Marketing news

• The Drum's Black Friday Live Blog

  23-11-2016 22:26
  
  While everyone is shaking off the turkey, The Drum will be working feverishly (ish) on Black Friday with this live blog. Doug Zanger, Lisa Lacy and Ronan Shields are at your service, featuring news, data, stats, creative and other fun stuff happening around Black Friday, Cyber Monday, Giving Tuesday, Weed Wednesday and every other shopping holiday one can think of.
  We'll be live from 9am to noon Eastern Time. Join us for the fun — if you're not out shopping, that is.
   
  
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• Streaming rights to Riot Games sold to MLB

  23-11-2016 21:31
  
  Riot Games, known for its “League of Legends” game, has reached a deal with Major League Baseball’s Advanced Media tech unit to sell its streaming rights for close to $200 million over two years.
  A story in the Los Angeles Times reported that the deal, first reported by Richard Lewis and Sports Business Daily, would see Riot Games streams move from its current services on Twitch and YouTube to an app developed by MLBAM’s BAMTech. MLB has a majority stake in the company.
  R
  
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• Adidas ribs Paul Pogba in 'Never follow' campaign

  23-11-2016 18:35 via campaignlive.co.uk
  
  Paul Pogba might the world's most expensive footballer, but a new campaign from Adidas suggests aspiring footballers should not try and follow his path.
  
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• The Legacy Lab Honors launches to honor brand leaders

  23-11-2016 18:26
  
  There are plenty of awards out there for brands and advertisers, but the new The Legacy Lab Honors could hold a special place in the awards world. The annual peer-voted program has been launched by The Legacy Lab, Team One’s thought leadership platform and consultancy, to recognize leaders of brands that are making a lasting difference in the world.
  The Legacy Lab Honors will announce its first winners in Q1 of 2017, named by a peer council rather than having an open call for submissions a
  
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• Should political advertising be regulated?

  23-11-2016 18:16
  
  We all know that political advertising can be brilliantly powerful, as we saw in Lyndon Johnson’s Daisy campaign, which took America by storm and got the country talking during his US presidential election campaign back in 1964. But the truth is, until Brexit occurred, many of us didn’t know that political advertising isn't regulated.
  There isn’t any accountability or regulatory body similar to the ASA to check and approve political advertising, in the same way that they check
  
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• US Creative Work of the Week: Hill Holliday gives Bank of America’s holiday spot a magical twist

  23-11-2016 18:01
  
  To promote its Cash Rewards credit card ahead of the holidays, Bank of America has rolled out a 30-second spot that features a young boy named Danny who is forced to run boring errands with his parents.
  However, Danny's shopping trip with his parents becomes much more exciting when his parents begin to transform into the very action figures and toys that he is dreaming about getting for Christmas.
  The insight behind the campaign is that the cash rewards credit card used to do things like buy gro
  
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• Allexo Search: Research & Insight Manager - EMEA

  23-11-2016 18:00
  
  £50000 - £56000 per annum + Bonus + Benefits:Allexo Search:
  Research & Insight Manager at a leading FMCG manufacturer - EMEA Region
  Berkshire
  
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• Carat UK brings Alison Jones on board as its new chief client officer

  23-11-2016 17:44
  
  Carat UK has appointed Alison Jones as its new chief client officer.
  Jones will report to Carat’s chief executive, Rick Hirst, and will join the senior leadership team on 28 November.
  Jones holds experiences as a senior marketer leading some of the biggest retail brands in the UK.
  She started her career at Next before progressing to Debenhams where she spent over a decade, eventually departing as marketing director in 2010 for a group chief marketing officer role with Arcadia.
  Following on
  
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• Don’t approach content marketing like ‘advertising’s new clothes’ says Coca-Cola

  23-11-2016 17:37
  
  What challenges lie in measuring content and analysing its success?
  When discussing the KPIs of a content marketing strategy in the early stages, there are typically three challenges many organisations face.
  First, spending an inordinate amount of time and money looking for a ‘silver bullet’ solution in the form of a very sophisticated content publishing system that will take care of everything, including measurements.
  Second, approaching content marketing like ‘advertising&rs
  
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• Secret Marketer: Big data won’t do your job for you

  23-11-2016 17:29
  
  The two scariest words in the marketing lexicon are not ‘you’re fired’. They are in fact ‘big data’. Why? Because nobody really has a clue what it means or entails.
  It sounds like one of those things that is going to be good. And, like any buzzword, it has spawned its own clichés: ‘data is the oil of the digital economy’ and ‘bits and bytes are the new Brent Crude’.
  My favourite is ‘data gravity’ – a very stretched a
  
