Marketing news

• National Lottery goes online only as BBC axes show after 22 years

  24-11-2016 18:56
  
  The BBC has pulled the National Lottery show from TV screens after 22 years following a new three-year deal between the broadcaster and operator Camelot.
  From January 2017, players will be able to check results on iPlayer or via a bulletin that will air after the news on Tuesdays, Wednesdays, Fridays and Saturdays. The National Lottery Awards will remain on BBC1.
  The Wednesday live results programme was dropped in 2012.
  "This new deal reaffirms the BBC's commitment to The National Lott
  
  Read more

• Gabriele Skelton: Marketing Manager, charity recruitment consultancy, £40-42k

  24-11-2016 18:37
  
  £40000 - £42000 per annum:Gabriele Skelton:
  This specialist consultancy that supports non-profit organisations, charities and cultural institutions is looking for a vibrant Marketing Manager to join their 50+ strong team in Central London.
  London
  
  Read more

• From WeCommerce to fauxsumerism – pay attention to these key words on Black Friday

  24-11-2016 18:04
  
  Black Friday is upon us again, but some industry analysts are saying that sales are expected to disappoint, with just 21% of Britons saying they are going to be fighting the crowds to snap up discounted products.
  Part of the reason is that a lot of brands are ignoring the fact that millennials – a demographic that in the US alone is set to reach $1.4tr in annual spending by 2020 – just don’t care that much about discounts. With offers available online year round, every day is a
  
  Read more

• From WeCommerce to fauxsumerism – pay attention to these key words ahead of Black Friday

  24-11-2016 18:04
  
  Black Friday is upon us again, but some industry analysts are saying that sales are expected to disappoint, with just 21% of Britons saying they are going to be fighting the crowds to snap up discounted products.
  Part of the reason is that a lot of brands are ignoring the fact that millennials – a demographic that in the US alone is set to reach $1.4tr in annual spending by 2020 – just don’t care that much about discounts. With offers available online year round, every day is a
  
  Read more

• Advertisement

• Just After Midnight: The big agency groups' secret partner that delivers 24/7 support

  24-11-2016 18:02
  
  It is often overlooked that the world keeps spinning when we clock off from work. For a company with a brand to protect, having support after hours is critical. Enter Just After Midnight, the recently launched tech company that promises to deliver on the after hours support a client needs, that an agency can’t (or won’t) deliver on its own.
  When an agency wins a client, its main focus is on delivering projects, where digital agencies make their money. After hours support, while criti
  
  Read more

• Tennent’s and T in the Park organisers on 2017 break: ‘We want to deliver the kind of camping festival you are used to and deserve’

  24-11-2016 18:00
  
  T in the Park festival organisers DF Concerts and founding partner Tennent’s Lager have confirmed the Scottish musical event will take a break in 2017 following “challenges” and “continued constrictions” after it was forced to moved site last year.
  The organisers are blaming the decision not to go ahead with the music festival next year after being told by Scottish Government Ministers that they would have to apply for full Planning Permission due to
  
  Read more

• Five of the best anti-Black Friday campaigns

  24-11-2016 17:47
  
  Lush
  Taking a stand against global government-backed internet shutdowns, the cosmetics retailer will launch its #KeepItOn campaign this Black Friday.
  A collaboration with digital rights organisation Keep It On, the campaign will run on Lush.com and in 40 countries across the world where Lush staff will talk up the political strategy. There will also be an attempt to get people to register their signatures to a petition urging world leaders to keep the internet open.
  When the campaign ends (7 De
  
  Read more

• Demand for global beers hits ‘critical point’ for San Miguel

  24-11-2016 17:21
  
  San Miguel is looking to profit from British consumers’ growing interest in global beers as sales volumes edge towards the category’s “elite” brands.
  The Spanish beer’s senior brand manager Dharmesh Rana tells Marketing Week the increased sales have placed the brand at a “critical point”.
  “In the next couple of weeks we will join an elite club of British brands [that sell over] one million hectolitres. We will be one of eight brands in that club.
  
