Marketing news

• With The Night Manager and Red Oaks return, Amazon Prime Video builds on strong 'midseason' offerings

  22-11-2016 23:44
  
  In reality, there is no fall, midseason, and spring with streaming services, but Amazon now has four strong originals that are capturing viewers' attention. New shows Goliath and Good Girls Revolt have been on the map for a few weeks now, and within the last month the highly anticipated The Night Manager and the return of Red Oaks has premiered. 
  Below, additional insights from Jumpshot: 
  · The Old: Goliath and Good Girls Revolt maintained their hold as the top TV shows on Amazo
  
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• Self-driving car to test its skills in Boston as fleet of cars slated to grow beyond Singapore

  22-11-2016 21:56
  
  Boston's notorious drivers who describe turning around as 'banging a u-ie' is also known for its narrow, crowded streets and traffic congestion. The local jargon and difficult driving makes it an ideal testing ground for the MIT-based startup company nuTonomy, which has signed an agreement with the city of Boston to begin testing its growing fleet of self-driving cars in specific areas of the city, the company announced today. “We’ll see challenges there we haven&rsquo
  
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• Morrisons poised to revive its classic Safeway brand as it eyes convenience market

  22-11-2016 21:18
  
  Safeway is set to make a comeback as its parent company, Morrisons, looks to increase its foothold in the convenience market. 
  The branding of the former grocer, which disappeared in November 2005 after being snapped up by Morrisons, will not feature on supermarket doors but will instead lend its name to a range of products its owner will sell on to wholesalers. 
  Starting from next year Safeway branding will feature on hundreds of fresh food products, which it makes and supplies wholes
  
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• B2B firms that sell online are becoming more 'Amazon-like' report suggests

  22-11-2016 19:17
  
  Business-to-business (B2B) firms that sell online are getting more sophisticated about their efforts, according to recent research, and overall are becoming more Amazon-like in user-experience.  They’re more than twice as likely to offer click-to-chat features as a year ago, and also significantly more likely to have a responsive website design, pricing guidelines and more up-to-date business user tools.
  The ecommerce solutions provider Gorilla Group published a report this month that
  
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• Barclays launches 'Let’s go Forward' campaign to highlight how it helps young people attain financial and life goals

  22-11-2016 18:57
  
  Barclays has announced the launch of a nationwide marketing campaign to highlight how it helps people from all backgrounds advance in different aspects of their lives. 
  Developed by BBH London and Maxus the push is skewed towards young people and will run in national press titles, across social as well as on branch screens and Barclays ATMS. 
  The creative highlights how the bank is helping people move forward in four key areas from becoming home owners to industry leaders highlighting
  
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• James Corden will host the 59th Grammy Awards

  22-11-2016 18:41
  
  Comedian James Corden is set to host the 59th annual Grammy Awards next year.
  He replaces LL Cool J, who has hosted the annual music ceremony for the past five years.
  Corden, who took over as host of CBS’s ‘The Late Late Show’ last year, is known for his viral segment ‘Carpool Karaoke,’ which has featured artists including Lady Gaga, Elton John and Mariah Carey.
  "Thanks to 'Carpool Karaoke,' we've all been on some incredible rides with James, and The Recording Acade
  
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• Mark Ritson: Facebook should hang its head in shame for measurement errors

  22-11-2016 18:15
  
  A lot of people ask: “Mark, how long have you been married?” That’s a tricky question for me because I work at Facebook (disclaimer: not really). So rather than come out with a single comparable metric like – oh I don’t know – years of marriage, I prefer to approach the answer differently.
  Usually I trot out about a dozen different data points one after the other. These include average number of waking minutes spent with my spouse per day and the total number
  
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• Carat names Alison Jones as chief client officer

  22-11-2016 18:09 via campaignlive.co.uk
  
  Carat has appointed Alison Jones, the marketing director for Woolworths-owned discount store Big W in Australia, as chief client officer.
  