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• Zeek announces million pound investment as it debuts new TV ad campaign with the help of Guerillascope

  23-11-2016 17:15
  
  Gift card marketplace, Zeek has launched its first through-the-line marketing campaign, with a seven figure investment in television, OOH, digital and PR.
  The website and free app allows users to buy and sell physical and digital gift cards at a discount, and was named by Forbes as one of London’s most exciting start-ups of 2016.
  Video of Zeek | Cat & Mouse | Winter 2016 TV advert | 
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• Harrods ups its bid to compete in the media big league with the launch of a six-storey LED installation

  23-11-2016 17:15
  
  Harrods is making the most of its iconic high footfall space, tempting greater advertising spend with the launch of 12 hi-spec, LED screens across the six floors of its escalator atrium.
  Delivered by Chinese LED supplier Aoto, the digital site was formally unveiled at an event for its brand partners today (23 November). It forms part of Harrods’ £20m redesign of the Grade II-listed Grand Entrance Hall and showcases the department store’s dedication to evolving its offering to l
  
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• ASKE Consulting: Product Manager

  23-11-2016 17:07
  
  £50k-60k + Bonus 20% of Salary + Car/Car Allowance, Pension:ASKE Consulting:
  This is undoubtedly one of the most exciting career opportunities in product management within the automotive industry....
  Surrey
  
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• ASKE Consulting: Digital Product Manager

  23-11-2016 17:07
  
  £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension:ASKE Consulting:
  This is undoubtedly one of the most exciting career opportunities in product management within the automotive industry.
  Surrey
  
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• How it feels to be courted as an influencer

  23-11-2016 16:48
  
  I have never been a pretty girl. My position as a business-to-business influencer, though, has given me an idea of what it may feel like to be one.
  In a recent Reddit thread, one commenter noted that when one is a pretty girl, nearly “everything becomes sexual.” As a blogger with a decent following who has written a few books, I experience something equivalent: nearly everything becomes commodified.  
  As a recent 60 Minutes segment made clear, marketers are making increasing use
  
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• UK economic growth set to slow due to Brexit

  23-11-2016 16:40
  
  The Government has admitted that economic growth is likely to be much slower than previously forecast after the UK voted to leave the European Union.
  Chancellor Philip Hammond, giving his first Autumn Statement, said the Office for Budget Responsibility (OBR) now predicts the economy will grow by 1.4% in 2017, down from the 2.2% it predicted in March. And it expects growth to be 2.4% slower over the next five years as a result of Brexit.
  READ MORE: Why Brexit is both an opportunity and a strate
  
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• UM London appoints Matt Morgan to lead its digital transformation

  23-11-2016 16:32
  
  UM London has tasked Matt Morgan with leading its digital transformation after appointing him as its new managing partner for digital.
  In his new role Morgan will work to foster a culture of innovation and help develop new ways of working together under a restructured integrated planning model.
  He will also be the digital focal point for UM London’s key clients, leading strategic digital projects and working alongside the planning teams to formulate strategies for clients.
  In his most rece
  
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• Trust is the key to the brand management revolution

  23-11-2016 16:21
  
  As modern marketers, we know we'd be seriously underestimating the power of the consumer if we continue to simply broadcast our brand message as we once did, even if we do so via shiny new channels. Today’s consumers are savvy, better informed and more conscious of the choices they make than ever before.
  The lure of smart phones as a distraction from commercial breaks and proliferation of ad-blocking technology means it’s easier than ever to shield oneself from un-wanted advertising,
  
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• Allexo Search: Category Manager - Grocery Top 4

  23-11-2016 16:16
  
  £45000 - £50000 per annum + Bonus + benefits:Allexo Search:
  FMCG Category Manager with a Global Food Business - Grocery Top 4
  London / Middlesex
  
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• Canterbury City Council: Head of Communications

  23-11-2016 16:10
  
  £54,540 to £58,631 with potential to progress to £62,721 through discretionary performance awards.:Canterbury City Council:
  The Canterbury district has ambitious plans for its future. Incorporating a city recently named as the “most vibrant” in England...
  Canterbury, Kent
  
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• Come and join the digital media industry's heavyweights at Programmatic Punch

  23-11-2016 16:08
  
  The bell will be rung for The Drum’s second annual Programmatic Punch event hosted in London on 8 December, where leading industry names will duke it out over some of the key issues played out over the last 12 months, and will try to identify some of the potential pain points to come in 2017. 
  Programmatic Punch will be hosted in Shoreditch Town Hall, London, where attendees can watch leading names from outfits such as AdBlock Plus, AppNexus, The FT, The Trade Desk, Three, WPP and man
  
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• Is Microsoft now ‘cool enough’ to take on Apple?

