Marketing news

• YouTuber Casey Neistat bids adieu to his daily vlog

  21-11-2016 23:57
  
  YouTuber Casey Neistat, whose channel has more than 5.8m subscribers and whose videos routinely rack up millions of views, posted a video over the weekend to announce that he’s officially ending his daily vlog.
  In a 10-minute video he posted on Nov. 18, Neistat explains that the vlog, which he officially started on March 25, 2015, has no longer become a creative challenge for him.
  “I think for the first year of doing this, I felt that fire under my ass. I felt that challenge every si
  
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• Microsoft ties executive bonuses to diversity initiatives

  21-11-2016 23:34
  
  Microsoft will tie executive bonuses to the company’s diversity efforts after the company saw its second year of a declining number of women employees, according to a report in Bloomberg. 
  Last year, Microsoft wrote off Nokia’s handset unit and fired 7,800 employees after CEO Satya Nadella decided to restructure the phone business placing less emphasis on smartphones. The company saw the percentage of female employees drop from 26.8 to 25.8%.
  "The workforce reductions
  
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• AT&T, DISH Network & WPP join forces to acquire addressable TV outfit INVIDI

  21-11-2016 23:04
  
  AT&T, Dish Network and WPP have today (November 21) announced they are to jointly acquire INVIDI in a deal (the financial terms of which were not publicly disclosed) that will see the addressable TV outfit continue to operate independently from the US telco, pay TV network and advertising behemoth.
  Under the terms of the deal, each of the acquirers will name representatives to INVIDI’s board of directors, with AT&T (which has its own AT&T AdWorks platform) continuing to hold a
  
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• iPhones allegedly sending call history to Apple without user knowledge

  21-11-2016 22:05
  
  Apple has made it known publicly that they are a company that greatly desires privacy for its users. It steadfastly defended itself in the wake of the San Bernardino shooter case, where it would not unlock the shooter’s encrypted cell phone, which was hailed by fans of privacy in technology.
  Behind closed doors, however, Apple appears to not have a solid lock on user information. According to a story on The Intercept, experts at Russian digital forensics firm Elcomsoft have found that Appl
  
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• Apple makes plea for inclusivity in touching holiday spot

  21-11-2016 21:34
  
  Last year, Stevie Wonder was the star of Apple’s holiday ad. This year, the tech giant is featuring a celebrity of a different kind in its holiday campaign – Mary Shelley’s iconic Frankenstein monster.  
  The spot, aptly titled ‘Frankie’s Holiday,’ opens with a shot of Frankenstein’s monster – played by actor Brad Garrett - as he records a music box version of ‘There’s No Place Like Home for the Holidays’ on his iPhone while s
  
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• Patagonia pays it forward as proceeds from Black Friday will be donated to local, environmental non-profits

  21-11-2016 21:21
  
  With the biggest consumer shopping day of the year happening this week on Black Friday, outdoor gear company Patagonia has chosen to make it about generosity and caring for our planet. 
  The company announced this week that it will donate 100% of global Black Friday sales in stores and online to grassroots organizations working in local communities to protect the air, water and soil for future generations.
  The company will donate to small groups, often underfunded and under the radar, who wo
  
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• Warner Bros adds to its digital network with acquisition of gaming and fandom brand Machinima

  21-11-2016 19:58
  
  Warner Bros. has acquired Machinima, the digital programming company focused on fandom and gamer culture.
  Through the acquisition, Machinima will become part of the Warner Bros. Digital Network. Founded in 2016, the division was created to ramp up the studio’s digital and OTT offerings to reach audiences directly.
  “Machinima is a strong gamer and fandom content and social brand with enormous reach and high engagement with audiences that play our games and are big fans of DC films and
  
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• BBC experiments with virtual reality as it debuts immersive talk show aimed at millennial women

  21-11-2016 19:52
  
  The BBC is the latest broadcaster to blur the lines between TV and virtual reality with a new project from its experiential arm, BBC Taster, aimed towards young women.
  The pilot initiative, dubbed No Small Talk, comprises a 360-degree VR talk show experience which is designed for viewing on Google Cardboard and the Samsung Gear headsets. The show can be downloaded on the BBC Taster website and lets its audience sit in on a conversation between two well-known women – TV presenter Cherry Hea
  