  Read more

• Advertisement

• Social is the go-to channel for product launches

  24-11-2016 17:20
  
  Lucozade’s ‘Made to Move’ campaign was supported by a series live streamed via Facebook.Social media is overtaking television, promotions and email campaigns as the medium of choice for product launch marketing.
  Seventy-four per cent of brand marketers prioritise social media, ahead of sales promotions (55%), email (53%), press (39%), PR coverage (39%) and television advertising (36%), according to research by agency Five by Five.
  Of the 730 senior marketers questioned acr
  
  Read more

• MEC wins £20m BMW media account

  24-11-2016 17:11 via campaignlive.co.uk
  
  MEC has landed BMW's estimated £20m media account in the UK after a hard-fought and protracted pitch.
  
  Read more

• Las Vegas' new NHL team name and logo revealed

  24-11-2016 16:40
  
  The NHL keeps expanding into the desert, and its latest team in Sin City will be dubbed the Golden Knights. The name of the new Las Vegas pro hockey team was unveiled Tuesday outside the NHL club’s new home at the T-Mobile Arena on the Las Vegas Strip.
   
  Owner Bill Foley told ESPN a few hours before the official announcement, “We now have an identity.”
   
  That identity was revealed to be a medieval-themed knight’s helmet with a shield behind it, with gold, a stee
  
  Read more

• Premier League champions Leicester City appoint sports marketing pro Jonathan Gregory to ensure long-term success

  24-11-2016 16:35
  
  Leicester City have appointed Jonathan Gregory as its new commercial chief.
  Gregory brings with him over 15-years’ experience across sports marketing and will work to strengthen Leicester City’s commercial standing off the back of their historic title win last season.
  He joins from ATG where he served as global director of partnerships and oversaw the commercial partnerships and sponsorship programme across the company.
  Prior to ATG Gregory held the position of commercial director at
  
  Read more

• Three innovative strategies which could transform your marketing communications using instant messaging

  24-11-2016 15:33
  
  Instant messaging (IM) is the fastest growing peer to peer means of communication with over 2.5 billion active users globally, and has emerged as the de facto channel for delivering personalised, instant one to one messages of all kinds – images, video and instant chat.
  WhatsApp, bought by Facebook in February 2014, now occupies 200 minutes a week of its billion users , and is forecast to surpass 3.6 billion users by 2020 – that’s about half of humanity. Messaging is now w
  
  Read more

• Suggested reading November 2016: A digest of new marketing literature

  24-11-2016 15:29
  
  ‘The analytical marketer: How to transform your marketing organisation’
  Adele Sweetwood, Harvard Business Review Press
  Aimed at marketing directors and CMOs, this book looks at how marketers can nurture an analytical culture by realigning their siloed departmental structure to foster closer relationships between marketers and their colleagues in sales, finance and IT.
  Sweetwood advises marketers to adapt to an analytical mindset, which is proactive, promoting an ‘agile leaders
  
  Read more

• Autumn Statement 2016: What marketers need to know

  24-11-2016 14:51
  
  Five months on from the referendum and the chancellor’s Autumn Statement has put a figure on the cost of Brexit, an additional £122bn in extra borrowing designed to ensure people have more money to pay for what they need rather than what they want.
  A rise in the national living wage and an increase of the income tax threshold are clearly designed to put money in the pockets of working families. However, the question many businesses will be wondering is will the measures be enough whe
  
  Read more

• Publicis London and News UK's Pulse Creative take home top accolades at 2016 Creative Out of Home Awards

  24-11-2016 14:05
  
  The 2016 winners of The Drum Creative Out of Home Awards have been revealed with Publicis London awarded the Chairman’s Award for its ‘Doors Of Thrones’ campaign for Tourism Ireland and News UK’s in-house agency, Pulse Creative, scooping the Grand Prix Award for its Tournamental campaign for the Sun.
  This year’s awards, which were sponsored by Fepe International and livedooh.com, marked a major change since their inception in 2012, with the entries being opened
  
  Read more

• Meet the challenger brands taking on the soft drink giants

  24-11-2016 13:59
  
  Soft drink brands have not had the easiest of years. In March, then Chancellor George Osborne announced plans to introduce a sugar tax, which will put a levy on all sugary drinks by the end of 2018.
  Mintel figures also show that 32% of soft drink consumers say sugar concerns have prompted them to limit their intake of non-diet variants. Energy drinks appear to be doing slightly better. Value sales of energy drinks in the UK increased from £974m in 2011 to £1,2bn in 2016, but ar
  