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• Curated audiences: Hit the holiday shopping bullseye

  22-11-2016 18:08
  
  A several-month-long shopping season has descended upon us, with e-commerce a primary channel in the battle for consumer spend. There’s been a lot of talk about digital video being the most powerful ad technique to move the sales needle, as audience targeting becomes more precise. But, as a brand trying to capture a share of the spend, maximizing the effectiveness of video across screens and a fragmented publisher landscape is no easy feat.
  To help make this task easier, the next phase in
  
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• Team GB explores virtual reality for Winter Games

  22-11-2016 18:06 via campaignlive.co.uk
  
  Team GB is considering partners for a possible virtual reality and augmented reality push ahead of the 2018 Winter Olympics.
  
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• 'Trusted' TV can lift media standards

  22-11-2016 18:02 via campaignlive.co.uk
  
  The TV industry must lead a "movement for clarity and certainty" in media, according to Kelly Williams, ITV's commercial managing director.
  
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• Partick Thistle launch new digital platform with live streaming options to mark 140-year anniversary

  22-11-2016 18:02
  
  Partick Thistle have taken a digital first approach to celebrating their 140-year anniversary with the launch of a new digital platform that offers an online subscription service to live stream home games.
  The Scottish Premiership club’s new online platform has been created by Glasgow creative agency Reflexblue and features a dedicated membership area for fans called the Jagszone, providing fans with extended match highlights, replays, interviews and live audio commentary and video.
  T
  
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• The rise of the IPAs (that's Intelligent Personal Assistants – not beer) and what they mean for marketing

  22-11-2016 18:01
  
  Reflecting back on this year’s IAB Engage, it’s hard not to come to the conclusion that we are starting to see widespread availability of technologies that are going to have a huge impact on our lives in the not too distant future. Siri, Alexa, Cortana, Andrew and Amy (from x.ai) or Google’s Assistant are among the first mainstream manifestations of smart robots that Hollywood has been telling us for years are coming. Or are they?
  The promise when you watch ads for some of thes
  
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• McCann casts net wide in new recruitment scheme

  22-11-2016 17:57 via campaignlive.co.uk
  
  McCann London is launching an initiative aimed at getting people from diverse backgrounds to consider a career in advertising.
  
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• Compass/McCann selected to head up media planning at Miracle-Ear

  22-11-2016 17:52
  
  Compass Point/McCann has been chosen to handle the media planning and buying at Miracle-Ear, following a competitive review.
  With over 1,300 locations across the US, Miracle-Ear distributes hearing aids and related products.  Compass Point//McCann will be responsible for media strategy, analytics, DRTV, and media buying spanning broadcast, print, out-of-home, radio, digital and social. 
  We were impressed both with the Compass Point//McCann approach to helping us tell the Miracle-Ear st
  
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• Grey raids AMV BBDO and Sunshine to bolster strategy team

  22-11-2016 17:47 via campaignlive.co.uk
  
  Grey London has hired Abbott Mead Vickers BBDO's head of strategy innovation, Lillian Sor, as its head of strategy.
  
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• Ad of the Day: Oddbins debuts unconventional #12ChimpsofChristmas ad as antithesis to emotional festive 'claptrap'

  22-11-2016 17:47
  
  Oddbins has unveiled a bizarre Christmas ad featuring 12 chimps to show that “everybody who loves wine should give a crap this Christmas and be discerning in their choices”.
  The unusual spot follows on from the brand’s 2015 surreal effort that featured a curious fox and is the latest in a long line of videos from the drinks retailer that have featured a menagerie of different animals including bears and penguins.
  The 12 apes in the campaign are meant to represent 12 brand
  
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• How we can burst the social media filter bubble

  22-11-2016 17:40
  
  The algorithms of today’s social media news feeds rifle through the vast swathes of content out there and pull out what we are most likely to enjoy by learning our content preferences based on what we click and like. But this poses a risk: as articles, videos and posts are prioritised based on how likely we are to agree with them, we become blind to all other viewpoints. We see only our own world view reflected back at us.
  What was intended to create a positive user experience has morphed
  
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• Adidas urges aspiring young footballers to focus on creating their own path in Paul Pogba film

  22-11-2016 17:32
  
  Adidas is continuing its strategy of using its athletes as content creators with another film in its starring Paul Pogba to promote the launch of its new Ace 17+ Purecontrol football boot range.
  The latest installment in its First Never Follows campaign focuses on the Manchester United star's ostentatious style before urging aspiring young footballers to focus on creating their own path, rather than emulating their heroes.
  A voiceover from a young player declares that he is not interested in mim
  