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• Atlanta's airport voted the nations' best in survey as Americans anticipate the busiest travel day of the year

  21-11-2016 19:50
  
  The day before Thanksgiving is the busiest travel day of the year in the US, with an estimated 47m people on the move with many traveling by air. 
  Prompted by the promises of president-elect Donald Trump to invest more in the nation's infrastructure, a recent Google survey conducted by TravelPulse looked at the glaring disparities between international and domestic airports. Trump had said in an earlier speech that "you land at LaGuardia, you land at Kennedy, you land at LAX, you
  
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• Fantastic riches and where to find them: how to grow a $22bn franchise

  21-11-2016 19:37
  
  Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward or die. Now that the goldmine of Harry Potter has been largely exhausted after eight phenomenally successful films, the baton has been picked up by Fantastic Beasts and Where to Find Them. Fantasti
  
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• 'As an industry, we continue to grind and to de-value experiences outside of agency walls': The rise (and fall) of the advertising robot

  21-11-2016 19:32
  
  My advertising career started like a lot of people that I hear about -- and that is to say, without an ounce of forethought or planning. I was an English major/musician looking for a job that wouldn’t make me miserable. My only real requirement was that I couldn’t entertain a job that forced me to wear a coat and tie everyday. I somehow met a pretty girl in advertising and that suddenly sounded like the perfect job for me.
  I wound up going to The Creative Circus and learning the skil
  
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• Desporados targets music lovers with zero gravity music festival stunt

  21-11-2016 18:45
  
  Desperados is targeting gig lovers with an experiential stunt claiming to be the world's first ever zero gravity music festival. 
  As part of its wider 'Release your Inner Tequila' campaign, the Heineken-owned tequila flavoured beer brand took to the skies above Las Vegas earlier this month for the zero gravity event. Today (21 November) it has released footage from the experience in a film called 'Desperados Bass Drop', which gives fans who weren't able to attend the chance t
  
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• Christmas 2016: Marketing Week’s best (and worst) campaigns

  21-11-2016 18:04
  
  Michael Barnett, print editor
  Cracker: Sainsbury’s
  I hate this ad: it’s far too long, the song is annoyingly repetitive and I think James Corden really does believe that the greatest gift you could ever give is him. But like Gio Compario for GoCompare, it sticks in the mind and from what I can tell the investment in prime media is huge, so I’d be surprised if it doesn’t deliver the biggest seasonal sales increase of all the brands doing big-budget ads this Christmas.
  Tur
  
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• Christmas 2016: Marketing Week picks the best (and worst) campaigns

  21-11-2016 18:04
  
  Michael Barnett, print editor
  Cracker: Sainsbury’s
  I hate this ad: it’s far too long, the song is annoyingly repetitive and I think James Corden really does believe that the greatest gift you could ever give is him. But like Gio Compario for GoCompare, it sticks in the mind and from what I can tell the investment in prime media is huge, so I’d be surprised if it doesn’t deliver the biggest seasonal sales increase of all the brands doing big-budget ads this Christmas.
  Tur
  
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• A study has shown women increasingly look to their own social network for purchasing decisions

  21-11-2016 18:00
  
  With epic shopping days like Black Friday and Cyber Monday upon us, brands might be wise to consider the impact of social media recommendations and online reviews impacting female shoppers. 
  A recent study by Influence Central suggests that 96% of female consumers seek out opinions and recommendations from others – including friends and 'other moms' – before buying a product, trying out a service, restaurant or store.
  Additionally, online influencers help to inform a woman's dec
  
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• Why the cinema ad industry is buoyant: 'Media's biggest screen is thriving on the disruption faced by other channels'

  21-11-2016 17:51
  
  “Disruption – don’t fear it, embrace it,” was the mantra from keynote speaker, Dave Hollis, Walt Disney Studios' head of theatrical distribution, who addressed the global cinema advertising industry at its Biennial Convention in LA last week.
  Hollis is responsible for global film sales and distribution efforts for all films released under the Disney, Pixar, Disneynature, Marvel, Touchstone Pictures and Lucasfilm banners. In his inspiring talk, he outlined the strategy tha
  