  23-11-2016 16:06
  
  Microsoft believes perceptions of the brand have changed, with consumers now seeing it as “cool”, thanks to product innovations, such as the Surface Pro 4 tablet, Surface Pro Studio desktop and Hololens virtual reality technology.
  With this in mind, Microsoft is focusing on execution rather than product launches this Christmas, targeting a millennial audience with products it now says are “premium”.
  “Last year we released the Surface Pro 4, the first time we had a b
  
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• Andrew Garfield gives awkward hugs in new PSA

  23-11-2016 16:05
  
  Spiderman has been uncovered as a hugger. Andrew Garfield, who is earning critical acclaim for films Hacksaw Ridge and the upcoming Scorsese film Silence, but in the latest public service announcement for Youth Mentoring he shows us a more sensitive side as he hugs someone to show how to increase compassion and empathy.
   
  Hug It Out! is a short film by Pomegranate Films for Youth Mentoring – an organization helping at-risk youth in Los Angeles – that features Garfield and actres
  
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• Weed Wednesdays growing in popularity this holiday season

  23-11-2016 15:46
  
  Black Friday and Small Business Saturday will be preceded by a popular shopping day for a single item this year – Weed Wednesday.
  This day will only be available in weed-friendly states like Colorado, Washington and Oregon, for the time being, and the rush for cannabis on the day before Thanksgiving makes sense for the budding weed industry.
  Weed Wednesday is the pot equivalent of Cyber Monday for the high, with users spiking sales of legal weed before they indulge in the most gluttonous d
  
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• Hearst Magazines UK appoints new chief digital officer amid a string of senior departures

  23-11-2016 15:29
  
  Hearst Magazines UK has appointed a new chief digital officer, Paul Cassar from Say Media, as his predecessor Darren Goldsby becomes the latest to leave the magazine publisher in a string of senior departures this year.
  Cassar, currently VP of international operations at digital publishing company Say Media, will join Hearst in January 2017 to lead its digital operations, reporting into the outgoing UK chief executive Anna Jones until her successor is announced.
  Outlining his ambitions for the p
  
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• Google: How consumers will shop and buy this holiday season

  23-11-2016 15:27
  
  Ah, Black Friday. The magical day the citizens of the country that elected Donald Trump rise before dawn to trample each other to death in the name of a good deal.
  Not surprisingly, Google said it sees “supershoppers” once again returning to their mobile devices for research and purchases on Thanksgiving and Black Friday 2016. That was according to a new Think With Google post on shopping trends and products this holiday season.
  In fact, smartphones have become what Google called a &
  
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• Hearst UK posts £5.4m loss and plans to close titles

  23-11-2016 15:12 via campaignlive.co.uk
  
  Hearst UK has reported a £5.4m annual loss, just days after warning staff that jobs are at risk because it plans to close one print magazine and two online titles.
  
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• Holiday US Creative Works: Featuring Team One, DDB New York, Translation & more

  23-11-2016 15:00
  
  Welcome to the second installment of our holiday-themed US Creative Works.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
  To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 30.
  To submit work
  
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• Ad industry comes together for #MerryCritmas campaign asking senior creatives to give the gift of time to young talent

  23-11-2016 14:44
  
  Several ad industry names have joined forces to encourage senior creatives to give the gift of time this Christmas by offering guidance to the future generation of marketers.
  Magnafi, One Minute Briefs and Trunk are collaborating on a global campaign titled #MerryCritmas which looks to connect junior creatives with agency staffers who can help develop young talent by providing detailed portfolio critiques (or crits as they are known in creative circles).  
  The seasonal push centres around a
  
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• Google aims to ease Black Friday chaos with new real-time data showing shopper traffic

  23-11-2016 14:35
  
  Google is attempting to win over Black Friday shoppers with a new search function that will allow them to see how busy shops and other popular destinations are in real-time.
  When users search for a shop on Black Friday Google will deliver a status update, such as “a little busy”, and information about how long they can expect to wait. 
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  The new service is similar to Google’s Popular Times feature, which runs through its Search and Maps, however until now the tool
  