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• Red Sofa London: Senior Project Manager/Delivery Lead

  22-11-2016 17:12
  
  £45000 - £50000 per annum:Red Sofa London:
  This Herts based household brand is currently looking for an experienced PM for the Brand Activation team. 5 years project management experience d...
  Hertfordshire, Watford
  
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• Save The Children incorpates iconic nursery rhymes to bring its message home in new campaign

  22-11-2016 17:00
  
  Save the Children has launched a campaign in the US this week aimed at driving support during the busiest giving season of the year.
  The campaign incorporates three iconic nursery rhymes including Row Row Row Your Boat  - with a twist - that is meant to remind audiences to think about the millions of children whose childhood is far from idyllic. 
  The campaign, created by the charity's US agency CTP, "juxtaposes well known nursery rhymes with the reality of children in war torn countrie
  
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• Dot-Gap: SEO Executive

  22-11-2016 17:00
  
  £25k:Dot-Gap:
  Techinical SEO opportunity ideal for a junior candidate looking to expand their skills in a top flight media agency. Must have SEO experience and a ke
  London (Central), London (Greater)
  
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• How Team GB won social gold during the Rio 2016 Olympics

  22-11-2016 16:37 via campaignlive.co.uk
  
  Team GB has revealed how it won on social media during the Rio 2016 Olympics, using a small team to garner millions of impressions, views and downloads.
  
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• Microsoft down to a quarter women employees

  22-11-2016 16:33
  
  The number of women working at Microsoft is down to just over 25%. The latest data from the software giant, released Thursday, said that its employee base was 25.8% female at the end of September 2016, according to a story in the Seattle Times.
  The numbers showed a second straight decline in the number of women employed, down one per cent from the previous year, and nearly four per cent from two years ago, when Microsoft was 29% female.
  According to GeekWire, the downward trend was due to its de
  
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• Just Eat focuses on tech and social good to stay ahead of disruptors

  22-11-2016 16:28
  
  Just Eat is placing a bigger focus on new technology such as virtual reality (VR), artificial intelligence (AI) and robotics to ensure it stays ahead of the curve, as new players enter the increasingly competitive takeaway sector.
  The online food delivery brand hosted an event today (22 November) to showcase some of the technology it is developing. This includes:
  ●    Virtual reality: Using VR, it offers restaurant partners a bird’s eye view of its orders that ca
  
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• It’s official: Tesla acquires SolarCity

  22-11-2016 16:23
  
  It was no secret that Elon Musk and his company, Tesla, wanted to get into the solar business. Now that dream is a reality, as Tesla’s deal with affordable solar company SolarCity has been approved by Tesla and SolarCity shareholders.
  A story on TechCrunch posted a very brief statement by Tesla on the acquisition of SolarCity.
  “We’re pleased to announce that Tesla’s acquisition of SolarCity closed this morning.”
  The deal was approved by shareholders of both companie
  
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• Now, AML, MullenLowe MediaHub and The & Partnership prosper at Oystercatchers Club awards

  22-11-2016 16:22 via campaignlive.co.uk
  
  Oystercatchers has awarded Now, AML, MullenLowe MediaHub and The & Partnership as the winners at its annual awards tonight.
  
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• Infiniti calls digital, CRM and social media review

  22-11-2016 16:06 via campaignlive.co.uk
  
  Infiniti, the car marque owned by Renault-Nissan, is reviewing its digital, CRM and social media business across Western Europe.
  