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• The Crown takes the top spot as most popular digital series in the US

  21-11-2016 17:37
  
  The Crown, Netflix's period piece on Queen Elizabeth is soaring in popularity in the US. Here are the full insights from Parrot Analytics. 
  For November 10th-16th, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  The Crown, Netflix: 17,417,982
  Marvel's Luke Cage, Netflix: 11,190,591
  Stranger Things, Netflix: 10,532,036
  Haters Back Off, Netflix: 7,535,346
  Orange Is The New Black, Netflix: 6,153,964
  Insights from Parrot:
  In the week after it
  
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• Vice launches health vertical, Tonic

  21-11-2016 17:06
  
  Vice has created its third channel this year, Tonic, focused on health. The channel will feature short- and long-form documentaries, as well as editorial series such as “International Mom Advice,” and “What I’m Freaking Out About Today.”
  Tonic was first announced in April when the company noted that Kate Lowenstein, formerly at Prevention magazine, would run a health vertical. Vice also added Pulitzer Prize winning Siddhartha Mukherjee as the editor at large and Mik
  
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• The big debate: Should clients pay agencies to pitch?

  21-11-2016 17:04
  
  To pay or not to pay. That is the question. Or at least, that was the question posed by Marketing Week columnist Mark Ritson earlier this month when he asked whether clients should pay agencies to pitch for marketing services. Ritson says this “old chestnut” of an issue has become relevant again with the growth of zero-based budgeting within client-side organisations, whereby companies precisely cost all of their objectives for the year ahead and the tactics used to deliver them.
  Th
  
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• Ad of the Day: Imam and vicar bond over dodgy knees in Amazon Christmas advert

  21-11-2016 16:48
  
  Amazon has stepped into the Christmas spirit with a festive ad heroing its Prime subscription service ahead of Black Friday.
  Sharing a message of friendship, the Joint London-created ad sees two old friends – a vicar and an imam – share a cup of tea and bond over a shared problem, dodgy knees.
  Working with faith representatives, globally as well as local advisors, the ad is now set to run in the UK, US, Germany and Austria over the festive season.
  Speaking to the press, when the
  
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• Nabs appoints ITV's Daglish to replace Pearman as chairman

  21-11-2016 16:46 via campaignlive.co.uk
  
  Industry support group Nabs has appointed ITV deputy managing director of commercial Simon Daglish as its incoming chairman.
  
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• Instagram unveils live-streaming feature and Snapchat-style disappearing message function

  21-11-2016 16:45
  
  Instagram is muscling in on the live-streaming trend and taking on rival Snapchat  by updating its app with a familiar looking disappearing private messaging function.
  The image and video-sharing platform has made several key changes to its core product in a bid to keep pace with competitors like Snapchat and Facebook, the first of which will allow users to broadcast live within its ephemeral content service, Instagram Stories. 
  Live video within Stories is being rolled out f
  
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• Is the future of virtual reality mixed?

  21-11-2016 16:21
  
  2016 was supposed to be a big year for virtual reality (VR), with brands including Facebook, Jaguar and TUI incorporating the technology into their business plans. However, experts now believe mixed reality should be the focus for 2017, as it offers businesses a storytelling experience without completely disengaging from its customer.
  Statista, a statistics and reports site, has predicted an uptake in the total number of active VR users. It says these will reach 171 million by 2018, compared to
  
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• Instagram takes on Snapchat again with live video and disappearing photos

  21-11-2016 16:16
  
  Instagram is aiming to make the site more “flexible” and “fun” as it unveils new features that once again seem to copy rival Snapchat.
  The first update brings live video to Instagram for the first time. It enables users and brands to broadcast live through its ‘Stories’ feature, with the videos disappearing once the user stops broadcasting.
  READ MORE: Instagram Stories – Snapchat imitation or a statement of intent?
  It is also adding new functionality to
  