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• The Last Face trailer: first footage out of Sean Penn's notorious African romance

  23-11-2016 14:20
  
  Penn’s love story about two conflict-zone doctors, played by Charlize Theron and Javier Bardem, was not a hit at CannesSean Penn has a pretty good record as a director, with films such as The Indian Runner and Into the Wild under his belt. However, he seems to have seriously blotted his copybook with his fifth feature, the war romance The Last Face, which attracted derisive reviews when it premiered at Cannes in May. Now the first trailer is out, the wider public can begin to make their ow
  
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• Gabriele Skelton: Project Assistant, marketing - global publishing company

  23-11-2016 14:09
  
  £22000 - £25000 per annum:Gabriele Skelton:
  Exciting times ahead at a leading and well-loved publishing and education company based in the heart of London.They are seeking a bright and brave ...
  London
  
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• Gabriele Skelton: Digital Project Assistant, global publishing and education firm

  23-11-2016 14:09
  
  £22000 - £25000 per annum:Gabriele Skelton:
  Exciting times ahead at a leading and well-loved publishing and education company based in the heart of London.They are seeking a bright and brave ...
  London
  
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• FXX trumpets its Simpsons 600 Marathon with in-episode Snapchat filters and characters made out of Thanksgiving food

  23-11-2016 14:06
  
  FXX has created a vast holiday themed marketing campaign for The Simpsons 600 Marathon with over 50 pieces of unique content including traditional Thanksgiving food repurposed to create images of The Simpsons characters and in-episode Snapchat filters.
  The US television network kicks off its 600 episodes, 13-day run of the popular show on Thanksgiving day at noon and is promoting the now annual event across digital, billboards, bus stops, TV and Snapchat.
  The Snapchat part of the campaign i
  
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• Why Black Friday is now a vital part of Christmas for UK retailers

  23-11-2016 14:00
  
  When Black Friday properly debuted on these shores back in 2013, it was remembered primarily for photographs of people getting into punch ups over limited stocks of cheap TVs. Asda, the retail brand most associated with these unsavoury scenes, even made the decision to pull out of Black Friday last year as it cited “shopper fatigue around flash sales on big ticket items.” Prominent retailers such as John Lewis also remain unconvinced and unwilling to participate. Yet this hasn&rsquo
  
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• Get on trend and lie: Why a deliberately deceitful mega-brand is just around the corner

  23-11-2016 13:44
  
  This is going to be the best article you’ve read in years, maybe ever. No really, you’d have to be mad not to love it. It will change your life.
  I’ve spend a lot of time over the past 15 years talking with brands about the rising need for transparency  –  a tech and consumer-driven shift that seemed unarguable and a good thing too.
  But what if this belief was just self-reinforcing, echo chamber talk inside the liberal-elite bubble?
  It seems like the real trend
  
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• CHI beats two to win McVitie's and Godiva accounts

  23-11-2016 13:44 via campaignlive.co.uk
  
  CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.
  
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• Pangaea adds Dennis' Alphr to its ranks to engage high value prosumers

  23-11-2016 13:01
  
  Dennis Publishing’s tech-focused title Alphr is joining the Pangaea Alliance, bringing with it an audience segment of prosumers the collective of publishers believes will open new targeting opportunities for advertisers.
  The special interest title is the latest to join the premium audience network, sitting alongside titles such as Reuters, CNN, the Guardian and Fast Company, offering to advertisers a suite of lucrative verticals like business, finance and luxury goods.
  Having the opportuni
  
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• The Drum publishes its Digital Census for 2016, benchmarking the UK's digital sector

  23-11-2016 13:00
  
  The Drum has published the results of its annual Digital Census, a report which gives a detailed insight into the performance of digital agencies across the UK.
  The research, conducted in partnership with Results International and Merit, contains information on over 150 agencies in order to benchmark agency performance and identify the key players in the sector. 
  The results were presented at a breakfast held in The Drum's London office this morning (23 November) hosted by Th
  
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• First trailer released for Martin Scorsese's Oscar contender Silence

  23-11-2016 12:29
  
  Scorsese’s study of Jesuit missionaries in 17th century Japan stars Andrew Garfield and Adam Driver alongside Liam NeesonThe first footage of Martin Scorsese’s major awards contender Silence has been released, in the form of a 130-second trailer ahead of its world premiere at the Vatican next week. Continue reading...
  