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• Twitter, Teads and Mindshare to speak at The Drum’s Programmatic Punch

  22-11-2016 15:49
  
  Programmatic Punch is kicking off in London in less than a month with speakers including Trinity Mirror’s programmatic director, Amir Malik, Twitter’s head of demand partnerships in EMEA, Jana Sievers and The Programmatic Advisory founder and chief executive Wayne Blodwell, to name a few.
  The speakers will take turns to step inside the ring to discuss an array of different programmatic subjects for up to an hour.
  The event, scheduled for December 8, will consist of nine rounds a
  
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• Original Gerber baby celebrates her 90th birthday

  22-11-2016 15:43
  
  Ann Turner Cook, the original Gerber baby, celebrated her 90th birthday over the weekend.
  Cook became the face of Gerber in 1928 when the baby food brand held a contest to find a face for an advertising campaign. When Cook’s neighbor, artist Dorothy Hope Smith, entered a charcoal sketch of Cook to the contest, she noted that she’d finish the drawing if she won.
  Yet according to Gerber, the judges were so pleased with Smith’s entry that they “insisted that the simple illus
  
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• Programmatic display ad prices tipped to surge 20% by 2018

  22-11-2016 15:27
  
  The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as 20% across North America by 2018 due to publishers taking advantage of improved yield optimization technologies, according to a study. 
  Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models (or dCPMs), as well as improved price-discovery software (including artificial intelligence) will result in a 15-to-20%
  
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• Movers and shakers: SapientRazorfish, Vice Media, Carat, Marketing Society and more

  22-11-2016 15:27 via campaignlive.co.uk
  
  Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Heinz Baked Beans ad banned for health and safety risk

  22-11-2016 15:23 via campaignlive.co.uk
  
  A TV ad for Heinz Baked Beans has been banned for being likely to encourage children to use open tin cans as drums.
  
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• Pitch update: BT and EE, JD Williams, Crown Commercial Service

  22-11-2016 15:13 via campaignlive.co.uk
  
  Proximity and Wunderman are still waiting for the result of the BT and EE CRM review, while the Crown Commercial Service review has been delayed.
  
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• Morrisons brings back Safeway as grocery brand

  22-11-2016 14:51 via campaignlive.co.uk
  
  Morrisons is to bring back the Safeway brand, 11 years after it disappeared following a £2.9bn takeover.
  
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• The dangers of images that reinforce stereotypes

  22-11-2016 14:45
  
  Marketers are familiar with stock images of ‘the average family’ – nearly always white and heterosexual. But many are moving away from these stereotypes in an effort to avoid discrimination and better reflect society.
  Brands are increasingly realising the need to use images that are racially diverse, show same-sex couples and are moving away from using 2.4 children family scenes in advertising campaigns.
  Almost half (49%) of marketers have used more racially diverse image
  
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• Moving images beyond stereotypes

  22-11-2016 14:45
  
  Marketers are familiar with stock images of ‘the average family’ – nearly always white and heterosexual. But many are moving away from these stereotypes in an effort to avoid discrimination and better reflect society.
  Brands are increasingly realising the need to use images that are racially diverse, show same-sex couples and are moving away from using 2.4 children family scenes in advertising campaigns.
  Almost half (49%) of marketers have used more racially diverse image
  
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• Amazon Prime marketing drives 'millions' to The Grand Tour

  22-11-2016 14:17 via campaignlive.co.uk
  
  Millions of viewers streamed the opening episode of The Grand Tour over the weekend, after aggressive marketing by Amazon to drive subscriptions to its Prime service.
  
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• Barcelona and Nestlé partner to for kids health initiative

  22-11-2016 14:13
  
  FC Barcelona have agreed a new sponsorship deal with Nestlé which will see the two work together to champion education, nutrition and sport. 
  The four-year agreement with the multinational food and drink company will see Nestlé Milo - a chocolate and malt powder drink - become the official club sponsor in Asia and Nestlé’s Nesquik brand being used for the Europe, the Middle East and Africa region.
  The partnership will the highlight the relationship between sp
  
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• The future of creativity is math

  22-11-2016 14:06
  
  BBH founder Sir John Hegarty has often spoken (semi-controversially) against a data-driven approach to advertising, arguing that data creates nothing because he’s spent his whole life “dealing with people who’ve got all the data in the world yet they can’t invent anything”.
  While we agree that data shouldn’t be the sole driver of creative decisions, we know that it plays an important role in today’s advertising landscape. However, collecting a vast amoun
  
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• Trump adds to Brexit uncertainty but he might turn out OK, says WPP boss

  22-11-2016 13:53 via campaignlive.com
  
  Sir Martin Sorrell claims Donald Trump's election had added to a growing air of uncertainty for businesses that was first caused by Brexit.
  