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• Strong brands and driving business remains key despite evolving shift of scale and targets in televsion

  21-11-2016 16:03
  
  With the paradigm shift away from mass media to 'advanced' or 'addressable' television already underway, an overall marketing objective for corporations like MasterCard  is to maintain a strong brand that drives business results.
  The challenge companies like MasterCard face, however,  is that with the advances in television viewing comes the dilemma of reaching tightly defined markets ­– like individual TV-viewing households – and maintaining a balance between scale and
  
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• P&G will ‘open-source’ creativity to offset next round of marketing cuts

  21-11-2016 15:58
  
  Procter & Gamble (P&G) is turning to  “pooling production” and “open-sourcing” as it looks to continue its drive to reduce marketing spend.
  The FMCG-giant’s marketing chief Marc Pritchard revealed the plans at an analyst event in Cincinnati last week. Driving marketing productivity, efficiency and effectiveness and slashing its once $8bn spend has been his remit, but that's so far seen it drastically tighten agency costs.
  It has cons
  
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• Met Police creates film featuring body-worn cameras to publicise roll-out

  21-11-2016 15:44 via campaignlive.co.uk
  
  The Metropolitan Police has launched a campaign reassuring the public about the roll-out of its body-worn cameras, which is believed to be the largest-scale introduction of cameras in the world.
  
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• HP backs diversity initiative #FreeTheBid

  21-11-2016 15:40
  
  #FreeTheBid got a major boost as HP announced it was donating $100,000 to the effort to include at least one female director on triple bids.
  The money will be used to support the FreeTheBid.com website. The Bay Area tech giant was the first company to put forth a significant amount of money to filmmaker Alma Har’el’s budding effort to include more female directors in advertising.
  Har’el launched #FreeTheBid several months ago and it automatically made positive waves throughout
  
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• Millennials are not a panacea for all of agencies' problems

  21-11-2016 15:37
  
  Amid all the Christmas ad hoo-ha one story really stood out for me. And it didn’t have anything to do with a bouncing dog.
  It was around the John Lewis spoof and W Communications’ decision to hire the clever lad behind it. Hiring an 18-year old with no agency experience is a bold move. And I look forward to hearing how young Nick Jablonka fares. He’s clearly got raw talent – but also a long, hard journey ahead of him.
  Millennials are crucial to our industry, no doubt. As
  
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• You & Mr Jones hires former BBH chairman and ex-Microsoft CMO

  21-11-2016 15:18 via campaignlive.co.uk
  
  You & Mr Jones has hired former Bartle Bogle Hegarty New York chairman Emma Cookson and ex-Microsoft global chief marketing officer Mich Mathews-Spradlin as part of a major talent drive.
  
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• Creative Work of the Week: Intu promises 'your kind of shopping' with Christmas ad push

  21-11-2016 15:18
  
  Intu, the owner of some of the UK’s largest shopping centres, has won over The Drum readers to take our first festive European Creative Work of the Week accolade.
  Created by Now, ‘Your kind of shopping’ sees beautifully and painstakingly crafted bird puppets inspired by stage shows used to personify different types of shoppers and shopper behaviours – from the ‘Last minute panic shopper’ to the ‘Wise shopper’.
  The puppeteers in the film include spe
  
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• RedPill's branded video review: Who won the Christmas ad battle?

  21-11-2016 15:12
  
  Every fortnight, RedPill reviews three new or relevant branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100%.
  Christmas always comes earlier and earlier it seems, to the joy of retailers everywhere. These days the season is denoted by the arriva
  
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• You & Mr Jones brings former BBH head, Emma Cookson, on board in series of senior leadership appointments

  21-11-2016 15:03
  
  Brandtech group, You & Mr Jones, has announced a series of senior appointments across the business, rounding off a strong year for the company.
  Former BBH New York chief executive, Emma Cookson, has joined the group as a partner alongside Annette Stover, who comes from marketing communications management consultant Ark Advisors.
  Cookson, a branding strategy leader, has helped shape some of the world’s most recognisable brands including Levi’s, Sony PlayStation and Google Chrome.
  