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• DraftKings and FanDuel merger expected to free up more funds for advertising and marketing

  23-11-2016 12:29
  
  Fantasy sports sites DraftKings and FanDuel have set aside their rivalry and agreed a merger as the two companies prepare to face down regulatory and legal challenges to their businesses which has impacted on their marketing capabilities. 
  Following months of speculation over a possible merger, the two companies confirmed the deal pending approval from regulators which is expected in the second half of 2017.
  DraftKings chief executive, Jason Robins, is set for the same role at the
  
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• The Drum's Recommended Agency Register (RAR) awards return for seventh year

  23-11-2016 12:28
  
  The Drum’s Recommended Agency Register (RAR) awards are back for a seventh year, bringing together the best and brightest agencies from the industry to champion the finest marketing services providers.  
  The RAR awards are based strictly on clients rating agencies they have selected via the register's platform.
  Each year the RAR downloads the ratings from its database to identify which agencies are the highest-rated by clients, and recognises those best-in-class agencies via the award
  
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• How some of the biggest names in newspapers gave up advertising space to back The Drum's Do It Day campaigns

  23-11-2016 12:13
  
  The Guardian, Evening Standard and Financial Times shared advertising space in their newspapers to showcase a selection of The Drum’s Do It Day challenges. These included ads from Digital Futures, O2 and Greengrass, Client Earth and the Eating Better Alliance, each designed by the teams. 
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  On Do It Day, Client Earth designed two separate ads for The Guardian, Financial Times and Evening Standard. The Financial Times and Evening Standard featured the same clean ad with &
  
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• Identity resolution bridges online and offline customer recognition gap - new episode of Everything You Need to Know: Data & Customer Experience

  23-11-2016 12:00
  
  Customers now have physical and digital identities, making it difficult for marketers to identify and target individual customers. In the latest episode of Everything You Need to Know (EYNTK) about data and customer experience, Jed Mole, European marketing director at Acxiom provides tips on how brands can use data to recognise customers across all channels and devices.
  Recognising who a customer is has always been challenging for brands but today, it’s even harder given the range of onlin
  
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• Bank of Scotland calls creative pitch

  23-11-2016 11:59 via campaignlive.co.uk
  
  The Bank of Scotland has kicked off a search for an ad agency as it looks to shift its marketing activity from above-the-line to digital.
  
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• Top Costa marketer Welch steps down from company

  23-11-2016 11:46 via campaignlive.co.uk
  
  Costa chief marketing officer Carol Welch is leaving the company after three years.
  
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• Group M casts doubt on pooled newspaper sales

  23-11-2016 11:42 via campaignlive.co.uk
  
  Six national newspaper publishers looking to pool their ad sales are finalising the details of their joint venture and aim to submit a plan to the competition regulator in early 2017.
  
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• Samsung HQ raided as part of corruption scandal linked to president and $8bn Cheil merger

  23-11-2016 11:35
  
  Samsung’s South Korean offices have been raided by authorities as part of a corruption investigation linked to last year’s $8 billion merger with Cheil Industries.
  Prosecutors are looking into whether President Park Geun-hye’s confidante and close friend, Choi Soon-sil, accepted bribes from Samsung executives in exchange for influencing key players in approving the controversial merger with Cheil Industries.
  The allegations accuse Samsung of giving £2.5m (€2.8m euros
  
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• World record breaking Lego ship completes UK tour to celebrate 150th anniversary of DFDS

  23-11-2016 11:34
  
  A world record breaking model ship has completed a three-stop UK tour to celebrate the 150th anniversary of ferry and shipping operator DFDS.
  Teams across the UK and Europe spent 900 hours building the ‘Jubilee Seaways’ Lego ship using 1,015,000 individual bricks. The ship measures 12 metres long, 2.7 metres high, weighs just under 3 tonnes and has been officially recognised by Guinness World Records as the world’s largest Lego ship ever built.
  Video of JUBILEE SEAWAYS | World&
  
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• Google’s DeepMind offers promise of paperless NHS

  23-11-2016 11:29
  
  Google owned artificial intelligence specialists DeepMind are promising to realise the dream of a paperless NHS by applying its software advances to the publicly run health service to slash bureaucracy and administration costs.
  The UK firm has signed a five-year deal with London’s NHS Trust to put its ideas into practice via a prototype app which can identify patients who are most at risk of developing acute kidney injury.
  Stream is being rolled out to clinicians early next year and will o
  
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