  Read more

• Become a success in mobile: Ditch the desktop mentality and stop looking for the "new shiny thing"

  24-11-2016 13:20
  
  Advertisers need to enrich the storytelling experience, snap out of the desktop-mindset, and start building multiple creative iterations if they are ever going to be successful in mobile, say industry experts at a recent roundtable discussion hosted by The Drum in association with Video Intelligence.
  Consumers are spending more time than ever on digital devices according to eMarketer, while the Interactive Advertising Bureau in the US has found that mobile advertising is translating into sales,
  
  Read more

• Deliveroo drivers to sport Manor Racing branding as part of partnership with Formula One team

  24-11-2016 13:01
  
  Formula One team Manor Racing has signed up Deliveroo for the final edition of its featured sponsor campaign, the ‘Fast Companies Series’.
  The series spotlights some of the most entrepreneurial challenger brands shaping the future with a one-off sponsorship deal for a Grand Prix Weekend, giving brands the opportunity to test the marketing waters of Formula One’s global reach.
  This weekend’s season finale at the Abu Dhabi Grand Prix sees the food delivery service star in t
  
  Read more

• EMO Unlimited: Account Director

  24-11-2016 12:39
  
  £42-45,000 per annum + benefits :EMO Unlimited:
  We have an excellent opportunity for an ambitious and talented Account Director to join the EMO Unlimited team
  Bristol
  
  Read more

• SodaStream in a fizz with bottled water industry over Game of Thrones-inspired ad

  24-11-2016 12:06 via campaignlive.co.uk
  
  SodaStream has hit back at the International Bottled Water Association, after the industry body sent a cease and desist order to the home carbonation brand over a provocative ad featuring actors Thor Bjornsson and Hannah Waddingham as their characters from Game of Thrones.
  
  Read more

• Ex-London Advertising partner Richard Hammond launches agency

  24-11-2016 12:06 via campaignlive.co.uk
  
  Richard Hammond, the former London Advertising partner and global client lead at Gyro, has launched a new London ad agency with a former DLKW Lowe creative director and Daewoo marketer.
  
  Read more

• Premier League and Manchester United join 'Rainbow Laces' campaign

  24-11-2016 11:57 via campaignlive.co.uk
  
  The Premier League and Manchester United are among a second wave of brands backing LGBT charity Stonewall's "Rainbow laces" campaign.
  
  Read more

• Tanya Joseph: In the era of Trump, think more about women

  24-11-2016 11:53
  
  This has been a tough month to be a woman. The election of Donald Trump, while not completely unexpected, has nevertheless been destabilising. Here is a man whose contempt for women is so blindingly obvious, a man under whose presidency women’s rights in America will be diminished, actually winning the votes of women. It is quite extraordinary.
  READ MORE: Marketing in the age of Trump
  Closer to home, 10 November was Equal Pay Day, a timely reminder of the gender pay gap, marking the day fr
  
  Read more

• Visa Europe’s chief risk officer warns online shoppers of potential ‘inconvenience and disruption’

  24-11-2016 11:41
  
  Visa Europe’s chief risk officer, Peter Bayley, has warned the continent’s army of online shoppers that they face ‘inconvenience and disruption’ from new European proposals to ban express check-outs, stored card details and in-app mobile payments.
  The payments provider has conducted its own consumer research which found that 61 per cent of respondents warned that additional steps to purchase would cause them to abandon purchases whilst reduced access to e-commerce sites o
  
  Read more

• Wieden+Kennedy London creates VR shopping experience to alleviate Black Friday chaos

  24-11-2016 11:15
  
  Wieden+Kennedy London has created a new shopping experience ahead of Black Friday which avoids the rabble of the high street while enlivening the banality of online purchasing in the form of a virtual reality shop where people can buy with their eyes.
  The shopageddon.biz is a new e-commerce experiment from the creative agency which invites users to strap on a VR headset and visit the site where they can view a virtual space populated with goods available for purchase. 
  Loading...
  While just
  
  Read more

• Baileys lifts festive spirits with £3.6m ad campaign

  24-11-2016 11:12
  
  Chocolate liqueur brand Baileys is inviting consumers to indulge this Christmas via a £3.6m advertising campaign titled ‘Don’t Mind If I Baileys’.
  Reaching the UK market following an earlier European launch the promotion will reach out through TV, digital and social media activity which seeks to reinforce perceptions of the sugary tipple as an ‘indulgence’.
  The holiday period will also be marked by the elevation of Chocolate Luxe variant, offered as a limited
  