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• FullSix CEO Baillie joins Weber Shandwick to lead EMEA engagement

  21-11-2016 15:01 via campaignlive.co.uk
  Hugh Baillie, the UK chief executive of FullSix and previously a senior figure at ad firms Bartle Bogle Hegarty and Ogilvy & Mather, has been hired by Weber Shandwick to head up the firm's 'engagement disciplines' across EMEA.
  
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• Newsquest Scotland names Donald Martin editor-in-chief for titles including the Herald and Evening Times

  21-11-2016 15:00
  
  Newsquest has named Donald Martin as editor-in-chief for its Scottish titles including the Herald, the Sunday Herald, the National and the Glasgow Evening Times.
  Martin's appointment marks his return to Newsquest, where he was previously editor-in-chief and editor of the Herald. He re-joins from DC Thomson where he was most recently head of publishing, consumer entertainment. 
  He will lead the group's 200-strong editorial team across its flagship Scottish titles as well as its 23 other
  
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• Finding the best measure of success for content marketing

  21-11-2016 14:51
  
  Content marketing has evolved into a fully-fledged marketing function but as with many newer communications channels finding the best measure of success remains a challenge.
  Only half of marketers believe it is possible to accurately measure content marketing’s return on investment, according to a study by the Content Marketing Association (CMA), and 52% are unsure whether a universal metric is realistic.
  But almost a third (29%) of content marketers are worr
  
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• P&G on how it cut agencies by almost 50% to optimise its marketing spend

  21-11-2016 14:31
  
  P&G’s CEO David Taylor addresses an audience.Procter & Gamble (P&G) has reduced the number of PR and advertising agencies it works with by roughly 50%, as it looks to make further efficiencies around its promotional spending.
  The FMCG giant has been on a mission to become “simpler and more focused” over the last decade. In just over two years, it has divested, discontinued or consolidated 105 brands, reducing the number of categories it competes in by 60%.
  Speaking
  
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• How Adidas’ m-commerce app takes inspiration from Uber to go beyond influencers

  21-11-2016 13:14
  
  Rather than use its mobile app to sell football boots to as many as people as possible, Adidas is only letting those with a special code make purchases, much like the early Uber model where growth comes from consumer referrals.
  Going beyond the idea of “influencers” being a single and distinct group of people sits at the heart of what the brand believes could shape the way it launches football boots in the future. Everyone who buys Glitch boots is an influencer in the sense that they
  
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• Age UK turns to geo-targeted billboards to highlight loneliness among older people over the festive period

  21-11-2016 12:37
  
  The challenges faced by elderly people throughout the winter period often hit the headlines in the run up to Christmas, and this year Age UK has launched a nationwide digital out-of-home (DOOH) campaign to highlight the loneliness faced by some as December rolls around.
  Dubbed 'No one should have no one at Christmas', the centrepiece of the charity’s campaign comes in the form of geo-targeted digital posters, which draw upon its ‘lonliness heat maps’ to show pedestrians how pen
  
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• Top stats on why mail is an effective marketing tool

  21-11-2016 12:36
  
  Key reasons for adding mail to the mix
  Why mail can appeal to all life stages
  Click here to view the full infographic or download it as a pdf.
  Emotional impact of mail
  Commercial benefits of mail
  Click here to view the full infographic or download it as a pdf.
  Find more intelligence on the effectiveness of mail and check out the Insight Engine at mailmen.co.uk/toolkit
  The post Top stats on why mail is an effective marketing tool appeared first on Marketing Week.
  
