target for the number of UK stores by 400, from 1,200 planned new outlets to 1,600.
  
  Read more

• Iceland vs. Iceland: country takes UK supermarket to court

  25-11-2016 08:46 via campaignlive.co.uk
  
  Scandinavian island nation Iceland has followed through on a threat to launch legal action against its British supermarket namesake over the rights to the name.
  
  Read more

• A closer look at how Hövding is changing the world for cyclists one beep at a time

  25-11-2016 08:13
  
  Earlier this month, The Drum's Marketing Can Change the World Awards celebrated the finest philanthropic and social good campaigns, recongising the brands and creatives that are truly proving that marketing can change the world.
  The inaugural ceremony rounded off our Do it Day event during which marketers and tech players came together to solve real-world problems in a 24-hour timeframe. 
  Several big campaigns scooped prizes at the Marketing Can Change the World Awards, inclu
  
  Read more

• In the land of Trump, Christiane Amanpour comes out all guns blazing to defend the freedom of the press

  25-11-2016 04:03
  
   
   
  The Committee to Protect Journalists (CPJ) has held its annual International Press Freedom Awards ceremony in New York, TV Newser reports - with a striking defense of the freedom of the press by Christiane Amanpour.
   
  A number of TV and print journalists and executives attended and spoke at the event, including committee chair Sandra Mims Rowe, CNN’s Jeff Zucker, and  Amanpour, who received the Burton Benjamin Memorial Award for extraordinary and
  
  Read more

Follow @marketing_UKnws on Twitter!