  Read more

• Google phases out Cast streaming brand in favour of ‘Chromecast built-in’

  24-11-2016 10:53
  
  Google is moving to phase out its Cast branding in favour of ‘Chromecast built-in’ as the technology giant seeks to ease consumer confusion over its streaming services.
  A gradual phasing out of the Cast name began over the past few weeks with the renaming of the @googlecast Twitter account to @chromecast.
  The changes coincide with growing consumer awareness of Chromecast devices, which have become increasingly popular with people seeking to wirelessly stream their media and audio fil
  
  Read more

• Adland charity Nabs reveals campaign starring real-life industry parents

  24-11-2016 10:40
  
  Nabs has launched an online film starring Dentus Aegis Richard Morris, AMV BBDO’s Katy Talikowska, mcgarrybowen’s Louise Lang and Robbie Black from Adam & Eve DDB in the hopes of raising awareness about how the charity can help working parents that feel under pressure.
   ‘Little Voices’, created by mcgarrybowen, aims to bring to life findings that over 50% of adland’s parents named managing workloads, fatigue and guilt as their top three biggest pressures.
  T
  
  Read more

• John Lewis resists calls to withdraw advertising from the Sun, Daily Mail & Express

  24-11-2016 10:21
  
  Department store John Lewis has refused to be strong armed by a pressure group calling for it to halt advertising in the Sun, Daily Mail and Express owing to the editorial stances adopted by the titles.
  John Lewis is refusing to be pushed however, stating: “We fully appreciate the strength of feeling on this issue but we never make an editorial judgement on a particular newspaper.”
  A SumOfUs petition calling for John Lewis to politicise its advertising budget singled out the Daily Ma
  
  Read more

• Dubai’s 7Days newspaper and website to fold amidst 'severely challenged' advertising market

  24-11-2016 09:49
  
  Dubai’s 7Days newspaper has announced it is to cease publishing this year, ending a 13-year run of reporting news from the desert city in both print and online.
  In common with much of the rest of the world the United Arab Emirates has seen traditional publishing models fail in the face of shrinking advertising revenues and print audiences, despite the website attracting a loyal following.
  Best known for its community-centric brief and exposes of the exploitation of migrant labourers in gra
  
  Read more

• Wins this week: McVitie's, Labour Party, Women's Equality Party

  24-11-2016 09:37 via campaignlive.co.uk
  
  CHI & Partners wins two international accounts, while two political parties have appointed ad agencies amid speculation of an early General Election in the UK.
  
  Read more

• Changing of the guard at JWT led by double promotion for James Whitehead & Joe Petyan

  24-11-2016 09:18
  
  J. Walter Thompson has shaken-up its leadership team with a double promotion for London-based executive partners James Whitehead and Joe Petyan, who will now serve as London CEO and European regional director respectively.
  Whitehead’s move will see him assume overall responsibility for the agency’s employees, creative output and client offering as well as integrating several newly formed divisions with JWT’s existing digital, one-to-one, experiential and above-the- line capabil
  
  Read more

• Selfridges to create world's biggest handbag hall

  24-11-2016 09:08 via campaignlive.co.uk
  
  Selfridges plans to triple the size of the handbag department in its flagship Oxford Street store as part of a £300m refurbishment.
  
  Read more

• The industry's favourite Christmas ads

  24-11-2016 09:00
  
  As the battle for the best seasonal ad kicks off, we ask a panel of advertising professionals which one won them overIt’s that time of year again when retailers unleash their (often multimillion-pound) Christmas ads as they hope to grab a good share of consumers’ spend over the festive season. With John Lewis and Marks & Spencer among those winning over the British public, we asked five advertising heavyweights to share their favourite ad:Continue reading...
  
  Read more

• Review recap: Sony, Bank of Scotland, Guinness

  24-11-2016 08:58 via campaignlive.co.uk
  
  Sony, Bank of Scotland and JD Williams have launched ad agency reviews, while Guinness and Infiniti are also looking for a new shop.
  