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• The Marketing Society names Diago chief marketing officer, Syl Saller, as president in the hope to "bolder marketing leaders"

  21-11-2016 12:35
  
  Chief marketing and innovation officer for Diago, Syl Saller, was named as the new president of the Marketing Society at the annual Marketing Society dinner on Thursday night by chief executive, Hugh Burkitt.
  Taking over from the Football Association’s chief, Martin Glenn, who has had a three year stint in the position, Saller hope to reinstate the Society’s mission stations to bolder marketing leaders. In her speech, she said: “Not enough people know [the mission], and so I in
  
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• The Marketing Society name Syl Saller as president in the hope to "bolder marketing leaders"

  21-11-2016 12:35
  
  Chief marketing and innovation officer for Diago, Syl Saller, was named as the new president of the Marketing Society at the annual Marketing Society dinner on Thursday night by chief executive, Hugh Burkitt.
  Taking over from the Football Association’s chief, Martin Glenn, who has had a three year stint in the position, Saller hope to reinstate the Society’s mission stations to bolder marketing leaders. In her speech, she said: “Not enough people know [the mission], and so I in
  
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• Lidl lets people vote on Christmas prices in Twitter campaign

  21-11-2016 12:08
  
   This Christmas, the more you tweet, the more the price drops. So get tweeting...! #LidlSurprises Learn more here: https://t.co/wEtE7YhrEz pic.twitter.com/9kPpKktolo
  — Lidl UK (@LidlUK) 21 November 2016
   
   Lidl has kicked off a social campaign that will allow people to vote on the products they want to see cheaper over the Christmas period.
  Lidl is claiming a “social first” for the activity which will play out on Twitter over two days each week for the next four
  
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• Enhanced surveillance powers provoke ominous warnings

  21-11-2016 11:57
  
  Civil liberties campaigners have criticised a range of enhanced surveillance powers for Britain’s security services contained within the Investigatory Powers Act, which came into law last Thursday.
  The bill gives UK security services and police the widest surveillance powers in western Europe and the US after passing through parliament unchallenged but came in for visceral criticism from renegade US whistleblower Edward Snowden, who tweeted: “The UK has just legalised the most extrem
  
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• Vizeum takes home the coveted Blis Golden Shaker 2016 in Singapore

  21-11-2016 11:24
  
  Vizeum was crowned the best industry cocktail-making team at this year’s Blis Golden Shaker competition in Singapore, for its fruity take on a scotch drink ‘The Rule Breaker’.
  Vizeum took home the sought-after shaker by wowing the judges with a combination of showmanship, social sharing points, candy-coloured wigs and, of course, the taste of the drink.
  The golden shaker wasn’t the only prize up for grabs, however, as Carat was crowned ‘Best Muddler’ and was g
  
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• Creative Works: Featuring J. Walter Thompson London, Leo Burnett Madrid, Mother London, Havas and more

  21-11-2016 11:15
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 28 November.
  
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• Fitch Learning launches international, multi-channel campaign with help from Yoyo Design

  21-11-2016 11:12
  
  Fitch Learning Cognition, an intuitive and adaptive learning technology that aids financial services professionals in preparation for the notoriously difficult CFA® exam, has launched the first international, multi-channel campaign, designed by design and digital agency Yoyo Design.
  This is the first time Fitch Learning has undertaken a campaign of this scale, and the brief emphasised the importance of helping the company to enter new international markets where other training providers curr
  
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• The7stars scoops good financial management award for second year running

  21-11-2016 11:10 via campaignlive.co.uk
  
  The7stars has won a 'Private Plums' award for its good financial management for the second year running.
  
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• UGG boots up Facebook Messenger for festive social media campaign

  21-11-2016 10:53
  
  US footwear firm UGG is getting into the festive spirit by delivering personalised video messages using Facebook Messenger, in which prospective fashionistas communicate their Christmas wish lists to contacts.
  ‘All I want is Ugg…’ allows anyone who desires some fresh footwear this Christmas to flag their desires to family and friends by way of a personalised nudge to loved ones, intimating what shoes they would most like to see under their tree.
  Anyone can participate in the c
  
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• General Electric: ‘We overcame our sceptics with Ecoimagination’

  21-11-2016 10:32
  
  General Electric (GE) has come a long way since it famously polluted the Hudson River with toxic chemicals between the 1940s and 1970s. When it launched its Ecoimagination strategy in 2005 to focus on cleaner technology innovation, environmentalists were dubious about whether GE would pull it off.
  “There were some sceptics around when we launched Ecoimagination both internally and externally but now we have really overcome that,” says Deb Frodl, global executive director of Ecomagina
  
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