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• Sky News, Time Inc. and Nikkei Asian Review tap into chatbot trend to gain ‘intimate’ access to readers

  22-11-2016 13:52
  
  Time Inc., Sky News and Nikkei Asian Review have become the latest publishers to launch a chatbot in order to gain “intimate” access to their readers as traditional media companies continually look to diversify their content, unlock new revenue streams and reach readers on the platforms they inhabit.
  The latest chatbot has been produced by tech company Outbrain, which first launched the CNN chatbot six months ago. Since then the Guardian, Channel 4, Washington Pos
  
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• Agencies line up for Guinness web brief

  22-11-2016 13:36 via campaignlive.co.uk
  
  Guinness is looking for a digital agency to take on the brand's website maintenance and handle community management globally.
  
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• Every little insight helps to create Tesco's festive spots

  22-11-2016 13:31 via campaignlive.co.uk
  
  It's November. The country's in tears and we're a nation divided. It can only mean one thing: the Christmas ads are out.
  
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• John Lewis winning Christmas ad battle as ‘big four’ struggle

  22-11-2016 13:03
  
  John Lewis is way ahead in the Christmas ad battle this year as its popular TV ad featuring Buster the Boxer (above) and buzz on social media translates to high consumer engagement.
  Thanks to the Buster the Boxer campaign, John Lewis has clocked up an impressive 203,199 mentions across social media since 4 November, according to Waggener Edstrom [WE] Communication’s brand agility index. To put this number into perspective, the closest competitor is M&S with 43,376 mentions.
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• Trump issues warning to media after summoning news anchors and execs to private meeting

  22-11-2016 12:54
  
  President-elect Donald Trump appears to be leveraging his new position as a political prop against the media after he summoned lead anchors and executives of television news to a private meeting where he reportedly delivered a defiant message that their reporting around his campaign was all wrong.
  News anchors including Lester Holt from NBC, Charlie Rose from CBS, George Stephanopoulos from ABC News and Wolf Blitzer from CNN were among two dozen prominent journalists who attended an off-the
  
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• SapientRazorfish: What's in a name change and a restructure? Quite a lot, actually

  22-11-2016 12:54
  
  There was an interesting piece of news last week. Global network Publicis merged two of its biggest digital agencies, Razorfish and SapientNitro, to create SapientRazorfish. We’ll come back to that in a moment.
  I found the story interesting – as well as timely – because I’d recently had a conversation with someone in the marcomms business.
  Why, my colleague mused, do the big groups make such a big song and dance about restructures and changing the names of things? Why do
  
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• Heist launches inclusive, body-positive campaign with help from RAPP – starring fruit

  22-11-2016 12:39
  
  Heist, a hosiery disruptor, have worked with brand engagement agency RAPP to create a bodywear campaign that does not feature any bodies.
  Heist has already challenged the staid category with its 3D loomed tights, and did not want to follow category norms when it came time to promote its innovative product; no matter how many body types a campaign might show, the options are to either present tokenism or alienate someone, and the conversation would always be about appearance. 
  RAPP ende
  
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• Five UK agencies unite to create the Hyperlocal Everywhere Network

  22-11-2016 12:39
  
  Five award-winning regional strategic communication specialists - Spring, Freshfield, Plinkfizz, The Karol Marketing Group and purplefish - have joined forces to create The Hyperlocal Everywhere™ Network.  
  Together the agencies cover the South East, North West, Midlands, North East and South West of the UK to create new offers in marketing services. Designed as a platform for marketing communications and specialising in immersive community engagement, the network will enable brands,
  
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• Tesco boss says being a marketer gives him an ‘edge’

  22-11-2016 12:32
  
  Tesco boss Dave Lewis (pictured) says his past as a marketer has resulted in the supermarket’s turnaround strategy having “some edge to it”. Lewis had a 27-year career at Unilever, working on popular advertising campaigns such as ‘Real Beauty’ for Dove.
  When he took over Tesco in September 2014, some analysts questioned its long-term future. For the year to February 2015, the supermarket giant recorded a record £6.4bn pre-tax loss, while Lewis had to quickly
  
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