  Read more

• Skyscanner and Airbnb deal talks signal growing power of China's tourism market

  24-11-2016 08:53 via campaignlive.co.uk
  
  Chinese travel group Ctrip International has agreed to acquire Skyscanner for £1.4bn, while reports say Airbnb is in talks to buy Xiaozhu, China's second largest home accommodation service.
  
  Read more

• David Lloyd Clubs looks to DAC Group for online marketing support

  24-11-2016 08:23
  
  Leading health and fitness provider David Lloyd Clubs has appointed DAC Group to manage PPC and SEO across their estate of health clubs in the UK and Europe.
  This is the second time that DAC has worked with David Lloyds Clubs; they previously worked with the fitness group from 2008 to 2015 when the agency was known as Make It Rain in the UK.
  Simon Mills, head of marketing at David Lloyd, said: “DAC have a truly holistic approach, combining deep expertise of our vertical and our business ne
  
  Read more

• Newsweek makes London the centre of its world

  24-11-2016 08:00
  
  mong the myriad ways the internet has impacted on the practice of journalism, one of the most profound has been on the requirement for a reporter to be present – or not present – at the events that he or she is writing about.
  The reading public might once have expected their correspondent to have been an eye-witness to the newsworthy occasion they were describing, or at least to have hurried to the scene to ascertain what had occurred. But in a world of over 2 billion smartphones, it
  
  Read more

• Pernod Ricard bolsters in-house expertise amid technology push

  24-11-2016 07:32
  
  With at least a quarter of its marketing budget going on digital, Pernod Ricard is sharpening its own in-house expertise on everything from programmatic to virtual reality, artificial intelligence and mobile apps.
  It might seem like scatter-gun approach but the drinks giant’s head of marketing in the UK, Adam Boita, assures it is anything but. Having realised that it can’t rely on awareness marketing, the French drinks giant is focused on sparking recommendation and discovery to driv
  
  Read more

• Chinese travel company Ctrip buys Skyscanner for $1.7bn

  24-11-2016 04:13
  
  Chinese online travel company Ctrip has acquired Edinburgh-based Skyscanner for $1.7bn, according to reports. 
  The deal will give Ctrip a wider geographic scope, outside of Greater China, as Skyscanner’s service helps people find cheap flight tickets in 30 different languages, accounting for around 60m visits a month.
  The deal, which will be mostly cash but also shares and loan notes, values the Scottish company at $1.4bn, according to Channel News Asia. 
  Skyscanner had been cour
  
  Read more

• Nickelodeon launches Legends of the Hidden Temple Instagram game ahead of film release

  24-11-2016 04:03
  
  Legends of the Hidden Temple - yes, that Legends of the Hidden Temple that you once dreamed of appearing on - is returning this Saturday in movie form on Nickelodeon. 
  Nick is hoping that viewers home for Thanksgiving will bite on the nostalgia play (I'm in!), and the network is also giving fans a chance to enter Olemc's Temple via an Instagram experience: A video posted by @legendsofthehiddentemple on Nov 23, 2016 at 5:53am PST
  The game, which was launched yesterday morning, requ
  
  Read more

• xAd works with ITV's This Morning to redistribute gingerbread houses as it continues Do It Day challenge

  24-11-2016 01:20
  
  ITV has worked with location marketing technology business xAd to continue its Do It Day challenge by donating leftover food from an episode of This Morning to local food shelters. 
  The commercial broadcaster donated a number of ginger bread houses that were made during a special feature on yesterday's This Morning - which included a kitchen made entirely of ginger bread too. 
  The donation was made after xAd contacted the broadcaster having spotted the feature on the flagship daytime&n
  
  Read more

• Pathfinders: Social Media Executive

  24-11-2016 01:00
  
  £20-27,000 per annum according to experience:Pathfinders:
  Are you a social media wiz, looking to work for an exciting jewellery brand in a role that offers autonomy and great colleagues? Then read this...
  London (Central), London (Greater)
  
  Read more

• Pathfinders: Marketing Coordinator

  24-11-2016 01:00
  
  £20-25,000 per annum depending on experience :Pathfinders:
  Are you an entrepreneurial, ambitious and creative marketer who is looking for a new challenge, then this opportunity is for you...
  London (Central), London (Greater)
  
  Read more

Follow @marketing_UKnws on Twitter!